ACADEMY
VIETNAMESE SOCIAL SCIENCES
Academy of Social Sciences
…………………
STRONG COST
BASIC PSYCHOLOGICAL QUALITIES OF TOUR GUIDES
Major: Specialized Psychology Code: 62 31 04 01
DOCTORAL THESIS IN PSYCHOLOGY
SCIENCE GUIDE
Assoc.Prof.Dr. Mac Van Trang
HANOI, 2016
I hereby declare that this is my own research work. The data and research results presented in this thesis are true and have never been published in any other work.
Thesis author
Phi Cong Manh
I would like to sincerely thank the Board of Directors of the Academy of Social Sciences, the Board of Directors of the Faculty of Psychology - Academy of Social Sciences for creating all favorable conditions for me during the process of studying and completing this thesis.
I would like to express my gratitude to the teachers who have devoted themselves to teaching the 2nd PhD class, majoring in psychology, Academy of Social Sciences, school year 2012-2015.
I would like to express my deep gratitude to my teacher, Associate Professor, Dr. Mac Van Trang, for his wholehearted help and guidance throughout the process of writing my thesis.
I would like to sincerely thank the Board of Directors of travel companies and the Board of Directors of tour guide training schools for creating all conditions and enthusiastically helping me in the data collection process.
I would like to express my sincere thanks to the tour guides working at travel companies and the 4th year tour guide students doing internships at travel companies who enthusiastically cooperated with the author during the thesis writing process.
I would like to sincerely thank my family and friends who have always encouraged and created the most favorable conditions to complete this thesis.
Hanoi, date month year 2016
Phi Cong Manh
Abbreviations
Write in full | |
CBQL | Management staff |
Address | Control |
DLC | Standard deviation |
HDDL | Travel Guide |
HDVDL | Tour guide |
HN | Hanoi |
KDL | Tourist |
PC | |
PCTL | Psychological qualities |
PCTLCB | Basic psychological qualities |
SVHDDL | Student tour guide |
TB | Rank |
TN | Experiment |
Ho Chi Minh City | Ho Chi Minh City |
TT | Order |
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Page
INTRODUCTION 1
1. Urgency of the topic 1
2. Research purpose of topic 3
3. Research task 3
4. Research object and subject 3
5. Scientific hypothesis 3
6. Research limitations 4
7. Methodology and research methods 4
8. New contributions of the thesis 5
9. Structure of the thesis 6
CHAPTER 1. THEORETICAL BASIS OF STUDYING BASIC PSYCHOLOGICAL QUALITIES OF TOUR GUIDES 7
1.1. Overview of research on psychological qualities and psychological qualities of HDVDL 7
1.1.1. Foreign studies on psychological qualities associated with professional and occupational activities 7
1.1.2. Domestic studies on psychological qualities that meet requirements
of professional activities 11
1.1.3. Studies on the psychological qualities of HDVDL 17
1.2. Basic viewpoints understood in psychological quality research
tour guide basics 20
1.2.1. Viewpoints on the relationship between psychology and activity 20
1.2.2. KK Platonov's "Career Triangle" model and orientation
Research on basic psychological qualities of tour guides 21
1.3. Basic psychological quality theory 23
1.3.1. Quality 23
1.3.2. Psychological qualities 24
1.3.3. Basic psychological qualities 28
1.4. Theory about tour guide 28
1.4.1. Concept of tour guide 28
1.4.2. Functions of tour guides 30
1.4.3. Duties of tour guides 31
1.4.4. The role of tour guides 32
1.4.5. Characteristics of tour guide activities 33
1.4.6. Requirements for tour guide activities 36
1.5. Basic psychological qualities of tour guides 40
1.5.1. Concept of basic psychological qualities of tour guides 40
1.5.2. Components of basic psychological qualities of tour guides... 40
1.6. Factors affecting the basic psychological qualities of tour guides 48
Summary of chapter 1 51
CHAPTER 2. RESEARCH ORGANIZATION AND METHODS 52
2.1. Research organization 52
2.1.1. Phase 1: Building a theoretical basis for research on basic psychological qualities
of tour guide 52
