= Strongly Disagree; 2 = Disagree; 3 = No Opinion; 4 = Agree;

143. Woodside, AG, & Carr, JA (1988). Incomplete Article-Consumer Decision Making And Competitive Marketing Strategies: Applications For Tourism Planning. Journal of Travel Research, 26 (3), 2-2.

144. Wilkinson, P.F., (1997). Tourism policy and planning: Case studies from the commonwealth Caribbean. New York: Cognizant Communication Corporation.

145. Williams, D.R., & McDonald, C, D. (1995). Community attachment, regional identity and resident attitudes toward tourism. Annual Conferences, Travel and Tourism Research Association , 424-428.

146. Williams, D.A. (2007). Competitiveness of Small Enterprises: Insights from a Developing Economy. The Round Table , 96(390), 347-363.

147. Woodside, A.G., & Lysonski, S. (1989). A general model of traveler destination choice. Journal of Travel Research, 27 (4), 8-14.

148. WTO. (2002). Thinktank. World Tourism Organization Accessed on-line: http:// www.world-tourism.org/education/menu.html.

149. Yakin, E., & Onur, A. (2015). Tourism destination competitiveness: The case of Dalyan – Turkey, international Journal of Business , humanities and technology, 5(3), 60-65

150. Yuan, S., & McDonald, C.D. (1990). Motivational determinants of international pleasure time. Journal of Travel Research, 29 (1), 42-44.

151. Yuan, Y., Gretzel, U., & Fesenmaier, D.R. (2006). Internet technology used by American convention and visitor bureaus. Journal of travel research 41(3) 240 – 255.

152. Zaliha, Z., Salleh, M.R., & Mohd, SMZ (2016). Perceived destination competitiveness of Langkawi island, Malaysia.

153. Yoon, Y., Gursoy, D. & Chen, J. S. (2000). Validating a tourism development theory with structural equation modeling. Tourism Management , 22 (4): 363-372.

154. Yoon, Y. (2002). Development of a Structural Model for Tourism Destination Competitiveness from Stakeholders‟ Perspectives. Virginia Polytechnic Institute and State University, Blacksburg.

155. Yoon, Y., Dogan, G., Chen, G. S. (1999). An Investigation of the relationship between tourism impacts and host communities' characteristics. Anatolia: An International Journal of Tourism and Hospitality Research , 10 (1), 29-44.

156. Zeithaml, V., Parasuraman, A., & Berry, L. (1985). Problems and strategies in services marketing. Journal of Marketing, 491 , 33-46.

157. Zeithaml, VA, & Bitner, MJ (1996). Validating Customer Loyalty Model Using Structural Equation Modeling in a Kenyan Hospital, Services Marketing . New York: McGraw-Hill, 2-4.

APPENDIX

APPENDIX 1

INTERVIEW QUESTIONNAIRE TO IMPROVE COMPETITIVENESS OF TOURIST DESTINATIONS IN BAC LIEU

(FOR TOURISTS)

Thank you for participating in the survey on factors “Improving the competitiveness of tourism destinations in Bac Lieu”. The survey consists of two parts: (I) Demographic questions; (II) Questions on tourism destination competitiveness in Bac Lieu. Your information will be encrypted and will be kept confidential. If you have any questions about the survey at any time, please email:

thanhsangbl2000@yahoo.com

Thank you very much for your time and support!

PART I

DEMOGRAPHIC INFORMATION

Full name of respondent:………………………..……………………. Address:……………………………………………………………….

Q1. Gender:  Male /  Female. Q2. Age:…………………

Q3. What is your educational background?

1.  Not graduated from high school

2.  Never attended college

3.  College or University graduate

4.  Postgraduate

Q4. What is your marital status?

1.  Single

2.  Married

Q5. What is your occupation?

1.  Officials, civil servants, public employees, teachers

2.  Businessmen, company employees

3.  Students

4.  Workers

5.  Other occupations (Trade, housework…)

Q6. What is your total monthly income?

1.  Under 4 million VND

2.  From 4 to under 7 million VND

3.  From 7 to under 10 million VND

4.  From 10 million VND or more

PART II

ASSESSING THE COMPETITIVENESS OF TOURIST DESTINATIONS IN BAC LIEU

Below are some statements related to the Assessment of Tourism Destination Competitiveness in Bac Lieu . Please mark an X in the box  that you think best describes your opinion, with the convention:

1 = Strongly Disagree; 2 = Disagree; 3 = No opinion; 4 = Agree;

5 = Strongly agree.

SYMBOL

STATED	LEVEL OF ASSESSMENT
NCKDL	Tourist demand	1	2	3	4	5
NCKDL1	I enjoy visiting scenic spots in Bac Lieu.					
NCKDL2	I like to study Bac Lieu culture.					
NCKDL3	Bac Lieu is my first choice for travel.					
NCKDL4	Bac Lieu is a safe and reliable destination.					
NCKDL5	I am satisfied with Bac Lieu tourist destinations.					
PTSP	Product Development	1	2	3	4	5

Maybe you are interested!

