5.3. Some indicators for evaluating CBT development associated with environmental protection awareness mentioned by scholars in the study
Author
Year | Measurement indicators | |
Akis and associates | 1996 | - Conservation of natural resources, wildlife and cultural and historical relics |
Nunkoo and Ramkissoon | 2010 | |
Andereck, K. L et al. | 2005 | - The local natural environment is protected. - Local wildlife is protected. |
Aref, F | 2010 | |
Nopparat Satarat | 2010 | - People are more aware of protecting natural resources and the environment in the community. |
Suthamma Nitikasetsoontorn | 2014 | |
Moscardo | 2011 | - Tourism provides incentives to protect natural resources and preserve local cultures and traditions. |
Nguyen Thi My Hanh | 2016 | - People raise awareness in village hygiene, contributing to improving the ecological environment. |
Duong Hoang Huong | 2017 | - Develop some renewable resources (such as forests, vegetation, rivers, lakes in tourist spots in the community) |
Bui Thi Hai Yen | 2007 | - The local ecological environment is improved |
Maybe you are interested!
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Identify Rating Levels and Rating Scales
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Tourism Development Assessment Indicators -
Assessment of the Quality of Sustainable Tourism Development Factors in Nghe An Province from Provincial Tourism Management Officers -
General Assessment of Factors Affecting Tourism Development in Vientiane City -
On Implementing Key Tourism Development Indicators

Source: Author's synthesis from research
5.4. Some indicators to assess the level of satisfaction of tourists' needs in previous studies
Author
Year | Evaluation criteria | |
Iwasaki and Havitz | 1998 | - Tourist stay time - Time spent on shopping, using or participating in entertainment activities each day/week/month/year of customers |
Bowen and Chen | 2001 | - Number of times/number of tourists return to the destination |
Lee and associates | 2005 | - Tourists are willing to recommend the destination to others |
Chen and Tsai | 2007 | - Tourists are willing to introduce tourism services at destination for others |
Chi and Qu | 2008 | - Tourists will recommend others to travel - Tourists speak well of the destination to others |
Chen and Chen | 2010 | - Tourists will give good recommendations about this cultural heritage site to others. |
Source: Author's synthesis from research
APPENDIX 6
SUMMARY OF INDICATORS FOR EVALUATING FACTORS AFFECTING CBT DEVELOPMENT IN PREVIOUS STUDIES
6.1. Some indicators to evaluate the attractiveness of tourist destinations in previous studies
Author
Variable | Evaluation criteria | |
Abdulla M. Alhemoud and Edward G. Armstrong (1996) | Natural attractions | - Many natural attractions (Mangaf/Agila Beach, Aldoha Island and desert animals) impress tourists |
Cultural attractions | - Kuwait has a unique culture (parades; music; cuisine) that impresses tourists. | |
Historical site | - National Islamic Museum/Old City Gate is a tourist attraction | |
Tourism and entertainment activities | - There are many entertainment spots (Shaab park, Shuaiba) - There are many shopping places - The nightlife is impressive | |
Suthathip Suanmali (2014) | Natural attractions | - Many natural attractions |
Cultural attractions | - Diversity of cultures | |
Historical site | ||
Tourism and entertainment activities | - Diversity of local products | |
The Last Airbender (2010) | Natural attractions | - Rich natural resources, natural beauty has the power to attract tourists - The natural landscape remains pristine and has many wild animals and plants. - The weather is fresh, quiet and peaceful |
Author
Variable | Evaluation criteria | |
Cultural attractions | - The community has a unique culture and lifestyle that causes impression can attract tourists | |
Historical site | - The community has historical, religious and archaeological attractions that can attract tourists | |
Tourism and entertainment activities | - There are natural tourism activities (mountain climbing, boating, waterfalls) | |
The Last Airbender (2015) | Natural attractions | - The natural environment (forest, beach) and countryside (rice fields, farmland) around the village are attractive and beautiful. |
Cultural attractions | - Learn about traditional Balinese dances and cuisine - Play traditional musical instruments - Attend religious festivals | |
Historical site | - Visit the traditional architecture of temples and traditional Balinese houses | |
Tourism and entertainment activities | - Guests participate in relaxing activities (reading books, traditional massage) - Experience rural life - Participate in some traditional production activities (farming, coffee production) | |
Hyounggon Kim and Sarah L. Richardson (2003) | Natural attractions | - Beautiful scenery/natural attractions |
Cultural attractions | - Interesting cultural attractions | |
Historical site | - Impressive historical attractions | |
Tourism and entertainment activities | - Very good night entertainment |
Source: Author's synthesis from research
6.2. Some indicators for assessing the accessibility of tourist destinations in previous studies
Author
Year | Evaluation criteria | |
Christina Geng- Qing Chi and associates | 2008 | - Good traffic flow and parking available; - Parking available in central areas; - Easy access to destination - Has a trolley system to support transportation within the destination at an affordable price |
