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Identify Rating Levels and Rating Scales
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zt2a3gstourism,quan lan,quang ninh,ecology,ecotourism,minh chau,van don,geography,geographical basis,tourism development,science
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of the islanders. Therefore, this indicator will be divided into two sub-indicators:
a1. Natural tourism attractiveness a2. Cultural tourism attractiveness
b. Tourist capacity
The two island communes in Quan Lan have different capacities to receive tourists. Minh Chau Commune is home to many standard hotels and resorts, attracting high-income domestic and international tourists. Meanwhile, Quan Lan Commune has many motels mainly built and operated by local people, so the scale and quality are not high, and will be suitable for ordinary tourists such as students.
c. Time of exploitation of Quan Lan Island Commune:
Quan Lan tourism is seasonal due to weather and climate conditions and festivals only take place on certain days of the year, specifically in spring. In Quan Lan commune, the period from April to June and from September to November is considered the best time to visit Quan Lan because the cultural tourism activities are mainly associated with festivals taking place during this time.
Minh Chau island commune:
Tourism exploitation time is all year round, because this is a place with a number of tourist attractions with diverse ecosystems such as Bai Tu Long National Park Research Center, Tram forest, Turtle Laying Beach, so besides coming to the beach for tourism and vacation in the summer, Minh Chau will attract research groups to come for tourism combined with research at other times of the year.
d. Sustainability
The sustainability of ecotourism sites in Quan Lan and Minh Chau communes depends on the sensitivity of the ecosystems to climate changes.
landscape. In general, these tourist destinations have a fairly high level of sustainability, because they are natural ecosystems, planned and protected. However, if a large number of tourists gather at certain times, it can exceed the carrying capacity and affect the sustainability of the environment (polluted beaches, damaged trees, animals moving away from their habitats, etc.), then the sustainability of the above ecosystems (natural ecosystems, human ecosystems) will also be affected and become less sustainable.
e. Location and accessibility
Both island communes have ports to take tourists to visit from Van Don wharf:
- Quan Lan – Van Don traffic route:
Phuc Thinh – Viet Anh high-speed boat and Quang Minh high-speed boat, depart at 8am and 2pm from Van Don to Quan Lan, and at 7am and 1pm from Quan Lan to Van Don. There are also wooden boats departing at 7am and 1pm.
- Van Don - Minh Chau traffic route:
Chung Huong high-speed train, Minh Chau train, morning 7:30 and afternoon 13:30 from Van Don to Minh Chau, morning 6:30 and afternoon 13:00 from Minh Chau to Van Don.
f. Infrastructure
Despite receiving investment attention, the issue of infrastructure and technical facilities for tourism on Quan Lan Island is still an issue that needs to be resolved because it has a direct impact on the implementation of ecotourism activities. The minimum conditions for serving tourists such as accommodation, electricity, water, communication, especially medical services, and security work need to be given top priority. Ecotourism spots in Minh Chau commune are assessed to have better infrastructure and technical facilities for tourism because there are quite complete and synchronous conditions for serving tourists, meeting many needs of domestic and foreign tourists.
3.2.1.4. Determine assessment levels and assessment scales
Corresponding to the levels of each criterion, the index is the score of those levels in the order of 4, 3, 2, 1 decreasing according to the standard of each level: very attractive (4), attractive (3), average (2), less attractive (1).
3.2.1.5. Determining the coefficients of the criteria
For the assessment of DLST in the two communes of Quan Lan and Minh Chau islands, the students added evaluation coefficients to show the importance of the criteria and indicators as follows:
Coefficient 3 with criteria: Attractiveness, Exploitation time. These are the 2 most important criteria for attracting tourists to tourism in general and eco-tourism in particular, so they have the highest coefficient.
Coefficient 2 with criteria: Capacity, Infrastructure, Location and accessibility . Because the assessment area is an island commune of Van Don district, the above criteria are selected by the author with appropriate coefficients at the average level.
Coefficient 1 with criteria: Sustainability. Quan Lan has natural and human-made ecotourism sites, with high biodiversity and little impact from local human factors. Most of the ecotourism sites are still wild, so they are highly sustainable.
