During the war, Huu fought bravely and fiercely, but deep inside were worries and thoughts about the war, torments about life after the war, and in his heart there was always a fire of love for his homeland, for his father Banh and especially for Dan. Lying in the water-soaked bunker, Huu thought: “ Everything is now just a memory. The war and battles have turned Huu into a person who obeys orders and gives orders. If he met Dan now, he probably wouldn’t recognize Huu in either form or temperament because the life and thinking of a wise person is usually in a closed room, and with that long period of time, Dan probably wouldn’t have been faithful! Who knows, maybe now Dan is holding a baby in one hand and holding the other.” [31; 199] Thoughts about the war, post-war life and himself kept flowing in Huu’s head. Those thoughts were recorded by Huu in his diary. These lines are the creation of writer Trinh Thanh Phong. It shows the writer's perspective on life, shows the courage of the writer when attaching those thoughts to the character Huu, thinking about the mistakes after the war of many people. " The war will come to an end, but the most painful loss will still be the civilians! Who are the civilians? Huu often told Dan and the guys Tung and Phu, they are the ones who grow rice and corn, the ones who give birth to boys and girls for this war, the ones who don't have medical records, don't have stamps to buy meat or sugar!.. The next generation will be full of stories of jostling, calculating to fight for food ". [31; 201]
Those torments come from the compassion and understanding of a person who has experienced life: " There are many more ironies, which are mothers on the front lines whose children are soldiers on the other side, whose children have died in battle, some even died at Huu's hands, but when Huu is in danger, they still help him ." [31; 226]
Dan is a strong and determined girl who fights against evil and in love, she always longs to love completely and intensely. This is shown through Dan's inner monologue when she goes to the battlefield.
“Oh my God, if only I could meet Huu now, Dan would sacrifice himself so that both of us could enjoy the sacred pleasure of humanity ” [31; 189]
Dan told Mrs. Vuong in his imagination about his future plans. All of these things show Dan's thoughts and personality:
Maybe you are interested!
-
Trinh Thanh Phong's Novels in the Vietnamese Novels on Rural Themes After 1986 Renovation -
Solutions for tourism development in Tien Lang - 10
zt2i3t4l5ee
zt2a3gstourism, tourism development
zt2a3ge
zc2o3n4t5e6n7ts
- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Characteristics of Activities During the 1000th Anniversary of Thang Long -
Historical novels by Nguyen Truong Thanh - 15
“… After the war is over, we will come back together, build a beautiful house like yours, and my husband and I will become doctors to treat the poor, grandma! And if by any chance we both die in battle, we will turn into a pair of white butterflies and fly back to land on the queen tree to be with you forever” [31; 189]
Old Peng, Huu's stepfather, the character whose psychological development the author focuses on, also has many internal monologues. The most notable of which are the lines he says to himself after being saved by Huu:

“ The old man remembers the time he brought the torn thing here… Now he is lying here, Huu has not shown any signs of revenge. He must die, he is a monster, causing trouble …”. [31; 49] This monologue marks the change in old man Bang, he has become a good person.
In the work Ma Lang , the author rarely lets the characters monologue. Among the characters' monologues, the most notable is Lo's monologue after seeing Mrs. Tong burned and taken to the hospital:
“ Poor old lady! She has served the children and grandchildren of old Tong all her life, but he still treats her like a servant… Poor thing! Lo thought that in this Loc village, only Lo was miserable and depraved. But now Miss Mua has stepped in Lo’s footsteps. The one who caused trouble for Miss Mua is still a Pham. Village chief At, son of Chairman Tong, is all in high places, ironically enough. Miss Mua is not
is a prodigal child like Lo, she is gentle and born into a family of rules and traditions. Why did Ms. Mua let this happen? It is truly a pity for the whole family of Uncle Tinh, for the reputation of the Truong family! Why did Ms. Mua follow in Lo's footsteps? She is an educated person, literate, not stupid and ignorant like Lo!... Unfortunately, Lo became a depraved woman. But Lo's corruption is not only due to Lo. It is also due to the powerful and influential people in this Loc village. At that time, Lo was naive, gullible, and the sadness of the countryside made Lo make mistakes and be deceived. " [30; 55]
Through the monologue, we see that Lo's human nature is not a bad person, and we see even more the crimes of the Pham family's descendants. The narrative language that writer Trinh Thanh Phong uses shows his understanding of the rural theme, and at the same time it is an artistic means that contributes significantly to the success of character building in the work.
