Strategy for exploiting and developing the MICE tourist market at the International High-Quality Conference and Tourism Center - 16

CONCLUDE

MICE tourism is both a type of tourism with great potential and a type of tourism that brings high revenue to tourism businesses. Developing MICE tourism contributes significantly to the development of many other types of tourism. However, this is a type of tourism that is still quite new to Vietnamese tourism companies, especially the International Center for High-Quality Conference and Tourism Organization. Doing business in MICE tourism requires facing harsh challenges of the market.

The more the socio-economic development, the higher the demand for MICE tourism. To meet the demand for this type of tourism, each organization needs to have the right strategies to promote strengths and take advantage of market opportunities. It is necessary to develop attractive MICE tourism products and services with high spiritual value, rich in local cultural identity suitable to the needs of tourists to bring about socio-economic efficiency.

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• Solutions for tourism development in Tien Lang - 10 zt2i3t4l5ee zt2a3gstourism, tourism development zt2a3ge zc2o3n4t5e6n7ts - District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people. * * * Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete. Chapter III Conclusion Through the issues presented in Chapter II, we can come to some conclusions: Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development. CONCLUDE I Conclusion 1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows: Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas. In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation. 2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role. Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure. REFERENCES 1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993 2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990. 3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990. 4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001. 5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003. 6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006 7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001 8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002) 9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997. 10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996. 11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020. 12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics - National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning - Culture - Society of Tien Lang district to 2010. 14.Website www.HaiPhong.gov.vn APPENDIX 1 List of national ranked monuments STT Name of the monument Number, year of decisiondetermine Location 1 Gam Temple 938 VH/QĐ04/08/1992 Cam Khe Village- Toan Thang commune 2 Doc Hau Temple 9381 VH/QĐ04/08/1992 Doc Hau Village –Toan Thang commune 3 Cuu Doi Communal House 3207 VH/QĐDecember 30, 1991 Zone II of townTien Lang 4 Ha Dai Temple 938 VH/QĐ04/08/1992 Ha Dai Village –Tien Thanh commune APPENDIX II STT Name of the monument Number, year of decision Location 1 Phu Ke Pagoda Temple 178/QD-UBJanuary 28, 2005 Zone 1 - townTien Lang 2 Trung Lang Temple 178/QD-UBJanuary 28, 2005 Zone 4 – townTien Lang 3 Bao Khanh Pagoda 1900/QD-UBAugust 24, 2006 Nam Tu Village -Kien Thiet commune 4 Bach Da Pagoda 1792/QD-UB11/11/2002 Hung Thang Commune 5 Ngoc Dong Temple 177/QD-UBNovember 27, 2005 Tien Thanh Commune 6 Tomb of Minister TSNhu Van Lan 2848/QD-UBSeptember 19, 2003 Nam Tu Village -Kien Thiet commune 7 Canh Son Stone Temple 2160/QD-UBSeptember 19, 2003 Van Doi Commune –Doan Lap 8 Meiji Temple 2259/QD-UBSeptember 19, 2002 Toan Thang Commune 9 Tien Doi Noi Temple 477/QD-UBSeptember 19, 2005 Doan Lap Commune 10 Tu Doi Temple 177/QD-UBJanuary 28, 2005 Doan Lap Commune 11 Duyen Lao Temple 177/QD-UBJanuary 28, 2005 Tien Minh Commune 12 Dinh Xuan Uc Pagoda 177/QD-UBJanuary 28, 2005 Bac Hung Commune 13 Chu Khe Pagoda 177/QD-UBJanuary 28, 2005 Hung Thang Commune 14 Dong Dinh 2848/QD-UBNovember 21, 2002 Vinh Quang Commune 15 President's Memorial HouseTon Duc Thang 177/QD-UBJanuary 28, 2005 NT Quy Cao Ha Dai Temple Ben Vua Temple Tien Lang hot spring div.maincontent .p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent p { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; margin:0pt; } div.maincontent .s1 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; font-size: 16pt; } div.maincontent .s2 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .s3 { color: black; font-family:"Times New Roman", serif; font-style: italic; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s4 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; font-size: 14pt; } div.maincontent .s5 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; font-size: 14pt; } div.maincontent .s6 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 14pt; } div.maincontent .s7 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 14pt; } div.maincontent .s8 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; text-decoration: none; font-size: 9pt; vertical-align: 6pt; } div.maincontent .s9 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: bold; text-decoration: none; font-size: 12pt; } div.maincontent .s11 { color: black; font-family:"Times New Roman", serif; font-style: normal; font-weight: normal; tex

