Appendix 4. Survey results of experts assessing provincial competitiveness in the tourism sector
A1
A2 | A3 | A4 | A5 | A6 | A7 | A8 | A9 | B1 | B2 | B3 | B4 | B5 | C1 | C2 | C3 | C4 | C5 | C6 | C7 | C8 | C9 | D1 | D2 | D3 | D4 | D5 | D6 | D7 | D8 | D9 | |
9 | 8 | 9 | 7 | 6 | 5 | 8 | 8 | 8 | 8 | 7 | 8 | 9 | 7 | 6 | 5 | 9 | 9 | 2 | 7 | 6 | 2 | 2 | 5 | 6 | 4 | 8 | 7 | 5 | 6 | 5 | 4 |
9 | 8 | 9 | 7 | 6 | 5 | 7 | 8 | 8 | 8 | 7 | 8 | 9 | 7 | 6 | 5 | 7 | 5 | 2 | 8 | 8 | 3 | 2 | 7 | 4 | 5 | 7 | 6 | 6 | 6 | 5 | 4 |
8 | 9 | 10 | 6 | 5 | 4 | 6 | 9 | 7 | 7 | 6 | 7 | 10 | 6 | 5 | 4 | 5 | 7 | 1 | 7 | 6 | 2 | 4 | 7 | 7 | 6 | 6 | 8 | 2 | 5 | 4 | 3 |
9 | 8 | 9 | 8 | 6 | 2 | 4 | 5 | 9 | 6 | 9 | 9 | 9 | 4 | 3 | 2 | 6 | 8 | 7 | 6 | 5 | 3 | 3 | 5 | 5 | 4 | 4 | 9 | 3 | 6 | 2 | 3 |
9 | 9 | 6 | 7 | 8 | 8 | 7 | 5 | 8 | 7 | 6 | 9 | 6 | 9 | 7 | 8 | 7 | 6 | 5 | 7 | 3 | 2 | 2 | 6 | 3 | 2 | 9 | 6 | 4 | 8 | 7 | 6 |
9 | 10 | 5 | 9 | 9 | 7 | 6 | 4 | 7 | 9 | 8 | 10 | 5 | 8 | 7 | 7 | 6 | 5 | 4 | 5 | 6 | 3 | 6 | 7 | 3 | 2 | 8 | 5 | 5 | 7 | 6 | 5 |
10 | 9 | 2 | 8 | 9 | 8 | 5 | 9 | 9 | 8 | 8 | 9 | 7 | 6 | 5 | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 3 | 5 | 2 | 8 | 6 | 7 | 3 | 5 | 4 | 3 |
9 | 9 | 3 | 8 | 9 | 5 | 4 | 2 | 8 | 9 | 8 | 9 | 3 | 8 | 9 | 8 | 9 | 6 | 5 | 8 | 5 | 2 | 4 | 5 | 3 | 2 | 8 | 3 | 6 | 7 | 6 | 5 |
10 | 10 | 2 | 9 | 8 | 7 | 6 | 8 | 6 | 10 | 9 | 8 | 8 | 7 | 4 | 8 | 7 | 6 | 5 | 4 | 7 | 2 | 7 | 6 | 5 | 5 | 7 | 4 | 4 | 6 | 5 | 4 |
9 | 10 | 3 | 7 | 6 | 7 | 6 | 2 | 8 | 8 | 9 | 8 | 9 | 8 | 2 | 7 | 6 | 5 | 4 | 8 | 7 | 6 | 5 | 8 | 8 | 7 | 4 | 5 | 6 | 3 | 2 | 4 |
9 | 8 | 3 | 7 | 6 | 5 | 4 | 2 | 8 | 8 | 7 | 6 | 5 | 4 | 6 | 6 | 7 | 4 | 3 | 9 | 8 | 7 | 6 | 7 | 8 | 7 | 4 | 5 | 5 | 3 | 2 | 6 |
10 | 9 | 4 | 8 | 7 | 6 | 2 | 3 | 9 | 9 | 8 | 7 | 6 | 5 | 3 | 4 | 6 | 6 | 4 | 8 | 4 | 8 | 9 | 9 | 9 | 8 | 5 | 6 | 4 | 4 | 3 | 2 |
9 | 8 | 3 | 7 | 6 | 5 | 4 | 8 | 8 | 8 | 7 | 6 | 9 | 6 | 6 | 2 | 8 | 8 | 5 | 5 | 4 | 3 | 2 | 8 | 8 | 7 | 4 | 4 | 4 | 3 | 2 | 7 |
10 | 9 | 5 | 8 | 7 | 2 | 4 | 7 | 9 | 9 | 8 | 7 | 6 | 5 | 5 | 2 | 7 | 7 | 6 | 4 | 3 | 6 | 4 | 7 | 9 | 8 | 5 | 6 | 7 | 4 | 3 | 7 |
10 | 9 | 1 | 8 | 7 | 3 | 3 | 8 | 9 | 9 | 8 | 7 | 6 | 5 | 2 | 9 | 9 | 8 | 7 | 6 | 9 | 2 | 7 | 6 | 9 | 7 | 5 | 6 | 3 | 4 | 3 | 2 |
9 | 6 | 1 | 7 | 8 | 2 | 2 | 6 | 8 | 8 | 7 | 6 | 5 | 4 | 3 | 2 | 8 | 8 | 5 | 5 | 1 | 3 | 5 | 8 | 8 | 7 | 4 | 5 | 6 | 3 | 2 | 9 |
9 | 8 | 1 | 8 | 8 | 3 | 6 | 0 | 8 | 9 | 8 | 7 | 6 | 5 | 2 | 5 | 8 | 6 | 6 | 8 | 8 | 7 | 6 | 8 | 9 | 8 | 5 | 6 | 3 | 4 | 3 | 6 |
9 | 9 | 8 | 7 | 6 | 2 | 2 | 3 | 8 | 8 | 7 | 6 | 5 | 4 | 3 | 6 | 9 | 7 | 6 | 5 | 6 | 7 | 6 | 8 | 8 | 7 | 4 | 5 | 6 | 3 | 2 | 6 |
9 | 8 | 9 | 9 | 5 | 4 | 3 | 1 | 7 | 10 | 9 | 8 | 7 | 6 | 3 | 7 | 9 | 5 | 4 | 6 | 8 | 7 | 6 | 7 | 7 | 6 | 3 | 4 | 5 | 2 | 5 | 8 |
9 | 8 | 3 | 7 | 6 | 5 | 2 | 2 | 8 | 8 | 7 | 6 | 5 | 4 | 4 | 8 | 7 | 6 | 5 | 4 | 6 | 7 | 5 | 5 | 7 | 7 | 4 | 5 | 5 | 3 | 2 | 3 |
9 | 8 | 3 | 7 | 6 | 5 | 6 | 2 | 8 | 8 | 7 | 6 | 5 | 4 | 3 | 7 | 6 | 6 | 4 | 8 | 8 | 7 | 6 | 8 | 8 | 7 | 4 | 5 | 6 | 3 | 2 | 4 |
9.19 | 8.57 | 4.71 | 7.57 | 6.86 | 4.76 | 4.62 | 4.86 | 8.00 | 8.29 | 7.62 | 7.48 | 6.67 | 5.81 | 4.48 | 5.71 | 7.29 | 6.38 | 4.52 | 6.29 | 5.76 | 4.33 | 4.76 | 6.76 | 6.48 | 5.90 | 5.43 | 5.57 | 4.67 | 4.52 | 3.57 | 4.81 |
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Summary of Patient Satisfaction Survey Results at Public Service Units under Dak Lak Provincial Department of Health from 2016 to 2020 -
Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Expert Survey Results on Research Scales -
