Table 2.9: Survey results on inspection time criteria
V1: Inspection time does not affect business operations
Opinion | Very not Agree | Are not Agree | Do not have opinion | Correct/ Agree | Very true/ Totally agree |
Number of votes | 8 | 22 | 12 | 6 | 2 |
Rate (%) | 16 | 44 | 24 | 12 | 4 |
V2: Inspection time suitable for businesses | |||||
Opinion | Very not Agree | Are not Agree | Do not have opinion | Correct/ Agree | Very true/ Totally agree |
Number of votes | 8 | 10 | 18 | 10 | 4 |
Rate (%) | 16 | 20 | 36 | 20 | 8 |
V3: Tax inspection time is as prescribed and does not need to be extended. | |||||
Opinion | Very not Agree | Are not Agree | Do not have opinion | Correct/ Agree | Very true/ Totally agree |
Number of votes | 30 | 10 | 8 | 1 | 1 |
Rate (%) | 60 | 20 | 16 | 2 | 2 |
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Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Identify Rating Levels and Rating Scales
zt2i3t4l5ee
zt2a3gstourism,quan lan,quang ninh,ecology,ecotourism,minh chau,van don,geography,geographical basis,tourism development,science
zt2a3ge
zc2o3n4t5e6n7ts
of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Expert Survey Results on Research Scales -
Survey Results on Corporate Communication -
Customer Satisfaction Survey Results on International Payment Activities at Anz Bank Vietnam

Source: Appendix 3
According to regulations, in order for the inspection to be carried out strictly and to make full use of the time fund, the inspection from the time of announcing the inspection decision to issuing the inspection conclusion and the decision to sanction administrative violations takes 60 days, each inspection team must arrange at least 02 officers and employees. With the actual staff of the department being 14 people , the Inspection Department can only conduct a maximum of 42 inspections. Meanwhile, the assignment of the General Department of Taxation's planning targets to the Tax Departments is only based on the ratio/managed enterprise, thus causing a lot of pressure in planning the inspection and implementing the inspection plan. In addition, the head of the inspection team and members of the inspection team must have general knowledge of tax inspection, knowledge of tax operations, especially the head of the inspection team must be an experienced person, with good reasoning and communication skills, persuasion and handling of problems arising during the inspection work. Currently, to meet work requirements, many inspection team leaders have been assigned to conduct inspections at units, but some officers do not meet the requirements.
Due to work requirements, it is necessary to regularly discuss and ask for instructions from the leaders of the Tax Inspection Department, and in some cases, even change the head of the inspection team. Tax inspection at enterprises is a regular task, and inspections often use officers from the Tax Department's professional departments and officers from the Tax Branches. Regularly using officers from other units raises many difficulties, sometimes officers participate in the inspection team while also handling work at their own unit, affecting the working time and quality of work assigned by the team; in some cases, units cannot arrange officers to participate in the inspection team, which affects the implementation of the enterprise inspection plan to a certain extent.
In fact, inspections at enterprises arise many problems that affect the inspection time. In some cases, enterprises deliberately delay and delay providing information, documents, and explanations as requested by tax authorities; in some cases, taxpayers do not sign tax inspection records; in some cases, tax policies are not clearly regulated but are not promptly responded to in writing by higher tax authorities, so enterprises do not agree with the results of tax inspections and continuously explain; in some cases, the professional qualifications of the officers performing the inspection work
Low level, lack of experience in handling problems arising in performing tasks also prolongs the inspection time. Statistical results over the years of cases of problems leading to delay in providing data, not signing the minutes as shown in the table below:
Table 2.10: Problems arising at the enterprise
STT
Problems arise | Unit | Year | ||||
2010 | 2011 | 2012 | 2013 | |||
1 | Delay in providing information | Number of calls | 3 | 4 | 4 | 5 |
Rate/total number of payments check | % | 6.5 | 6.5 | 5.6 | 9.4 | |
2 | Do not sign the payment record | Number | 2 | 1 | 1 | 2 |
check | life | |||||
Rate /Total number of payments check | % | 4.3 | 1.6 | 1.4 | 3.8 | |
3 | Policy problems tax | Number life | 3 | 2 | 1 | 1 |
Rate/total number of payments check | % | 6.5 | 3.2 | 1.4 | 1.9 | |
4 | Profession, experience least | Number life | 1 | 0 | 1 | 3 |
Rate /Total number of payments check | % | 2.2 | 0.0 | 1.4 | 5.7 |
Source: An Giang Provincial Tax Department
Therefore, the factor " Tax inspection time is correct as prescribed without needing to be extended" is rated very low by businesses and tax officials. This is a point that needs to be noted so that tax authorities can grasp and propose specific policies and regulations in handling cases where businesses intentionally delay or extend the time to provide data and sign inspection records.
