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Total Revenue From Ecotourism In Bac Son District In The Period 2015 - 2017


Revenue not only for the tourism industry (businesses managed by tourism) but also brings revenue to other industries such as trade, transportation, post and telecommunications, banking...

Table 3.3: Total revenue from ecotourism in Bac Son district in the period 2015 - 2017

Unit: million VND


Year

2015

2016

2017

Number of visitors (people)

9,700

13,500

17,500

Average spending per customer

0.240

0.361

0.363

Total revenue

2,328

4,873.5

6,352.5

Increase from last year

70.53%

209.00%

130.00%

Average growth rate

period 2015 - 2017

137.00%

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Total Revenue From Ecotourism In Bac Son District In The Period 2015 - 2017

Source: - Department of Culture and Information of Bac Son district

- Bac Son District Statistical Office

The average growth rate of tourism revenue of the district is 137.00%. However, compared to the number of visitors to Bac Son, this revenue is very low. If we divide the average revenue by the number of visitors, we can see that the revenue/visitor in 2015 was 240 thousand VND/visitor, in 2016 the revenue/visitor was 361 thousand VND/visitor and in 2017 the average revenue per visitor was 363 thousand VND/visitor. Thus, the total social revenue from ecotourism in the period of 2015 - 2017 reached

13,554 million VND, this number is too modest, accounting for about 0.4% of the total GRDP value of the district. According to the Socio-Economic Development Plan of Bac Son district, the GRDP of the district in the period of 2015 - 2017 reached about 555,000 million VND.

This is a very low number so the district needs to combine with eco-tourism spots to get the best results.

In general, the revenue from tourism in Bac Son is not commensurate with the number of visitors to Bac Son, partly due to the low spending level of visitors, and partly due to limited investment in tourist areas, the quality and level of tourism facilities are not high, not diverse, and the prices are low. At some tourist attractions, the restaurant system, dining facilities, sales and services for tourists


underdeveloped, traditional craft villages have not been exploited in designing local products as souvenirs for tourists, so it has not encouraged tourists' spending (shopping is a pleasure for tourists and accounts for a significant proportion in the structure of tourists' spending). Developing dining facilities, sales, souvenirs, entertainment activities at tourist attractions and investing in upgrading tourist facilities and tourist attractions will encourage tourists' spending and extend their stay in the future and will bring a significant source of revenue for Bac Son tourism.

To further understand the reasons for the low revenue from tourism, I analyzed the purpose of the trip. Normally, tourists often travel purely for relaxation, but sometimes there are tourists who combine work with tourism or travel while visiting relatives near the tourist area. To understand more specifically about the characteristics of tourists at Bac Son tourist areas, we have the following survey results from the tourist interview form about the purpose of the trip:

Table 3.4: Structure of tourists coming to eco-tourism areas by purpose


Purpose

Number

Structure (%)

Pure tourism

14

70.00

Work combination

5

25.00

Combined visit to relatives

1

5.00

Other purposes

0

0

Source: Survey data synthesis

Through table 3.4, the structure of tourists coming to the eco-tourism area according to purpose, we can see that 70.00% of tourists come to the tourist area for entertainment, 25.00% of tourists combine work with tourism, and the rest are tourists who combine visiting relatives with tourism. Thus, accounting for 70.00% of tourists coming for entertainment only, which helps managers have more direction to attract pure tourists to stay longer and consume more during their stay in the tourist area.

3.1.3.3. On the quality of tourism services

Normally, tourism businesses in Vietnam in general and Bac Son district in particular often control customer expectations not from the customers, but often from their subjective wishes.


Service quality in some aspects is the quality of tourism products, so to accurately evaluate the product, it is very important to find out consumer reviews of that product.

One of the reasons that attract tourists is the types of services and the quality of services. If the types of services are rich and diverse, it will attract more visitors and the length of stay will be longer, but on the contrary, if the services are sketchy, it will not attract visitors to the tourist area.

