Delicious food/ attractive dishes
36 | 14.29 | 22 | 15.71 | 14 | 12.50 | |
God the Mother | 7 | 2.78 | 5 | 3.57 | 2 | 1.79 |
Spiritual festival/married couple | 1 | 0.40 | 1 | 0.71 | 0 | 0.00 |
Festival | ||||||
Festival/ Festival of listening | 11 | 4.37 | 3 | 2.14 | 8 | 7.14 |
Many festivals/ famous | 2 | 0.79 | 2 | 1.43 | 0 | 0.00 |
Maybe you are interested!
-
Tourism promotion to attract international visitors to Hue - Da Nang - Quang Nam tourist cluster - 23 -
Tourism promotion to attract international visitors to Hue - Da Nang - Quang Nam tourist cluster - 1 -
Head of the Liaison Group in the Hue - Da Nang - Quang Nam Tourism Cluster in the Period from 2012 to 2020 -
Management Board of Hue Green Tourism Joint Stock Company -
Improving the efficiency of exploiting Hue singing art in tourism - 15
Sour/ beautiful/ famous
Appendix 2.3. Summary of Hue tourist destination attributes with associations of 10% or more tourists(Unit: visitors)
Total visitors Domestic visitors International visitors
Properties
Proportion
(%) | (%) | (%) | ||||
Total | 252 | 100.00 | 140 | 100.00 | 112 | 100.00 |
1. History (*) | ||||||
- Historical site | 104 | 41.27 | 67 | 47.86 | 37 | 33.04 |
- Tomb | 92 | 36.51 | 41 | 29.29 | 51 | 45.54 |
- Imperial City | 57 | 22.62 | 37 | 26.43 | 20 | 17.86 |
- Royal/tomb architecture | 37 | 14.68 | 11 | 7.86 | 26 | 23.21 |
2. Landscape | ||||||
- Beautiful landscapes/scenic spots (*) | 84 | 33.33 | 39 | 27.86 | 45 | 40.18 |
- Perfume River | 60 | 23.81 | 34 | 24.29 | 26 | 23.21 |
- Truong Tien Bridge | 56 | 22.22 | 35 | 25.00 | 21 | 18.75 |
- Ancient/poetic scenery | 45 | 17.86 | 27 | 19.29 | 18 | 16.07 |
3. Cuisine | ||||||
- Delicious food/dishes (*) | 71 | 28.17 | 35 | 25.00 | 36 | 32.14 |
- Diverse/rich cuisine | 51 | 20.24 | 46 | 32.86 | 5 | 4.46 |
- Cuisine/specialty/unique dishes | 48 | 19.05 | 32 | 22.86 | 16 | 14.29 |
- Beef noodle soup | 44 | 17.46 | 34 | 24.29 | 10 | 8.93 |
3. Tradition | ||||||
- Hue songs/Hue folk songs/Hue folk songs | 33 | 13.10 | 10 | 7.14 | 23 | 20.54 |
- Craft villages, traditional handicraft products | 26 | 10.32 | 8 | 5.71 | 18 | 16.07 |
4. People | ||||||
- Friendly | 78 | 30.95 | 54 | 38.57 | 24 | 21.43 |
- Hospitality | 38 | 15.08 | 24 | 17.14 | 14 | 12.50 |
- Kind/ gentle | 31 | 12.30 | 10 | 7.14 | 21 | 18.75 |
5. Tourism environment | ||||||
- Lots of trees/ green city | 36 | 14.29 | 8 | 5.71 | 28 | 25.00 |
- Environment/clean green streets/ | 32 | 12.70 | 12 | 8.57 | 20 | 17.86 |
- Security/safety | 29 | 11.51 | 11 | 7.86 | 18 | 16.07 |
SL SL
Proportion
Proportion
SL
6. Tourism activities | ||||||
- Cruise and listen to Hue folk songs on the river (*) | 54 | 21.43 | 22 | 15.71 | 32 | 28.57 |
- Many beautiful and attractive tourist spots | 28 | 11.11 | 23 | 16.43 | 5 | 4.46 |
- Cyclo, cyclo ride | 27 | 10.71 | 9 | 6.43 | 18 | 16.07 |
7. Temple / beautiful / ancient / sacred (*) | 78 | 30.95 | 50 | 35.71 | 28 | 25.00 |
8. Affection for the destination | ||||||
- Peaceful | 175 | 69.44 | 90 | 64.29 | 85 | 75.89 |
- Romantic/Poetic | 56 | 22.22 | 30 | 21.43 | 26 | 23.21 |
- Friendly | 51 | 20.24 | 42 | 30.00 | 9 | 8.04 |
- Relaxing/comfortable | 29 | 11.51 | 6 | 4.29 | 23 | 20.54 |
- Feeling sad | 32 | 12.70 | 18 | 12.86 | 14 | 12.50 |
Note: (*) Unique attributes are counted from question 3.
