- Try to attract more investors. The company's development situation is also in a difficult period, so it is necessary to focus on additional business activities, try to connect with service providers, etc.
- Improving effective marketing solutions and promoting images on the internet is extremely necessary.
- Need to pay more attention to the uniform of the tour guide team, creating the most professional feeling.
- Customer relationships need to be further expanded, always taking care of old customers.
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- Build close cooperative relationships for mutual development with translation partners.
service.
C. CONCLUSION
From the results of document research and actual survey at HA Long Tourism Joint Stock Company, I would like to draw some general conclusions as follows:
1. Any activity in society that has good results is largely due to the ability to communicate and behave between people. Communication and behavior play an important role in all fields. Especially, it brings service quality in the tourism industry in general and in the communication and behavior of tour guides with tourist areas in particular.
2. Ha Long Tourism Joint Stock Company is a company with a long history of operating in the tourism market in Ha Long and has a certain position in the market. The company's board of directors and staff, tour guides have constantly strived to develop over the years, overcoming difficulties and shortcomings to be able to bring customers the best and most perfect services of the company. At the same time, creating trust and good impressions with customers in the context of today's fiercely competitive market.
However, there are still limitations in the communication and behavior of tour guides with tourist attractions in the company:
- The tour guide team is not really aware of the importance of communication and behavior between tour guides and tourist attractions.
- There is no specialization in the company's departments, leading to the tour guide team not having many conditions to research, explore, cultivate and expand, and update the latest knowledge about communication and behavior with customers.
- The inspection, supervision and evaluation of management staff on communication and behavior with tourists have not been carried out regularly and systematically.
- The company's rewards and punishments still do not have clear regulations, and are not strong enough to motivate and encourage employees to actively practice their communication skills.
- Training, fostering and developing human resources have not received attention.
important, leading to not meeting the actual needs. Causing a significant impact on the communication ability of the company's employees in general and of tour guides with the tourist area in particular.
3. From theoretical and practical research, I have boldly proposed a number of measures to improve the effectiveness of communication activities between tour guides and tourists at Ha Long Tourism Joint Stock Company as follows:
- Pay attention to human resource selection to train future tour guides with high professional qualifications, especially good communication skills.
- Training, fostering and developing human resources must be given more attention to improve the qualifications and professional knowledge of employees in the company, especially the communication skills of the tour guide team in the company.
- There should be more clear and reasonable reward and incentive policies for employees in the company.
- We need to pay attention to customer feedback to improve our products.
- Create solidarity, friendliness, loyalty, attachment and absolute trust in the company's development for the staff by: building together a "common home" in the company.
Once again, I would like to sincerely thank the teachers of Hai Phong Private University, Mr. Ly Ngoc Anh, Executive Director of Ha Long Tourism Company, and all the staff in the company for creating conditions for me to complete this thesis. In particular, I would like to express my deep gratitude to Dr. Nguyen Ngoc Khanh for always helping and creating favorable conditions for me to complete this thesis.
Thank you very much!
Student: Pham Thi Phuong Thanh
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REFERENCES
1. Tran Thuy Anh, Cultural behavior in tourism, Hanoi National University Publishing House.
2. Le Thi Bung, Behavioral Psychology, Education Publishing House.
3. Trinh Xuan Dung, Communication skills, Hanoi National University Publishing House, 2004.
4. Associate Professor, Dr. Do Van Phuc, Psychology in business management, Science and Technology Publishing House.
5. Tran Duc Thanh, Introduction to tourism science, Hanoi National University Publishing House, 1999.
6. Internal circulation documents of Ha Long Tourism Joint Stock Company.
7. Bich San, Travel guidebook, Culture and Information Publishing House, 2006.
8. Nguyen Quang Vinh, Lecture on tourism management, Social Sciences and Humanities University Publishing House, 2005.
9. Nguyen Dinh Xuan, Psychology of Business Administration, National Political Publishing House, 1998.
10. Associate Professor, Dr. Nguyen Van Dinh, Master Pham Hong Chuong, tourist guide textbook, Statistical Publishing House, 2000.