3.3.3.Narrative tones
In the process of creation, every writer must struggle to find the artistic tone for his or her work. “ Tone is the attitude, feelings, and moral ideology of the writer towards the phenomenon being described, expressed in the text, which determines the way of addressing, naming, using words, emotional tone, perception of distance, intimacy, respect or casualness, praise or sarcasm,…”. [10; 202] The artistic tone is influenced by many factors, from the realistic view, creative inspiration, to the author’s thoughts and feelings towards things, events, and people… That tone is concretized through words, text, intonation, and artistic techniques in the work, thereby revealing “the writer’s attitude , feelings, stance, and moral ideology towards the phenomenon being described” . [10; 202] In each work, besides the main tone, there always exist many different nuances of tone. Because according to M. Khrapchenco, “ the dominant tone not only does not exclude but also allows
"The existence of different tones in literary works" . Thus, the tone has become a means of conveying the picture of reality into the work and expressing the writer's attitude towards life.
In the two works Dong Lang Dom Dom and Ma Lang , the narrative tone of writer Trinh Thanh Phong has some notable nuances as follows:
3.3.3.1. Compassionate tone
The first impression when reading the work Dong Lang Dom Dom is the sympathetic tone. The sympathetic tone is used a lot by the author when talking about the tragic fate of the poor.
In the work Dong Lang Dom Dom , this tone is expressed a lot when the author writes about the miserable days of the boy Huu. The days were immersed in beatings and bamboo sticks, the boy's hope only depended on the flickering light of the fireflies.
That sympathy is conveyed by the writer through the character Dan. Dan pitied Huu so he tried every way to help Huu: “ Mom, see if there is anything to eat at home, mom, give it to Huu so he can bring it home to avoid being beaten by old man Bang! So that Huu won’t have to sleep in the banana garden today .”[31;36] Huu also felt his miserable life. Readers could not help but be moved when hearing a boy say: “ If I die, I might be able to meet my father in the underworld, which is better than living in this situation .”[31;7] A boy who was still at the age of being sheltered and protected had to run away day and night because of the cruelty of his stepfather, “ When Cai Dan arrived at Mr. Trang Chuc’s banana garden, it was already dark. He cupped his hands in his mouth and called cuckoo cuckoo… Hearing Cai Dan’s signal, Huu crawled out from the banana bush, his limbs still trembling .”[31;7] 12] Huu's small stature was probably due to the hard days. Readers cannot forget the image of Huu sitting on firewood, falling down, his face covered in blood, then he sat in front of the fire waiting to see if old man Bang would give him any more orders.
No. Huu's actions are those of a lonely child. It is not by chance that most of Huu's actions are associated with words such as: sneaking " He sneaked out to the front of the house, went down to the kitchen to open the ashes to find the crabs he had buried in old Peng's house, blew on them and put them in his mouth to chew greedily ", [31; 89] quietly " He quietly leaned against the jackfruit tree, looking at the sky and the earth" [31; 124], "He slowly carried the glass pearl shell that Dan had found for him and quietly walked towards Hon hill", [31; 132] "He stood silently in the dark night "... [31; 158] The author uses a series of verbs and adjectives to depict Huu's resignation, patience and lonely life: hesitant, crept, crept, trembled, quietly (used 6 times), trudged, stood still, slunk, squinted, sat still, absent-minded, tiptoed, quietly, waded... In general, the pages about Huu's childhood are pages full of sympathy. Through this, we can feel the writer's kindness.
We also see the sympathetic tone expressed in the pages about the remorse of old Peng. More than 10 times the writer describes old Peng crying, sometimes he cries, sometimes tears keep coming out of the corners of his eyes. In addition, the sympathetic tone is also used a lot when the author writes about the deaths of people participating in the war. Those are painful deaths: " blackened corpses, white teeth bared ..." [31; 191]
In Ma Lang, the sympathetic tone is expressed in many pages where the author describes the tragic fate of farmers who always yearn for a peaceful life. The pages about Ms. Lo, “ With everyone, Lo is gentle and trustworthy, because they are all leaders, superiors, fathers and uncles, Lo is an orphan, Lo has to rely on them, trust everyone, Lo is not the least bit cautious… Lo is hard-working so everyone loves him. It is that love and protection that makes Lo foolish. Lo does not expect that under the blanket covering his orphaned body, there are calculations of those who are heartless wolves, those who are
that has the highest power in the camp, Mr. Pham Ho”. [30; 56] The naivety and trust of a girl has become something that can be taken advantage of by those in power. This shows the writer's sympathy for the weak and vulnerable people, the people who are easily exploited in rural society. Writing about the lives of Mr. Do and Mr. Nghiep are also pages full of anxiety and pity. When Mr. Nghiep returned from prison and heard the news of his mother's death, he ran straight to his mother's grave, " his two hands hugged the mound of dirt, his mouth cried out to heaven. His voice hoarse, he broke off some dry dogwood branches, gathered them up to replace incense sticks and placed them on his mother's grave, and he kept praying". [30; 15] Nghiep was imprisoned because of the plot of the commune chairman, Mr. The, the whole village knew about this. However, it was unfair that when he returned and wanted to do honest work, he received the answer from the cooperative that he was a death row inmate and still had to be monitored, not qualified to be a cooperative member. Hearing this, " he got goosebumps, knelt down and bowed to Mr. Hai Thin and ran away ." [30; 16] Nghiep's life continued to be oppressed and suppressed by his father, his brothers, and Pham Tong until he had to pretend to be crazy and live with ghosts at Bai Gay.
