professions and types of training. If compared with the given levels of awareness, we can classify them at the second level of awareness.
According to the author's investigation, the cause of the above situation is that education at secondary level mainly teaches literacy, pays little attention to vocational training, and students' awareness is almost spontaneous due to lack of consultation from school, family and society.
* Perception of students of secondary schools in Chiem Hoa district, Tuyen Quang province about the local labor market.
Along with studying the awareness of students of Chiem Hoa district secondary schools about the current labor market in our country, the author conducted a study of students' awareness with the question "Name the jobs in today's society that you know? (at least 2 jobs). In our locality, what fields are currently in need of labor? Through statistics, the author obtained over 20 jobs that students chose, taking the jobs with many opinions, with results as in Table 2.9.
Table 2.9. Students' perceptions of the local labor market
Know
Profession | Grade 6 | Grade 7 | Grade 8 | Grade 9 | Total | ||||||
SYK | % | SYK | % | SYK | % | SYK | % | SYK | % | ||
Those job i know | 1 to 4 jobs | 86 | 67.7 | 80 | 56.3 | 49 | 36.3 | 34 | 23.9 | 249 | 45.6 |
4 to 8 jobs | 32 | 25.2 | 49 | 34.5 | 71 | 52.6 | 86 | 60.6 | 238 | 43.6 | |
Over 8 professions | 9 | 7.1 | 13 | 9.2 | 15 | 11.1 | 22 | 15.5 | 59 | 10.8 | |
Local jobs in need | Teacher | 22 | 17.3 | 24 | 16.9 | 18 | 13.3 | 12 | 8.5 | 76 | 13.9 |
Medicine | 14 | 11.0 | 21 | 14.8 | 16 | 11.9 | 20 | 14.1 | 71 | 13.0 | |
Aquaculture | 29 | 22.8 | 31 | 21.8 | 36 | 26.7 | 31 | 21.8 | 127 | 23.3 | |
Agriculture | 10 | 7.9 | 12 | 8.5 | 8 | 5.9 | 8 | 5.6 | 38 | 7.0 | |
Industrial | 18 | 14.2 | 23 | 16.2 | 26 | 19.3 | 22 | 15.5 | 89 | 16.3 | |
Technical worker | 10 | 7.9 | 12 | 8.5 | 14 | 10.4 | 30 | 21.1 | 66 | 12.1 | |
Tourism | 8 | 6.3 | 6 | 4.2 | 6 | 4.4 | 5 | 3.5 | 25 | 4.6 | |
Other occupations | 16 | 12.6 | 13 | 9.2 | 11 | 8.1 | 14 | 9.9 | 54 | 9.9 | |
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-
Identify Rating Levels and Rating Scales
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zt2a3gstourism,quan lan,quang ninh,ecology,ecotourism,minh chau,van don,geography,geographical basis,tourism development,science
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Some Theoretical Issues on Teaching Local History Traditions to Students in Secondary School -
Current Perceptions of Grade 9 Students About Learning English at School -
Mobile Phone Usage in Hanoi Inner City Area
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zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Students Participate in Exploring the Dragons at Ngoai Gate - National Treasures at the Temple of King Dinh Tien Hoang

Through knowing the students' professions, we have the following column chart 2.1:
70
60
50
1- 4 jobs
4-8 jobs
> 8 professions
40
30
20
10
0
Grade 6 Grade 7 Grade 8 Grade 9
Figure 2.1. Career knowledge of secondary school students
Looking at the chart, we can see that the level of vocational knowledge of students is too low and the naming of the occupations that they know is related to their educational level. Students in higher grades know more occupations. This confirms that students' awareness of occupations is correlated with their educational level. The more they are exposed to the outside world of occupations, the more useful knowledge they will gain. On the contrary, if learning is simply learning words, students will lack information about occupations, making it difficult for them to choose a career.
The level of choice of the industries that the locality needs is too much (19 occupations), and there is not much difference, which shows that students are still vague about the choice, they choose a lot in the Forestry profession (with 128 opinions - 23.26%), their assessment in this field is well-founded. This comes from the fact that Tuyen Quang is a province with the largest forest area in the country, so it needs a highly qualified human resource to meet that labor market.