Survey Results on Corporate Communication -
Customer Satisfaction Survey Results on International Payment Activities at Anz Bank Vietnam

Appendix 5. Survey form for businesses assessing provincial competitiveness in the tourism sector
I. Please indicate your level of agreement with the following statements. For each statement, please rate from 1 to 5;
TT
MS | Content | Point | |
1 | VA1 | Does your locality have many natural resources, biodiversity, geographical location and attractive climate for tourism development? |1 = Not attractive; 5 = Very attractive| | |
2 | AND2 | Does your locality have many cultural resources, attractions, and special events that are particularly attractive for tourism development? |1 = Not attractive; 5 = Very attractive| | |
3 | VA3 | Does your locality have any potential dangers to visitors such as traffic accidents, terrorism, war, crime? |1 = Not at all secure; 5 : Very secure| | |
4 | VA4 | Do you think the number of doctors and hospital beds in your locality is appropriate because food safety, water supply and drainage and environmental issues are thoroughly handled? |1= Completely inappropriate; 5= Completely appropriate| | |
5 | VA5 | Prices are influenced by the overall affordability of a destination for a local visitor, so are your local prices in line with the general market? |1 = Very expensive; 5 = Very cheap| | |
6 | VB1 | He believes that well-maintained local infrastructure and technical facilities provide a solid foundation for an industry. How well does the tourism industry operate? |1 = Very poor; 5 = Very good| | |
7 | VB2 | Do you think that resources in terms of human resources, tourism labour, knowledge, financial assets and local resources to meet the specific needs of the tourism industry enable a destination to have differentiated resources? |1 = Not differentiated; 5 = Completely differentiated| | |
8 | VB3 | Do you agree that the level of prosperous tourism economic development and the quality of life of the people depends significantly on the activities and business success of tourism enterprises? |1= Strongly disagree; 5 = Strongly agree|. | |
9 | VB4 | Do you know that the number of local suppliers will determine the competitive pressure, their negotiating power over the industry, sector and enterprise affecting the entire production and business activities in the tourism sector? |1= Very few; 5 = Very many| | |
10 | VB5 | Do you understand that the number of clusters, the tourism industry is a bridge between network theory and competition, especially suitable for tourism products and services that interact with local establishments, promote joint activities related to each other and in turn create tourism development links? |1 = Do not understand at all; 5 = Do not understand completely| | |
11 | VC1 | How would you rate the effectiveness of your local branding as a tourist destination? |1 = Ineffective; 5 = Very effective| | |
12 | VC2 | C3.Policy rules and regulations: Are you informed about changes in local policy rules and regulations? |1= Very difficult; 5 = Very easy |. Source: WEF-TTCI Survey (2014). | |
13 | VC3 | How would you rate the effectiveness of the government's efforts to ensure that the tourism industry is being developed in a sustainable manner? |1 = very ineffective because the national tourism action plan does not include issues related to environmental protection and sustainable development; 5 = very effective, issues related to environmental protection and sustainable development are at the core of the government's strategy| | |
