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Characteristics of Survey Sample by Business Type

Table 3.4: Corporate Reputation Scale Encryption Original scale Adjustable scale Source CR1 Customers are always aware that my company sells products. high quality Tourists recognize your company as a quality tour seller. quantity Taghian et al. (2015); Expert Interview CR2 Customers know my ...

Customer Perception Scale of Quality Factors

Figure 3-1: Research process Quantitative research (N=250) Assessing the reliability of scales Inappropriate type of observed variable Scale main Cronbachs alpha Check the extracted factors Check the extracted variance Factor analysis Adjust Perfect scale adjust Testing the models suitability ...

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