strengthens employees' relationship with the company and also increases the spirit of solidarity among individuals.
In traditional Vietnamese culture as well as in contemporary culture, the position of women is higher than in many other countries in the region, and therefore the awareness of gender equality in Vietnamese enterprises is much higher than in some other Asian countries. Therefore, in the company, the role of women is highly appreciated. The company is very interested in the lives of each employee, especially female employees. In addition to caring about material life, the company also regularly organizes programs on holidays March 8 and October 20, creating a comfortable mentality and a sense of respect for female staff and workers.
2.2.1. Tangible values.
2.2.1.1. Architecture and scale of the Company.
It can be said that for each enterprise, the characteristic architecture plays a very important role, affecting the customer's perception as well as the working spirit of the employees. Therefore, Hong Nhat Joint Stock Company has paid great attention to the architecture of the company's headquarters in general and the design and arrangement of the company's departments in particular. That has made significant contributions to the success of the company's operations.
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The company's headquarters is located at 37D - Ha Ly - Hong Bang - Hai Phong. This location is quite close to the city center. The center has 3 floors but is mainly located on the 1st floor. This place is designed in a modern style with blue as the main color. The company's logo is placed in the working area, making a good impression on customers. The design is simple but very harmonious, creating customer confidence in the strength and reliability, professionalism and modernity in the working style. The company arranges and divides the working area very reasonably, creating the most effective and fastest working environment for the company's operations with high unity.
With reasonable space and architecture design, the whole company works very conveniently and effectively. The departments are not divided into separate rooms but are concentrated on the first floor of the headquarters. However, the desks are arranged scientifically, creating a sense of
friendly feeling in the working process as well as convenient in coordination and sharing work between departments.
Hong Nhat Joint Stock Company has been truly successful in creating the most comfortable and effective working environment for employees by creating an open working space with convenient and professional facilities. With an elegant, luxurious design and good service quality, it helps employees have the best resting space while giving customers to the business a sense of care for employees and professionalism and modernity in operations.
In short, although the architecture of Hong Nhat Joint Stock Company is not outstanding, it achieves the goal of creating an impression of the brand, of modern professional operations, and at the same time providing employees with the most effective working space.
2.2.1.2. Symbols, logos and slogans.
a. Logo
Hong Nhat has built a logo to represent its brand. It is a stylized image of the company's abbreviation, HN. Hong Nhat is the Red Sun, that image is realized by designing the image of the sun behind the letter HN. That is the harmony and unity of ideas to create a deep impression of its brand while there are many travel companies created today. The red color creates warmth and also represents the enthusiasm of the company's employees. The company wants to aim for a friendly image, devoted to customers. Besides, it also shows the endless creativity, always creating new things in its products.
b. Slogan
Hong Nhat's slogan is " Affirming the brand with quality service ". Through the above slogan, the company wants to show professionalism in service style, so that customers can feel the quality of the company's tourism products. The company wants to build an image, a solid brand with prestige for customers as well as to distinguish it from other businesses. With increasingly rich and diverse products and the best service quality, the Hong Nhat brand is becoming more and more familiar, a reliable address for customers. That is both the motto, the goal and the business philosophy of the company.
2.2.2. Intangible cultural values.
2.2.2.1. Mission, strategic goals.
a. Mission
Meet customer needs, develop, improve the quality of life of employees, optimize customer benefits, contribute to the development of Vietnam tourism.
Understanding the importance of human resources for the development of the enterprise, the company has been making appropriate investments in developing and attracting human resources. The company's leaders always create favorable conditions for employees to have the best environment to promote their full potential and creativity. The policies for employees are well implemented by the leadership. Hong Nhat Joint Stock Company always ensures employees a reasonable salary and bonus regime, full health insurance regime, a clean and safe working environment and training opportunities, improving professional qualifications. The company's leaders also affirm that caring for employees is one of the important goals and also the driving force for the company's development.
In addition, business ethics is also a value that the company upholds. Understanding the impacts on society as well as the company itself when business ethics are violated. Company leaders always pay attention to complying with the law and adhering to the principles of ensuring the rights of customers and employees in the company.
b. Goals and strategies
While the number of travel companies is increasing, choosing the target for your company must be very wise. The company must not only compete with other competitors but also bring customers the best services at the most reasonable prices, gradually building a strong brand. To do this, the company's leaders always find long-term solutions, focusing on corporate culture is also one of the solutions to do that. And the sense of responsibility and support of the company's employees is also indispensable.
With the right goals and strategies, it will create an enthusiastic working atmosphere for employees in the company. In other words, it will create enthusiasm for employees to work together to develop their abilities and contribute to the success of the company.
The company is not large in size, but everyone is united together to achieve the company's strategic goals. Employees here not only think about going to work for a fair salary, but also consider each other as family. All work is shared, with mutual support among employees. Every problem raised is enthusiastically contributed by everyone to find the most reasonable solution. The company's leaders also know that only when creating trust with employees can they create trust with customers. Therefore, solidarity between leaders and employees is extremely necessary.
In its development strategy, the company always considers improving the quality of tourism programs to improve business efficiency as its highest goal. In addition to focusing on the main target market, the company also constantly expands the customer market during the off-season, considering this a market segment that needs to be developed in the future. Actively research the market to determine the trend of fluctuating customer sources, identify the characteristics of customer sources as a basis for determining customer attraction solutions. Solutions on business activities in general and customer attraction in particular are given special attention, in order to determine the target market and policies in healthy competition, thoroughly attracting customers in the market.
