Barriers to New Product Development


Thank you very much for your valuable help!

A. QUESTIONS ABOUT BUSINESS INFORMATION


Average company revenue over the past 3 years

Billion VND

Average total export turnover of the company in the last 3 years

USD

Ratio of export revenue to total sales average over the past 3 years

%

Average export turnover growth rate over the past 3 years

%

Total number of employees of the company on average in the last 3 years

People

Number of years the company has been involved in exporting

Year

Number of countries to which the company has exported its products currently

Nation

Number of import partners of the enterprise

Partner

Professional qualifications of the person in charge of export work


Age of the person in charge of export work

Year old

Year the Company was established

Year

Number of years the Enterprise has been involved in exporting

Year

Please indicate your current job position in the Company.


Maybe you are interested!

Barriers to New Product Development


EDITING COMMENTS:........................................................................................................

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B. QUESTIONS (SCALE) FOR INFLUENCE FACTORS

The author proposed 05 factors affecting the seafood export results of enterprises in Ca Mau province as follows:



Export results of seafood enterprises in Ca Mau province

Barriers to product development

Price barriers

Barriers to promotion

Logistics barriers

Distribution barriers


(Source: Author's proposal)

Below are the questions (observed variables) used to measure each of the above factors.

Could you please comment below on each element?


1. Barriers to new product development



Barriers to product development

1

2

3

4

5


We are limited in our ability to develop new products.







We have difficulty adjusting the design and style of export products.







We do not have the capacity to meet the quality standards of the large market.







We have difficulty with packaging for export products.







We are limited in providing after-sales and technical services.







EDITING COMMENTS:……………………………………………………………….

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2. Price barriers



Price barriers

1

2

3

4

5

1

We feel dissatisfied with the prices offered by our customers.






2

We feel we are not keeping up with the prices of our competitors.






3

We do not have a competitive pricing strategy in the international market.






4

We have difficulty in making payments to foreign customers.







EDITING COMMENTS:..........................................................................................................

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3. Barriers to distribution channels



Distribution channel barriers

1

2

3

4

5

1

International distribution channels are beyond our control.






2

Access to international distribution channels is difficult for us.






3

We find it difficult to get a reliable overseas sales representative.






4

Overseas inventory is beyond our capabilities.






5

We feel a lack of understanding of the distribution channel system in foreign markets.







EDITING COMMENTS:..........................................................................................................

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4. Barriers to logistics services



Logistics barriers

1

2

3

4

5

1

We do not have overseas warehousing facilities.






2

Export shipping costs are often very high.






3

Export cargo insurance costs are often very high.






4

We have difficulty in hiring suitable means of transport.







EDITING COMMENTS:..........................................................................................................

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5. Barriers to promotion/marketing programs



Barriers to promotion programs

1

2

3

4

5

1

We have difficulty adjusting our export promotion activities.






2

We do not have the capacity to conduct promotional programs abroad.







3

We do not have enough financial resources to carry out promotional programs in international markets.






4

Attending foreign trade fairs is too expensive.







EDITING COMMENTS:..........................................................................................................

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6. Export results of the enterprise



Enterprise export results

1

2

3

4

5


1

How has exporting contributed to the revenue growth of the company you work for?







2

How has exporting contributed to improving the market share of the company you are working for?






3

Export activities have made our company competitive.






4

Our company's export revenue profitability






5

Compared with the profitability in the domestic market, the profitability of our exports







6

Compared with other export enterprises in the same industry, our export profitability is







7

Compared with the growth rate of revenue in the domestic market, our export growth rate







EDITING COMMENTS:..........................................................................................................

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SUMMARY OF EXPERT OPINIONS


Expert code


Comment content


A

(1) About Barriers to Product Development

Sentence 1. Should add the phrase and produce new products. In addition, add at the end of the sentence, add the phrase to meet the needs of the foreign market.

(2) In addition, a 7-level scale (from 1 to 7) should be used.

(3) About Price Barriers

Sentence 1. The word "not" should be replaced with the word " difficult to satisfy"....

Sentence 2. Should change the word "not" to " hard to keep up with".......And add the word "price".

for sale by......

(4) About Barriers in Distribution Channels

Sentence 1. Should add a phrase that is too complicated beyond the scope of .............


B

(1) No comments on the question for enterprise information

(2) About Barriers to Product Development

Sentence 3. Should add the phrase " large market"

(3) Agree that a 7-level scale should be used.

(4) About Price Barriers

Sentence 3. The word "no" should be replaced with the word " lack of a strategy"..... Sentence 4. The word "difficult" should be replaced with the word " limited".....


C

(1) No comments on the question for enterprise information

(2) About Barriers to Product Development

Question 4. Should add phrases and labels for export products?

(3) About Promotion Barriers



Expert code


Comment content


Sentence 1. Should use the word obstacle instead of difficulty?

Sentence 3 is already in sentence 2 (financial resources are within general capacity)

Conclude :

(1). The author fully accepts the first 10 opinions. (2). As for opinion 11, the second opinion is:

- Question 3 already has the content in question 2: according to the author, the ability (capacity) of a business can be measured by many criteria. And financial capacity is only one criterion. Although it is an important criterion, in reality, businesses are limited.

- Therefore, the author notes that both sentences in the Promotion Barriers scale remain the same.

From there, after consulting with 3 experts, the author revised the questionnaire and interviewed 3 respondents to check the ease of understanding and answering of each question.

The opinions of 3 respondents are as follows:

OPINIONS OF 3 RESPONDENTS IN THE TRIAL INTERVIEW LIST OF RESPONDENTS WHO WERE IN THE TRIAL INTERVIEW


Respondent code

Name

Sex

Unit


A


Lu Hong Nguyen


Female

Blue Ocean Import Export Joint Stock Company


B


Tran Minh Vu


Male

CB XNK Company Limited

Quoc Ai Seafood

C

Tea Van Hai

Male

Anh Khoa Company Limited


SUMMARY TABLE OF RESPONDENTS' OPINIONS


Respondent code

Comment content

Author's Reception


A

7 questions about export results: cannot be answered because it cannot be matched with a yes or no answer.

Receive.

Will fix 1-7 as: Level 1 to level 7


B

Export results: sentences 3 to 7 must have additional words to make sense.

Receive.

Will add word is from sentence 3-7

C

The question is easy to understand and answer, but the sentence is not good.



Conclude:

The author accepted all the opinions of the three interviewees and edited the questionnaire.

The final, official survey is as follows: (Appendix 4)

Comment


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