Recommendations and Solutions to Improve the Exploitation of Intangible Cultural Heritage Activities "Hat Boi", "Bai Choi" to Serve Tourism in Binh Duong Province

3.2.1.2. For local

For the People's Committee of Binh Dinh province

- Timely direct the organization of the implementation of protection, restoration and conservation of historical and cultural relics, cultural and artistic works such as theaters, auditoriums, community areas for performing traditional opera and bai choi.

-Regularly organize cultural and artistic exchange festivals with neighboring provinces to learn experience in exploiting hát bội and bài chòi in tourism.

For the Department of Culture, Sports and Tourism of Binh Dinh province

- Disseminate regulations on tourism management and regulations on organizing performances of hát bội and bài chòi at tourist destinations to those participating in tourism business activities.

- Strengthen the management of card-playing activities at tourist attractions. Regularly check and monitor the content of the performance to avoid cases of disguised betting, promptly handle violations.

3.2.2. Solutions to enhance the exploitation of intangible cultural heritage activities "Hat Boi" and "Bai Choi" to serve tourism in Binh Dinh province

3.2.2.1. Main solution group

a. Solution for customer exploitation

Perfecting the organizational and management apparatus of the Cultural Heritage of Hat Boi and Bai Choi

Hat boi and bai choi of Binh Dinh are not only intangible cultural heritages of Binh Dinh and Vietnam, but now they belong to all of humanity. The management of this heritage belongs to the responsibility of state management agencies and the community - the owners of cultural heritage. Therefore, it is necessary to perfect the heritage management apparatus effectively. The proposed solutions:

Review the management apparatus from the province to the villages and communes: Unify the focal point of the state management unit on heritage under the provincial Department of Culture, Sports and Tourism. The provincial People's Committee shall preside over and coordinate with the state management agency on religion in the locality. The heritage management department under the Department of Culture, Sports and Tourism shall be responsible for managing important heritages and organizing professional training on restoration, embellishment and promotion of heritage values. For cultural heritages, it is necessary to study the roadmap for upgrading the current apparatus under the provincial People's Committee; for national heritages such as hát bội and bài chòi, it is necessary to base on the conditions of each locality, the scope and scale of the heritage's influence.

Building standards for management staff: To improve the quality of cultural heritage management, it is necessary to strengthen and perfect the apparatus for cultural management in localities, and improve the professional qualifications of cultural staff. Local specialized staff must be people who have a deep understanding of village culture, be pioneers in disseminating the cultural values ​​of villages, and also be able to participate in plans for the management and exploitation of cultural heritage.

- For cultural managers: Create conditions for cultural managers to learn experience in managing and exploiting cultural resources in other provinces and cities in the country.

- For staff performing cultural heritage conservation work: focus on training staff and skilled workers with professional qualifications meeting the requirements for implementing management and exploitation of intangible cultural heritage; have enough capacity to research, create archives and carry out conservation activities to promote the value of cultural heritage.

- For grassroots cultural officials: create conditions for grassroots cultural officials to participate in training courses on preserving and promoting heritage organized by the province or central government. Provide them with

cultural heritage guides so that they can access, study and apply them appropriately to their locality.

Perfecting the state management apparatus for tourism: It is necessary to establish a department specializing in market research, tourism product development, tourism promotion, and the synthesis and storage of data information on Binh Dinh tourism. Coordinate with the Department of Culture to build a photo bank of hát bội, bài chòi, data of bài chòi clubs, hát bội and bài chòi artists, etc. to serve the promotion and development of quality tourism products.

Coordinate management between the Tourism and Culture sectors: to organize the exploitation and promotion of heritage values ​​in tourism activities, organize scientific seminars, works, and projects on the conservation of Hat Boi and Bai Choi with the participation of tourism managers.

Promoting the province's resources to exploit the cultural heritage of Hat Boi and Bai Choi in tourism

- The provincial Department of Culture, Sports and Tourism needs to have policies to invest in and restore historical relics, research and organize activities for tourists suitable for each type of guest, each type of visitor and each time... in which special attention should be paid to exploiting and preserving the values ​​of the country's intangible cultural heritage such as Hat Boi and Bai Choi.

-Invest in building comprehensive entertainment areas based on existing resources in terms of transportation and land fund.

-Invest in building rest stops to introduce local culture, introduce and sell handicraft products as souvenirs, and introduce and provide guests with dishes imbued with local identity.

-Continuously upgrade and build new hotels and motels to serve tourists.

