Mobilize investment capital for tourism because tourism is considered a key economic sector of the province, contributing to economic growth for the province. Therefore, to attract investment capital for tourism infrastructure, it is necessary to:
There are policies to attract capital from domestic and foreign economic sectors, implement socialized investment development, and effectively use investment capital to build tourism infrastructure.
Planning investment projects in the tourism sector based on receiving support from the state budget, especially creating conditions to encourage and attract strong investment from businesses.
Attract investment capital from national tourism target programs of the Central Government, investment capital from government bonds. Attract foreign direct investment (FDI) or joint ventures with foreign countries, ODA capital.
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There are open policies and many incentives for investors such as shortening administrative procedures, speeding up the progress of handing over land to investors to promptly implement projects. Implementing tax exemptions and deferrals, credit incentives, land rental price reductions, separate electricity and water price policies, increasing the term of bank loans, and easing asset mortgage procedures to create favorable conditions for businesses to borrow capital.
Strengthening image promotion and marketing to exploit the market and increase the number of tourists to the province to create initial motivation for domestic and foreign investors to boldly invest in the province's tourism industry.
5.2.1.2 Protection of tourism resources and environment
Tourism development brings many socio-economic benefits but also has a significant impact on the potential of resources and the environment. Therefore, the protection and preservation of tourism resources and environment is considered a key task that needs to be concerned and implemented, not by an individual but by the community and the responsibility of the entire society.
(1) Raising awareness of environmental protection
Strengthen coordination and receive support from relevant agencies to periodically organize "Green Tourism Week" in key tourist areas of Khanh Hoa.
Hoa. Through that, it aims to educate and raise awareness of environmental protection through specific and meaningful activities, contributing to the responsibility of sharing the challenges and difficulties in the work of protecting and preserving resources and a safe and friendly tourism environment.
Strengthen the organization of training programs on environmental protection and climate change response in tourism development activities for managers, tourism businesses, and local communities participating in tourism activities in the province to raise awareness and responsibility in protecting tourism resources and environment.
(2) Environmental training and education
Regularly apply and integrate environmental resource protection content into the training programs of tourism training establishments in the province for exchange and teaching.
Organize training courses to raise awareness of environmental protection for tourism businesses and local communities participating in tourism activities as well as living in the province to always have a sense of responsibility in exploiting, using and protecting the environment.
(3) Strengthening tourism environmental protection activities
Protecting the tourism environment is not only about raising awareness but also about strengthening activities to protect the tourism environment, minimizing the risk of damage to the environment. Encouraging the development of "Green Tourism" with the active participation of the local community, towards the goal of sustainable development of Vietnam tourism in general and Khanh Hoa tourism in particular.
Tourism services such as ships and boats carrying tourists to visit Nha Trang Bay and islands need to use engines with environmentally "friendly" technology.
Strengthening and developing ecotourism will bring a sense of friendliness and closeness to tourists towards the tourism environment.
(4) Encourage the development of environmentally friendly tourism types/products For a friendly tourism environment, reducing the risk of damage to resources
nature, towards sustainable tourism development. Therefore, it is necessary to encourage tourism development.
Green tourism, eco-tourism, contributes to promoting the province's comparative advantages in tourism development, and at the same time, through this form of tourism, it aims to associate the responsibility of preserving and promoting the value of natural resources and protecting the environment for tourism businesses and communities participating in tourism activities.
Encourage and support businesses to use green technology, save energy, and move towards a friendly tourism environment by applying tax exemption and reduction policies and preferential loans to facilitate business operations.
Strengthening and calling for socialization in tree planting in tourist areas and spots contributes to improving the quality of landscape and tourism environment. The benefits are not only for tourism but also ensure the benefits for local people to live in a clean, green environment.
(5) Strengthening the capacity to manage "capacity" for tourist areas and spots. Overloading of tourist areas and spots negatively affects development.
tourism in Khanh Hoa, so it is necessary to further strengthen the capacity to manage "capacity"
to overcome the overload situation and at the same time limit the negative impacts from tourism activities on the natural resources environment. This not only creates a clean and green environment, a civilized and friendly society, but also contributes to raising awareness of responsibility for officials in the work of managing "capacity", and is meaningful in the conservation of resources, biodiversity and territorial integrity. Good "capacity" management plays an important role in promoting tourism development, satisfying tourists' satisfaction with destinations, attracting tourists to return, contributing to enhancing the value of tourist areas and spots in Khanh Hoa.
