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The impact of foreign culture on the business activities of Vietnamese enterprises and the direction of absorbing international cultural values ​​combined with traditional values ​​to enhance competitiveness in the integration period - 13



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and businessmen in the eyes of society have also been significantly raised. Through these cultural exchanges, the experience and knowledge of Vietnamese businessmen have also increased significantly. The friction with the international market has tempered Vietnamese leaders in general, Vietnamese businessmen in particular, and helped them gradually reduce their weaknesses in communicating with foreign partners.

The impact of foreign culture on the business activities of Vietnamese enterprises and the direction of absorbing international cultural values ​​combined with traditional values ​​to enhance competitiveness in the integration period - 13

To build any project or spiritual value, first of all, we need to rely on our own internal strength. Reality has proven that Vietnamese people have an extremely rich internal strength. We only need to know how to motivate and create conditions for development, and this internal strength will be promoted, to become the driving force for the development of Vietnam in the new period. Therefore, when building and developing cultural values ​​in business activities in Vietnam, we need to exploit to the most positive extent the progressive spiritual values ​​of Vietnamese enterprises and managers in Vietnamese enterprises.

III. SOME RECOMMENDATIONS


1. Some recommendations for the state

The Vietnamese government needs to create a healthy environment for cultural development in business activities in Vietnam. First of all, it is necessary to create a legal environment for business with regulations in legal and sub-law documents affirming the importance of business in society, ensuring the legitimate rights and interests of businesses and entrepreneurs, permanently ending the situation of suspicion and contempt for business activities as in the subsidy period. In addition, the government also needs to have clear and transparent regulations and build mechanisms to strictly handle cases of uncultured business activities that damage national cultural values ​​to encourage businesses to enrich themselves legitimately and operate businesses for the purpose of human and social development. Second, it is necessary to create a legal environment for culture with appropriate and unified regulations, guiding businesses and traders to conduct business ethically, protecting the rights of consumers, customers, the country, and the nation. The government also needs to establish a mechanism




Open and healthy competition between businesses to ensure cultural values ​​in business activities of Vietnamese enterprises.

In the current trend of globalization and international economic integration, it is very necessary to carry out activities to promote the construction and promotion of economic exchange programs along with cultural exchange of the state. Each business product is the crystallization of the cultural development level of each nation. The state needs to have policies to encourage economic exchange to pave the way for cultural exchange, and cultural exchange to promote economic exchange. At the same time, the state also needs to have policies to support businesses to promote the export of products with national cultural identity. This will create more conditions for businesses to access and learn international cultural values, while promoting, expanding and " exporting " traditional Vietnamese cultural values ​​abroad.

A society can only develop sustainably when the level of cultural development is similar to economic development. Vietnam is a country with a long-standing cultural tradition but relies too much on its existing capital, does not care about preserving and learning new elements in culture, leading to rapid backwardness. Therefore, educating awareness and arousing national pride in culture in general, the role of culture in business, corporate culture and entrepreneurial culture in particular for Vietnamese people need to be focused on development. History has proven that whenever national awareness and pride are raised, Vietnamese people can form waves of strength and create many miracles. Therefore, it is necessary to exploit national values ​​and turn them into strength for economic development.

The State also needs to encourage managers and business leaders to pay attention to building and developing culture in business activities, guiding businesses to create systems of entrepreneurial cultural values, healthy, sustainable corporate culture, highly humane and compatible with Vietnamese culture. In particular, the State needs to raise awareness of building culture in business activities.




The current business activities of Vietnamese enterprises must take traditional cultural values ​​as the foundation, while at the same time absorbing and learning foreign cultural values ​​in order to increase competitiveness and serve the common interests and development goals of the community and society.

2. Some recommendations for businesses

The first important thing that business leaders and managers need to pay attention to is to build and strengthen business culture, taking business culture as the core to develop business culture and cultural value systems in their business activities, thereby having a direction to absorb international cultural values, combining them with traditional national values ​​effectively, compatible with other resources in the business. Furthermore, business leaders need to focus on education, constantly strengthening and promoting the content of culture in their business. Lack of understanding of foreign culture often causes a disadvantageous mentality for Vietnamese businessmen at the negotiating table, leading to a passive, rigid state of behavior, and easy to lose in business. Therefore, cultural education in business, providing knowledge about culture in general, and culture in business activities in particular for Vietnamese businessmen today needs special attention. People with high professional qualifications, understanding of the nation’s historical traditions, imbued with traditional cultural values, and knowledgeable about other national cultures will certainly have flexible and appropriate communication styles and make correct and effective business decisions. This will create many advantages for Vietnamese businesses in their work of finding and building customer relationships with foreign partners.

Enterprises also need to focus on investing in and researching the impact of cultural factors on their business activities, thereby building, adjusting and developing culture in business activities appropriately. The science of business management has recently introduced a new trend of knowledge, taking the human factor - human resources as the center of effective business management and operation. Managers today have a deeper and more accurate awareness of the results.




