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Behavioral Culture of Business Owners with Business Members.


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Behavioral Culture of Business Owners with Business Members.

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Figure 1: Diagram of communication channels - behavior

Within the scope of the study, the topic will provide the most general principles on:

Behavioral culture within the enterprise, including behavior:

- Between business owners and business members.

- Between business members and business owners.

- Between members of the business.

Corporate culture of behavior with customers.

Corporate culture of behavior towards competitors.

Corporate culture of behavior towards the natural environment.

1.3.5.1 Behavioral culture of business owners with members of the business.

A business that wants to survive and develop sustainably needs capital, human resources, financial resources, technological lines, etc., of which the human factor is the most important. And without leadership, it is impossible to promote the above factors effectively, so the business owner has a very important role: they are the soul of the business, they play a decisive role in setting out production plans.

business production, operating all activities, "boosting the spirit" of the whole enterprise, building a business culture, encouraging human factors to effectively use other factors in production. As the head of the enterprise, their working style, communication culture - behavior greatly affects the general atmosphere of the enterprise, reflecting the image of the enterprise in it. So how to behave to "win people's hearts" is an art.

First of all , business owners need to always listen and always understand their employees. Communication between leaders and business members is a process of mutual influence, most specifically expressed in the leader giving orders, instructions and employees responding. Except for "authoritarian" and imposing directors, otherwise observe and receive feedback from employees, see if they have any opinions, what their attitude towards work is, what their level of implementation is... with the most receptive and open spirit. From there, good ideas necessary for the job can be inspired. In fact, in our country today, not all leaders care about feedback from subordinates, but only know how to stand on high and "point five fingers" with orders, instructions that must be implemented, rarely listening to feedback from subordinates. This situation is due to the remnants of the feudal regime, Confucian ideology and the old subsidy regime. Leaders consider themselves as "parents" who specialize in dispensing benefits to the people. The greater the leader's power, the more clearly this is demonstrated, especially in businesses because at this time the work and income of workers depend directly on the business owner. Listening to and understanding the aspirations, difficulties of members will create an atmosphere of trust, respect and sharing throughout the business. The following points should be noted:

Actively listen to feedback, avoid indifference, condescension, and perfunctoriness.

Do not rush to oppose or suppress the ideas of subordinates, otherwise they will be afraid and will not dare to express their opinions or give ideas next time. On the other hand, the leader will also lose the opportunity to understand his employees.

Show encouragement to employees' creativity with caring eyes, friendly smiles, nods and words that open up conversations such as: "Oh, I see", "Yes, I understand", etc. to make them feel confident and bold in expressing their opinions. Create a truly safe, positive and friendly working environment so that the business becomes a common home for all members.

When a leader listens and understands the thoughts and aspirations of his subordinates, he not only collects more information but also adjusts management policies accordingly. Besides, it also has the effect of motivating and encouraging the working spirit of subordinates because they think that their manager is really thoughtful and they are respected.

Second , the business owner needs to know how to persuade and win over subordinates. After all, a person's whole life is a series of presentations and persuasion. The leader does not stand above, nor behind everyone, but at the head of the business organization, they must persuade all members to voluntarily carry out the missions, visions, and common goals of the business. If they keep ordering, forcing and urging employees, all implementation will only be reluctant. They must be attached to a specific responsibility for the business to develop, how to make them follow the requests and orders happily and voluntarily is the only way to be successful. To do this, when assigning work to employees, the leader must have an enthusiastic attitude as if he himself were starting the work and be ready to set an example when necessary.

In particular, the leader's ability to persuade is essential in influencing, winning over, and using the leaders of opposing groups to turn them into people who share the same orientation and actions as the group; the manager must be able to recognize the personal motives of those elements that may be beneficial to his organization. To do this, the leader must not only understand human psychology but also have patience.

Third , the business owner must have the art of managing the work.

or in other words, selecting and using the right person for the right job, in the right place. Work arrangement

According to the wishes and professional capacity of the positions in the chain, then it will promote the potential of employees and create passion for their work. Know how to promote solidarity between each member, each department to together complete the mission goals of the organization. Each leader has his own business goals and the good thing of a leader is to know how to make the members of the business consider the collective goals as their own interests and "live and die" for that goal.

Fourth , the business owner's behavioral culture is also reflected in his ability to evaluate his employees. Evaluation is a necessary part of management because the material benefits of employees are closely linked to the evaluation of their work performance. On that basis, leaders will determine methods of salary payment, rewards or promotion of employees to management positions... When the evaluation is accurate, it will make the team united, all difficulties are easily overcome. On the contrary, if the evaluation is biased, incorrect, and subjective, it can cause frustration and disappointment with the boss and can cause conflicts and disputes between members, hindering the development of the organization. In general, it is difficult to evaluate a person correctly, and once evaluated, we must respect their contributions, appreciate their cooperation and have faith in their abilities.

Fifth , the business owner's behavioral culture will truly "win hearts" when they show respect to all their employees. From the security guard to the janitor, from the elderly to the young, from an ordinary employee to the department heads... Because the need to be respected is one of the essential needs of people of all times. Leaders always want and require subordinates to respect them, but the behavior must be "give and take", how you want others to treat you, you must first treat them that way. In the role of the leader of an organization, the leader himself must be a shining example for the collective to follow, from respecting time, rules to responsibility at work and especially through speech, through communication - civilized behavior.

with partners, customers and employees.

Sixth , clear rewards and discipline are also important tools in the management activities of leaders. When employees do well, praise them sincerely because rewards have a great effect. There is an old saying "ten dollars of salary are not equal to one dollar of bonus". For example, at Liskin company, to reward and motivate employees, every year they organize trips for employees, especially outstanding individuals (of which only 10% are "officials") are allowed to travel across Vietnam; employees who get married are given wedding rings by the company. And "when the water rises, the boat rises", the average income of a worker here is 3.5 million VND/month, nearly 100 workers answered that they "want to work at Liskin because of stable income, suitable work and good environment".