Suthathip Suanmali | 2014 | - Have information and documents relevant to the destination available; - Convenient for travel; - Easy access to basic health services and - Ability to access local authorities. |
Duk-Byeong Park and associates | 2011 | - Hotel booking system on website; - Have appropriate guidebooks and maps - There are signs to the village within 5 km. |
Hyounggon Kim and Sarah L. Richardson | 2003 | - Good quality shipping service |
Duong Que Nhu and associates | 2013 | Transportation at the destination is modern and suitable |
Source: Author's synthesis from research
6.3. Some indicators to evaluate the convenience of tourist destinations in previous studies
Author
Year | Evaluation criteria | |
Ni Made Ernawati | 2015 | - Public restrooms are kept clean. - Private bathroom for guests - There is internet system in the village - There are signs at all tourist routes in the village. - There are warning signs in places where caution is required. - Compact souvenir products, convenient for tourists to transport and bring home - There are many places selling traditional local products. way for guests to buy as souvenirs |
Suthathip Suanmali | 2014 | - There are public toilets - High speed internet available - Has clean water/electricity system - Ensure security and safety |
Hyounggon Kim and Sarah L. Richardson | 2003 | - Reasonable accommodation - Clean, standard toilets |
Ha Nam Khanh Giao | 2011 | - Accommodation available - There are public toilets - There are signs - Has shopping outlets (retail stores); restaurants, bars - Entertainment area - Telecommunication services - Means of transportation - Ensure security and order |
Baum | 2013 | |
Smith | 1988 | - Accommodation available - There are public toilets - Entertainment area |
Bo | 1991 | - Accommodation available - There are clean public toilets - Entertainment area - Has a drainage system to ensure hygiene |
Christina Geng-Qing Chi and colleagues | 2008 | - Parking available in central areas; - Has a trolley system to support transportation within the destination at an affordable price |
Source: Author's synthesis from research
6.4 Some indicators to assess people's participation in tourism development in previous studies
Author
Year | Evaluation criteria | |
Nopparat Satarat | 2010 | - Community members participate in decision making (support tourists; group decisions are based on consensus of members; members are proactive in making decisions) - Participate in the implementation process (tourism activities; disseminate information on resource conservation in the community; provide information on tourist attractions) - Participate in benefit sharing (distributing profits from tourism business) - Participate in the evaluation process (responsible for the CBT evaluation process; monitor CBT activities) |
Armstrong | 2012 | - Community members participate in sharing tourism activities from planning/implementation/management/monitoring. |
Suthamma Nitikasetsoontorn | 2014 | - Participate in decision making related to CBT development - Express opinions and share knowledge with others - Working towards a common vision - Actively develop networks based on personal/family relationships |
Sila Karacaoğlu and Kemal Birdir | 2017 | - Community members participate in the decision-making process regulations related to tourism development. - Community members express their opinions and share their ideas and knowledge with others. - Community members work towards a shared vision of how other localities should be governed. |
Source: Author's synthesis from research
6.5. Some indicators to assess people's knowledge and skills about tourism in tourism development in previous studies
Author
Year | Evaluation criteria | |
Nopparat Satarat | 2010 | - Local people provide tourism activities that encourage exchange and learning between visitors and locals. - The tour guide is a local who can explain and provide detailed information about natural and cultural attractions to tourists. - Village tours are always available for tourists to learn about the local people's way of life. - Local people share lessons on producing local products (such as knitting, weaving, food processing…) - Tourists have the opportunity to discuss and exchange ideas and knowledge with community members - Tourists have the opportunity to learn traditional life knowledge. local people's tradition |
Ni Made Ernawati | 2015 | - People are trained in CBT knowledge to know how to provide CBT services - Local people know how to share to help tourists have a profound experience of traditional indigenous life. - Villagers provide support services for CBT development (e.g. welcoming tourists, participating in tourism activities) - Prices for products and services consumed in the village are determined reasonable - Experiencing local life brings a lot of meaning to tourists' lives. |
Moscardo | 2011 | - What do people think are the new travel motivations or trends of tourists? - What do locals say is considered attractive to tourists? schedule to visit their village |
Andereck and associates | 2005 | - People understand CBT and support CBT development - Local people are willing to provide tourist activities for visitors. |
Davis et al. | 1988 | |
Nguyen Quoc Nghi and associates | 2012 | - Number of years of schooling of CBT business owner |
Source: Author's synthesis from research