Build and develop more diverse cultural tourism products of hát bội and bài chòi to attract tourists.

Hat boi and bai choi themselves are attractive to tourists. However, to make hat boi and bai choi a tourism product, a type of tourism, there is still a lot of work to be done.

Firstly, diversifying cultural tourism products of hát bội and bài chòi. Based on the results of a survey of the tourist market, at the same time, exploring and discovering new values.

The unique features of hát bội and bài chòi need to be researched and developed suitable hát bội and bài chòi tourism products.

- Regarding food service at the festival: it is possible to organize a bidding to select a tourism business to operate. Research and provide dishes of ancient Binh Dinh people to diners.

- Regarding hygiene and food safety: build mobile toilets in the festival area. Ensure environmental hygiene, safety and security for visitors. Pay special attention to the location and space of the festival to expand the scale. Have a parking plan for visitors. Predict the number of visitors to the festival to organize the distribution of visitors in a reasonable and orderly manner.

- Developing tourism for sightseeing, research, and enjoyment of hát bội and bài chòi: This type of tourism must be given top priority. For tours with hát bội and bài chòi programs to be truly attractive to tourists, there needs to be investment from the State Management Agency and from tourism businesses. Tourism businesses are the ones who directly serve customers, so they will understand the psychology and desires of customers best.

Table 3. 3. Tour programs with hát bội and bài chòi

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• Solutions for tourism development in Tien Lang - 10 zt2i3t4l5ee zt2a3gstourism, tourism development zt2a3ge zc2o3n4t5e6n7ts - District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people. * * * Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete. Chapter III Conclusion Through the issues presented in Chapter II, we can come to some conclusions: Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development. CONCLUDE I Conclusion 1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows: Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas. In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation. 2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role. Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure. REFERENCES 1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993 2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990. 3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990. 4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001. 5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003. 6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006 7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001 8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002) 9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997. 10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996. 11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020. 12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics - National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning - Culture - Society of Tien Lang district to 2010. 14.Website www.HaiPhong.gov.vn APPENDIX 1 List of national ranked monuments STT Name of the monument Number, year of decisiondetermine Location 1 Gam Temple 938 VH/QĐ04/08/1992 Cam Khe Village- Toan Thang commune 2 Doc Hau Temple 9381 VH/QĐ04/08/1992 Doc Hau Village –Toan Thang commune 3 Cuu Doi Communal House 3207 VH/QĐDecember 30, 1991 Zone II of townTien Lang 4 Ha Dai Temple 938 VH/QĐ04/08/1992 Ha Dai Village –Tien Thanh commune APPENDIX II STT Name of the monument Number, year of decision Location 1 Phu Ke Pagoda Temple 178/QD-UBJanuary 28, 2005 Zone 1 - townTien Lang 2 Trung Lang Temple 178/QD-UBJanuary 28, 2005 Zone 4 – townTien Lang 3 Bao Khanh Pagoda 1900/QD-UBAugust 24, 2006 Nam Tu Village -Kien Thiet commune 4 Bach Da Pagoda 1792/QD-UB11/11/2002 Hung Thang Commune 5 Ngoc Dong Temple 177/QD-UBNovember 27, 2005 Tien Thanh Commune 6 Tomb of Minister TSNhu Van Lan 2848/QD-UBSeptember 19, 2003 Nam Tu Village -Kien Thiet commune 7 Canh Son Stone Temple 2160/QD-UBSeptember 19, 2003 Van Doi Commune –Doan Lap 8 Meiji Temple 2259/QD-UBSeptember 19, 2002 Toan Thang Commune 9 Tien Doi Noi Temple 477/QD-UBSeptember 19, 2005 Doan Lap Commune 10 Tu Doi Temple 177/QD-UBJanuary 28, 2005 Doan Lap Commune 11 Duyen Lao Temple 177/QD-UBJanuary 28, 2005 Tien Minh Commune 12 Dinh Xuan Uc Pagoda 177/QD-UBJanuary 28, 2005 Bac Hung Commune 13 Chu Khe Pagoda 177/QD-UBJanuary 28, 2005 Hung Thang Commune 14 Dong Dinh 2848/QD-UBNovember 21, 2002 Vinh Quang Commune 15 President's Memorial HouseTon Duc Thang 177/QD-UBJanuary 28, 2005 NT Quy Cao Ha Dai Temple Ben Vua Temple Tien Lang hot spring div.maincontent .p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent .s1 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; font-size: 16pt; } div.maincontent .s2 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .s3 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s4 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; font-size: 14pt; } div.maincontent .s5 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; font-size: 14pt; } div.maincontent .s6 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s7 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .s8 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 9pt; vertical-align: 6pt; } div.maincontent .s9 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 12pt; } div.maincontent .s11 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; tex
• List of National Intangible Cultural Heritage of Thai Nguyen Province
• The Current Situation of Preserving Intangible Cultural Heritage Values
• The Necessity and Feasibility of Proposed Measures to Improve the Effectiveness of Teaching the Value of Tangible Cultural Heritage to Students
• Some Solutions and Recommendations to Improve the Effectiveness of Protecting Workers in the Field of Employment and Wages in Labor Law

