Strengthening State Management of Tourism Resources Development

At the same time, it helps competent authorities control the tourism business situation, control the implementation of obligations of enterprises and tourism businesses towards the state and the community such as paying taxes, fees, propaganda, charity and humanitarian activities, etc. On the other hand, only by strengthening the management of the activities of enterprises, business establishments, organizations and individuals in tourism business activities can we promptly prevent and handle acts and activities that violate the law, infringe upon the lives, health and property of others, negatively affecting the reputation of the capital's tourism industry as well as the image of Vietnam in the eyes of international friends.

3.2.3. Strengthening state management of tourism resource development

This is the common situation of tourism human resources in localities across the country. Tourism human resources in Hanoi's Old Quarter are still weak in expertise, unprofessional in service, and lack of strict management... Some common solutions to improve and strengthen state management of tourism human resources development are:

Develop and perfect policies, mechanisms and specify legal documents on discovering, nurturing, training and using local tourism human resources in the direction of creating a favorable environment to promote socialization of human resource development and implement a market mechanism under State management to develop human resources; effectively implement financial policies on training and nurturing human resources.

Maybe you are interested!

Build and develop a tourism labor market information system to capture demand, forecast and link supply and demand of tourism human resources.

Administrative reform in tourism human resource development management with specific and clear division of labor and decentralization, clearly defining the responsibilities and rights of the components participating in tourism human resource development; continuing to reform administrative procedures; and innovating inspection and supervision of tourism human resource training and development.

Specifically, for tourism human resources in Hanoi's Old Quarter, some solutions need special attention as follows:

State management agencies need to regularly monitor changes in the tourism workforce, combine training with retraining, regularly provide short-term training for those involved in tourism business activities, especially tour guides, electric car drivers, sales staff, and parking lot staff.

It is necessary to raise awareness and responsibility of freelance workers such as street vendors, shoe shiners, etc. so that they can see the long-term, sustainable benefits of complying with state regulations in serving tourists.

In addition, it is necessary to expand the dissemination of information and data on tourism development in particular and socio-economic development in general to increase access to data as a basis for scientific research activities, contributing to improving the quality of state management of tourism in the area.

3.2.4. Focus on researching and developing unique tourism products

Along with continuing to promote existing products, state management agencies need to coordinate with scientists, associations, and business organizations to research and exchange to find directions for building high-quality tourism products, bearing the quintessence of Hanoi's Old Quarter and meeting the increasing needs of tourists.

With the advantage of rich tangible and intangible cultural resources, Hanoi Old Quarter is an attractive destination for tourists who want to learn about historical culture. From Hanoi, it is easy to connect to localities with unique cultural heritages of Vietnam and the region. Therefore, it is necessary to pay attention to investing in this tourism product. On the one hand, the Old Quarter of the Capital is the cultural, political and economic center of the whole country, with a transportation system

With modern tourism infrastructure and facilities, Hanoi Old Quarter has many conditions to develop cultural tourism products, MICE tourism (conference and seminar tourism) and shopping tours. In addition, Hanoi can also be a focal point for organizing other types of tours such as: resort tourism, ecological tourism of islands, mountains, visiting scenic spots to provinces and cities across the country.

Besides, in addition to the time to visit and explore Hanoi Old Quarter during the day, the need for nighttime entertainment is very necessary for tourists, so in addition to building products to create brands and diversifying some tourism products, it is also necessary to add nighttime entertainment activities to attract tourists and increase the attractiveness of Hanoi Old Quarter as a destination.

State management agencies need to orient each type of tourism product, plan and create resources, support policies and mechanisms to implement product development so that operations can be sustainable, new products can be vital and practical, effective.

3.2.5. Increase investment in tourism promotion and communication activities

With the potential of abundant and diverse tourism resources, the organization and management of tourism business activities are increasingly perfect, the issue of promotion is playing a key role in attracting tourists to Hanoi Old Quarter. In addition to information about relics and attractions in the area, information about additional services and entertainment venues also needs to be widely disseminated. Hanoi Old Quarter needs to be promoted with a more prominent and attractive image in order to build a brand as a unique destination that cannot be missed.

Tourism promotion activities of Hanoi Old Quarter need to focus on promoting and propagating tourism in many forms on mass media such as: enhancing the effectiveness of tourism websites, compiling publications, videotapes, and films promoting tourism; books, etc.

Guides and introductions to tourist areas and unique tourism products of Hanoi's Old Quarter; sightseeing maps, etc. Promotional activities need to be directed towards target markets; proactively participate in tourism events to promote the image of the Capital to tourists in new markets.

For the international market, promotional activities need to pay attention to promotional channels through tourism publications such as Guide Books, travel magazines, international TV channels... to advertise the image of Hanoi Old Quarter as a destination.

Priority promotion channels: mass media, domestic and foreign tourism promotion media, tourism events and fairs, in addition to other information channels such as travel agencies and domestic and foreign travel agents are also given priority.

Along with promotional activities, the authorities need to coordinate to promote communication activities, creating breakthroughs in raising awareness of local people about tourism development. Through propaganda, dissemination and mobilization activities, the people of the old town are encouraged to voluntarily and actively participate in maintaining security, order and environmental sanitation. The goal is to build a safe - friendly - quality destination; at the same time, strengthen the implementation of a civilized, polite and law-abiding lifestyle; build a civilized behavior movement, with an open and sincere attitude towards tourists.