14 | VC4 | Do you agree that capacity, capability, quality of tourism services and quality of public services form a local tourism supply chain? |1=Strongly disagree; 5 = Strongly agree| | |
15 | VC5 | According to you, ensure encouragement, mobilize concentrated resources, and optimize exploitation. Local potential and strengths need to have an open mechanism? |1 = Not necessary; 5 = Very necessary| |
MS | Content | Point | |
16 | Example 1 | Do you know that the demand for tourism is increasing? |1=Not at all aware; 5 = Completely aware| | |
17 | Example 2 | Do you agree that when minimum needs are met, tourists will have higher needs, thereby naturally generating motivation to travel? |1=Completely disagree; 5 = Completely agree| | |
18 | Example 3 | Do you agree that tourism levels are determined by a range of factors including other stakeholders beyond tourists? |1=Strongly disagree; 5 = Strongly agree|. | |
19 | Example 4 | Is your locality a tourist-friendly destination that visitors would come back to again and recommend to friends? |1 = Never; 5: Absolutely| | |
20 | Example 5 | If a visitor is visiting the area for the first time for business purposes, how likely is your business to recommend extending their trip for leisure purposes? |1 = Very unlikely; 5 = Very likely| | |
21 | PCT1 | There are many unique types of tourism that attract tourists in your area. |1= Very little; 5 = Very much| | |
22 | PCT2 | Do you have many related industries and fields supporting local tourism development? | 1= Very few; 5= Very many| | |
23 | PCT3 | How do you feel about the mechanisms, policies, plans and strategies for tourism development in your locality? |1= Completely unsuitable; 5 = Completely suitable|| |
TT
II. Please provide some personal information about yourself.
1
Gender : 1: Male 2: Female | ||
2 | Year old: 1: Under 25 years old; 2: From 25 to under 30 years old; 3: From 30 to under 40 years old; 4: From 40 years old and above. | |
3 | Professional qualifications: 1: Secondary; 2: College; 3: University; 4: Postgraduate. | |
4 | Working time: 1: Under 5 years; 2: From 5 to under 10 years; 3: From 10 to under 15 years; 4: From 15 years or more. | |
5 | Average income/month: 1: Under 5 million; 2: From 5 to under 10 million; 3: From 10 to 15 million; 4: Over 15 million. | |
6 | Belonging to tourism businesses, divided into: 1: General tourism management group; 2: Management group according to tourism economic activities; 3: Functional group ensuring tourism business conditions; 4: Group directly providing tourism products and services. | |
7 | Work area: 1: Industry; 2: Services 3: Agriculture. |
Thank you for your cooperation.
Appendix 6. List of businesses in Ba Ria - Vung Tau
TT
Business Name | Trading headquarters | Ward/commune/town | Phone | Legal representative | Capital (tr. VND) | Territory | |
1 | Van Thai Tourism Enterprise | 05 Nguyen Hue | Mr. Vo Van Thai | 800 | Con Dao | ||
2 | Travel Business Travel | Group 5 Nguyen Hue Street | 830450 | B. Tran Thi Minh Thu | 1,000 | Con Dao | |
3 | Hien Nga Tourism Enterprise | Residential Area No. 5 | 835015 | Mr. Le Quoc Tiep | 7,500 | Con Dao | |
4 | Song Nam Tourism Enterprise | Group 4, Nguyen Hue Street | 830922 | Mr. Nguyen Tri Hieu | 200 | Con Dao | |
5 | Travel Company Travel Business | 16B Ton Duc Thang | 830777 | Mr. Nguyen Phong | 1,000 | Con Dao | |
6 | Tien Thi Tourism Enterprise | Area N9B, residential planning area No. 1 | 830673 | B. Pham Thi Kim Cuc | 1,000 | Con Dao | |