STT

Source: Author's proposal (2017)

-Developing conference and seminar tourism: With many famous and pristine landscapes, 5-star and 4-star hotels already in operation, and some tourist areas under construction, Binh Dinh has a plan to be ready to host domestic cultural, sports and tourism events as well as international events.

- Developing homestay tourism: this is a completely new type of tourism in Binh Dinh. In some other localities such as Sa Pa - Lao Cai, Mai Chau - Hoa Binh, Mong Phu - Ha Tay... have attracted a large number of visitors to participate in homestay tourism.

Second, is to diversify souvenirs for tourists. It can be said that currently, Binh Dinh still does not have many souvenirs for tourists. Binh Dinh province needs to allocate a certain amount of funding for the tourism industry to research and invest in the production of souvenirs to serve tourists.

Third , it is necessary to have a plan to research and analyze the tourism market to Binh Dinh. Focus on exploiting the international tourist market because that is the group with high spending ability. Target key tourist markets of Vietnam such as: China, North Asia, Southeast Asia, Europe, America, Australia.

Fourth , it is necessary to classify the market of visitors to Hat Boi and Bai Choi. Unlike other forms of tourism, cultural tourism, especially tourism associated with the heritage value of Hat Boi and Bai Choi, has more advantages in exploiting tourism than some other art forms, and is only suitable for certain types of visitors. Among them, there are research tourists, sightseeing tourists, study tourists, etc.

b. Priority solutions for investment and organization of activities to develop hát bội and bài chòi

- The Department of Culture, Sports and Tourism has a policy to encourage businesses to invest in building tourist areas that organize opera, bai choi, entertainment areas, and invest in tourism technical facilities such as hotels, restaurants, passenger transportation, post and telecommunications, banks, etc. In which, attention should be paid to researching and building accommodation, dining facilities and other services in a reasonable manner for tourists at places where opera and bai choi performances are organized.

- Prioritize and encourage domestic and foreign joint ventures to invest in building high-class hotels (3 stars or higher), restaurants serving standard food and beverage to meet the needs of international tourists. In addition, it is also necessary to build motels at historical sites to serve the accommodation needs of the majority of domestic visitors coming here during the festival season.

- Key investments in some traditional craft villages, some historical and cultural relic sites with historical significance and artistic value for tourism. These are attractive destinations in addition to the content of participating in enjoying Hat Boi and Bai Choi, enriching the tourist program of visitors.

c. Solutions for training organization

Training, fostering and developing tourism human resources

Human resources are always the key factor in the process of tourism development. Currently, Binh Dinh's tourism human resources in general and the human resources meeting the tourism activities associated with the cultural heritage values ​​of Hat Boi and Bai Choi in particular are still very limited in quantity and quality. Therefore, it is necessary to strengthen human resource training by some of the following measures:

opera , song for the purpose of maintaining

-The Tourism sector in coordination with the Culture sector needs to have appropriate policies to preserve and promote the role of elderly artisans, "living human treasures", combined with training young artisans and bringing them into tourism activities.

-Improve the professional and foreign language skills of tour guides and tour guides by regularly opening short-term and long-term training courses on foreign languages, professional skills as well as knowledge on environmental protection, safety and security for tourists,...

Table 3. 4. Table of proposed professional training courses for tourism staff

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Source: Author's proposal (2017)

- State management agencies as well as tourism businesses need to pay attention to training, inspection, and regularly improve the quality of this team. In addition to participating in training programs as prescribed by the Ministry of Culture, Sports and Tourism for the whole country, tour guides in Binh Dinh need to participate in training courses on cultural knowledge of hát bội and bài chòi. In particular, the tour guide force at the site also needs to focus on training in cultural knowledge, Thai chants, ho ve... and moreover, must have a minimum level of foreign language, meeting the ability to interpret and convey the content of hát bội and bài chòi into the language of the local people for international tourists. Only then will tourists