Scientific Papers in Conference Proceedings


legitimate people's approach to the Party and State; contribute to summarizing practices, researching theories, encouraging and motivating patriotic emulation movements, discovering and praising new factors, advanced models, good people and good deeds; actively participate in the fight against corruption, waste, and "peaceful evolution", contributing to maintaining political stability, developing the economy, culture and society, and enhancing people's trust in the Party and State.

The author points out the limitations and shortcomings of the press, and at the same time proposes a number of solutions to strengthen the leadership of the Party and the management of the State over press activities. Pay attention to the work of Party building, enhance the leadership role of Party organizations, the responsibility of Party members, especially the responsibility of the heads of press management agencies and press agencies. Strengthen and enhance the responsibility of State management over the press...

- Associate Professor, Dr. To Huy Rua in the article: "Striving for our country's press to develop in the right direction, strongly and firmly in the coming time" [103] assessed the position, role and great impact of the press on society; the Party and the State have issued many guidelines, policies and laws on press leadership and management; at the same time, affirming the achievements and advantages that the press has achieved - this is an important requirement, because the achievements and advantages of our country's press are very great and very fundamental; establishing legitimate pride and determination to strive higher in the coming time. On the other hand and more importantly, it is necessary to promote the spirit of self-criticism and criticism, point out shortcomings and shortcomings, find out the causes, especially subjective causes; from there, propose a system of solutions to overcome them. The author emphasizes that, along with complying with the law according to the criteria of right and wrong, the press agencies led and managed by our Party and State also have another equally important criterion: whether or not to report news. To implement this criterion, it is necessary to have a correct political perspective, sensitivity and a high sense of responsibility from journalists, especially leaders of press agencies.


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- Professor, Dr. Nguyen Phu Trong in the article: "Vietnam's revolutionary press is increasingly growing, professional and modern" [123] stated the position, importance and achievements and contributions of the Vietnamese press over the past 85 years. The author also pointed out the limitations and shortcomings of the press, emphasizing the manifestations of "commercialization", deviating from the principles and purposes, following trivial tastes, reporting and writing sensational, clickbait, dishonest news, affecting the overall reputation of our country's press. Thereby, the author proposed a number of solutions to further strengthen the role of the press, so that our country's press will continue to strongly innovate to fulfill its noble mission as the voice of the Party and State, and at the same time be a forum for the people, contributing more and more worthily to the glorious cause of the Party and the nation.

- Nguyen Cong Dung in the article: "Why is it necessary to strengthen the management of electronic newspapers?" [49] pointed out the importance of electronic newspapers today, the provision of diverse and rich content and forms, fast and sensitive information of electronic newspapers, the current status of electronic newspaper management. The development of electronic newspapers and electronic news sites in Vietnam has contributed to diversifying information sources and means of transmitting information to readers. In addition, the author pointed out some limitations of electronic newspapers that need to be overcome: the quality of information in both content and form is still careless, often lacking in accuracy and objectivity; the tendency of "commercialization", pure economic profit, following trivial tastes, exploiting personal privacy, sensational and negative stories...; little attention is paid to cultivating beautiful traits of personality, lifestyle, discovering, encouraging and praising good people and good deeds; loosening the orientation of public opinion, leading the masses, "heating up" issues that should not be "hot"; many electronic newspapers operate far from the principles, purposes, and target audiences, disregarding the political and ideological functions of revolutionary journalism. From there, the author points out solutions to strengthen the State's management of electronic newspapers. It is necessary to plan and orient the development of the electronic newspaper system; perfect the system of legal documents

Scientific Papers in Conference Proceedings


Law to lead and manage the press system in general, electronic newspapers in particular, strictly manage the registration and licensing of electronic newspapers; improve the quality, political capacity, professional qualifications, skills, and professional ethics of the team of electronic journalists; well lead and manage the construction and implementation of the electronic newspaper production process in a scientific and reasonable manner, ensuring the quality, speed, and accuracy of information; improve the quality, efficiency, and professionalism of online newspapers, clearly define and comply with the principles, purposes, functions, and tasks, well perform the function of social interaction, strictly manage compliance with the principles and purposes, pay attention to infrastructure and technical development, and at the same time expand international cooperation and exchange experiences with countries where electronic newspapers are developed.

