Proposing Solutions for Effective Management and Exploitation of Tourism Resources at Nhat Nhi Tam Thanh Tourist Site

3.1.2 Opportunities and challenges

- Advantages, opportunities


+ The opportunity to link economic space and tourist areas will create the capacity to develop scenic areas with spiritual culture and tourism services.

+ Some projects are being implemented in the area: Tourism service works, technical infrastructure projects, will create a new development situation, at the same time creating opportunities for the scenic area to develop rapidly in a sustainable direction.

Maybe you are interested!

+ The scenic area has a favorable geographical location, which is a strength in economic and social exchange with the center of Hanoi and surrounding provinces. The relic site is located in a location with many famous tourist routes and spots of Lang Son province, with many potentials and advantages for developing tourism and services.

- difficult, challenging


+ Lack of technical infrastructure and management service systems to provide for the development of scenic areas.

+ The scale of service points is still small, scattered, and scattered; the ability to attract workers and create jobs is not high.

+ In the process of developing service types, propaganda and advertising are still limited, lacking professionalism and connection.

+ Policies to encourage tourism development and attract investment are not really attractive, administrative procedures are not convenient. The advisory role of specialized agencies is still limited. Coordination between levels and sectors to focus on managing and supporting tourism development is not tight.

+ During the development of the scenic area, agricultural land and forestry land will be used, causing farmers to lose land, leading to labor surplus and unemployment.

+ Changing occupations and training human resources for tourism services in a timely manner will cause this labor force to be lacking in quantity and weak in quality.

+ In the process of conservation, restoration and development, investment and renovation of technical infrastructure works and exploitation of resources often disregard planning, landscape design, and environmental landscape protection, leading to the destruction of the natural landscape and the sacredness of the Scenic Area. Harmoniously resolve each relationship between growth indicators (number of visitors, sales, products, profits) and ensuring the preservation of the environmental landscape and the integrity of natural and cultural values.

3.2 Proposing solutions for effective management and exploitation of tourism resources at Nhat Nhi Tam Thanh scenic area

In order to effectively exploit tourism in the scenic area in the coming years, it is necessary to synchronously deploy the following basic solutions: Protecting tourism resources, especially natural resources; Perfecting policy mechanisms, creating a favorable legal environment; Organizing, managing apparatus, and business models for managing and exploiting scenic areas; Planning, investing in embellishing and developing tourism resources; protecting resources and the environment; Solutions on human resources; Financial solutions; Market solutions; Inspection, supervision, ensuring security and order, building a friendly, safe, and civilized tourism environment.

3.2.1 Solutions to protect natural and cultural tourism resources

+ Natural tourism resources and human tourism resources coexist in a certain environment. If that environment is preserved, protected, and retains its original pristine appearance, those tourism resources will have more attractive influence to attract visitors. It is necessary to clearly define the viewpoint of not developing tourism at all costs, taking into account the negative side of tourism to cause environmental and socio-cultural consequences to have solutions to overcome. The issue of preserving and maintaining the natural ecological environment is the key goal for sustainable tourism development.

Lang Son City needs to promote propaganda, dissemination, legal education, raise awareness of responsibility and actions of people, businesses and the community on rational, economical, effective use and raise awareness of protection, preservation of natural resources and environmental protection. Announce, widely and promptly publicize plans for tourism development and natural tourism resources of the city on mass media, through the grassroots media system. Conduct

Inspect, inventory, and evaluate the potential of land, water resources, trees, landscapes, and the environment... as a basis for developing plans and plans for the effective exploitation and use of natural resources in the area. Synchronously implement tourism development planning with land and water resource planning; integrate environmental protection factors into local socio-economic development planning. Strengthen inspection, examination, and close monitoring of environmental developments, effectively prevent and stop environmental incidents; resolutely and strictly handle violations in the exploitation and use of water resources, violations causing pollution of the natural environment in the Scenic Area.