Based on the analysis of the current status of MICE tourism business activities of Goldentour travel company, the role and position of this type of tourism in the development of the company are determined, and solutions are proposed to attract and use resources to develop MICE tourism in the period from 2014 to 2020. The topic has achieved the following results:

1. Identify the unique characteristics of MICE tourism compared to other types of tourism. These characteristics have a fundamental influence on determining solutions to exploit and develop the company's MICE tourism market.

2. Analyze the influencing factors, affirm the role and position of MICE tourism in the development process of Goldentour travel company. Identify MICE tourism as a type of tourism with great potential and bringing high economic efficiency to the company.

3. Refer to the experience of doing MICE tourism business of some localities and some countries in the region that have many similarities with business conditions.

socio-economic of Vietnam to draw lessons for developing MICE tourism in Vietnam in general and Goldentour travel company in particular.

4. Analyze the situation of exploiting the MICE tourist market during the company's development process. Evaluate the current situation of using resources and developing the company's products and services to develop the MICE tourist market. Draw accurate comments on the positive aspects, limitations and causes of the above situation.

5. State the basic contents of the important goals and strategies in using resources and developing products and services to exploit and develop the MICE tourist market of Goldentour travel company in the period of 2014 - 2020 in accordance with the company's conditions and market needs.

6. From a research perspective, the thesis has proposed a system of solutions to diversify products and services, strengthen relationships with partners to effectively use the company's resources to develop the MICE tourism market. In particular, the solution has a "breakthrough" nature in the training of human resources, developing products and services suitable to the needs of the MICE tourism market.

The topic "Strategy for exploiting and developing the MICE tourist market at the International Conference and Tourism Center" has also boldly made recommendations to attract investment, create attractiveness for tourists to develop MICE tourism, especially practical solutions that have an impact on promoting the exploitation and development of the MICE tourist market to gradually develop, improving the efficiency of the company's operations.

Although the above conclusions still have some limitations, they will have certain contributions to the process of selecting a strategy to exploit and develop the MICE tourist market of Goldentour tourism company in the period of 2014 - 2020. Creating conditions for effective exploitation of the company's resources, meeting the requirements of tourists for products and services, promoting the creation of many products and services with essential values.

High spirit, attractive, suitable for market demand, improve business efficiency of Goldentour travel company.

REFERENCES

The author is Vietnamese.

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2008 to 2012.

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The author is a foreigner.

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National Political Publishing House, Hanoi.

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Website pages

16. Yersin Dalat University of Tourism, "Developing MICE tourism in the world and in

Vietnam”. Website: www.tuvankinhthuong.com . (March 31, 2008), pages 18,19.

17. According to SGGP, “MICE – Potential tourism market – New tourism trend” . Website: www.ThongtinthuongmaiVietNam.com.vn. (August 13, 2007), page 20.

18. www.vietnamnet.vn. (August 2, 2004 ). “Developing MICE tourism: Why not?” .

19. www.baovietnam.vn. (January 10, 2009). “MICE tourism boom”.

20. www.thesaigontimes.vn. (August 28, 2009). “Promoting MICE tourism to Thailand”.

21. www.vietbao.vn (May 17, 2005). ''MICE tourism, Vietnam needs to become professional soon''