Table 3.5: Evaluation of service quality


Content

Very good

(%)

Good (%)

Central

jar (%)

Least

(%)

Very Poor

(%)

Reception work

25.00

50.00

25.00

-

-

Food service

-

70.00

30.00

-

-

Communication services

-

70.00

20.00

10.00

-

Souvenir sales service

-

-

25.00

75.00

-

Accommodation and entertainment services

-

10.00

75.00

15.00

-

Shipping Services

-

-

50.00

50.00

-

Source: Survey data synthesis

Through interviews with 20 tourists, we have a general feeling that the product quality is not good. 75.00% of tourists surveyed rated the service as not good. Specifically, souvenir sales service was rated as poor by 75.00% of respondents. Transportation service was also rated as poor by 50.00%. Only 2.00% of respondents rated the service as very good, which was the reception service. Thus, the services have not developed commensurate with their potential, so customers still have unsatisfied opinions about product quality.


Box 1: Tourists' opinions on tourism service quality


Question

Answer

Interviewee


How do tourists rate the quality of tourism services in Bac Son?

She also went to many tourist areas, wanting to buy something as a souvenir of the trip. But there are few local products here, if any are culinary dishes such as Black Chung Cake, Fried Cake, Khau Nhuoc,

Roasted pig....

Ms. Hoang Phuong Nga, tourist in Thai Nguyen

I think it's beautiful here but the service is not as developed as many places I've been to, the service here is still very sketchy. I only see a few souvenir shops, the products do not have the characteristics of the place.

direction.

Mr. Phan Van Viet, Hanoi

In the long term, it is necessary to build a system of motels and hotels to increase the length of stay of guests, thereby increasing basic services and additional services. Because with these types of services, even if the price is not cheap, guests will still come in large numbers and then the hotel business will be more effective, the quality of service will be more guaranteed.

Therefore, it is necessary to create the most favorable conditions for information exchange when customers are not satisfied, such as: collecting information from periodic reports, collecting personal opinions by personal opinion polls distributed to customers or direct interviews...


3.1.3.4. Technical facilities for tourism

Tourism technical facilities are an important element in the composition of tourism products. The design and development of suitable facilities will not only create the uniqueness and attractiveness of the tourist area but also enhance economic efficiency and investment efficiency. It creates the difference between this tourist area and other tourist areas, contributing to the preservation, protection and embellishment of the landscape of the tourist area. Tourism technical facilities include accommodation facilities, food and beverage facilities, sports and entertainment facilities, means of transport and other tourism facilities.

In recent years, some tourist attractions have been renovated and embellished, and tourism technical facilities have also been improved, contributing to the growth of tourists to Bac Son. However, investment projects in eco-tourism areas are still limited.

Currently, there are no hotels in the district, only 8 motels, 8 households providing community tourism services in Quynh Son commune and 6 restaurants in Bac Son town. In addition, Bac Son district has 13 karaoke establishments serving the entertainment needs of the general public and tourists in particular. The restaurants and food establishments are mainly opened by private households, and the quality of service is still low.

Quynh Son Community Tourism Cultural Village was established in September 2010 and has contributed to attracting people to participate in providing community tourism services. However, from 2010 to now, the number of households registering for community tourism business has stopped at 8, starting from 5 households initially selected. Community tourism activities here have initially improved the lives of local people.

Table 3.6: Current status of accommodation facilities in Bac Son district in the period 2015 - 2017


Target

2015

2016

2017

Hotel (room)

0

0

0

Guest house (room)

50

80

92

Homestay

5

7

8

Source: Department of Culture and Information


In general, accommodation facilities in Bac Son are currently lacking and weak. There are no hotels that meet international standards, and the number and quality of rooms do not meet the needs of domestic and international tourists.

Homestay models develop spontaneously. Homestay owners invest according to the ability of each family, based on experience, without really researching and based on the needs of tourists, so they can only partially meet the needs of tourists. Therefore, accommodation facilities in Bac Son need to upgrade in quality, develop more in quantity to ensure the needs of tourists and attract guests to stay in the area.

3.1.3.5. Tourism industry workers:

Tourism human resources include direct and indirect labor in the tourism industry.