2.3.2.2. Tax inspection activities at enterprises
Tax inspection activities at enterprises are evaluated through the following table:
Table 2.11: Survey results on inspection performance criteria
V4: The inspection team performed in accordance with the prescribed functions and tasks.
Opinion | Very not Agree | Are not Agree | Do not have opinion | Correct/ Agree | Very true/ Totally agree |
Number of votes | 6 | 8 | 10 | 16 | 10 |
Rate (%) | 12 | 16 | 20 | 32 | 20 |
V5: Inspectors enthusiastically guide businesses on policies tax | |||||
Opinion | Very not Agree | Are not Agree | Do not have opinion | Correct/ Agree | Very true/ Totally agree |
Number of votes
4 | 8 | 8 | 18 | 12 | |
Rate (%) | 8 | 16 | 16 | 36 | 24 |
V6: Inspectors show signs of making it difficult for interference and harassment to occur. forever business | |||||
Opinion | Very not Agree | Are not Agree | Do not have opinion | Correct/ Agree | Very true/ Totally agree |
Number of votes | 6 | 13 | 8 | 14 | 9 |
Rate (%) | 12 | 26 | 16 | 28 | 18 |
V7: The content of the tax inspection is reasonable. | |||||
Opinion | Very not Agree | Are not Agree | Do not have opinion | Correct/ Agree | Very true/ Totally agree |
Number of votes | 6 | 17 | 11 | 7 | 9 |
Rate (%) | 12 | 34 | 22 | 14 | 18 |
V8: Qualifications of the team leader and members of the inspection team meet the requirements of the task. | |||||
Opinion | Very not Agree | Are not Agree | Do not have opinion | Correct/ Agree | Very true/ Totally agree |
Number of votes | 6 | 13 | 12 | 11 | 8 |
Rate (%) | 12 | 26 | 24 | 22 | 16 |
V9: The number of members participating in the inspection team from 2 to 3 people is appropriate. | |||||
Opinion | Very not Agree | Are not Agree | Do not have opinion | Correct/ Agree | Very true/ Totally agree |
Number of votes | 6 | 8 | 12 | 15 | 9 |
Rate (%) | 12 | 16 | 24 | 30 | 18 |
Source: Appendix 3
The factors " The inspection team performed in accordance with the prescribed functions and tasks" and "The inspection staff enthusiastically guided enterprises on tax policies" were evaluated by enterprises and tax officials as relatively high with the factors of agreeing and strongly agreeing. To ensure the annual plan targets, the Tax Department's Inspection Department often analyzes the financial statements and tax settlements of enterprises and proposes to issue inspection decisions that only include a few contents.
In the case of enterprises with risks detected through analysis, almost no comprehensive inspection decisions are issued. The above work is only really effective if the analysis is accurate, does not miss any risk content, and is performed by qualified and experienced staff. Therefore, the factor "Tax inspection content is reasonable" is still not highly appreciated. In fact, the current level of inspection staff is uneven, some new staff are transferred from other departments, so the risk analysis and assessment work has many shortcomings, and some staff do not have the right awareness of inspection work, so the factor "Qualifications of the team leader and members of the inspection team meet the requirements of the task" is not highly appreciated with 12% strongly disagreeing, 26% disagreeing and 24% having no opinion. In addition, some officials, for personal purposes, only propose to inspect small contents that are not representative of the risks of the enterprise in order to be able to carry out on time and achieve their own personal goals, or during the inspection process, they discover violations outside the content of the decision but do not promptly report to expand the scope of the inspection, thereby greatly affecting the quality and purpose of the inspection work, damaging the image of the tax inspection work towards enterprises. There are still cases of "Inspection officials showing signs of causing difficulties, causing disturbances and extortion from enterprises" , chasing after the planned targets assigned by the General Department of Taxation, some inspections have many errors, even professional errors, which have been criticized by the superior Inspection agencies and the State Audit, some cases of handling complaints have rejected the inspection conclusions and decisions on administrative sanctions.
Inspection work has a positive effect on enterprises in recognizing errors to correct them in accordance with legal regulations. Most enterprises that undergo tax inspections highly appreciate the effect of inspections in correcting errors through inspections and wish to be inspected by tax authorities periodically every year to promptly correct errors during the implementation process (avoid prolonging violations that will be severely punished, affecting the financial situation of the enterprise). Besides, there are still some enterprises that commit tax fraud and evasion, always prepare accounting books and documents to deal with tax authorities, do not admit violations of tax laws. Not willing to cooperate with tax authorities in
implementation of inspection decisions as well as implementation of inspection conclusions and decisions
to process.