5.2.1.3 Create a stable and sustainable source of customers
In recent years, the number of international visitors to Khanh Hoa has continuously increased, however, the number of visitors from Western Europe (UK, France, Germany, Italy, Spain) and Japan has tended to decrease. The Japanese tourist market as well as the European, Australian, and American tourist markets are among the traditional tourist markets of the Nha Trang - Khanh Hoa tourism industry. These are the tourist markets
fastidious, with very high demands on facilities and service personnel, however they are highly appreciated for their politeness, neatness and high spending ability.
Diversifying the market to avoid dependence is very necessary, however, currently tourism agencies focus on serving the Chinese tourist market without paying attention to serving other markets. The problem of Chinese tourists and cheap tours for this group is causing some problems for the tourism industry in Khanh Hoa and Vietnam tourism in general. The increase in Chinese tourists is not proportional to the amount of money this group of tourists spends in Khanh Hoa. Chinese tourists are a low-cost and popular market, so the efficiency and profit are not as expected.
Khanh Hoa tourism industry aims for sustainable development by diversifying the tourist market, should not chase after immediate profits, should focus on developing markets with high spending capacity, at the same time pay attention to correcting negative manifestations in tourism activities at the present time, maintain the quality of existing tourism products and services, develop new tourism products suitable to the tastes of Western European, North American, and Japanese tourists. To do this, it is necessary to:
(1) Understand the characteristics and preferences of tourists to build suitable and most effective tourism products with the ultimate goal of tourist satisfaction.
(2) Develop a code of conduct for tourists when coming to Khanh Hoa, and at the same time have sanctions for violations and non-compliance with regulations.
(3) Strengthening the promotion and advertising of Khanh Hoa tourism in the languages of target markets such as English, French, German, Italian, Spanish, Japanese, and Korean will make it easier to bring our tourism image directly to them without having to go through or depend on other forms.
(4) Training and improving the professionalism, management capacity, and service quality of tourism human resources to meet the increasing needs of tourists.
(5) Develop a long-term strategy to attract and serve tourists from many different markets, prioritizing potential markets but avoiding being passive and dependent on a few volatile tourist markets.
5.2.1.4 Diversify typical tourism products
To increase revenue and the proportion of tourism in the GDRP of Khanh Hoa province, the tourism industry needs to identify and focus on developing unique and distinctive tourism products that are different from tourism products of other localities in both quantity and quality. Therefore, the tourism industry of Khanh Hoa province needs to focus on investing and exploiting key tourism products such as:
(1) Sea and island tourism is the main and most important tourism product because of the advantage of having a long coastline and the most beautiful bays in the world (Nha Trang Bay, Cam Ranh Bay, Van Phong Bay), beaches (Dai Lanh, Doc Let, Nha Trang, Bai Dai) recognized by many world tourism organizations. Therefore, more attention should be paid to the investment process and planning issues to aim for sustainable development of sea and island tourism.
(2) Resort tourism must be identified as one of the tourism products with comparative advantages compared to neighboring localities. This type of tourism includes main products such as beach resort tourism, mountain resort tourism, and medical resort tourism. This tourism product targets the market of tourists who have the ability to pay high costs, have a preference for being close to nature, and desire to be served professionally and thoughtfully. This type of tourism business plays an increasingly important role in the sustainable development of tourism in Khanh Hoa province.
(3) Developing spiritual and cultural-historical tourism products needs more attention, there needs to be research and plans to preserve and embellish these tangible and intangible cultural values. Tourism products such as: spiritual tourism (Long Son Pagoda, Nha Trang Stone Church, Ponagar Tower), scenic tourism (Hon Chong, Co Tien Mountain, Ba Ho, Suoi Tien, Hon Ba), festival tourism (Cau Ngu Festival, Ponagar Tower Festival), craft village tourism (Ngoc Hoi mat village, Lu Cam pottery village), tourism to learn about the culture of ethnic minorities (Khanh Son lithophone), culinary tourism, tourism to visit historical sites (Dong Bo war zone).
(4) Create more favorable conditions for the development of eco-tourism products with the goal of diversifying tourism products to attract more and more tourists to Nha Trang Khanh Hoa as well as prolong their stay, especially the return of tourists to the destination.
Ecotourism includes cultural tourism in ethnic minority areas, however, ethnic minority areas are often located in remote areas. Therefore, it is necessary to encourage small and medium enterprises to invest in related infrastructure to form ecotourism areas here.
