Strengthening Propaganda Work, Raising Awareness of Fishermen and Tourists

- Implement well the policies to encourage socialization of activities in the fields of education, vocational training, health, culture, sports and environment. Create conditions for enterprises to implement policies to support vocational training for rural workers to train the labor force for society.

b) Labor market development policy and labor market information system.

Develop a network of labor market information, training services and job placement. Diversify job transaction channels to facilitate direct transactions between employees and recruitment units. Build and manage a database on the labor market and human resource development. Connect the labor market information system with the province's socio-economic information system and connect with the national labor market information system.

c) Employment, insurance and social security policies

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- Effectively implement policies to support loans for vocational training, job creation, and vocational training for rural workers, workers with disabilities, ethnic minorities, poor households, and workers working abroad; unemployment insurance policies... Focus on creating jobs for young people, in order to promote and effectively use labor resources, meeting the requirements of industrialization, modernization, and international integration;

- Strengthen inspection and supervision activities to ensure compliance with the law in labor relations such as: Labor contracts, wages and policies according to the provisions of the Labor Law, Social Insurance, Health Insurance; unemployment insurance, labor safety... at enterprises and labor-using establishments; promptly resolve labor disputes arising in enterprises, protect the legitimate rights and interests of employees and enterprises.

d) Policy on remuneration and attracting talent

- Continue to effectively implement issued policies; study and amend training and development policies for cadres, civil servants and public employees to suit local realities; focus on the arrangement, placement and use of human resources to effectively use trained human resources.

- Develop and promulgate policies to attract talents and encourage human resource development such as: attracting highly qualified human resources to work in the province's economic zones and industrial parks; attracting highly qualified science and technology human resources to work in the province; policies to encourage linkages between enterprises and training institutions to improve vocational training efficiency and create jobs...

Fourth, innovate management methods, improve capacity, effectiveness and efficiency of management apparatus, strengthen coordination between levels and sectors in human resource development in Thanh Hoa province.

- Building a unified human resource database system and human resource management in agencies and units from the province to the grassroots level.

- Build close links between enterprises, agencies, and labor-using units with training facilities, creating unity between labor supply and demand; effectively implement the coordination mechanism between the State, training facilities, and employers from the planning stage to retraining and labor use, minimizing waste in human resource development of individuals and social organizations.

- Improve the capacity and effectiveness of state management of education and training. Focus on training quality assessment; publicly announce the training quality of schools in the province. Promote decentralization, give autonomy and self-responsibility to training and vocational education institutions.

- Strengthen inspection and examination of vocational training and education facilities; enhance the application of IT in the management and organization of vocational training and education activities.

Fifth, focus on fundamental and comprehensive innovation in education and training, promote training according to social needs, and link training with use to meet the socio-economic development requirements of the province.

- Develop and innovate training content, programs and curriculum in accordance with technical and technological advances in production, meeting the requirements of the labor market and practically serving the socio-economic development of the province;

- Innovate training methods to promote learners' positivity, proactiveness, creativity and application of knowledge and skills in practice; enhance education on professional working style and ethical qualities to form learners' professional capacity and personality;

- Promote training according to social needs, associated with economic restructuring; build models and forms of connection between enterprises and training institutions; focus on training according to enterprise orders.

- Focus on investing in building Hong Duc University and University of Culture, Sports and Tourism into major centers for training and scientific research in the province and region; develop a number of high-quality training faculties and majors;

- Continue to build and develop key vocational education institutions that meet national standards, with priority given to developing a number of high-quality colleges that train key occupations that meet ASEAN standards such as: College of

Industrial College, Nghi Son College... Strengthen joint ventures and partnerships in vocational training in craft villages and enterprises;

- Review, arrange and merge continuing education centers, comprehensive technical education - career guidance centers and district-level vocational training centers to improve the effectiveness of continuing education, career guidance and vocational training activities for workers;

- Build and develop a team of lecturers and managers to train human resources in a standardized manner, ensuring sufficient quantity, reasonable structure, meeting training standards, having IT and foreign language skills to apply in teaching and scientific research; take advantage of the training program for lecturers with doctoral degrees for universities and colleges of the Central Government to supplement and improve the quality of lecturers and educational managers of the province;

- Have policies to attract good teachers to work in the province; mobilize scientists, artisans, and high-level workers from enterprises to teach at vocational training institutions;

Sixth, build a large tourism database.