7 | Song Hai Tourism Enterprise | Phuoc Dien Hamlet | Phuoc Hai | 886120 | Mr. Le Vinh Cach | 2,635 | Red Earth |
8 | Phuoc Hai Tourism Enterprise | Phuoc Trung Hamlet | Phuoc Hai | 886457 | Mr. Le Vinh Ngot | 1,384 | Red Earth |
9 | Thanh Long Tourism Enterprise | House No. 1, Cherry Blossom Garden | Phuoc Hai | 886249 | Mr. Doan Ngoc Tri | 10,000 | Red Earth |
10 | Chan Phong Tourism Enterprise | 3O3/8 Phuoc Trung Hamlet | Phuoc Hai | 886139 | Mr. Ly Dong Chan | 900 | Red Earth |
11 | Dai Duy Tourism Enterprise | An Thanh Hamlet | An Ngai | 864069 | Mr. Pham Dinh Duy | 1,000 | Red Earth |
12 | Ut Thuan Tourism Enterprise | 104/O2 Thanh Tan Hamlet | Phuoc Thanh | 866303 | Mr. Tran Van Thuan | 2,700 | Red Earth |
13 | Phuoc Luan Tourism Enterprise | 4O5/1 Phuoc Loi Hamlet | Phuoc Hoi | 886155 | Mr. Tang Hoai Nhan | 1,100 | Red Earth |
14 | Hong Dien Tourism Enterprise | 38O3 National Highway 55, Thanh Long Hamlet | Phuoc Thanh | Mr. Nguyen Van Binh | 2,000 | Red Earth | |
15 | Dong Tam Tourism Enterprise | 234 Hung Vuong | Ngai Giao | 881117 | Mr. Pham Ba Nhon | 8,207 | Chau Duc |
16 | Duc Thanh Tourism Enterprise | Quang Thanh II Village | Nghia Thanh | Mr. Dau Duc Thuc | 600 | Chau Duc | |
17 | Ngu Gia Tourism Enterprise | Thach Long Village | Kim Long | 885060 | Mr. Nguyen Van Phuoc | 800 | Chau Duc |
18 | Tin Duc Tourism Enterprise | Mango River 3 | Big Lang | 881462 | Mr. Nguyen Duy Dung | 5,000 | Chau Duc |
19 | Hieu Nghia Tourism Enterprise | Thach Long Hamlet | Kim Long | 885129 | Mr. Ho Huu Tin | 1,745 | Chau Duc |
20 | Tien Nhan Tourism Enterprise | Hung Giao Hamlet | Ngai Giao | 881110 | B. Ta Thi Cong Minh | 2,000 | Chau Duc |
21 | Phi Van Tourism Enterprise | Lien Loc Hamlet | Snake | 885143 | B. Vo Thi Lanh | 3,500 | Chau Duc |
22 | Phu Thanh Tourism Enterprise | Km23 National Highway 56 | Ngai Giao | B. Tran Thi Lan | 2,000 | Chau Duc | |
23 | Minh Lanh Tourism Enterprise | No. 0446 Quang Thanh II | Nghia Thanh | Mr. Nguyen Van Lanh | 2,000 | Chau Duc | |
24 | Phu Son Tourism Enterprise | Bau Dien Village | Silver Stone | 811999 | Ms. Nguyen Thi Xuan Thi | 500 | Chau Duc |
25 | Tan Thien Thao Tourism Enterprise | Lien Son Hamlet | Snake | 885217 | Mr. Ho Kim Thuy | 400 | Chau Duc |
26 | Chau Duc Tourism Enterprise | Song Xoai 3 Village | Big Lang | 881789 | Mr. Nguyen Tuan Tu | 2,000 | Chau Duc |
27 | East Asia Tourism Enterprise | Hung Giao Hamlet | Ngai Giao | 961225 | Mr. Nguyen Duc Thinh | 1,000 | Chau Duc |
28 | Khanh Ngan Tourism Enterprise | National Highway 56, Duc Trung Hamlet | Binh Ba | 881080 | B. Le Thi Ha My | 400 | Chau Duc |
29 | Nguyen Khoa Tourism Enterprise | 121 Hung Vuong Street, Kim Giao Hamlet | Ngai Giao | 883268 | Mr. Nguyen Duc Toan | 300 | Chau Duc |
TT
Business Name | Trading headquarters | Ward/commune/town | Phone | Legal representative | Capital (tr. VND) | Territory | |
30 | Le Ha Tourism Enterprise | Lien Loc Hamlet | Snake | 885022 | B. Le Thi Ha | 1,000 | Chau Duc |
31 | Dawn Tourism Enterprise | 0294 Vinh Phuoc, Vinh An Hamlet | Binh Gia | 968260 | Mr. Tran Huu Son | 100 | Chau Duc |
32 | Hai Hoa Tourism Enterprise | 431 Hung Vuong | Ngai Giao | 961011 | Mr. Nguyen Van Hai | 2,000 | Chau Duc |
33 | Happy Street Tourism Enterprise | 249 Hung Vuong | Ngai Giao | Mr. Le Quoc Tram | 1,000 | Chau Duc | |
34 | Phuoc Tinh Tourism Enterprise | Phuoc Lam Hamlet | Phuoc Hung | 868537 | Mr. Tran Dang Khoa | 2,959 | Long Dien |