Table 3.7: Labor force in tourism activities in Bac Son in the period 2015 - 2017



Target

2015

2016

2017

Number

amount (of people)

Structure (%)

Number

amount (of people)

Structure (%)

Number

amount (of people)

Structure (%)

Total number of employees

281

100

352

100

408

100

Trained labor

92

32.70

169

48.00

179

43.90

University degree

12

13.00

19

11.20

24

13.40

College and university level workers

80

87.00

15

88.80

155

86.60

Untrained workers

189

67.30

183

52.00

229

56.10

Source: - Department of Culture and Information

- District Statistical Office

Through table 3.7, we can see that the average total number of workers over the years in the tourism industry of Bac Son district is 347 people. These workers are mainly unskilled workers, including local people, households doing accommodation business (Quynh Son community tourism village), motels, restaurants, most of whom have not received vocational training, tourism expertise, or foreign languages. In general, the quantity and quality of tourism human resources in the district are still low, accounting for a small proportion compared to the total number of workers in the area; the proportion of highly qualified workers is too small, not meeting the needs of tourism development in the future. Therefore, the issue of training to improve professional qualifications


Training of subjects, skills and foreign languages ​​for tourism human resources to meet the development needs of Bac Son tourism is one of the most urgent issues.

3.1.3.6. Tourism market and products.

Tourism resources in Bac Son district are currently mostly at the potential level but have not yet formed complete tourism products that can be exploited immediately. Most tourists coming to Bac Son (both domestic and international tourists) are young people, love nature, like to explore new places, new destinations and travel freely. Therefore, they accept to consume unfinished services and tourism products of Bac Son.

Table 3.8: Number of tourists visiting Bac Son


Number of times

Number

Percentage

First time

11

55.00

Second time

8

40.00

Third time

1

5.00

More than three times

0

0

Source: Survey data synthesis

According to the interview of 20 tourists, the first-time tourists to Bac Son accounted for the highest percentage of 55.00%, the second-time tourists were 40.00% and the third-time tourists were only 5.00%, showing that the number of tourists returning for the third time was very small, mainly only coming for the first and second times. No interviewed tourist had come to Bac Son more than 3 times.

3.1.3.7. Tourism space

The system of tourist areas has not been formed yet. Tourist attractions are mainly relic sites based on the distribution of the district's historical and cultural relic system.

Some tourist attractions with the characteristics of Bac Son eco-tourism such as Na Lay Mountain, Suoi Mo Mam - Hang Keng Tao, Hang Hu Grape Garden, Flower Valley... are being exploited. However, due to limited investment in technical facilities, image promotion,... the actual development is still poor, not leaving an impression on tourists.

For historical and cultural tourist attractions such as Mo Nhai station, Vu Lang school, Tham Thong Dap Di, Bac Son Uprising Museum, relatively large investments have been made.


model, attracting many tourists every year. However, the tourist attractions are almost only at the potential stage, investment in developing tourism infrastructure has just begun. At Na Lay mountain, tourism activities are almost spontaneous, so the efficiency is not high and has certain impacts on the landscape environment.

3.1.3.8. Investment in ecotourism development

Due to limited resources, investment in ecotourism in Bac Son has not met the development needs. Although the Master Plan for Tourism Development of Lang Son Province to 2020 has identified the Binh Gia - Bac Son tourism cluster as a priority investment area, up to now, in addition to the establishment of a few homestay accommodation service businesses in Quynh Son Village, there is only one Tan Huong ecotourism investment project approved by the Provincial People's Committee. Investment in infrastructure for tourism, especially infrastructure connecting tourist destinations in Bac Son, has not received much attention. Bac Son has many beautiful caves, but the access roads to the caves have not been formed, they are just trails and very difficult to travel. Currently, there are no investors with investment projects to exploit caves to serve tourists. The rivers, streams, and lakes in the valley are quite beautiful but have not been invested in and there are no service facilities to provide for tourists.

* Foreign investment

Up to now, Bac Son district has not had any foreign direct investment projects in the tourism sector. The main reason is that cultural tourism sites have not really attracted foreign investors, while Bac Son's natural eco-tourism sites, including the cave system, although very beautiful and large in scale, have not really stood out and attracted tourists. In addition, infrastructure conditions, especially transportation to tourist sites, are still weak, and the quality of services for tourists is not guaranteed.

* Domestic investment

Domestic investment in tourism in Bac Son is almost non-existent. The New Rural Program has contributed to the renovation and renewal of some roads leading to tourist destinations, but progress is still very slow. Some projects to restore relics and landscapes of some tourist destinations are still at a very modest level.

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