- Apply IT, build statistics and post basic tourism statistics online (including in English) to help investors interested in establishing business operations in the province, while creating favorable conditions for relevant parties in management coordination.

- Applying IT to put information about Thanh Hoa tourism and related administrative procedures on the tourism management agency's website.

- Applying IT to management such as using the network, connecting the network with relevant departments, agencies, organizations and units to manage labor contracts; applying the e-government model in local management.

- Applying modern management theory models in provincial state management for PTDLBV.

- Apply modern management model to effectively manage labor contracts, solve problems quickly and promptly. Promote the responsibility of individuals and leaders. Strongly decentralize management to stages, levels of implementation and take responsibility for work content.

- Deploy digital security control programs.

- Deploy Thanh Hoa province's state management programs for online tourism to make management more flexible, powerful, fast and accurate.

4.2.5. Strengthen propaganda work, raise awareness of people and tourists

To contribute to strengthening Thanh Hoa province's State management of PTDLBV, there should be solutions to strengthen State management of propaganda, dissemination, legal education and information on tourism in the coming time:

- Firstly, coordinate with the General Department of Tourism to develop a strategy to promote provincial tourism, increase investment in promotion. First of all, it is necessary to focus on the identified key international markets. Organize joint activities and focus on promotion in the two major tourist distribution centers of Vietnam, Hanoi and Ho Chi Minh City, take advantage of international integration opportunities, link with other countries to expand international markets, participate in fairs, domestic and international tourism promotion programs. Every year, there is a plan to invite tourism reporters, airlines, major domestic and international travel agencies to survey and promote tourism products of Thanh Hoa Province.

- Second, promote propaganda to raise awareness of the responsibility to protect and promote the values of natural resources and tourism; update the master plan for socio-economic development of Thanh Hoa province to 2020, the planning period 2021-2030, vision to 2040. Effectively implement the approved tourism communication project and the Thanh Hoa tourism branding strategy project ; integrate propaganda activities to raise awareness of tourism for all levels, sectors, socio-political organizations, and communities in the unit's annual work programs and plans; diversify communication activities on central television channels and target prestigious international television channels; apply modern technology in communication; promote on social networks... to create widespread dissemination.

- Third, focus on investing in tourism promotion activities of Thanh Hoa Province, considering this a top important measure to develop the tourism economy. In the immediate future, organize a free information point for photo contests, press creation contests, literary and artistic works introducing tourist destinations and areas of the Province, select outstanding works to build a system of attractive promotional publications for tourism such as maps, brochures, etc. Improve the quality of radio and television broadcasting promoting tourism in Thanh Hoa Province, moving towards satellite coverage to widely promote domestically and internationally.

- Fourth, promote tourism market promotion activities: Promote linkage activities, participate in tourism events; seek support from the Ministry of Foreign Affairs, embassies, consulates, and the General Department of Tourism, actively participate in promotional activities.

Promote Thanh Hoa tourism at prestigious international tourism events and fairs abroad (prioritizing the Korean and Chinese tourist markets...); survey the tourist market, coordinate with travel agencies to attract tourists to Thanh Hoa province. Strengthen links and cooperation with localities and tourism enterprises, airlines to attract tourists to Thanh Hoa from domestic markets and markets of Korea, Taiwan, Europe, and ASEAN countries.