35 | Long Hai Tourism Enterprise | Long Hai town center, Phuoc Loc hamlet | Phuoc Hung | 868009 | Mr. Bui The Ngoc | 1,294 | Long Dien |
36 | Tan Ben Tourism Enterprise | 371 Phuoc Hiep Hamlet | Phuoc Tinh | 842185 | Mr. Ho Ben | 8,000 | Long Dien |
37 | Long Hai Tourism Enterprise | Provincial Road 44, Hai Lam Hamlet | Phuoc Hung | 868542 | Mr. Tran Van Ba | 2,736 | Long Dien |
38 | Nguyen Phai Tourism Enterprise | 86 A1 Long Tan | Long Dien | 862873 | Mr. Nguyen Van Phai | 2,168 | Long Dien |
39 | Ngoc Anh Tourism Enterprise | Lo Voi Hamlet | Phuoc Hung | 868718 | Mr. Pham Tan Kinh | 2,200 | Long Dien |
40 | Vinh An Tourism Enterprise | C11 Lo Voi Hamlet | Phuoc Tinh | Mr. Do Vinh An | 900 | Long Dien | |
41 | Long Hai Tourism Enterprise | 7/2 Phuoc Lam Hamlet | Phuoc Hung | 842690 | Mr. Nguyen Minh Quang | 5,244 | Long Dien |
42 | Russian Route Travel Business | 401 Phuoc Hiep Hamlet | Phuoc Tinh | Mr. Nguyen Van Sang | 1,000 | Long Dien | |
43 | Hai Thanh Tourism Enterprise | Tan Phuoc Hamlet | Phuoc Tinh | 842227 | Mr. Quach Di Thanh | 6,000 | Long Dien |
44 | Thai Thiet Tourism Enterprise | Hai Son Quarter | Long Hai | 868223 | Mr. Vu Dinh Thai | 1,000 | Long Dien |
45 | Southeast Tourism Enterprise | Highway 55 | An Ngai | 862246 | Mr. Le Van Nam | 16,000 | Long Dien |
46 | Ha Tai Tourism Enterprise | Hai Dien Hamlet | Long Hai | 868691 | Mr. Ha Tai | 840 | Long Dien |
47 | Minh Truong Tourism Enterprise | Group 2-27/O1, Hai Dien Hamlet | Long Hai | 843368 | Mr. Nguyen Ngoc Thuan | 1,200 | Long Dien |
48 | Minh Long Tourism Enterprise | Group 1, Block 1, Hai Dien Hamlet | Long Hai | 843823 | Mr. Tran Ngoc Dien | 1,800 | Long Dien |
49 | Thac Huong Tourism Enterprise | Long An Village | Long Dien | 862590 | Ms. Ng Thi Thu Huong | 600 | Long Dien |
50 | Phuoc Ngoc Tourism Enterprise | Hai Lam Hamlet | Phuoc Hung | 843541 | Mr. Tran Ngoc Phuoc | 1,600 | Long Dien |
51 | Tan Phat Tourism Enterprise | 3T Long Son village | Long Dien | 862062 | B. Le Thi Thanh Ha | 500 | Long Dien |
52 | Trieu Phat Tourism Enterprise | 7J Long An neighborhood | Long Dien | 862246 | B. Duong Thi Thanh Thuy | 50,000 | Long Dien |
53 | Travel BusinessYour Generation | Phuoc Lam Hamlet | Phuoc Tinh | 671146 | Mr. Nguyen Van Ban | 9,280 | Long Dien |
54 | Kim To Tourism Enterprise | Lo Voi Junction, Phuoc Loc Hamlet | Phuoc Hung | 671573 | Mr. Le Van To | 2,100 | Long Dien |
55 | Hoang Duy Tourism Enterprise | 5/ Lot 3 Provincial Road 44A, Hai Dien Hamlet | Long Hai | 868022 | Mr. Ng Hoang Chuong | 900 | Long Dien |
56 | Dong Doi Travel Enterprise | QL 55, Long Tan village | Long Dien | 651144 | Mr. Tran Van Tan | 2,200 | Long Dien |
57 | Chan Long Tourism Enterprise | Long Tan Village | Long Dien | 862093 | B. Vo Thi Suong | 1,200 | Long Dien |
58 | Nghia Loc Tourism Enterprise | 233 Tan Phuoc Hamlet | Phuoc Tinh | 842144 | Mr. Nguyen Van Tuong | 4,000 | Long Dien |
59 | Duong Forest Tourism Enterprise | Tan Phuoc Hamlet | Phuoc Tinh | 671328 | B. Pham Thi Thu Hien | 4,000 | Long Dien |
60 | Hai Long Tourism Enterprise | 43/98 Block 4, Hai Dien 3 Hamlet, | Long Hai | 867267 | Mr. Pham Tran Phuc | 500 | Long Dien |
TT
Business Name | Trading headquarters | Ward/commune/town | Phone | Legal representative | Capital (tr. VND) | Territory | |
61 | Danh Cam Tourism Enterprise | No. 3/2 Phuoc Lam Hamlet | Phuoc Hung | Mr. Nguyen That | 2,000 | Long Dien | |
62 | Phu Gia Tourism Enterprise | No. 7 Ba To market area | Phuoc Buu | Mr. Pham Van Pham | 381 | Xuyen Moc | |