The success of a business does not come primarily from capital or technology, but from the people in the organization. In today's era, a business that wants to succeed needs to have a human-oriented management policy, considering people as the center, not just a means to achieve profits for the business. To achieve connection and consensus among members of the business, between employees and customers, between employees and shareholders, it is necessary to build a solid corporate culture, capable of protecting the interests of each individual, not just protecting the interests of the business. Therefore, a business cannot develop without the human factor and cultural foundation. Culture has no beginning or end, so building and developing culture in business activities is a continuous process, requiring a long and complex process. Enterprises need to seriously review their organizational structure, management style, corporate charter, human resource policies, etc., and develop appropriate human investment policies. To bond employees together and with the company, enterprises need to focus on building a business philosophy and a system of spiritual values ​​for members of the organization.

In addition, businesses need to have a strategy to develop culture in each type of business activity such as negotiation, marketing, consumption, etc. To build a strong corporate culture, each business needs to invest in developing each area of ​​its business, such as negotiation, marketing, consumption. It is necessary to clearly realize that, in any field, culture itself already exists. What businesses need to do is to understand their own culture, to take advantage of strengths, mitigate weaknesses, and on that basis supplement the values ​​learned from outside. Therefore, what businesses need to do is to find their strengths, especially from culture in negotiation style, marketing, consumption, ... such as flexibility, suppleness, creativity, thrift and awareness of limitations such as professional qualifications, lack of experience due to little contact with the outside, foreign worship mentality. Based on that understanding, each business will determine directions and measures to strengthen strengths and overcome.




weaknesses, aiming to build a strong and comprehensive system of cultural values ​​in business activities, not only for businesses, but also for society.

3. Some other recommendations

In addition to the above recommendations, a number of other tasks also need to be focused on to enhance the role of culture in business activities for Vietnamese enterprises. Information and education on culture, the role of culture in business, business culture and corporate culture need to be strengthened. Workshops and discussions on the impact of culture on business activities and cultural issues in business of enterprises need to be organized more by public service agencies to provide enterprises with the necessary knowledge and full awareness of this issue. This propaganda work needs to be promoted, with practical content, so that enterprises can apply it to their work.

In addition, it is also necessary to include contents on culture, culture in business, corporate culture, etc. in the curriculum of universities. In the curriculum of Vietnamese universities, except for a few universities such as the University of Commerce, the National Economics University, issues on corporate culture, business culture, etc. have not really been taken seriously. Meanwhile, these issues have long been a compulsory curriculum at universities in developed countries such as the UK, the US, etc. Another reality is that many businesses have built corporate culture, while the team of graduates with very little understanding of culture in business activities will absorb and understand the cultural values ​​of the business more slowly, and have a less comprehensive and profound view of the meaning of consolidating and promoting the system of cultural values ​​in business activities at the enterprise they are working for. The inclusion of corporate culture and related content in the official curriculum contributes to providing basic knowledge for the next generation of businessmen. Thus, the future generation of businessmen will be more aware of this issue and focus on building and developing cultural value systems in Vietnam's business activities in the future.




In the current situation, many Vietnamese enterprises are not yet clearly aware of the issue of culture in business, so it is extremely necessary to disseminate documents on culture, the influence of culture on business, promoting the role of culture in business activities, corporate culture, etc. for enterprises. Trade promotion agencies such as the Vietnam Chamber of Commerce and Industry can coordinate with foreign trade agencies to publish books introducing the role of culture in business, corporate culture, etc., guidelines on culture in foreign business activities and experiences in developing culture in business of countries around the world. In the world, culture in business and corporate culture have become a tool to enhance the competitiveness of enterprises. The success of enterprises is a clear demonstration of this issue. However, in Vietnam, the number of enterprises interested in this issue is still very small. Recently, with the widespread propaganda of the mass media, many businesses have begun to pay attention to building corporate culture but do not know where to start and how to do it. Some private consulting centers have grasped this need and advertised consulting on building corporate culture, however, the program and content are not consistent, and the consulting has not had many remarkable results.



CONCLUDE


The 21st century is a century that brings many opportunities and challenges to countries, including Vietnam. The process of globalization and international economic integration has helped Vietnam have more opportunities to exchange and learn from the outside, creating momentum for Vietnam's economy to grow rapidly. However, joining the World Trade Organization (WTO) and opening the economy has forced Vietnamese enterprises to face fierce competition from foreign enterprises, in addition to the expansion of economic and cultural exchanges, ... and the increasingly deep integration trend has created conditions for the introduction of different cultures with different business, consumption, and living styles, ... Along with the development of human society, the importance of culture in business activities has also been increasingly affirmed. Sustainable economic development can only be achieved on the foundation of a cultured society. Therefore, success in today's marketplace requires an understanding of one's own national culture, the culture of the partner country, and cultural differences, and the flexible application of positive cultural values ​​to business activities to form a unique competitive capacity for one's business. Likewise, to stand firm in the face of increasingly fierce competition in the market, businessmen cannot only equip themselves with knowledge, technology, etc., but also a solid cultural foundation for the leader himself and for the business. It is time for the Vietnamese government and relevant agencies to pay more attention to this issue to raise cultural awareness and control order in business activities in Vietnam.

Culture is a very diverse field. The role of culture and cultural issues in business, as well as corporate culture, is relatively complex. Due to the




Due to many limitations in the research process, this thesis still has many shortcomings. In the future, with the help of knowledge and methods from lecturers of Foreign Trade University, as well as more favorable conditions in terms of research, I hope to have a new step of development in awareness to further complete this thesis.


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