3.2.1.6. Results of DLST assessment on Quan Lan island
a. Assessment of the potential for natural tourism development
For Minh Chau commune:
+ Natural tourism attractiveness is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined as average (2 points) and the coefficient is quite important (coefficient 2), then the score of Capacity criterion is 2 x 2 = 4.
+ Exploitation time is long (4 points), the most important coefficient (coefficient 3) so the score of the Exploitation time criterion is 4 x 3 = 12.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is assessed as good (3 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 3 x 2 = 6 points.
The total score for evaluating DLST in Minh Chau commune according to 6 evaluation criteria is determined as: 12 + 4 + 12 + 4 + 4 + 6 = 42 points
Similar assessment for Quan Lan commune, we have the following table:
Table 3.3: Assessment of the potential for natural ecotourism development in Quan Lan and Minh Chau communes
Attractiveness of self-tourismof course
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
CommuneMinh Chau
12
12
4
8
12
12
4
4
4
8
6
8
42/52
Quan CommuneLan
6
12
6
8
9
12
4
4
4
8
4
8
33/52
b. Assessment of the potential for humanistic tourism development
For Quan Lan commune:
+ The attractiveness of human tourism is determined to be very attractive (4 points) and the most important coefficient (coefficient 3), so the score of the Attractiveness criterion is 4 x 3 = 12.
+ Capacity is determined to be large (3 points) and the coefficient is quite important (coefficient 2), then the score of the Capacity criterion is 3 x 2 = 6.
+ Mining time is average (3 points), the most important coefficient (coefficient 3) so the score of the Mining time criterion is 3 x 3 = 9.
+ Sustainability is determined as sustainable (4 points), the important coefficient is the average coefficient (coefficient 1), so the score of the Sustainability criterion is 4 x 1 = 4 points.
+ Location and accessibility are determined to be quite favorable (2 points), the coefficient is quite important (coefficient 2), the criterion score is 2 x 2 = 4 points.
+ Infrastructure is rated as average (2 points), the coefficient is quite important (coefficient 2), then the score of the Infrastructure criterion is 2 x 2 = 4 points.
The total score for evaluating DLST in Quan Lan commune according to 6 evaluation criteria is determined as: 12 + 6 + 6 + 4 + 4 + 4 = 36 points.
Similar assessment with Minh Chau commune we have the following table:
Table 3.4: Assessment of the potential for developing humanistic eco-tourism in Quan Lan and Minh Chau communes
Attractiveness of human tourismliterature
Capacity
Mining time
Sustainability
Location and accessibility
Infrastructure
Result
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Point
DarkMulti
Quan CommuneLan
12
12
6
8
9
12
4
4
4
8
4
8
39/52
Minh CommuneChau
6
12
4
8
12
12
4
4
4
8
6
8
36/52
Basically, both Minh Chau and Quan Lan localities have quite favorable conditions for developing ecotourism. However, Quan Lan commune has more advantages to develop ecotourism in a humanistic direction, because this is an area with many famous historical relics such as Quan Lan Communal House, Quan Lan Pagoda, Temple worshiping the hero Tran Khanh Du, ... along with local festivals held annually such as the wind praying ceremony (March 15), Quan Lan festival (June 10-19); due to its location near the port and long exploitation time, the beaches in Quan Lan commune (especially Quan Lan beach) are no longer hygienic and clean to ensure the needs of tourists coming to relax and swim; this is also an area with many beautiful landscapes such as Got Beo wind pass, Ong Phong head, Voi Voi cave, but the ability to access these places is still very limited (dirt hill road, lots of gravel and rocks), especially during rainy and windy times; In addition, other natural resources such as mangrove forests and sea worms have not been really exploited for tourism purposes and ecotourism development. On the contrary, Minh Chau commune has more advantages in developing ecotourism in the direction of natural tourism, this is an area with diverse ecosystems such as at Rua De Beach, Bai Tu Long National Park Conservation Center...; Minh Chau beach is highly appreciated for its natural beauty and cleanliness, ranked in the top ten most beautiful beaches in Vietnam; Minh Chau commune is also home to Tram forest with a large area and a purity of up to 90%, suitable for building bridges through the forest (a very effective type of natural ecotourism currently applied by many countries) for tourists to sightsee, as well as for the purpose of studying and researching.