Implementing the mechanism of self-declaration, self-payment, and self-responsibility of taxpayers, tax authorities do not perform a specialized management role for enterprises. Tax authorities support enterprises in implementing tax policies and laws, while strengthening inspection, collecting and appropriately sanctioning violations of tax laws. This has had a deterrent effect on enterprises in complying with tax laws.
According to the results of the Provincial Competitiveness Index (PCI) assessment, the informal cost index of An Giang province is ranked relatively low compared to the region and the whole country, including many "service" costs. The tax sector is one of the sensitive sectors, receiving much attention from society, especially on issues related to these informal costs. According to many unofficial sources of information collected, businesses have to spend time and resources to serve the inspection and examination work of the tax sector, and there are even some officials and public employees doing the inspection work who extort money and make things difficult for businesses. This is an issue that tax leaders are very concerned about and are looking for ways to rectify with various solutions such as reforming administrative procedures, strengthening propaganda, supporting legal policies for taxpayers, organizing dialogues with taxpayers, announcing a hotline to promptly receive feedback on harassment by tax officials, regularly educating and improving the ethical qualities of inspectors, and strengthening supervision of inspection teams. However, the situation has only temporarily subsided and cannot be completely resolved.
Tax inspection activities help promptly correct illegal acts of taxpayers, thereby enhancing support for taxpayers to promptly resolve tax policy problems, creating an equal business environment among enterprises.
Through inspection work, we detect common tax law violations:
* About Value Added Tax:
Table 2.12: Number of violating enterprises and amount of VAT collected
Unit: million VND
STT
YEAR | VAT collection | |||
Business | Tax number | % of total tax | ||
1 | 2010 | 20 | 6,287 | 26 |
2 | 2011 | 35 | 2,706 | 6 |
3 | 2012 | 48 | 5,378 | 19 |
4 | 2013 | 37 | 31,713 | 85 |
Source: An Giang Provincial Tax Department
+ Regarding deductible value added tax: Late declaration and deduction of input VAT, invoice value over 20 million VND but no payment via bank, declaration and deduction of value added tax for input invoices not serving production and business, invoices not belonging to enterprises, even using illegal invoices of absconding enterprises to commit fraud and tax evasion.
+ Using illegal invoices of enterprises to declare deductions and appropriate tax refunds from the State budget. The tricks of enterprises are very sophisticated, the stages of implementation of VAT invoices, payment documents... are all carried out by a group of people, only through verification F1, F2... can violations be detected. In some cases, enterprises use invoices with real names and tax codes of enterprises to print invoices and issue them to other enterprises for deduction declaration; purchase and sale of goods with enterprises that abandon their business locations (after the date of invoice issuance and tax declaration); establish enterprises but do not have specific office headquarters, or if they do, they are mainly rented, without facilities, without employees working in accordance with sales, volume of goods sold, and corresponding tax refunds.
+ Regarding value added tax on goods and services sold: Wrongly declaring VAT rates for products from seafood processing; declaring selling prices of some items lower than market prices; receiving agent commissions but not issuing invoices.
VAT invoice; not recording revenue, not declaring output VAT on goods and services used for exchange, gifts, internal consumption...
+ Not declaring revenue from construction activities for completed and accepted construction works; not declaring revenue from pre-collected money for real estate business activities...
* On corporate income tax:
Table 2.13: Number of violating enterprises and amount of corporate income tax collected
Unit: million VND
STT
YEAR | Corporate income tax collection | |||
Business | Tax number | % of total tax | ||
1 | 2010 | 25 | 15,277 | 64 |
2 | 2011 | 34 | 38,334 | 89 |
3 | 2012 | 48 | 17,942 | 64 |
4 | 2013 | 25 | 5,424 | 15 |
Source: An Giang Provincial Tax Department
+ Depreciation of fixed assets for indefinite land use rights, for assets not serving production and business, and assets not owned by the enterprise.
+ Interest expense on loans not used for production and business, personal loans exceeding 150% of the basic interest rate
version prescribed by the State Bank, loan to supplement the missing charter capital.
+ Determining the cost of land use rights transfer activities is not in accordance with regulations; transferring all production and business costs to the cost of capital even though there are still unfinished products.
+ Accounting for bonuses that are not salary in nature and are not in accordance with the financial regulations of the unit.
+ Not declaring and paying corporate income tax for dependent accounting branches engaged in production and processing of goods.
+ Enterprises account for expenses for repairing and upgrading fixed assets, interest on loans for capital investment in basic construction, and fines for handling tax violations in production and business expenses. Enterprises with construction activities often account for labor costs inconsistent with monitoring records, and the volume of materials exceeds

![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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