STATED	LEVEL OF ASSESSMENT
PTSP1	Improve service quality to have excellent tourism products.					
PTSP2	There are policies to promote tourism product development.					
PTSP3	Research to create unique destination products.					
PTSP4	Have a tourism development plan to build new products.					
PTSP5	Develop destination products rapidly and diversely.					
XDTH	Branding	1	2	3	4	5
XDTH1	Tourists easily recognize Bac Lieu tourism brand.					
XDTH2	Tourists highly appreciate Bac Lieu tourism brand.					
XDTH3	Bac Lieu is known as a cultural tourism destination.					
XDTH4	Local people are conscious of branding.					
XDTH5	Bac Lieu tourism brand is known through mass media.					
MTDD	Destination Marketing	1	2	3	4	5
MTDD1	There is a lot of information for tourists.					
MTDD2	Destinations that do a good job of communicating.					
MTDD3	Units promote tourism image strongly.					
MTDD4	Local authorities focus on the overall image of tourism.					
MTDD5	Local authorities introduce the province's tourism potential.					
HDTN	The natural appeal of Bac Lieu tourist destination	1	2	3	4	5
HDTN1	The climate at Bac Lieu tourist destinations is suitable for tourism activities.					
HDTN2	There are many types of attractive fruit tree tourism that attract tourists (Nhan Garden).					
HDTN3	There are many types of attractive animal ecotourism that attract tourists (Sightseeing Spots,					

SYMBOL

STATED	LEVEL OF ASSESSMENT
	Bac Lieu Birds, Lap Dien Bird Sanctuary Sightseeing Spot).
HDTN4	Marine ecotourism and culinary tourism attract tourists (Nha Mat beach area, Bac Lieu).					
HDLS	The historical and cultural attractions of Bac Lieu tourist destination	1	2	3	4	5
HDLS1	Bac Lieu has spiritual tourist destinations (Nam Hai Buddha, Tac Say Church) which are considered attractive places for tourists to visit.					
HDLS2	Bac Lieu has a traditional cultural and artistic attraction (Memorial area of amateur music and musician Cao Van Lau) which is considered an attractive place for tourists. sightseeing.					
HDLS3	Bac Lieu has memorable attractions (Ancient House) Prince of Bac Lieu) is considered an attractive place for tourists to visit.					
HDLS4	Bac Lieu has valuable historical tourism resources.					
SKDD	Events of Bac Lieu tourist destination	1	2	3	4	5
SKDD1	Bac Lieu organizes attractive cultural events.					
SKDD2	Bac Lieu organizes festivals to attract tourists.					
SKDD3	Bac Lieu organizes sporting events to attract tourists.					
SKDD4	Bac Lieu creates events, conferences, and promotions to attract tourists.					
THKDL	Factors that attract tourists	1	2	3	4	5
THKDL1	Local people are friendly and hospitable.					
THKDL2	Staff at tourist destinations have good service attitude.					
THKDL3	Reasonable hotel service prices.					
THKDL4	Reasonable restaurant service prices.					
THKDL5	Reasonable tour prices.					
THKDL6	Prices of shopping items at the destinations are reasonable.					
HDKDDL	Tourism business activities	1	2	3	4	5

SYMBOL

STATED	LEVEL OF ASSESSMENT
HDKDDL1	Hotel quality at good destinations.					
HDKDDL2	Restaurants have many delicious dishes around the destinations.					
HDKDDL3	There is a variety of shopping items at the destinations.					
HDKDDL4	Various means of transport help tourists travel easily.					
KCHT	Infrastructure at the destination	1	2	3	4	5
KCHT1	The quality of the road transport system is good.					
KCHT2	Communication system, wifi working smoothly.					
KCHT3	The quality of the electricity and water supply is good.					
KCHT4	Quality financial services, convenient banking.					
NNL	Human resources for tourism	1	2	3	4	5
NNL1	Hotel staff have good communication skills.					
NNL2	Highly qualified tourism management staff.					
NNL3	Labor resources for the tourism industry are abundant.					
NNL4	Restaurant staff attentive service.					
NNL5	The guides at the destinations presented fluently.
NNL6	Skilled and experienced tour guide.					
QLDD	Destination Management	1	2	3	4	5
QLDD1	The management is responsible and resolves the issue quickly.					
QLDD2	There are specific activities that contribute to improving service quality at the destination.					
QLDD3	There are plans to ensure environmental hygiene in tourist areas.					
QLDD4	Conservation of tourism resources at destinations is emphasized.					
NLCT	Improve the competitiveness of tourist destinations	1	2	3	4	5
NLCT1	Rational use of tourism resources.					
NLCT2	Application of modern information technology in tourism development.					