Figure 3.1: Thenmala Forest Bridge (India) Source: https://www.thenmalaecotourism.com/(August 21, 2019)
3.2.2. Using SWOT matrix to evaluate Quan Lan island tourism
General assessment of current tourism activities of Quan Lan island is shown through the following SWOT matrix:
Table 3.5: SWOT matrix evaluating tourism activities on Quan Lan island
Internal agent
Strengths- There is a lot of potential for tourism development, especially natural ecotourism and humanistic ecotourism.- The unskilled labor force is relatively abundant.- resource environmentunpolluted, still
Weaknesses- Poorly developed infrastructure, especially traffic routes to tourist destinations on the island.- The team of professional staff is still weak.- Tourism products in general
quite wild, originalintact
general and DLST in particularalone is monotonous.
External agents
Opportunity- Tourism is a key industry in the socio-economic development strategy of the province and Van Don economic zone.- Quan Lan was selected as a pilot area for eco-tourism development within the framework of the green growth project between Quang Ninh province and the Japanese organization JICA.- The flow of tourists and especially ecotourism in the world tends toincreasing
Challenge- Weather and climate change abnormally.- Competition in tourism products is increasingly fierce, especially with other localities in the province such as Ha Long, Mong Cai...- Awareness of tourists, especially domestic tourists, about ecotourism and nature conservation is not high.
Through summary analysis using SWOT matrix we see that:
To exploit strengths and take advantage of opportunities, it is necessary to:
- Diversify products and service types (build more tourism routes aimed at specific needs of tourists: experiential tourism immersed in nature, spiritual cultural tourism...)
- Effective exploitation of resources and differentiated products (natural resources and human resources)
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Natural Conditions, Natural Resources -
Natural Conditions, Socio-Economics and Resources for Tourism Development of Hai Phong -
Natural Conditions and Natural Tourism Resources -
Natural - Socio-Economic Conditions and Land Use Situation of Pho Lu Town
Travel system
Current status of tourism exploitation and development

Types and products of tourism
Orientation of natural exploitation and development of tourism types
Figure 1.4. Diagram of the relationship system between natural systems, social population, and tourism. The orientation of tourism development in the territory of TN - TQ - BK is the impact of humans on natural conditions and natural resources. The systematic nature here is shown in two aspects: (1) : Natural conditions and natural resources need to be protected and preserved, this has special significance in determining the criteria; (2) : In the activities
In tourism, the enjoyment of natural resources and natural conditions in their original state is more valuable, but tourism inevitably has negative impacts on nature. This requires a systematic approach to both protecting nature and exploiting it for tourism purposes. The application of a systemic approach to tourism research will ensure consistency in research, implementation and management of tourism activities in the territory.
1.2.5.3. Territorial perspective
According to the viewpoint, any geographical object is associated with a specific space. In that space, geographical objects reflect the characteristics of the territory, distinguishing this territory from other territories.
Applying the territorial perspective in the thesis focused on evaluating the natural conditions and natural resources of the three provinces of TN - TQ - BK for sustainable tourism development. Tourism activities have the characteristics of being inter-regional and highly socialized, so when studying factors related to tourism activities, the territorial perspective cannot be separated.
1.2.5.4. Environmental and ecological perspective
The goal of tourism development is to achieve high economic efficiency but must preserve the ecological environment. These are two inseparable aspects to ensure sustainable tourism development.
Some types of tourism such as ecotourism, natural tourism… are closely linked to the landscape and natural environment. Therefore, the territorial integrity of the ecosystem must always be respected in tourism development.
Applying this perspective, solutions to ensure environmental integrity need to be taken seriously, the impacts of tourism activities on the carrying capacity of the environment need to be taken into account so as not to disrupt the ecological balance, creating an environment for sustainable tourism development.
1.2.5.5. Sustainable development perspective
Tourism development must be associated with the protection and restoration of resources and a sustainable ecological environment. Applying this viewpoint, in the process of exploiting resources for tourism development, it is necessary to set up restoration plans and build appropriate management mechanisms, exploiting natural and human resources so that the natural environment and scenic spots are not affected.