(Source: 2017 survey data synthesis)
APPENDIX 3
Appendix 3.1. CONSULTING EXPERTS
HUE UNIVERSITY UNIVERSITY OF ECONOMICS
* * *
EXPERT CONSULTATION FORM
(On image attributes of Hue tourist destination)
Dear: ……………………………………………………………
We approach the study of Thua Thien Hue tourist destination image (referred to as Hue tourist destination) including two components: cognitive image (understanding of the attributes of a destination) and affective image (emotions or emotional attachment of individuals to a destination) .
Depending on the tourism resources of each destination, when designing the image scale, in addition to the general attributes (Tourist attractions, Tourism infrastructure, Tourism activities...) there should be attributes representing the specific destination with its own unique characteristics. This is the basis for distinguishing the image of this destination from other destinations.
To determine the attributes measuring Hue tourism destination image according to two components: cognitive image and affective image, we combined document synthesis, group discussion method and unstructured questionnaire for tourists. In order to enhance the practicality and feasibility of the research results, we hope to receive opinions from experts - those with research experience in the field of Tourism and Marketing by completing the questionnaire below. The contributions of experts are valuable sources of information to help us build a scale of Hue tourism destination image.
Thank you very much, experts!
EXPERT OPINION
We hereby commit that all information in this questionnaire will be used only for research purposes of the topic.
Below is a collection of Hue tourist destination image attributes from the results of document synthesis and visitor surveys. Experts choose by marking x in the box agree or disagree. In each section, there are blank boxes for experts to add attributes that are considered important for this study.
Once again, we would like to thank you, experts!
Part 1. IMAGE ATTRIBUTES OF HUE TOURIST DESTINATION
Properties
Agree | Disagree (reason) | |
A. COGNITIVE IMAGE (MENTAL) | ||
I. Landscape | ||
1. Beautiful, ancient and poetic scenery | ||
2. Many beautiful beaches (Lang Co, Thuan An, Canh) Positive) | ||
3. Attractive forest resources (Bach Ma National Park) | ||
4. Huong River, Truong Tien Bridge are typical of the place. to travel to Hue | ||
II. Historical and traditional cultural relics | ||
1. Unique and attractive historical site | ||
2. Typical traditional events and festivals | ||
3. Many beautiful and famous temples | ||
4. Diverse traditional craft villages | ||
5. Hue songs, Hue folk songs, and Hue folk songs are unique. | ||
6. Ao dai, Hue conical hat, and cyclo are typical images | ||
III. Cuisine | ||
1. Delicious, attractive and unique cuisine | ||
2. Typical royal cuisine | ||
3. Rich and attractive vegetarian dishes | ||
IV. Nighttime tourism and entertainment activities | ||
1. Many natural tourist attractions (sea, lagoon, lake, stream) hot spring, mineral spring, waterfall, forest) | ||
2. Many cultural and historical tourist attractions (Imperial City, Mausoleum) shrine, garden house, revolutionary relic) | ||
3. Cruising and listening to Hue folk songs on the Perfume River is a highlight. Hue's own destination | ||
4. Attractive night tourism activities (walking street, exploring) Explore Hue nightlife, visit the Imperial City at night) | ||
V. Unique features of Hue destination | ||
1. Imperial City, Nguyen Dynasty Tombs | ||
2. Hue royal court music | ||
3. Royal/tomb architecture | ||
4. Linh Mu Pagoda |
VI. Tourism environment | ||
1. Lots of trees, clean streets | ||
2. Safe and secure tourism environment | ||
3. Friendly people | ||
4. Climate and weather characteristics | ||
5. Experience world cultural heritage tourism | ||
VII. Tourism infrastructure and services | ||
1. Convenient transportation | ||
2. Typical tourist transport (cyclo, car) electricity, dragon boat) | ||