- Fifth, research the tourist market, build an electronic tourism database, tourism publications; install tourism information booths at key tourist areas, Na Meo International Border Gate, train stations, Tho Xuan Airport. Review, count the quantity, evaluate the status of the signboard system to tourist urban areas, tourist areas, tourist craft villages, shopping areas... to build and implement the project to invest in the signboard system serving PTDL. Continue to build and implement the project "Strategy for building Thanh Hoa tourism brand ": Survey, investigate, evaluate the current status of Thanh Hoa tourism, identify core products, market segments, build promotional and propaganda campaigns to build Thanh Hoa tourism brand.

4.2.6. Strengthening state management of tourism resource protection, environmental protection and pollution control

In order to improve the control and reduction of pollution in the process of creating and consuming tourism products, thereby contributing to strengthening the State management activities of Thanh Hoa province for PTDLBV, the following solutions need to be implemented:

Firstly, focus on protecting and embellishing tourist attractions, landscapes, and environments serving sustainable tourism development.

To develop sustainable tourism, it is necessary not only to exploit but also to regenerate and maintain the vitality of tourist attractions, landscapes, and ecological environments. On the one hand, state management agencies must have specific regulations and actions to prevent and strictly handle acts of encroachment on tourist works, landscapes, and the environment. On the other hand, it is necessary to do a good job of propaganda and raise the sense of responsibility of tourists and people. To do this well, it is necessary to clearly define the responsibilities of management agencies and units, linking rights with obligations.

Thanh Hoa province needs to review, compile statistics and fully evaluate the potential of resources, environment and tourist attractions and works in order to regularly monitor changes and implement timely solutions to protect and embellish them.

Second, strengthening the organization and implementation of good environmental and resource protection work will contribute to enhancing the value of tourism and ensuring safety and reliability for tourists.

- Organize environmental education programs, activities to limit degradation and protect and develop ecosystems such as not burning, destroying forests, not exploiting forest resources indiscriminately, increasing tree planting at tourist destinations... systematically and regularly, especially during festivals. Traditional education methods can be used such as directly reminding tourists, distributing leaflets (with content emphasizing the role of the environment), and propaganda via radio.

- Strengthen research and measurement of environmental resources (soil, water, air, waste, etc.) at key tourist areas in Thanh Hoa.

- Invest in building a clean water system for the dry season to minimize environmental pollution factors due to lack of clean water.

- Encourage the use of environmentally friendly products such as biodegradable packaging. Those working in the tourism and service sectors here should be encouraged to participate in environmental protection. For example, setting out regulations on environmental protection requires those working in the service sector here to ensure the hygiene of their trading areas. On this basis, administrative penalties can be applied to violations.

- Carry out waste collection and treatment activities: At tourist attractions, service areas, and parking lots, containers need to be arranged. On weekdays with few visitors and small amounts of waste, the workforce collects the waste themselves, sorts inorganic and organic waste, and then gathers it at the transfer station. On major holidays with large amounts of waste, the workforce sorts it and gathers at the waste containers, and at the end of the day collects and transports it to the province's existing waste treatment area.

- Socialize and encourage community participation and many economic sectors in environmental resource protection. Develop sustainable tourism in ethnic minority communities with appropriate forms of tourism.

- Strengthen inspection and supervision of environmental and resource protection, strictly prohibit all acts that affect the sustainability of Thanh Hoa's resources and tourism environment.

4.2.7. Strengthening inspection, examination, settlement of complaints and denunciations and handling of violations of laws on sustainable tourism development

With the aim of: strengthening the inspection and examination of the implementation of Government regulations on strengthening the management of public order and security, environmental protection at tourist attractions, the implementation of environmental protection regulations in the tourism sector of the Ministry of Natural Resources and Environment at tourist areas and destinations in the province; improving the quality of appraisal of accommodation establishments; strictly implementing the review and issuance of tour guide cards in accordance with regulations.

of the law; promote legal education for the people, encourage all individuals, organizations and agencies to strictly comply with the provisions of the law on tourism; organize dissemination and direct the implementation of legal documents of superior state agencies and the province for enterprises, build a healthy business environment, improve the effectiveness of inspection and examination work in the tourism sector, it is necessary to focus on a number of key solutions:

- Firstly, strengthen inspection and examination work to ensure that the tourism workforce meets professional standards as prescribed; inspect, examine and handle violations in tourism contracts; direct and organize interdisciplinary working groups to inspect and supervise tourism contracts at tourist areas, destinations, beaches, shopping malls, accommodation establishments, especially during peak seasons and festivals, ensuring strict compliance with price regulations; ensure order, security, safety, civilized behavior; ensure environmental sanitation, food hygiene and safety. The consolidation of the State management apparatus of Thanh Hoa province for PTDLBV must ensure the organization of professional and technical guidance, inspection and examination of enterprises' activities in compliance with policies, laws, planning and plans for tourism development; inspect the activities of management boards of key tourist areas and destinations of the province.

- Second, inspect the implementation of the State's plans and policies of the Province related to tourism. Inspect the progress of investment projects in the tourism sector. Inspect the implementation of the development, promulgation and coordination of the implementation of strategies, plans, and policies on tourism development of the Province. It is necessary to step up the inspection and examination of the implementation of the Government's regulations on strengthening the management of security and order, environmental protection at tourist attractions, and the implementation of the environmental protection regulations in the tourism sector of the Ministry of Natural Resources and Environment at tourist areas and destinations in the Province.

- Third , strengthen coordination with relevant sectors and localities to do a good job of inspection, examination, rectification and handling of violations in tourism business activities. Tourism is a multi-sectoral and highly socialized economic sector, so tourism development is a job with the participation and synchronous coordination of sectors, levels and communities. Therefore, it is necessary to strengthen coordination with relevant sectors and branches to inspect and supervise tourism activities in localities, especially on weekends and holidays at wharves, tourist areas and spots with high tourist concentrations; resolve the situation of touts, competition for customers, price gouging, stalking, selling goods without listed prices, environmental pollution, etc.

- Fourth , innovate inspection and examination methods. Inspection and examination procedures and processes must be researched and redesigned in a very scientific way to ensure that:

It both ensures the purpose and requirements of inspection and examination, and has the combination and coordination with other functional agencies to conduct it neatly, without duplication or overlap, reducing time and not causing trouble for tourism businesses.

- Fifth, train and select a team of inspectors with sufficient capacity and qualifications to meet the requirements of inspection work in the new situation. This issue requires managers and inspectors to change their perception of inspection work. The capacity of inspectors is not simply limited to professional knowledge but requires a comprehensive understanding of the socio-economic development situation and a correct perspective when conducting inspections and audits in order to be able to quickly, accurately and objectively assess the nature of the problem being inspected and audited, avoiding rigidity and mechanicalness.

4.3. Recommendations

4.3.1. For the Government

- It is necessary to raise awareness of environmental resource protection, correct awareness of people, tourists and businesses in participating in tourism activities in tourist areas, and strengthen the preservation and protection of the tourism environment.

- Promote the dissemination of legal regulations related to the protection of natural resources and tourism, and the rights and responsibilities of tourists to raise tourists' awareness of protecting natural resources and the environment, and respect for the community and indigenous cultures. Guide tourists to voluntarily implement regulations, rules, and codes of conduct when participating in tourism.

- There are strong enough sanctions to handle cases of taking advantage of tourism activities to organize and participate in social evils, causing insecurity, disorder, and traffic safety according to the provisions of law.

4.3.2. For the Ministry of Culture, Sports and Tourism

- Coordinate with other ministries and sectors to create favorable conditions for the tourism industry. Support Thanh Hoa tourism training institutions to access and cooperate with domestic tourism training institutions with developed tourism industries; improve the staff of civil servants to advise on training and human resource development.

- Strengthen cooperation and coordination between central ministries and branches, between the central government and localities to ensure unity and effectiveness in implementing the State's policies and guidelines in tourism development.

4.3.3. For other relevant Ministries and branches

* For the Department of Planning and Investment: Coordinate with the Department of Culture, Sports and Tourism to organize the implementation.

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