At the same time, it must be maintained and upgraded. Tourism planning needs to pay special attention to tourist destinations that are highly sensitive both in terms of nature and humanity, and must have strict management measures to prevent negative impacts from tourism activities on the cultural environment.
– local society
1.2.6. Principles and methods of evaluating natural conditions and natural resources for tourism development
1.2.6.1. Nature of evaluation activities
The topic approaches ecological adaptation assessment. The nature of the assessment is to determine the suitability (favorability) of natural conditions and natural resources for tourism economic activities.
The comprehensive assessment of natural resources is to determine the suitability of the whole area for one or more purposes of using the territory or some main types of exploitation and use. The assessment of natural resources and natural resources is a form of comprehensive assessment of natural wholes for a specific purpose of using the territory such as: agriculture, forestry, tourism...
Evaluation of natural resources is to compare the ability of resources to meet the requirements for the development of specific types of tourism products. This is a difficult and complicated task because the evaluation is not only related to natural conditions and exploitation capabilities but also directly related to the needs, preferences, and psychological characteristics of the market for types of tourism products that are considered suitable for the characteristics of natural conditions and natural resources of the territory. Therefore, resource evaluation must be constantly improved in terms of methodology, assessment methods, and assessment tools.
In the world and in Vietnam today, there are many types of resource assessment for tourism, which are:
- Psychological-aesthetic type: Assessing the level of emotions and psychological-aesthetic reactions of tourists to TNDL, the basis of assessment is based on sociological survey statistics. Assessing the attractiveness of the landscape is applying this type of assessment.
- Bioclimate type (human bioclimate): Evaluates climate criteria and suitable climate time for human health or tourism activities. The evaluation is based on studies on human bioclimate through specific experiments to determine the level of climate suitability for humans. In this study, the bioclimate type is applied to evaluate the time of year for tourism exploitation.
- Technical type: Based on certain technical indicators of natural and human criteria such as: slope, water quality, air quality, distance - transportation distance, average land use area/person... to determine the value of natural conditions and natural resources for tourism development, as a basis for assessing the level of differentiation of tourism territories, determining tourist spots, routes, and tourist areas. The assessment of the scale of exploitation potential in the topic is the application of this form of assessment.
1.2.6.2. Evaluation principles
a. General principle
In the comprehensive assessment of nature, it is necessary to consider and evaluate the components according to many criteria and indicators, and finally to make a comprehensive assessment to choose the appropriate direction and plan for landscape planning. Tourism activities must also be based on this basic principle.
b. Principle of relative adaptation
In nature, there is no general synthesis of good or bad nature, it can only be good or bad for a specific object. Therefore,
Determining the appropriate level of natural resources and environment for each type of tourism must also be based on this basic principle [41].
1.2.6.3. Evaluation activity content
Ecological adaptation assessment is often applied in landscape planning based on natural characteristics. According to Nguyen Cao Huan (2005), the assessment includes the following stages [29]:
a. Determine goals, tasks, and evaluation objects
- Evaluation objectives: Evaluation objectives must be clear, this is the basis for determining the scope, type of research tasks, overall geographical levels and choosing appropriate research and evaluation methods.
Evaluation of natural resources and tourism resources must be based on the objectives and the objects that will use the results. The evaluation objectives must be considered on the basis of tourists and tourism resource operators. For tourists, it is only necessary to consider whether the resource is suitable for carrying out a certain tourism activity. For resource operators to organize tourism activities, it is necessary to consider many basic criteria such as: tourist capacity, tourism exploitation time, location of the tourist destination, etc. In addition, to ensure the effectiveness of resource exploitation, when evaluating, it is also necessary to consider the socio-economic development trend of the locality.
Evaluation of natural conditions and the ability to exploit potential for tourism development on the basis of preserving natural values and protecting the ecological environment is the evaluation objective of the topic.
- Evaluation object: The evaluation object of the topic is the natural resources and tourism resources of the TN-TQ-BK territory for tourism purposes and in relation to tourism activities of the whole country.