- Do Quy Doan in the article: "Institutionalizing the Party's guidelines and viewpoints on journalism and publishing into State policies and laws" [48] mentioned the current state of the Party's leadership over journalism, and at the same time pointed out the achievements and limitations of our country's journalism in recent years. The author proposed three solutions to improve the quality of institutionalizing the Party's guidelines and viewpoints on journalism and publishing in the formulation of State policies and laws. First of all, it is necessary to mention the role of the team of people working on law and policy formulation. This team must thoroughly grasp the Party's guidelines and viewpoints on the fields of ideology and theory in general, and journalism and publishing in particular. Second, strengthen coordination between agencies involved in law-making, the National Assembly and the Party's advisory body so that legal documents on journalism and publishing are issued on schedule, avoiding the situation where Party directives have been issued but are not institutionalized in legal regulations or legal documents are not issued. Third, improve the qualifications and professional capacity of the advisory body, and draft Party documents related to the journalism and publishing sector.


- Dr. Nguyen Thi Truong Giang in the article, "Development trends of electronic newspapers in Vietnam" [66] mentioned the internet and the advantages of traditional press forms that have created a turning point, changing the way of transmitting and receiving information. Electronic newspapers have a synthesis of multimedia technology, meaning not only text, images but also sound, video and other interactive programs. Electronic newspapers are not limited by the framework, number of pages, and are not dependent on geographical distance, so they have the ability to transmit information globally in unlimited quantities. Information from collection to publication is carried out very quickly, with extremely simple operations, so electronic newspapers can be instantaneous and non-periodic, always alive 24 hours a day, 7 days a week. Online newspapers have an absolute advantage in setting up forums, exchanges, round tables, online interviews... to increase the relationship between the editorial office and readers, between readers, creating opportunities for readers to interact and exchange with the characters they care about and love. Online newspapers are a true library, readers not only read current news and articles, but also read news and articles in the past. Articles provide readers with a scientific and effective information search tool. With undeniable advantages, online newspapers are becoming the media channel chosen by many people.

The author believes that electronic newspapers belonging to major print media agencies, radio stations, and television stations are gradually asserting their position and have the potential to become leading electronic online newspapers in Vietnam.

- Master Nguyen Minh Hue in the article: "Improving the effectiveness of interactive activities on electronic newspapers" [72] stated the position and role of electronic newspapers in the current conditions, at the same time evaluated the effectiveness of activities, clarified some characteristics of electronic newspapers today, the features of electronic newspapers, especially interactivity. Interactive activities on electronic newspapers play an important role for each editorial office and for the public. On the other hand, currently, each newspaper always relies on its own strengths to exploit and take advantage of interactive activities.


typical and effective work. The article points out the limitations in exploiting or not taking seriously the interactivity of the editorial offices. Some electronic newspapers have not clearly demonstrated the management role, information orientation in interactive activities; focusing on topics that are not suitable for the national traditions and customs, creating bad public opinion. The author proposes a number of solutions to help electronic newspapers take advantage of the interactivity. Each electronic newspaper agency needs to build a professional feedback receiving department, this department handles all communication activities on the network; when designing and building the interface, electronic newspapers need to pay attention to the ability to interact with the public, such as contact address, phone number, hotline, voting section location, opinion poll section...; raise awareness of the leadership team of press agencies about the role of interactive activities on electronic newspapers; focus on improving the professional qualifications and professionalism of the team of reporters and editors.

- Master Nguyen Minh Hue in the article: "Some issues arising from the interaction between social networks and the press" [71] clearly stated the interaction between social networks and the press, emphasizing the ability to strongly connect, social networks contribute to promoting press information, improving the effectiveness of propaganda in the press, at the same time social networks are a place for interaction between the press and the public. The article raised some issues arising from the interaction between social networks and the press, affirming that information on social networks is not journalism at all, so it is necessary to be careful in exploiting social network information, how to take advantage of the advantages of interaction... Electronic newspapers need to strengthen methods of creating interaction with the public, contributing to attracting public feedback, dialogue and sharing with press agencies as well as writers. On the other hand, the article states that the features of electronic newspapers, especially the interactivity of electronic newspapers, have brought new, diverse and extensive connections to hundreds of millions of members around the world, affecting all areas of social life.

- MSc. Doan Thi Thuan in the article: "Current status of development of electronic press and social networks in Vietnam" [121] stated the current status of electronic newspapers


and social networks in our country today, especially the role of electronic newspapers, positive and negative impacts on social life. The strong development of electronic newspapers and new forms of media on the Internet over the past decade is posing new issues that need to be solved in leadership, planning, development, and management. The author mentions the development of electronic newspapers and social networks today, raising new issues that need to be solved in leadership, planning, development, and management in our country today. The authorities need to study and comprehensively evaluate the current situation of the development of media types on the Internet, especially the electronic press system, on that basis, there are solutions to proactively, exploit, and make full use of the strengths, while minimizing the negative impacts of electronic newspapers, social networks, and media on the Internet.