( Reference source: website http://wwwbacninh.gov.vn)

Individuals who are rewarded will feel that their work is cherished and appreciated, they will have more motivation and confidence to continue contributing to the organization, and at the same time, stimulate other members to try to do better in their work to achieve the collective's reward and recognition. Always remember "The person who gives the compliment may forget the compliment, but the person who is praised will keep it forever in his heart".

Besides, timely discipline is also necessary. Due to the influence of the old regime, Vietnamese people in both life and work often have "black point thinking", if someone makes a small mistake, they will criticize, discuss, criticize and deny all the good things and efforts of that person up to now. As a leader in the new era, this thinking must be limited, because discipline is also an art, discipline must be fair and based on the interests of the collective, how to behave when reprimanding so that employees happily accept and are willing to strive to do better. The Japanese have an unwritten rule in reprimanding and criticizing: The person who reprimands must be a prestigious person, respected by everyone and legitimate "do not criticize arbitrarily, petty, only apply when the mistake is systematic, causing infection".

spread, have clear consequences", criticize and reprimand in a harmonious, non-confrontational atmosphere.

Seventh , business owners must also know how to effectively resolve internal conflicts and contradictions. They are the ones who regularly interact and exchange with subordinates to perform their communication, information and decision-making roles. The staff is a collection of many different personalities, cultures, ages, interests, professional qualifications... In the process of working, disagreements or stress due to work overload will inevitably arise, and difficulties in personal life... can easily make the atmosphere among colleagues tense. So how to harmonize relationships and create a spirit of solidarity and unity throughout the organization is a big question for managers. As the person in the middle and with your reasonable behavior, first of all, help members resolve conflicts themselves. When conflicts arise, leaders must know how to find a solution so as not to affect the common work and ensure the interests of all parties.

In short, the management of a business owner is an art - the art of winning people over, the art of human interaction, in which behavioral culture is the foundation for the leader to bring the organization's ship to the shore of victory.

1.3.5.2 Behavioral culture of business members towards business owners

In a business, the top-down information channel is often the requests, orders, instructions... of the business owner for the employees under his authority. This information channel or communication - behavior flow is often focused on and awaited more than the bottom-up information channel, that is, information from the lower level to the higher level, it is often limited, interrupted or "secretly" unofficial. Bosses often do not patiently listen to constructive opinions of others or listen in a formal way because they think that the decision they make is the most optimal and just impose it on the employees. But it is the employees - they are the ones who directly produce goods and services, more than anyone else, they are the ones who understand every detail.

product details and there will be many good ideas to innovate it... This is a common phenomenon when the old subsidy regime still existed. But the new era has opened up for us many new and scientific ways of thinking in the management mechanism in enterprises, along with promoting the construction of corporate culture, the information channel from bottom to top is increasingly being concerned. The response in communication - behavior with superiors is made public and more frequent to create an understanding between the two sides. A wise leader is someone who knows how to use "crowd wisdom", knows how to listen, gather the opinions of the collective of workers and employees and filter, synthesize and then make a decision. That decision will be agreed and supported by all other members because it includes their contributions, they feel respected and their own value is affirmed.

The issue in the behavioral culture of business members with business owners is first of all that subordinates must demonstrate their role to their superiors . This is clearly shown in the fact that employees try to complete assigned tasks well with the highest sense of responsibility. When assigned a task, subordinates must demonstrate their ability by not only completing but also doing better than what the leader requires, being proactive in their work rather than passively waiting for orders. Boldly try new tasks, new challenges to demonstrate their ability to their superiors. At the same time, actively give your opinions, viewpoints and must prove, defend those opinions, say and do. To do this, it is also necessary to grasp the leader's psychology to see what he needs, what he wants... to be able to respond in the best way.

The effort and spirit of continuous progress of each member is not for anyone else but for themselves, increasing their own value first and then their contributions to the enterprise. The enterprise will connect the individual values ​​of individuals in the system of common values ​​to create unity in all its activities.

It is argued that the communication and behavioral relationship between members in

The relationship between the business and the business owner is really the relationship between the worker and the boss, that is, between the managers and the managed according to the division of power boundaries. However, in the perspective of people of the new era, with a strong belief in the power of corporate culture, members share core values, missions and visions, and work towards a common goal of the organization. In this sense, each business is truly a cultural space. There should be no distinction between the owner and the worker relationship, but everyone should be considered a full, equal member of the business. Each member feels respected and trusted, thereby increasing their love and attachment to their second home, and making more efforts in their work. The relationship between people in Japanese companies has family-like characteristics and everyone has the spirit of a common destiny - being on the same boat. They have made miraculous achievements in business because of that correct thinking. This idea is worth learning for Vietnamese business owners.

The culture of behavior of members in the enterprise towards the business owner is also deeply expressed in the love for the business - love for the work they are doing. Any job requires love for the job, without love for the job, without emotional attachment to the business, the "mind is not calm", standing on this mountain looking at that mountain, not focusing on work spirit and innovation. Love for the job is the foundation for all behaviors of members in the enterprise towards the business owner to become cultured, voluntary and positive, they find in the common home of the enterprise the feelings of flesh and blood attachment like in a family.

Enterprises play an important role in the family economy of each member. Enterprises not only provide jobs and social status for them, but also contribute to the stability of their family life, in which the business owner has a great contribution. Therefore, the behavioral culture of enterprise members towards the leader must have the two words "loyalty - grace". Loyalty to the mission and vision of the enterprise, loyalty to the business guidelines and philosophy that the enterprise has set, responding and actively participating in building the culture.

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