The sympathetic tone makes the work rich in emotions, creating appeal to readers. This tone also contributes to expressing the author's deep affection and sympathy for these unfortunate people who always yearn for a free life.
3.3.3.2 Satirical tone
The satirical tone is also a prominent feature in the narrative tone of writer Trinh Thanh Phong. “ Satire - a special type of literary composition and at the same time a principle of artistic reflection in which elements of ironic laughter, sarcasm, exaggeration, and humor are used to ridicule, criticize, denounce, and protest... the evil, outdated, and cruel things in society .” [10;235]
It can be said that the satirical tone has become an effective artistic means for writers to expose, criticize, and laugh at the evil people of the countryside. To create satirical laughter, the author first creates contradictions between the form and content of the characters and events. Readers cannot help but laugh when an evil, cruel old man, a drunkard of Thong village (work Dong Lang Dom Dom ) is fierce and seems to fear nothing, but he is very afraid of going to jail, hearing the news of Mrs. Tu, he " softens like a chicken ". [31; 75] This laughter-creating technique is used more and more effectively in the work Ma Lang. Those are the small executive committee meetings of Pham Tong's family, the meeting has minutes, on the surface it looks like a commune meeting to discuss important matters of the village, commune. But in fact, this was a meeting of the Pham family to discuss how to eliminate Mr. Tam - the head of the cooperative, how to put a villager (Ms. Mua) in jail. They also contributed their opinions enthusiastically, blushed, banged the table, pondered, and agreed to write in the minutes, " The house was silent, then all five arms raised high. The minutes of the meeting of the Pham family's narrowed house mortgage committee were also approved. They poured wine and swore to carry it out together ." [30; 52] Then, the task that old Tong assigned Lo to do, he said: " Thank you, Ms. Lo, for letting us know that we will take precautions. On behalf of the commune leadership, I would like to commend Ms. Lo's spirit in maintaining order and security in the village and continue to assign her the task of grasping the situation at Mr. Tinh's house .", [30; . 40] " I will try to help you keep a close eye on the situation at Mr. Tinh's house .", [30; 41] The old man paid money to bribe Lo: “ This is the reward for you to perform your official duties” [30; 48] but in fact this was the old man bribing Ms. Lo to hear the news from Mr. Tinh’s family about Mua being pregnant with his child. How fake and shameless. Reading these pages, we feel as if the writer is writing, cursing, and laughing at their rottenness and hypocrisy. The satirical laughter is also
created by the contradiction in the character's actions and thoughts. Old Tong is the main subject of laughter in the work, especially in the scene of his son's wedding. The wedding is expensive, Old Tong feels like there is salt and thorns scratching him in his stomach, but he is the one sitting on the horse's back and has to gallop. He still commands: " Your hundred-year-old affair is expensive but there is nothing to lose. If the villagers love you, they will come. That way, you are a virtuous person, living in the right place with the villagers. Pigs and cows are ready, just take them out and slaughter them." [30; 85]
In addition, laughter is also created in the description of the language, gestures, names, and backgrounds of the characters. Naming the characters is not a coincidence but perhaps it is the intention of the writer. The names speak of the hypocrisy of the criminal faction such as: Luon, Lot, Luong, Noi Noi; the characters' backgrounds also have the effect of criticizing and satirizing the characters: old Tong from a drummer, for some reason, quickly climbed to the position of secretary and then chairman of the commune, then Luon, Lot, Luong, all of whom are ordinary people, suddenly held important positions. A government organization headed by people like that is truly ridiculous; The sarcastic laughter also comes from the character's own language: The old man wants his son to marry a girl named Sut to establish a relationship with the district secretary and he aggressively speaks to his children and grandchildren: " As for the scar on At's face, he fell off his motorbike in Loc village, who knows?" The old man licks his lips and continues: "Only Sut's lips can't go to the beauty salon, so what's the problem? At doesn't even mind, let alone me. I'm marrying my son, I'm marrying someone, marrying the district chief's granddaughter, not his lips . His lips are chapped, but his family lineage isn't chapped, so why worry?" [30; 84] The wedding of old Tong's son became a laughing matter for the whole Loc village. The song of Do is proof:
" The temple money is like a hat on the temple.
If only I was so talented that I could deceive people...



![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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