- Industry is also considered important by students (with 89 opinions - accounting for 16.3%), through which we see that initially students have a positive view because Tuyen Quang is a province rich in potential but has not been exploited and invested properly, the highly qualified labor force in the industrial sector is very rare, most of them come from other provinces but come back for a few years and then leave. More importantly, the highly qualified local team does not contribute their efforts to their homeland but goes away.
Working in other areas has better conditions. This requires reviewing the policies set forth by the province.
- Some other opinions say that the locality is currently in great need of teachers and medical staff. In fact, in recent years, Tuyen Quang has experienced both a surplus and shortage of teachers, with a surplus of math, literature, physics, etc., but a shortage of technical teachers and gifted subjects, leading to a situation of concurrent positions, resulting in poor teaching quality. In the medical and pharmaceutical sector, most of the staff are both studying and working, so the treatment work has not met the needs of society.
- The skilled technical worker industry is also of interest to students (with 66 opinions - accounting for 12.09%), students are somewhat aware of the shortage of skilled workers through mass media sources. According to surveys in recent years, the majority of junior high school students drop out of school after graduating from secondary school, not going to vocational school but entering the labor market, they go everywhere to find jobs, most of them in Binh Duong province, Hanoi city... in industrial zones, because they have not received vocational training, they work in extremely difficult conditions but the salary is not high.
- Some strong industries in Tuyen Quang that have not been chosen by students are "tourism" (with 25 opinions - accounting for 4.58%). As we know, Tuyen Quang is a mountainous province with many historical relics, rich in forest resources, especially wild and rare animals, with many beautiful landscapes that have not been properly invested. Developing eco-tourism in Tuyen Quang is an important and necessary issue, but how to make students see that potential and make an effort to serve it is more difficult. The construction industry is still very new and needs a lot of human resources in Tuyen Quang, but there are few opinions chosen, which shows that students' awareness is still very poor, they have not been equipped with knowledge about the profession.
In short, through the survey of the current status of students' career awareness, it shows that they do not understand the concept of career, do not clearly understand the human resource needs of the country and the locality. They only see the surface of the career through spontaneous information sources from mass media, without scientific basis. Therefore, providing knowledge about careers for students is an important and necessary task.
2.3.2. Current status of career interest of students in secondary schools in Chiem Hoa district, Tuyen Quang province
* Knowing students' interests in a future career is very important in career education in secondary schools. It helps us see their future career intentions. From there, we can encourage them if that career is suitable for them and society. On the contrary, if that career is not suitable for them and society's needs, we can adjust their career choice.
Adjusting students' career choices is one of the necessary tasks to concretize the process of linking the training goals of general schools with the socio-economic goals of each locality and the whole country, and is a positive measure to form psychological readiness to enter the workforce, in accordance with the social division of labor.
To find out the interests of secondary school students in Chiem Hoa district, the author conducted a survey. The author provided a list of many important industries for the locality and the country, and asked the question: "Please choose a career that you are most interested in." Analyzing the students' answers, the author got the results in Table 2.10.
Table 2.10. Students' perceptions of their favorite professions
Know
Profession | Grade 6 | Grade 7 | Grade 8 | Grade 9 | Total | ||||||
SYK | % | SYK | % | SYK | % | SYK | % | SYK | % | ||
Receive student knowledge about profession favourite | Teacher | 28 | 17.3 | 34 | 16.9 | 28 | 13.3 | 32 | 8.5 | 122 | 20.51 |
Medicine | 14 | 11.0 | 21 | 14.8 | 26 | 11.9 | 20 | 14.1 | 81 | 14.84 | |
CA-QĐ | 13 | 10.8 | 21 | 14.8 | 25 | 11.0 | 19 | 13.5 | 78 | 13.4 | |
Professions other | 16 | 12.6 | 13 | 9.2 | 11 | 8.1 | 14 | 9.9 | 54 | 9.9 | |
Through the investigation results in Table 2.10, the author draws the following comments:
- Students' career awareness is spread across all industries, they choose 16 groups of industries, the teaching industry is the most preferred by students (with 112 opinions - accounting for 20.51%), followed by medicine and pharmacy (with 81 opinions - accounting for 14.84%), ranked
Third is the police - military industry (with 78 opinions - accounting for 14.29%)... This shows us that the career interests of students are still heavily prejudiced, not suitable for the country's labor market.