+ It is necessary to clearly define the viewpoint that tourism development must be associated with the work of preserving diversity and maintaining the values ​​of historical and cultural relics. In other words, tourism development is for cultural purposes; at the same time, the protection and restoration of relics must aim to better serve the subjects who come to visit and research, including tourists.

3.2.2 Solutions on perfecting policy mechanisms and creating a favorable legal environment

+ Develop mechanisms and policies to attract investors to build infrastructure, equipment, facilities, organize activities and events related to spiritual tourism in the city and scenic areas in accordance with the tourism development plan as well as the socio-economic development strategy of the city and the province.

+ Develop preferential policies and mechanisms for businesses in tourism and spiritual tourism services; create a healthy and equal competitive environment according to the law to promote socialization and attract the attention of businesses.

+ There are support policies, loans with preferential interest rates, support for skills training, and provision of necessary information to serve the process of developing tourism products.

+ Enhance the role of state management and state orientation to more effectively use the model of mass participation in spiritual tourism activities in the direction of extensive socialization.

+ Investment incentive policies focus on some tourist areas and spots closely related to scenic areas with the potential to develop spiritual tourism such as temples.

Bac Le, Dong Dang Mau Temple, Bac Nga Pagoda, Ta Phu Temple, Ky Cung Temple, Ta Phu - Ky Cung Temple Festival to become typical highlights of spiritual tourism in the province.

+ Environmental protection policy: apply environmental standards and regulations, inspect and handle environmental violations at tourist destinations: inspect, evaluate, and honor individuals and organizations that take actions for a "green, clean, beautiful" tourism environment, and build a civilized tourism lifestyle.

+ There is a mechanism to encourage the participation of the community and tourism activities, contributing to creating more jobs, increasing income and improving the quality of life, thereby raising people's sense of responsibility to protect natural resources, and the sense of responsibility for the whole population to participate in tourism activities.

- List of contents, tasks and implementation roadmap[4],[5],[6],[8],[12]


+ Issue a Resolution of the Standing Committee of Lang Son City Party Committee on strengthening the management and exploitation of tourism resources in the city, focusing on the management and exploitation of key scenic and tourist areas. Implementation period from 2020 - 2025.

+ Issue the Plan of Lang Son City People's Committee on implementing investment solutions and exploiting the Scenic Area with the goal of creating a tourist area with revenue of over 100 billion by 2025.

+ Research and develop a set of destination criteria at the scenic area.


+ Issue regulations on a number of policies, cultural conventions, and behaviors towards the community at the Scenic Area.

+ Issue other specific regulations to create a synchronous and strong legal environment, ensuring feasibility and immediate implementation, attaching the responsibility of individuals and local communities to jointly participate in investing, managing, exploiting and benefiting from tourism exploitation at the Scenic Area.

Time of issue: From 2020 - 2022 and following years.

3.2.3 Solutions on organization, apparatus; business model for managing and exploiting scenic areas

+ Complete the state management apparatus for tourism, improve the qualifications of local managers to increase the effectiveness of spiritual tourism development management.

+ Promote the role and responsibility of the Pagoda Management Board in the Scenic Area. Increase people's participation in supervision of management work and issues of spiritual tourism development.

+ Equitize the Provincial Monument Management Board into an enterprise model. Submit to competent authorities for approval of investment projects to manage and exploit the Scenic Area.

Content, tasks and implementation


Pursuant to Article 29 of the 2017 Law on Tourism, the regulations on the duties and powers of the Provincial People's Committee stipulate the model for managing provincial-level tourist areas. Enterprises managing and exploiting scenic areas will have the following typical structure:

Board of Directors


- Functions and duties


+ Manage the daily business operations of the company; be supervised by the Board of Directors and be responsible to the Board of Directors and before the law for the implementation of assigned rights and duties.

+ The Director must operate the company in accordance with the provisions of law, the Company Charter, the labor contract signed with the company and the decisions of the Board of Directors.