63 | Phi Long Tourism Enterprise | 485/12 Phuoc Hoa village | Phuoc Buu | 874161 | Mr. Phan Van Dinh | 2,001 | Xuyen Moc |
64 | Phu Thinh Tourism Enterprise | Phuoc Thuan | 874133 | Mr. Vu Dinh Phu | 6,500 | Xuyen Moc | |
65 | Tuan Anh Tourism Enterprise | 18/1 Thanh Son village | Phuoc Buu | 874280 | B. Ng Thi Bach Cuc | 10,000 | Xuyen Moc |
66 | Eastern Tourism Enterprise | Thanh Son Village | Phuoc Buu | Mr. Mai Van Sau | 600 | Xuyen Moc | |
67 | Hung Thinh Tourism Enterprise | 1/1 National Highway 55, Thanh Son village | Phuoc Buu | 874155 | Ms. Ng Thi Kim Oanh | 1,400 | Xuyen Moc |
68 | Dat Thanh Tourism Enterprise | 5/1 QL55 | Phuoc Buu | 874199 | Mr. To Van Uc | 300 | Xuyen Moc |
69 | Thanh Nhan Tourism Enterprise | Thanh Son Village | Phuoc Buu | 874666 | B. Le Thi Thanh Nhan | 350 | Xuyen Moc |
70 | Trung Tin Tourism Enterprise | 452/11 Phuoc Hoa village | Phuoc Buu | 874071 | Mr. Nguyen Van Trung | 7,200 | Xuyen Moc |
71 | Binh Minh Tourism Enterprise | Group 1, Ho Tram Hamlet | Phuoc Thuan | 871039 | Mr. Do Duy Thanh | 8,100 | Xuyen Moc |
72 | Minh Cau Tourism Enterprise | 224/6 Phuoc Hoa village | Phuoc Buu | 874077 | Mr. Trinh Minh Cau | 1,000 | Xuyen Moc |
73 | Hoang Phat Tourism Enterprise | Phuoc Hoa Village | Phuoc Buu | 874122 | Mr. Phan Quang Xuan | 5,000 | Xuyen Moc |
74 | Tan Duc Tourism Enterprise | 225/3 Thanh Son Village | Phuoc Buu | 771115 | B. Ho Thi My Duc | 200 | Xuyen Moc |
75 | Nhat Thanh Tourism Enterprise | Xom Ray Hamlet | Phuoc Buu | 874135 | Oh, Kim Phuc | 4,000 | Xuyen Moc |
76 | Thuy Hoang Tourism Enterprise | 223/6 Phuoc Hoa village | Phuoc Buu | 874082 | Mr. Nguyen Van Hoa | 9,000 | Xuyen Moc |
77 | Phu Loc Tourism Enterprise | Thanh Son Village | Phuoc Buu | 875865 | Mr. Truong Van Loc | 1,800 | Xuyen Moc |
78 | Travel BusinessTrang Dao | Lang Gang Hamlet | Binh Chau | 871396 | B. Duong Thi Dao | 1,250 | Xuyen Moc |
79 | Vinh Phu Tourism Enterprise | Phuoc Hoa Village | Phuoc Buu | 874216 | Mr. Tran Binh Trong | 3,000 | Xuyen Moc |
80 | Le Minh Tourism Enterprise | 154/4 Phuoc Hoa village | Phuoc Buu | 874170 | Mr. Le Minh Man | 3,000 | Xuyen Moc |
81 | Truong Thinh Tourism Enterprise | 403/10 Phuoc Hoa village | Phuoc Buu | Mr. Tran Van Dung | 1,000 | Xuyen Moc | |
82 | Royal Travel Enterprise | Hamlet II | Hoa Hung | 872261 | Mr. Hoang Anh | 1,500 | Xuyen Moc |
83 | Tan Tho Tourism Enterprise | Phu Tam Hamlet | Harmony | 877106 | Mr. Le Minh Tan | 1,800 | Xuyen Moc |
84 | Minh Phuong Tourism Enterprise | Thanh Binh 3 Hamlet | Binh Chau | 871271 | B. Do Thi Bich Lien | 5,000 | Xuyen Moc |
85 | Viet Hung Tourism Enterprise | Thanh Son Village | Phuoc Buu | 771444 | Mr. Doan Van Hung | 200 | Xuyen Moc |
86 | Van Anh Tourism Enterprise | 61 National Highway 55, Thanh Son 1A Hamlet | Phuoc Thuan | 781033 | B. Tran Thi Duyen | 3,540 | Xuyen Moc |
87 | Kim Huong Tourism Enterprise | No. 4/1 Thanh Son village | Phuoc Buu | 874172 | Mr. Nguyen Van Tach | 1,500 | Xuyen Moc |
88 | Mai Anh Tourism Enterprise | No. 36/3 Nhan Thuan Hamlet | Xuyen Moc | 874075 | Mr. Pham Van Huyen | 1,500 | Xuyen Moc |
TT
Business Name | Trading headquarters | Ward/commune/town | Phone | Legal representative | Capital (tr. VND) | Territory | |
89 | Minh Tu Tourism Enterprise | 226/9 Hamlet Thanh Son II A | Phuoc Tan | 875257 | Mr. Tran Van Minh | 1,000 | Xuyen Moc |
90 | Tien Dung Tourism Enterprise | Nhan Nghia Hamlet | Xuyen Moc | 875276 | Mr. Le Van Chung | 3,500 | Xuyen Moc |