International tourists are the group of tourists with the highest spending ability, a large source of revenue for the Vietnamese economy in general and local tourist areas, and tourism businesses in particular. Hong Nhat Joint Stock Company has been recognized by the Vietnam National Administration of Tourism as an International Travel Enterprise, so in the coming time, it is necessary to strongly promote new attractive tourism programs, promote tourism products to foreign tourists about the domestic tourist market: the following groups of tourists are likely not affected by the tourist season.
Among the target groups coming here, the second target group is regular, the service needs have been basically met but the revenue from this target group is low. To have high revenue for the tourist area here, it is necessary to pay attention to the first and third target groups, these will be the guests who will spend a lot on tourism and will develop rapidly in the future.
2.2.2.2. Business philosophy.
All business activities have the ultimate goal of profit. But when profit is the only goal, business activities will be able to disregard the law as well as social ethical standards just to achieve profit.
Although Hong Nhat Joint Stock Company has just been established, it has set itself goals to achieve sustainable profits and maintain its growth momentum. The company always believes that its activities must be within the legal framework and in accordance with ethical standards. Products and services must be of high quality to always bring satisfaction to customers. All members must constantly improve their knowledge, know how to apply new scientific and technological achievements to serve their work well and quickly adapt to new conditions and circumstances.
What Hong Nhat Joint Stock Company aims for is not simply success. Moreover, the highest achievement for the effort to mobilize resources is sharing. A valuable beauty is clearly shown in the sharing between leaders and members. The goal of the company is not only success for each individual but also success for many people, for all members of the company.
company, customers, partners... Every effort at work must bring good results to many people, must aim for the benefit of the collective.
The company's main business is tourism services. In addition to pure business, the company also assigns itself a mission to promote the image of Vietnam to every country in the world through tourism. All members of the company are determined to work for the common development, striving together to build Hong Nhat Joint Stock Company into a business entity that plays an important role in the economy, contributing to the development of society, bringing both material and spiritual benefits to all members of the Company.
2.2.2.3. Core values.
Hong Nhat is a tourism service company, in the era of competition between many large and small companies, the company always has loyal customers. The company always considers customer satisfaction to be the joy and goal of the company's leaders and employees. Customers are treated like true gods. In a company with a corporate culture, for the customers, the members of that company always try to listen to customers' opinions and feel "hurt" when hearing customers complain.
To ensure maximum customer satisfaction, at Hong Nhat the role of tour guides is always highly valued. Because this will be the team representing the company's face, creating an impression for the company. This team is always cared for by the company, encouraged, and further strengthened in terms of expertise so that customers always have a good impression of the company.
To create core values for their business, company leaders always want to build the image of a businessman who understands corporate culture. In addition, conveying core value messages to employees in the business helps everyone understand, acknowledge, respect, build and preserve those values. In addition, company leaders always create confidence in the company's development direction, arousing the motivation for employees to work towards common goals according to the leader's commitment.
The company's core values have brought lasting trust and influence every decision of all members in the business. system
Core values are the guiding principle for all activities, as well as the driving force and nucleus that connects the company internally, connects the company with customers, partners and society in general.
The company always tries to build a modern, professional working environment, always encourages employees to think and come up with creative travel programs to focus on developing Hong Nhat's image not only in Hai Phong city but also in many other potential markets such as Hanoi, Ho Chi Minh City...
Customer benefits are the reason for the company to develop. The company works closely with customers to advise and provide the most suitable products, ensuring that customers achieve their goals. With that motto, all the travel programs organized by Hong Nhat Company have been successful, bringing satisfaction to customers.
2.2.2.4. Values, beliefs and attitudes of members in the enterprise.
Every member of the company, from leaders to employees, is always dedicated to their work. This is also highly valued and appreciated by the company and is an important factor in realizing the company's mission and goals. Because employees who are dedicated to their jobs will work more productively. It is undeniable that passion and dedication to their jobs will provide the necessary energy to increase commitment to their jobs despite many obstacles and difficulties. They will not easily give up their goals, always considering those difficulties and obstacles as challenges that they need to overcome to achieve more success. The success of the company's employees has contributed to the great success of the entire company.
In addition, the company always values solidarity as the guiding principle of action, so each member of the company is trained and considered a member of the Hong Nhat family. Therefore, all communication issues in the company are always respected, not only between employees and customers but also between members of the company.
2.2.2.5. Development history and cultural traditions.
Although the company has just been established, it has gradually made steady progress. It is the process of efforts to build and nurture the company's brand. Moreover, it is the pride of the members of the business and becomes anecdotes that live forever with the existence and development of the business.
6 years is not a long time, but Hong Nhat Joint Stock Company has established a solid position and become a prestigious company in Hai Phong city. At first, when the company was first established, it encountered many difficulties in terms of capital and technical facilities, but up to now, Hong Nhat has basically become a fairly developed enterprise with two main business segments: travel business and school equipment business.
During the process of formation and development, the company has created its own unique, unmistakable features of its corporate culture. It has become the brand, the "label", the pride of the company. The company's cultural tradition has gradually formed the brand of Hong Nhat Company. The company always emphasizes the creation and protection of its brand; that is because the brand is an indispensable part of corporate culture, showing the prestige and position of the company's products, and is an asset built and accumulated during the company's development process.
Hong Nhat brand always creates customer trust in the products and services that the company provides. In the current process of international integration, building and protecting the brand is increasingly urgent.
2.2.3. Default values
The leaders and employees of Hong Nhat Joint Stock Company consider implicit values to be expressed in two parts. The first part is some values that exist naturally. The second part is the values that are not taken for granted and the values that the leaders want to bring into the company.
For example: The company's leaders want all their employees to work on time. Initially, some people object. The company provides appropriate incentives and enforcement (rewards and punishments) to create a routine (although there are