3.3. Some recommendations

To effectively implement the above solutions, the author would like to make some recommendations below:

First, for the government and Hanoi City People's Committee:

Continue to build and perfect the system of legal documents and policies on tourism. Tourism is a comprehensive economic sector related to

In many other industries, professions and fields, the National Assembly needs to review legal documents on tourism and tourism-related documents to amend, supplement and improve, especially in the context that Vietnam has joined the World Trade Organization (WTO) and Vietnam is increasingly integrating deeply into the world economy as well as the process of regionalization and globalization is taking place more and more strongly, legal documents need to refer to international regulations. The Government and local authorities at all levels need to explain, apply and specify the Law, issue regulations in accordance with the law and practical requirements to ensure consistency, create favorable conditions for competent agencies and people in applying the law to the process of state management of tourism. Some specific policies are proposed as follows:

- Arrange budget, land fund and implement tourism development solutions; apply specific mechanisms on land, investment capital and select strategic investors to implement tourism development investment projects to ensure a favorable environment, suitable to the conditions and characteristics of Hanoi in general and the Old Quarter in particular.

- Limit the development of new hotels as well as the expansion of existing hotels in Hoan Kiem district, focusing on improving service quality. Preserve and renovate existing hotels, limit the development of high-rise buildings according to the general planning for the capital approved by the Prime Minister. Research and exploit the ancient house system, restore old French residential architecture to form a type of accommodation combined with residential houses to exploit the old town buildings and French architectural works.

- Allow Hoan Kiem district to organize night entertainment activities, especially some forms of entertainment with prizes to serve tourists.

Second, for industry management agencies at the central and local levels:

- Pay attention to implementing research and forecasting of the tourist market, thereby providing evidence and arguments to supplement and adjust the tourism development plan in each stage, while proactively dividing the flow, seizing opportunities and timing to best serve customers.

- Promote joint ventures, associations and international cooperation in tourism business activities as well as vocational training and education, improving the quality of human resources in the tourism industry, especially in the context of the ASEAN Mutual Recognition Agreement on Tourism Professionals (MRA) coming into effect.

- Research and deploy tools to control and evaluate the quality of tourism programs and tourism service providers.

- Gather a team of experts, along with highly skilled artisans to coordinate to research, design, and create new product models based on traditional materials, combining ethnic elements with tourists' tastes to create products with national characteristics and meet the needs of tourists. A typical example is the jewelry making profession of artisans on Hang Bac Street. Currently, the fashion accessories industry is developing strongly in the world. If households producing and trading in this item can create products with high aesthetics, uniqueness, and updated trends, the possibility of restoring this craft street is very promising. However, this research activity cannot be carried out individually but requires the coordination of business households with each other and, more importantly, the support from specialized agencies as well as the authorities of Hoan Kiem District and Hanoi City.

Third, for the Party Committee, local government and departments of Hoan Kiem district: It is necessary to actively coordinate with functional forces to better implement urban management, inspection, examination and handling of violations in tourism activities. Some specific recommendations for this work are as follows:

- Implement and widely disseminate policies and regulations on handling violations in tourism activities.

- Establish a specialized tourist order team at gateway streets to support and help tourists when they need it.

- Numbering and issuing cards to control the quantity and manage the activities of street vendors and shoe shiners.

- Propagate and widely disseminate the hotline number of the Tourism Information Center on tourism websites and posters.

- Install cameras on main streets and historical sites

- Resolutely and thoroughly resolve tourists' complaints about social evils such as selling counterfeit goods of unknown origin, street vendors, shoe shiners, rip-offs, theft, pickpocketing, etc.

Along with that, Hoan Kiem district needs to coordinate with specialized agencies to proactively develop strategies and plans to promote and advertise tourism in Hanoi's Old Quarter in each specific period and stage. It is especially important to focus on using modern means and forms of communication such as websites, social networks, and online forums to increase the ability and effectiveness of reaching tourists in many countries and regions in the shortest time.

Fourth, for each state management entity on tourism in the coordination relationship: Clearly define responsibilities, powers, tasks and build a coordination mechanism between competent agencies in state management of tourism in the capital with ministries, departments and branches from the central to grassroots levels such as the cultural, educational, health, transport sectors... to create a combined and synchronous strength of the state administrative management apparatus, avoiding overlapping or shirking of responsibility.

CONCLUDE

With its central location in the capital and its potential for unique and dense humanistic tourism resources, in order for Hanoi Old Quarter tourism to develop sustainably according to the policies and orientations of Hanoi City and Hoan Kiem District, it is necessary to perfect state management of tourism in the area.

Research on the current situation shows that the current state management of tourism in Hanoi's Old Quarter has revealed some obvious limitations such as: Promotion and advertising activities for tourism in the Old Quarter are still lacking in initiative, not commensurate with the potential, inspection, examination and handling of violations in business serving tourists are loose and not thorough, leading to many phenomena of urban public order becoming problems causing trouble for tourists, research activities, design of tourism products and services have not received due attention, so tourism products, especially tourism programs are still poor, stereotyped, lacking highlights... To overcome these limitations, the author has proposed a number of solutions and recommendations for state management agencies from central to local levels.

The basic results achieved by the research topic include:

1) On the basis of systematizing basic theories in state management, state management of tourism; determining appropriate research methods and content to evaluate state management of tourism at district level, including the Hanoi Old Quarter area under the management of Hoan Kiem district.

2) The topic has outlined the potential and current status of tourism activities in Hanoi's Old Quarter through collected statistics. Analyzed the current status and causes of state management of tourism in the area from 1999 to present.

3) The topic has proposed basic solutions to improve state management of tourism in Hanoi's Old Quarter, including the following solutions:

Comment