- Evaluation content: When evaluating natural conditions and tourism resources for tourism purposes, it is necessary to focus on evaluating some main contents: the attractiveness of
landscape, tourist capacity, tourism operation time, tourism infrastructure and technical facilities.
b. Determine the ecological needs of the type of use, make a statistical table of the natural characteristics of the territory to be evaluated.
Exploiting natural resources for tourism requires certain ecological conditions. These conditions are the basis for selecting and classifying evaluation criteria. Ecological needs can be drawn from research. Based on the research results, establish a statistical table of natural components and criteria that need to be evaluated.
c. Select evaluation criteria and indicators
Select criteria and indicators that reflect the characteristics of the territory, are really necessary and important to the evaluation subject. Depending on the evaluation purpose, evaluation subject or research scale, determine the number of criteria and indicators to be selected. Principles for selection:
- The selected criteria must reflect their relationship to the evaluation subject.
- The number of selection criteria and indicators must be less than or equal to the number of properties of the known landscapes listed in the table.
- Prioritize selecting indicators with spatial differentiation.
Currently, in the assessment of TNDL, the application of some indicators for foreigners to the assessment of Vietnam tourism needs more specific research and certain adjustments because most of these indicators are built for the territory of temperate regions which have many differences with Vietnam. The indicators for assessing tourism from the perspective of geography need to refer to the indicators of other fields such as medicine, architecture, etc. for suitability.
d. Component evaluation
Component evaluation, also known as individual evaluation, consists of two tasks: building a component evaluation basis table for each selected factor and
Based on those factors, the composition of each landscape is evaluated. The number of composition evaluation tables depends on the number of evaluation subjects.
It is necessary to establish a component evaluation score, which is a factor that shows the level of adaptation or convenience of the component to the specific usage needs. The level of adaptation can be expressed in words through the words: very adaptable (very favorable), average adaptable (average favorable), less adaptable (less favorable), not adaptable (not favorable). However, the form of expression by score is used more because the results are concise, easy to compare between the evaluated objects, especially when there are many evaluations.
Based on the evaluation table, evaluate each component, compare the values of the overall locations to determine their corresponding points. When the evaluation factors with the characteristics of the landscape have a linear relationship, some correlation evaluation formulas will be used.
e. General assessment
The overall assessment can calculate the sum, product, average or geometric mean of the component assessment scores. However, if calculating the sum or product, it is difficult to compare because each assessment subject has unequal assessment selection factors, so using the average or geometric mean method is most reasonable.
In assessing the role of factors for the subject of assessment is not the same, so it is necessary to determine the weight to adjust before classifying the ecological adaptation of the overall site. Multiplying the individual assessment score with the weight is very necessary but does not always achieve positive results, so clarifying the scientific basis for determining the assessment weight is very important.
It is necessary to build a general assessment table based on the average or geometric mean of the component assessments or it can be based on the accumulation of
The average score and the correlation differentiate the best and worst scores. In the overall assessment, there are two basic levels: adaptive and non-adaptive, combined with some intermediate levels. The adaptive level includes: very adaptive, moderately adaptive, poorly adaptive; the non-adaptive level can remain the same or can be divided into temporary non-adaptive and permanent non-adaptive. It can be divided into 4, 5 or 6 assessment levels, each level corresponding to the value range of the overall assessment score.
g. Actual verification and usage recommendations
Based on the general assessment results of the DKTN, TNDL is compared with the current status and orientation of local tourism development. The results of the field inspection are a very important and indispensable evidence.
Compare with other factors such as: characteristics of socio-economic factors that affect the exploitation and use of resources, planning and orientation of local tourism development to make recommendations on the use of nature for tourism development in a reasonable and sustainable manner.
1.3. Research method
1.3.1. General research methodology
1.3.1.1. Methods of data collection, analysis and processing
This is an important method in the thesis research process. All relevant data, reports, documents, information sources, etc. are collected from many different sources and classified according to each purpose of use for each specific content of the topic; Then proceed to process and analyze to draw the necessary conclusions.
1.3.1.2. Field method
Field methods help to collect, complete documents and verify research results against practice. During the thesis implementation process,