91 | Minh Tuan Tourism Construction Trade and Service Enterprise | 415/6 Thanh Son Quarter | Phuoc Buu | 874070 | B. Nguyen Thi Than | 15,000 | Xuyen Moc |
92 | Toan Nang Tourism Enterprise | 522 group 23 Thanh Son quarter | Phuoc Buu | 875617 | Mr. Ho Van Hoa | 10,000 | Xuyen Moc |
93 | Phuong Chau Tourism Enterprise | No. 219/6 National Highway 55 | Phuoc Buu | 874078 | Mr. Phung Phuong Chau | 3,000 | Xuyen Moc |
94 | Hai Tram Tourism Enterprise | Nhan Tri Hamlet | Xuyen Moc | 874013 | Mr. Nguyen Van Hai | 2,000 | Xuyen Moc |
95 | Quang Dieu Tourism Enterprise | 152 My Thach Hamlet | My Xuan | 876443 | B. Tran Minh Van | 10,000 | Tan Thanh |
96 | Loi Nguyen Tourism Enterprise | Tan Le B Hamlet | Chau Pha | 897373 | Mr. Nguyen Huu Binh | 220 | Tan Thanh |
97 | Nghe Huynh Tourism Enterprise | Lang Cat Road | Card Club | 891293 | Mr. Nguyen Ngoc Diep | 3,400 | Tan Thanh |
98 | World Travel America | Ong Trinh Hamlet | Phuoc Hoa | 1,560 | Tan Thanh | ||
99 | Tien Dat Tourism Enterprise | Lang Cat Hamlet | Tan Hai | 827817 | Nguyen Huu Trien | 600 | Tan Thanh |
100 | Nam Long Tourism Enterprise | Ong Trinh Hamlet | Phuoc Hoa | 893633 | Mr. Nguyen Phi Long | 20,000 | Tan Thanh |
101 | Tan Thanh Tourism Enterprise | 152/2 My Thanh | My Xuan | Mr. Le Xuan Danh | 600 | Tan Thanh | |
102 | Van Thanh Tourism Enterprise | Tan Le Hamlet | Chau Pha | 826738 | Mr. Le Thanh Van | 6,016 | Tan Thanh |
103 | Viet Chau Tourism Enterprise | Zone 4, Ong Trinh Hamlet | Phuoc Hoa | 893973 | Mr. Nguyen Van Son | 600 | Tan Thanh |
104 | Tan Lap Tourism Enterprise | Km 44, National Highway 51 | Phu My | 893977 | Mr. Nguyen Ngoc Phap | 1,000 | Tan Thanh |
105 | Thuan Lap Tourism Enterprise | Hamlet 6 | Toc Tien | 876641 | Mr. Du Van Thanh | 6,210 | Tan Thanh |
106 | Hoa Binh Tourism Enterprise | Km 49 National Highway 51, Ong Trinh Hamlet | Phuoc Hoa | Mr. Tran Duy Tho | 500 | Tan Thanh | |
107 | Thao Nguyen Tourism Enterprise | Phuoc Loc Hamlet | Phuoc Hoa | 876301 | Mr. Dang Thai Sang | 900 | Tan Thanh |
108 | Southern Tourism Enterprise. | Song Vinh Hamlet | Tan Phuoc | 894603 | Mr. Duong Do Hung | 11,700 | Tan Thanh |
109 | Phu My Tourism Enterprise | Trang Lon Hamlet | Black Plague | 898207 | Ms. Ng Thi Thanh Thuy | 9,000 | Tan Thanh |
110 | Trung Hieu Tourism Enterprise | Quang Phu Village | Phu My | 876445 | Mr. Ng Quang Trung | 4,540 | Tan Thanh |
111 | Tourism Business No. 46 | Km 46, National Highway 51, Van Hanh Hamlet | Phu My | 876157 | Mr. Ly Xu Ha | 500 | Tan Thanh |
112 | Royal Travel Enterprise | My Xuan A Industrial Park | 894633 | Mr. Dinh Viet Anh | 20,000 | Tan Thanh | |
113 | Gia Dinh Tourism Enterprise | Phu Ha Hamlet | My Xuan | 894860 | B. Phan Khai Hoan | 800 | Tan Thanh |
114 | Tu Cuong Tourism Enterprise | Chu Hai Hamlet | Card Club | Mr. Pham Trung Hieu | 200 | Tan Thanh | |
115 | Vu Loc Tourism Enterprise | 521 Chu Hai Hamlet | Card Club | 828900 | Mr. Vu Khac Loc | 1,000 | Tan Thanh |
116 | Eastern Tourism Enterprise | Road 81, Quang Phu Hamlet | Phu My | 893750 | B. Tran Thi Phuong | 800 | Tan Thanh |
117 | Trung Nam Tourism Enterprise | Trang Lon Hamlet | Black Plague | 897354 | Mr. Le Van Hong | 600 | Tan Thanh |
118 | Son Trinh Tourism Enterprise | Ong Trinh Hamlet | Phuoc Hoa | 895134 | Mr. Dao Cong Trinh | 3,000 | Tan Thanh |
TT
Business Name | Trading headquarters | Ward/commune/town | Phone | Legal representative | Capital (tr. VND) | Territory | |
119 | Ha Son Tourism Enterprise | Aap Sang Vinh | Phu My | 895124 | Mr. Huynh Hieu Nghia | 500 | Tan Thanh |
