Rolled fabric concrete is premixed, the product is easy to use and transport, just need to determine the location where the concrete needs to be used, then spread it out and spray more water and it's done. The construction time of rolled fabric concrete is also shortened about 10 times compared to conventional concrete.
Fiber reinforced concrete is also a new product appearing in the Vietnamese market. After being mixed into concrete, the steel fibers will be randomly and relatively evenly dispersed in the concrete, helping the concrete not to become brittle and redistributing the load-bearing capacity during the existence of the project. The product helps save material costs and can completely eliminate the amount of steel bars in the concrete, reducing costs by 10 - 30%. In addition, fiber reinforced concrete also helps reduce construction time, ensure the uniformity of concrete, increase abrasion resistance, and increase the toughness of concrete.
Fly ash concrete panels are finished from materials such as fly ash, gypsum, cement, sand, stone, chemical additives, and water. This is an aesthetic concrete product, widely applicable in architectural works and houses. The difference is that these concrete products are mainly used for cladding the interior or exterior surfaces of the building. Fly ash concrete panels will be screwed onto the surface of the building, replacing mortar, paint, and stone cladding materials.
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Concrete is shaped with many different patterns and textures or left smooth (because the main raw material is refined fly ash, the concrete surface is very smooth, requiring absolutely no further intervention). This is an environmentally friendly product that helps limit the amount of cement consumed, reduce CO2 emitted from the cement production process, conserve resources (stone), etc.
1.3) Search for new markets
For any business that wants to expand its market, in addition to expanding its core market, the business must always look for new markets for itself. Success will come to those businesses that know how to find the right and faster steps than other competitors.
In the immediate future, the company needs to maintain its current key market, the Hai Phong market, and other neighboring markets, with traditional customers, penetrating deeply to satisfy current and future customer needs in the coming years, paying special attention to strengthening long-term, fixed relationships with customers with large consumption needs. In addition to placing agents in key areas such as large cities, the company should open more agents in neighboring areas to attract new customers. In addition to maintaining old customers, traditional customers, the company should learn and exploit the needs of potential customers, predict their needs to have timely steps to penetrate the market. Especially for industrial customers, the company needs to have reasonable policies, even accepting losses at first, to attract new customers. For the long-term goals and interests of the company.
1.4) Develop flexible pricing policies, suitable for fluctuations in supply and demand in the market.
Price is an important economic lever for the company and the market. Because high or low prices have a decisive impact on the consumption output and profits that the company achieves. Therefore, to achieve the goal of consuming in large quantities but still ensuring the interests of customers, the company must have a reasonable price policy. Depending on the fluctuating situation in the market, the company can set a suitable price policy such as:
- For centers and facilities, they are customers who consume the company's products in large quantities. Therefore, based on the actual situation in their market, the company adjusts the selling price accordingly to ensure the lowest price for this unit.
- Discounts for customers who pay early. Using this form of discount helps the company recover capital, increasing the ability to turn over capital. On the other hand, it can reduce the company's bad debt situation.
- Discount for new customers.
- Discounts for customers who buy in large quantities. However, this discount is not required to be greater than the cost savings of the company due to the consumption of large quantities. This savings includes: reduction in selling costs, storage and transportation of goods.
- The company should also issue a price framework for centers and facilities to ensure prestige and increase the company's competitiveness.
- The company's research department monitors and predicts price movements in the market.
1.5) Perfecting the distribution system
The distribution network is the bridge between suppliers and customers, through the distribution network the products will be delivered to customers in the most convenient way. Therefore, to increase the speed of product consumption and expand the market, the company should focus on perfecting its distribution system. In this area, the company needs to:
- Establish a specialized department in charge of designing, managing and adjusting the distribution system at the company office to monitor and regularly adjust to the frequent changes in the business environment. This department should belong to
The company's sales department is directly managed by a deputy manager with the following functions and duties:
+ Manage and implement distribution channel adjustment activities to suit changes in the business environment.-
+ Evaluate the effectiveness of each distribution channel to determine the key distribution channels suitable for each type of customer.
+ Build a consistent information system throughout the distribution system to collect market information, distribution channel organization methods and competitors' policies.
+ Develop policies to encourage departments in the distribution channel, creating a competitive environment with objective and equal criteria.
+ Participate with the company's technical management team in management work to expand the market into the most potential areas.
+ Coordinate with other departments in promotional campaigns to convey advertising ideas and promotional products to the right audience.
For this department to operate effectively, the company needs to appoint 2 specialists to the sales department under the direct supervision of a deputy sales manager of the company. These specialists must have knowledge and experience in the business activities of the company's products in the market areas. This department must be equipped with computers to access the company's information network, to grasp the number of distribution channels in each market area, the revenue and costs of each channel. In addition, the specialists must regularly go to the field to learn correctly and closely about the distribution market.
2. Some recommendations to expand the product consumption market of Truong Hung Thinh General Trading and Service Company Limited
Strengthen marketing management efforts: the company should add more marketing staff, or organize training to improve the quality of available resources to respond well to business activities.
The company needs to have a scientific and attractive labor recruitment policy to attract talented people, people with good abilities, who are dedicated to working for the company. It is necessary to regularly organize exchange activities for staff to create an atmosphere of solidarity, enthusiasm for work, and build the company to develop more and more.
CONCLUDE
In current conditions, maintaining and expanding the market is objective for businesses, and is a condition for businesses to survive and develop.
In business, the competitive position of enterprises changes very quickly, so expanding the market helps enterprises avoid falling behind. Opportunities only really come to enterprises that are sensitive and understand the market. Expanding the market helps enterprises increase the speed of product consumption, fully exploit the potential of the market, improve production and business efficiency, increase profits and affirm the role of enterprises in the market. Therefore, maintaining and expanding the market is a regular and continuous task of every enterprise operating in the market.
In the past two years, Truong Hung Thinh General Trading Service Company Limited has achieved certain achievements but still has many shortcomings as well as marketing human resources still lack qualifications and experience. In the coming years, the company needs to accelerate the speed of product consumption, increase the quantity of products consumed, shorten the circulation time of a product life. When the market share of the enterprise increases, the number of consumers of the enterprise's products increases, which means that the enterprise's market is expanded. Continuing to expand products to maintain and expand the market, enterprises must always expand products both in breadth and depth. That is, it is necessary to diversify products, designs, improve the quality of packaging, and meet more and more diverse needs of the market. Must ensure to maintain prestige in the market: "Reputation is more precious than gold" is the motto of the business community in the market economy. That is also the secret to winning in
competition of large enterprises. Reality has proven that some enterprises have a decreasing consumption rate, the market share is narrowed, due to being invaded by competitors. This is partly due to poor after-sales service, poor service attitude of staff towards customers... another part is due to product quality not matching the company's advertisement. In addition, it is necessary to focus on developing and improving the qualifications of staff so that the company can develop more and more.
REFERENCES
1. Truong Hung Thinh General Trading and Service Company Limited (2018). Summary report on production and business performance .
2. Truong Hung Thinh General Trading and Service Company Limited (2019). Summary report on production and business performance results .
3. Tran Minh Dao (2017). Basic Marketing . National Economics University Publishing House.
4. MSc. Ngo Minh Cach, Dr. Dao Thi Minh Thanh (2013). Marketing management textbook
5. Philip Kotler (2007). On Marketing . Tuoi Tre Publishing House