- Powers and duties of the Director


+ Implement the Board of Directors' Resolutions, the Company's business and investment plans approved by the Board of Directors and the General Meeting of Shareholders;

+ Decide on all matters that do not require a Resolution of the Board of Directors, including signing financial and commercial contracts on behalf of the company, organizing and operating

Conduct the Company's daily business operations in accordance with best management practices;

+ Issue operating regulations, financial management regulations, and internal expenditure regulations of the Company. Decide on recruitment, appointment, or dismissal of Company management positions from Deputy Director and below;

+ On December 20 of each year, the Director must submit to the Board of Directors for approval a detailed business plan for the following fiscal year on the basis of meeting the requirements of the appropriate budget as well as the 5 (five) year financial plan;

+ Implement the annual business plan approved by the General Meeting of Shareholders and the Board of Directors, and implement measures to manage the Company's operations.

Human resources and administration department


+ Advise and assist the Director on organization and personnel work, labor work, salary, emulation and rewards, inspection and legal affairs.

+ Develop human resource development plans in accordance with the Company's strategic development plan and production plan; develop the structure, functions and tasks of departments and units; organize the implementation of personnel planning; personnel evaluation; train, foster and develop a team of professional staff; organize the implementation of labor recruitment, arrange and use staff according to the human resource demand plan; manage personnel, staff and laborer records according to regulations.

Sales Department


+ Develop business strategies and plans for the year and each period, holidays, New Year holidays, summer vacations; plan to collect customers monthly and annually; know how to coordinate with other travel companies to organize customer collection; have good relationships with travel companies, have good relationships with customers.

+ Build tours; build and be responsible for sales targets; manage and supervise sales staff.

+ Build data, customer profiles and corporate image promotion campaigns; survey and analyze the market; build customer care policies and maintain relationships with customers.

Other departments


Company Office


+ Commit to be steadfast and consistent in every thought and action.


+ "Unity makes strength, quality makes success" , creating product development capacity and collective solidarity capacity to make the Company prosperous, increase employee attachment to the Company, and improve business efficiency.

+ The goal throughout the operation process is to create for each officer and employee of the Company the best conditions for talent development and a life full of material and spiritual richness.

+ "Customers are relatives, all for customers" create the best products and services for customers to use, consider customer trust as the company's asset.


Figure 3.1. Company Organizational Chart

3.2.4 Solutions on planning, investment in embellishment and development of tourism resources; protection of resources and environment

+ Research and develop a general plan for the Scenic Area; review the zoning plan and detailed plan for functional areas and component projects in the Scenic Area with an orientation focusing on developing eco-tourism, targeting the high-end market.

+ Manage investment in construction and development of scenic areas according to approved planning, scenic area management regulations and legal regulations.

+ Based on the ability to balance annual capital, the state budget prioritizes investment in technical infrastructure development; building the brand of the Scenic Area, developing human resources; preserving and promoting natural and cultural values; protecting and adapting to climate change, protecting resources, regulating water sources for the entire area and especially the water source of Ngoc Tuyen stream. Building and effectively operating the environmental infrastructure system of the Scenic Area; raising environmental awareness.

List of task content:


+ Issue a Decision approving the general planning of the Scenic Area with an orientation of expanding space to the northwest, with an area of ​​100 hectares, of which the service area ensures a minimum of 15%.

+ Approve the Project on investment and exploitation of resources of Nhi Tam Thanh Scenic Area until 2025, with a vision to 2030.

+ Approve the project to improve the irrigation environment in the upstream area of ​​Ngoc Tuyen stream, renovate and form a central regulating lake and ensure the safety of Ngoc Tuyen stream water before flowing into Nhi Thanh cave.

3.2.5 Human resource solutions

+ For state management: Regularly organize training courses to improve tourism management skills for tourism officers of the Department of Culture and Information, management boards, and cultural officers of communes directly involved in tourism. Have a mechanism to attract and supplement human resources trained in tourism for state management of tourism.

Comment


Agree Privacy Policy *