120 | China Vietnam Tourism Enterprise | Phuoc Thanh Hamlet | My Xuan | Mr. Tran Ngoc Tho | 2,100 | Tan Thanh | |
121 | Hoang Minh Tourism Enterprise | Phuoc Lap Hamlet | New Spring | 895009 | Mr. Tran Van Minh | 1,000 | Tan Thanh |
122 | Phuc Thanh Tourism Enterprise | Phu My | 893177 | Mr. Phu Chi Duy | 1,000 | Tan Thanh | |
123 | Trung Hau Tourism Enterprise | Van Hanh Village | Phu My | 876231 | Mr. Vo Phuoc Hien | 3,295 | Tan Thanh |
124 | Thao Nguyen Tourism Enterprise | Thi Vai Hamlet | My Xuan | 894809 | B. Tran Bich Phuong | 5,500 | Tan Thanh |
125 | Truong Duong Tourism Enterprise | 179/2 QL 51 My Thanh Hamlet | My Xuan | 895233 | Mr. Pham Duong Trung | 1,070 | Tan Thanh |
126 | Duc Manh Tourism Enterprise. | Quang Phu Village | Phu My | 893529 | Mr. Bui Van Tuan | 1,000 | Tan Thanh |
127 | Anh Nam Tourism Enterprise | Area 5B Hai Son Hamlet | Phuoc Hoa | 891863 | Mr. Pham Thanh Truoc | 10,000 | Tan Thanh |
128 | Dai Thanh Phat Tourism Enterprise | QL 51, Ong Trinh Hamlet | Phuoc Hoa | Mr. Hua Van Hung | 450 | Tan Thanh | |
129 | Van Hong Tourism Enterprise | Zone 4, Phuoc Loc Hamlet | Phuoc Hoa | B. Truong Thi Minh Nguyet | 4,500 | Tan Thanh | |
130 | Vinh Hung Tourism Enterprise | 3713 National Highway 51A | Phuoc Trung | 829019 | Mr. Tran Phuc | 16,000 | TPBR |
131 | Chau Long Tourism Enterprise | QL 56, Ward 4 | Long Toan | 825335 | Mr. Le Dinh Chinh | 15,176 | TPBR |
132 | Phuoc Lien Tourism Enterprise | 733 Nguyen Hue | Phuoc Lien | B. Nguyen Thi Biet | 500 | TPBR | |
133 | Dai Viet Tourism Enterprise | 90 Bach Dang | Phuoc Trung | 825349 | Mr. Lee Si-hua | 6,000 | TPBR |
134 | Son Tra Tourism Enterprise | 1977 Phuoc Hung | B. Nguyen Thi Hong | 762 | TPBR | ||
135 | Hope Tourism Enterprise | 01 National Highway 56 | Hoa Long | 828493 | Mr. Pham Ngoc Tuong | 1,426 | TPBR |
136 | Phuoc Hung Tourism Enterprise | 2124B QL 56 | Phuoc Hung | 825576 | Mr. Nguyen Van Phuong | 788 | TPBR |
137 | Tan Hung Tourism Enterprise | 1277 D Bach Dang Street | Mr. Dang Quoc Thanh | 500 | TPBR | ||
138 | Bach Ngan Tourism Enterprise | 1215C Bach Dang | Phuoc Trung | 825308 | B. Lam Thi Bach | 7,000 | TPBR |
139 | Phuoc Duc Tourism Enterprise | 2960 Phuoc Nguyen Ward | Phuoc Nguyen | 825465 | Mr. Nguyen Van Sang | 1,200 | TPBR |
140 | Ngoc Thu Tourism Enterprise | 77 Le Thanh Duy | Phuoc Hiep | B. Vu Kim Phuong | 600 | TPBR | |
141 | Viet Xuan Tourism Enterprise | 117 Long Son Hamlet | Long Huong | 829383 | Mr. Tran Viet Xuan | 2,000 | TPBR |
142 | Trung Kien Tourism Enterprise | 2908QL 56 | Phuoc Nguyen | 825543 | Mr. Nguyen Trong Ta | 6,700 | TPBR |
143 | Thien Phuc Tourism Enterprise | KP III | Long Toan | 736766 | B. Nguyen Thuy Hong | 5,000 | TPBR |
144 | Phuoc Chanh Tourism Enterprise | Group 3, Ward 4 | Phuoc Hung | 825370 | Mr. Pham Van Tho | 600 | TPBR |
145 | Ba Ria Tourism Enterprise | 122 August Revolution | Phuoc Hung | 825211 | Mr. Pham Van Tung | 1,210 | TPBR |
146 | Phuoc Loc Tourism Enterprise | 68 Le Quy Don | Phuoc Trung | 731000 | B. Tran Thi Hong Tam | 6,000 | TPBR |
147 | Hoang Giang Tourism Enterprise | 3666 Quarter II | Phuoc Hung | 825524 | Mr. Pham Hung | 3 | TPBR |
148 | Tung Mai Tourism Enterprise | Nam Hamlet, Hoa Long Commune | Hoa Long | 828781 | B. Dao Thi Huong | 5,313 | TPBR |
149 | Tien Dat Tourism Enterprise | 3003 Phuoc Nguyen Ward | Phuoc Nguyen | 825445 | Mr. Pham Xuan Thuy | 5,020 | TPBR |


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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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