3. Comfortable and diverse accommodation facilities | ||
4. Rich restaurant services | ||
5. Professional and enthusiastic tour staff | ||
6. Many souvenir stalls and handicrafts traditional characteristics | ||
7. Tourist information support services in many forms | ||
8. Reasonable travel costs | ||
B. EMOTIONAL IMAGES | ||
1. Peaceful/ peaceful | ||
2. Romantic/poetic | ||
3. Happy | ||
4. Relax/comfort | ||
5. Friendly | ||
6. Feeling sad | ||
C. OVERALL IMAGE OF HUE DESTINATION | ||
1. Hue is a famous tourist destination in Vietnam. | ||
2. Hue is an attractive cultural and historical tourist destination. | ||
3. Hue is a tourist destination with diverse natural resources. | ||
4. The travel experience at Hue destination is wonderful | ||
5. Travel experience at Hue destination brings a sense of sense of peace and happiness | ||
6. Hue tourist destination image is positive |
5. Hue Festival
Part 2. GENERAL INFORMATION
1. Age:
< 30 | 31 – 40 | 41- 55 | >55 | |
2. Research fields: | Tourism | Marketing | Other…… | |
3. Current job: (multiple choice information) | ||||
Manage | Teaching | Study | Other…… | |
4. Working time (years): | ||||
<10 | 11 – 15 | 16 – 20 | >20 | |
Thank you very much for your cooperation!
Appendix 3.2 LIST OF EXPERTS
Full name
Field of work and study | Place of work | |
1. Associate Professor, Dr. Pham Trung Luong | Teaching, research tourism | Institute of Tourism Research Vietnam calendar |
2. Associate Professor, Dr. Nguyen Thi Minh Peace | Teaching, research marketing | University of Economics, Hue University |
3. Associate Professor, Dr. Bui Thi Tam | Teaching, research tourism | Faculty of Tourism, University Hue |
4. Associate Professor, Dr. Tran Thi Kim Thu | Teaching, research tourism statistics | University of Economics Hanoi National University |
5. Dr. Ho Thi Huong Lan | Teaching, Researching Marketing, Marketing Tourism | University of Economics, Hue University |
6. Dr. Tran Thi Ngoc Lien | Teaching, research tourism | Faculty of Tourism, University Hue |
7. Dr. Hoang Thi Thu Huong | Teaching, research tourism | University of Economics Hanoi National University |
8. Dr. Phan Thi Thu Huong | Teaching, research tourism statistics | University of Economics, Hue University |
9. MSc. Nguyen Thi Ngoc Cam | Teaching, research tourism | Faculty of Tourism, University Hue |
10. Master Tran Dinh Minh Duc | Work and study save tourism | Head of Department Lu Department of Tourism, TTH |
11. Truong Hoang Bach Minh | Work and study tourism | Director of Tourism Promotion Center, Department of Tourism TTH Calendar |
[[[[[[[[[
No.…………
APPENDIX 4
Hello!
We would like to thank you for choosing Hue as your tourist destination and hope you have had meaningful experiences at this destination.
With the desire to bring a more impressive image of Hue tourist destination, please answer the information in the questionnaire below. We hereby commit that all information obtained in this survey is for research purposes only.
Thank you very much and look forward to your cooperation!
----------------------
SURVEY FORM
The survey consists of 3 parts: Part 1. Travel experience
Part 2. Information about Hue tourist destination images
Part 3. General information
(Please mark X in the box)
Part 1. YOUR TRAVEL EXPERIENCE
1. This is your first time in Hue?
1st time 
2nd time 
3rd time 
> 3 times
2. Main purposeof you when coming to Hue?
Travel, leisure 
Work, Business
Conference, Seminar 
Visiting relatives and friends
Other Treatment 
(Specify)…..
3. Are you coming to Hue with? (Multiple choice question)
Alone
Family
Friend
Other Colleagues 
(specific)…………..
4. How do you travel to Hue?
Self -organized 
Tour 
Organized by other agency 
(specify)……………
5. How long will you stay in Hue?
1 night 
2 nights 
3 nights 
> 3 nights
6. Did you choose Hue as a tourist destination through information channels? (Multiple choice question)
Recommendations from friends and relatives 
Tours 
Television 
Internet 
Flyers 
Advertisements 
Other……….