(5) Development of entertainment tourism
With the strong development of the number of tourists today, there is a need for more typical entertainment services to attract and satisfy the needs of tourists. Khanh Hoa's entertainment services are assessed to be quite diverse with many types, but most of them only attract domestic tourists, for foreign tourists, they still do not satisfy their needs. Therefore, in the coming time, it is necessary to research and consider developing this type of service to extend the length of stay of tourists, especially international tourists.
To do this, it is necessary to: Focus on building in some peripheral areas of Nha Trang city center and islands special entertainment areas such as casinos, cruise ships, bars, high-class entertainment services, pubs serving until morning.
Invest in more venues for sea sports as well as increase adventure games to create diversity for this new type in Vietnam.
(6) Developing MICE tourism products: with the potential of tourism resources as well as the infrastructure that Khanh Hoa possesses, it is qualified to serve large-scale events, conferences and seminars, so MICE tourism needs to be focused and paid more attention. It is necessary to host cultural and sports events, conferences and seminars of national and international scale to promote the strengths of this type of tourism in the current period of international integration.
(7) Developing sea tourism in the form of homestay: In this form, tourists book rooms at family hotels or stay with local people to participate in daily activities such as: shopping, cooking, exercising, walking, cycling, breathing fresh air every day. With such simple and ordinary daily activities, the cost of their vacation is relatively low compared to normal living in big cities. Tourists can experience and explore fishing villages such as
fishing villages of Vinh Luong, Bich Dam, Tri Nguyen, Binh Ba as well as participating and learning about the customs and festivals of the residents. This is a form of community tourism development, the spread of this form increasingly attracts domestic and international tourists who want to explore and experience, feel new and interesting, and also contributes to solving jobs, creating more income for local people. Moreover, it contributes to preserving and protecting the environment, raising awareness and social responsibility for preserving historical culture, is an effort closely linked with local authorities and tourism businesses.
5.2.1.5 Strengthen and enhance community responsibility and participation in tourism development
Tourism development contributes to increasing the province's budget revenue, creating more jobs for the community, and bringing direct benefits to local people. Therefore, it is necessary to strengthen and further enhance the sense of responsibility and active participation of the local community in the process of developing tourism in the province. Tourism development plays an important role in socio-economic development, however, to develop tourism means that tourism businesses as well as local communities have exploited all the potential of tourism resources to serve the interests of businesses and local people. Tourism development has socio-economic significance but at the same time causes significant damage to environmental resources, negatively impacts the ecosystem, biodiversity, and damages the tourism environment, affecting sustainable development. Therefore, it is necessary to enhance the spirit of community responsibility, sharing benefits, and sharing the challenges and difficulties in the process of tourism development, further promoting the active participation of local communities in tourism activities with the awareness of protecting and preserving environmental resources, both exploiting and preserving to ensure the potential for sustainable tourism development in the present without harming the future.
Encourage and motivate the sharing of responsibility with the community such as creating more jobs, educating awareness, ensuring sharing of benefits from tourism activities, they themselves realize that the economic benefits come from participating in tourism.
in the process of tourism development. Each local person is a responsible and enthusiastic tour guide who cares and supports tourists, is a bridge to bring tourists closer to Khanh Hoa tourism, creating a good impression in the hearts of tourists.
Strengthen close coordination between authorities and local communities, responsible for managing and inspecting tourist spots and areas, not encroaching on roads and sidewalks for business, ensuring security and safety for tourism.
Organize the establishment of self-managed tourism security teams, youth volunteer models, regularly support tourists, and create a friendly environment in tourism.
Replicate and promote the effectiveness of homestay tourism, this is a form of tourism that demonstrates the sense of responsibility of the local community in participating in tourism development activities.
5.2.1.6 Human resource development
Developing tourism human resources is considered an important factor to successfully implement the goals and orientations for developing Khanh Hoa tourism in the development period to 2025, with a vision to 2030. However, developing Khanh Hoa tourism must be placed in the context of integration and competition, and therefore, the solution to developing tourism human resources must also be placed in that general context, aiming at international training standards in tourism.
In fact, human resources serving tourism are currently lacking in quantity and limited in quality. In order for human resources to truly meet current and future tourism needs, it is necessary to implement well a number of measures such as:
(1) Raising awareness of the issue of training high-quality tourism human resources that can optimally meet the province's tourism development requirements and international integration requirements.
Awareness is an extremely important factor, the basic foundation of an activity, starting from building policies to creating a favorable environment to promote effective development activities and organizing and implementing activities specifically towards the successful implementation of set goals.