2.1.2. Phase 2: Research on the current status of basic psychological qualities of tour guides 53
2.1.3. Phase 3: Proposing measures to develop psychological qualities
Basics of Tour Guide 54
2.2. Research methods 55
2.2.1. Document research method 55
2.2.2. Expert method 55
2.2.3. Questionnaire survey method 55
2.2.4. In-depth interview method 60
2.2.5. Observation method 61
2.2.6. Psychological portrait analysis method 62
2.2.7. Experimental method 63
2.2.8. Data processing method using mathematical statistics 66
Chapter 2 Summary 70
CHAPTER 3. RESEARCH RESULTS ON PSYCHOLOGICAL QUALITIES
TOUR GUIDE BASICS 71
3.1. General status of basic psychological qualities in tour guides 71
3.1.1. The necessity of basic psychological qualities in HDVDL 71
3.1.2. The level of expression of basic psychological qualities in HDVDL 73
3.1.3. The effectiveness of basic psychological qualities in HDVDL 75
3.2. The current status of the level of expression of psychological qualities in tour guides... 79
3.2.1. Current status of the level of expression of psychological qualities in terms of trends
at tour guide 79
3.2.2. Current status of expression level of psychological personality qualities
at tour guide 90
3.2.3. Current status of the level of expression of psychological qualities of experience
at tour guide 100
3.2.4. Current status of the level of expression of psychological qualities of style
tour guide at tour guide 111
3.3. Basic psychological qualities of HDVDL through some typical psychological portraits ..124
3.4. Current status of factors affecting the basic PCTL of HDVDL 132
3.4.1. The influence of subjective factors on the PCTLCB of HDVDL 133
3.4.2. Impact of objective factors on the PCTLCB of HDVDL 137
3.5. Measures to contribute to the development of PCTLCB of HDVDL 141
3.6. Test results of the enhanced impact of some PCTLs in HDVDL 143
3.6.1. PCTLCB level 5 results converted into scores before and after the experiment 143
3.5.2. Comparison of the level of 5 PCTLCB in HDVDL before and after impact 144
Chapter 3 Summary 147
CONCLUSION AND RECOMMENDATIONS 148
1. Conclusion 148
2. Recommendation 149
LIST OF PUBLISHED SCIENTIFIC WORKS RELATED TO THE THESIS
REFERENCES APPENDIX
LIST OF TABLES
Table 2.1. Distribution of study sample 53
Table 3.1. Necessity level of basic PCTL of HDVDL 71
Table 3.2. Expression level of PCTLCB in HDVDL 73
Table 3.3. Effectiveness of PCTLCBs in HDVDL 75
Table 3.4. Comparison of the levels of necessity, expression and expression effectiveness of the PCTLs
Basics in HDVDL 76
Table 3.5. Assessment of the necessity of the PCTL group on the trend 79
Table 3.6. Evaluation of the performance level of the PCTL group on the trend 82
Table 3.7. Evaluation of the effectiveness of the PCTL group on the trend 86
Table 3.8. Necessity, performance and effectiveness of PCTL group on trend 88
Table 3.9. Assessment of the necessity of the PCTL group on personality 90
Table 3.10. Assessment of the level of performance of the PCTL group on personality 92
Table 3.11. Evaluation of the effectiveness of the PCTL group on personality 96
Table 3.12. Necessity, performance and effectiveness of personality assessment group 98
Table 3.13. Assessment of the need for the PCTL group in terms of experience 100
Table 3.14. Evaluation of the level of performance of the PCTL group on experience 103
Table 3.15. Evaluation of the effectiveness of the PCTL group on experience 107
Table 3.16. Necessity, performance and effectiveness of PCTL group on experience 109
Table 3.17. Assessment of the necessity of the PCTL group on HDDL style 111
Table 3.18. Evaluation of the level of performance of the PCTL group on HDDL style 114
Table 3.19. Evaluation of the effectiveness of the PCTL group on the HDDL style 118
Table 3.20. Necessity, performance and effectiveness of PCTL group on HDDL style 121
Table 3.21. Correlation of PCTLCB groups of HDVDL 123
Table 3.22. The level of influence of subjective factors on the PCTLCB of HDVDL 133
Table 3.23. The level of influence of objective factors on the PCTLCB of HDVDL 137
Table 3.24. Level 5 PCTLCB of HDVDL after impact 143