- The professions that society needs are not of much interest to students: technical workers (with 52 opinions - accounting for 9.52%); engineering (with 72 opinions - accounting for 13.19%); information technology (with 57 opinions - accounting for 10.44%).
- The fields of organizational staff, writers and poets are not of much interest to students, accounting for only 2.93% and 2.20%.
- There are still many students who are not interested in the proposed career, this proves that their choice is not on the right track, or they are not interested in the issue of career choice.
- Students are not very interested in the profession of Organization Officer (2.93%) and the profession of Writer - Poet (2.2%), because they think that those professions are almost outdated and not highly appreciated by society.
In summary, through the survey of career interests of students in secondary schools in Chiem Hoa district, Tuyen Quang, we see that their career interests are quite diverse, but have not yet entered the reality of the local labor market and society. They are greatly influenced by their families, the careers that they are most interested in are not in line with the development needs of the country and the locality in the future, the careers that they are less interested in are in need of development by the country and the locality.
In looking for the cause of this problem, the author found that the main reason is that students lack information about occupations, especially key occupations in the national economy as well as occupations that need to be developed in their locality. Secondary schools and localities have not widely disseminated the Resolution of the central and local governments on socio-economic development plans to help students choose better and more suitable careers, meeting the development trends of occupations in society and the locality.
* When knowing the students' interests, the author proceeds to find out the real reasons that lead to those interests. The author surveys by giving many reasons and then asks the question "Why are you interested in that job?"
Table 2.11. Analysis of career interest
Interest in the profession
SL | TL | |
My wish is to study hard to escape from this life. countryside | 101 | 18.35% |
Family and loved ones advice | 85 | 15.57% |
Highly regarded by society | 73 | 13.37% |
Teachers and friends advise | 56 | 10.26% |
Due to income | 49 | 8.97% |
With the analysis results in Table 2.11, the author makes the following comments:
- Students choose from 8 reasons given by the author, there is no other reason. According to the survey statistics, the order of the students' opinions is: The first reason leading to their career interest is due to "Personal desire" (with 101 opinions - accounting for 18.50%), ranked 2nd is due to "Family and relatives' advice" (with 85 opinions - accounting for 15.57%), ranked 3rd is due to "Highly appreciated by society" (with 73 opinions - accounting for 13.37%), ranked 4th is due to "Teachers and friends' advice" (with 56 opinions - accounting for 10.26%),... and ranked in the last position is "Due to high income"; "many people choose that career" and "working close to home" (with 49 opinions - accounting for 8.97%).
- The difference between the reasons is not high, which shows us that there are many factors influencing the reasons leading to students' career interests, thus making them unable to clearly see what is the legitimate reason.
- The most popular opinion is "Due to personal desire" with 101 opinions - accounting for 18.50%. This shows that secondary school students also have dreams about their future careers, but those dreams are not consistent with the development of society, they only see careers in external aspects, maybe they like that career because there are many people around them who have succeeded in that career, or that career brings status in society,... But they do not know their abilities and career suitability for the career they choose.
- The choice of career of secondary school students is influenced by family and relatives, which is also chosen by many students, with up to 85 opinions - accounting for 15.57%. This will positively or negatively affect them when choosing a career. Positively, when the family always cares, monitors, and encourages their studies, they will recognize their interests, suitability and career capacity, thereby giving them the right advice.
worthy, helping them in choosing a future career. On the contrary, with feudal, conservative families, they see little immediate benefit and do not pay any attention to their children's studies and career suitability, forcing them to choose a career that they do not like, thereby causing serious consequences for themselves, their families and society.
- The third reason students think that the cause of their interest in their career is because that career is "highly valued by society" with 73 opinions - accounting for 13.37%. This may come from the reality of social life around them.
- Very few students think that teachers influence their career choice "with 68 opinions - accounting for 12.45%", this shows that the role of the school in guiding students' career choices is not profound.