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- Associate Professor, Dr. Dinh Van Huong in the article: "Improving the quality and effectiveness of current press and communication work - current situation and solutions" [73] mentioned the current situation of press and communication work in Vietnam, pointed out the difficulties and challenges, thereby proposing solutions to improve the quality and effectiveness of Vietnamese press and communication work. Continue to thoroughly grasp and implement the consistent views of the Party on the press, the Resolution of the 10th Central Committee on "Ideological, theoretical and press work in the face of new requirements"; the press must operate within the framework of the Constitution and the law; there must be smooth, synchronous and effective coordination between the Party, State, Journalists' Association (HNB) and subjective agencies. In particular, the press management agency must fully and seriously perform its tasks and powers according to the Party's regulations and the State's laws; attach importance to training and fostering the team of leaders and managers of press agencies; improve the professionalism of journalists; implement a good reward and discipline system to both prevent, warn, and deter violations, and motivate and encourage those with journalistic capacity.


- Associate Professor, Dr. Pham Van Chuc in the article: "Contributing to the management and promotion of the role and effect of network communication" [45] mentioned the position and role of the mass media system in general, electronic information pages, electronic diaries, email boxes, electronic information portals, and electronic newspapers in particular. The author clarified the versatility and responsiveness of network communication, thereby raising a number of general issues and four solutions to manage and promote the role and effect of network communication in the current period. First, proactively plan the construction and development of the material and technical facilities of the network communication sector in a reasonable and balanced manner in relation to other communication sectors; second, improve the quality of information and propaganda on the network, paying special attention to meeting the requirements of ideological struggle, as well as the increasing needs for social criticism, exchange, discussion, and forums; Third, fully exploit and promote the potential and capacity of existing technical and information technology facilities of network information agencies, especially the main and official networks in the system of agencies in the field of ideological work; fourth, train a team of cadres, reporters and editors who are strong in information technology theory and practice, good at professional expertise and journalism skills, steadfast in stance and viewpoint, have high political sensitivity and sharp fighting spirit.

- Le Phuc Nguyen in the article: "Raising intelligence, strengthening the strength of ideological, theoretical and press work" [95] pointed out the role of ideological work in general, and the press in particular in the process of leading the revolution, the cause of building and developing the country. The author presented lessons learned, and at the same time pointed out the tasks that the press needs to perform in the coming time: continue to thoroughly grasp and implement the Resolution of the 10th Central Committee on ideological, theoretical and press work in response to new requirements; strengthen state management of the press and publishing; seriously implement planning, training, fostering, reviewing, perfecting, and properly arranging leaders and the team of press reporters and editors; the governing bodies


The press must fully perform its duties and powers, be responsible for the activities of the press agency; regularly inspect, guide and do a good job of rewarding; promptly complete the organizational structure and personnel of the press and publishing management agency.

- Do Quy Doan in the article: "Improving the effectiveness and efficiency of state management to promote the continuous development of press and publication, worthy of being a sharp weapon on the ideological and cultural front of the Party" [47] stated that the issue of improving the effectiveness and efficiency of state management to promote the development of press and publication is a positive contribution to improving the quality of ideological work in the new situation. The author also assessed that electronic newspapers on the Internet have made an important contribution to bringing Vietnamese information to international friends and helping international friends understand more and more about the country, people and innovation in Vietnam... The author pointed out a number of limitations and weaknesses of the press and publishing, thereby pointing out 6 tasks that need to be focused on in the state management of press and publishing in the new situation: continue to thoroughly grasp and implement the contents of the Resolution of the 10th Central Committee on ideological, theoretical and press work in response to new requirements; strengthen the role of state management of the press, promptly issue legal documents; strictly implement planning and training plans; regularly inspect, guide and do a good job of commendation, and promptly complete the organizational structure and personnel of press and publishing agencies.

- Nguyen Cong Dung in the article: "Improving the ideological orientation of the current electronic newspaper system" [50] mentioned the superiority of electronic newspapers is that it allows people to access and read regardless of space and time. The author also pointed out the limitations and weaknesses of electronic newspapers. To ensure the information orientation of the electronic newspaper system in leadership and management, the author proposed a number of tasks to be performed in the coming time: regularly and promptly issue directive documents, orientations and complete the system of legal documents to lead and strictly manage the press system in general,

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