- The fact that students do not pay much attention to the reason "the labor market is in need" (with 65 - accounting for 11.90%) shows that their career choice is not for the purpose of meeting the development needs of the country and the locality but according to their own preferences. The reason for this is partly because they are too young to think much about choosing a career, plus they have not received advice and guidance from teachers.
- Students in urban areas depend more on their families than those in rural areas. Vinh Loc Secondary School (with 43 opinions - accounting for 23.12%), Ngoc Hoi Secondary School (with 20 opinions - accounting for 11.24%), Xuan Quang Secondary School (with 22 opinions - accounting for 12.9%). This shows that in rural areas, people pay less attention and care to their children's education than in urban areas.
- Male students value advice from teachers and friends more than female students: Male (with 50 opinions - accounting for 14.71%); Female (with 18 opinions - accounting for 8.74%). Female students value advice from family more than male students: Female (with 50 opinions - accounting for 24.27%), Male (with 35 opinions - accounting for 10.29%).
- Some students said that the reasons "high income" (10.26%); "many people choose that career" and "working close to home" (8.97%) also influenced their career interest.
In short, through investigating the reasons that influence students' career interests, we see that students do not know the legitimate reasons that determine their career choices, so the level of choice is evenly distributed, not different. Finding out the reasons that lead to students' career interests is extremely important, it helps schools and families know their career interests and why they have that interest. If that interest is suitable for themselves, the needs of the locality
and society, we encourage them, on the contrary, we have time to adjust so that they can choose a career with more confidence.
2.3.3. Current status of students' career direction after graduating from junior high school in Chiem Hoa district, Tuyen Quang province
2.3.3.1. Survey on students' orientations after graduating from secondary school in Chiem Hoa district, Tuyen Quang province
This is an extremely important and necessary task that we have not paid attention to for a long time. It can be said that if at the secondary school level we do not monitor and guide students to have a good direction for themselves, it will lead to mistakes in choosing their future career, causing waste and harm to society.
To better understand this issue, the author conducted a survey with the question "What will you do after graduating from junior high school?". Analyzing the students' answers, the author obtained the results in Table 2.12.
Table 2.12. Future orientation of secondary school students in Chiem Hoa district
TT
Direction | Grade 6 | Grade 7 | Grade 8 | Grade 9 | Total | ||||||
SYK | % | SYK | % | SYK | % | SYK | % | SYK | % | ||
01 | Go to high school | 123 | 96.9 | 137 | 96.5 | 127 | 94.1 | 127 | 89.4 | 514 | 94.1 |
02 | Study at secondary schools | 0 | 0.0 | 2 | 1.4 | 3 | 2.2 | 2 | 1.4 | 7 | 1.3 |
03 | Apprentice | 0 | 0.0 | 1 | 0.7 | 2 | 1.5 | 8 | 5.6 | 11 | 2.0 |
04 | Join the Labor Union | 0 | 0.0 | 0 | 0.0 | 3 | 2.2 | 5 | 3.5 | 8 | 1.5 |
05 | Undecided | 4 | 3.1 | 2 | 1.4 | 0 | 0.0 | 0 | 0.0 | 6 | 1.1 |
Through the survey statistics in Table 12, the author draws the following observations:
- Up to 514 opinions - accounting for 94.1% of surveyed students want to go to high school.
- Vocational schools only have 7 opinions - accounting for 1.3%, vocational training accounts for 2.0%, participating in production labor 1.5%, undecided 1.1%.
The above shows us that most junior high school students in Chiem Hoa district, Tuyen Quang province want to go to high school, other directions only account for a very low number.
Looking for the cause of this problem, we see that in Tuyen Quang there are few places that accept workers with secondary school education to work. If you want to find a job, you have to go to other provinces or Hanoi, and industrial zones such as Binh Duong, Dong Nai, etc. That has forced them to continue their studies even though their family circumstances are still poor. In addition, in Tuyen Quang there are very few secondary schools and vocational schools that accept students who have not completed high school, so when they graduate from secondary school, they do not know what to do other than continue their studies.




![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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