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Practical Research Results on Event Organization Skills of Tourism Students


CHAPTER 2 SUMMARY


Through studying the characteristics of learning activities and organizing events of students majoring in Tourism, we can determine the method of selecting the research sample size, research objects, and research areas to obtain positive results.

The research organization process of the thesis is implemented in three stages: Theoretical research, practical research and experimental organization.

The research is organized according to a strict and scientific process with the coordination of many different research methods: document research, questionnaire investigation, observation, interview, test, experiment, data processing method... The research methods complement and support each other to help the research results be complete and accurate on many levels: from the perception of the characteristics and levels of skills to the manifestations of event organization skills in behavior in practical activities; from the perspective of individual manifestations to general, general manifestations; from surveying the current situation to practical testing.

The data and information in the topic are processed and analyzed from many angles with multidimensional techniques to ensure reliable and scientific results. Based on the results of quantitative surveys with high accuracy, the author has the basis to affirm and prove the research arguments and find the influencing factors and propose feasible solutions to improve event organization skills for students of Tourism.


Chapter 3 - RESULTS OF PRACTICAL RESEARCH ON EVENT ORGANIZATION SKILLS OF TOURISM STUDENTS

3.1. Current status of event organization skills of tourism students

3.1.1. General assessment of event organization skills of tourism students

Event organization skills of Tourism students are assessed based on students' self-assessment, in addition to considering lecturers' assessment and assessment through students' solving of situational exercises.

3.1.1.1. Self-assessment of event organization skills of tourism students

Looking at the overall event organization skills of Tour Guide students, we obtained the data in Table 3.1:

Table 3.1: Self-assessment of event organization skills of tourism students



TT


Skill groups

Evaluation results


Average

shared


DLC


Median

Most common DTB

1

Research on psychological characteristics, needs, ideas

of KDL

3.41

0.59

3.50

3.50

2

Build event organization ideas according to needs

KDL demand

3.47

0.59

3.50

3.50

3

Event Planning Ideas

3.42

0.55

3.38

3.54

4

Organize and manage activities during the process

event

3.49

0.56

3.55

3.44

5

Summary and evaluation of event organization process

3.45

0.66

3.50

3.75

Event organization skills

3.44

0.59

3.44

3.50

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The results of Table 3.1 show that the event organization skills in general and the event organization skill groups of Tourism students in particular are only at an average level (average score is 3.44). Students successfully carry out actions with the support of lecturers but still make mistakes. The skill groups have different levels. The skill group with a higher level than the remaining skills is the skill of managing activities during the event (average score 3.49, rank 1). In particular, the skills of researching psychological characteristics, needs and ideas of tourist attractions have the lowest level (average score 3.41, rank 5), but still reach a proficient level (average). The main reason why this skill is lower than other skills is because the training activities on event organization in schools have not focused on the issue of studying the psychology of tourism, most of the time in teaching, lecturers only present data about tourism. On the other hand, the ability of tourism students to conduct self-study is still limited, and their awareness of the importance of this skill is not complete. This leads to students not paying attention to the purpose of research and research methods to best identify the characteristics of regional psychology and the personality of tourism. The issues that tourism students are interested in in event organization are applied issues, solving specific tasks of event organization activities such as preparing scripts, equipment, and means to use in events without being aware of the importance of groups of skills to study tourism psychology to focus on practicing. In addition, event organizer lecturers themselves have not focused and spent much time guiding students in research activities, learning about the personality and needs of KDL as well as building event organization ideas based on those needs. Thereby, it can be seen that it is necessary to focus on the group of skills to research the psychological characteristics, needs and ideas of KDL in training, helping lecturers and students have orientations and bases for research and practice.

The skill group that studies the psychological characteristics, needs, and ideas of KDL is very important and has an impact on the level of achievement of other skill groups.


This low capacity is due to many reasons, but the basic reason is that students have not had practical experience with specific tourist areas, and at the same time lack knowledge about age and career psychology as well as understanding of the cultural identity of tourist areas.

In the event organization skill groups, the summarizing and evaluating skill group is rated at an average position compared to the remaining skills (average = 3.45). This is because students are taught and trained in how to write and evaluate event issues but are not proactive, flexible, and do not cover the costs of the event. In addition, the low level of this skill group of students is due to their incorrect awareness of the importance of the work parts in the process of learning event organization.

Correlation of event organization skill groups of tourism students

Looking at the correlation between event organization skill groups, we get the results in table 3.2:

Table 3.2: Correlation between 5 component skill groups in event organization skills of Tourism students


Skill groups


Skill groups

Research on psychological characteristics, needs, and ideas of

KDL

Build ideas according to the needs of the tourist area

Event planning

Manage activities

in progress

event

Summary and evaluation of event implementation process.

Event organization skills

Research on psychological characteristics, needs, ideas

of KDL


1






Build ideas according to

tourist demand

0.618**

1





Event planning

case

0.561**

0.573**

1




Organize and manage the

activities during the event


0.517**


0.541**


0.655**


1



Summary of the evaluation

event execution

0.410**

0.490**

0.553**

0.596**

1


Event organization skills

0.769**

0.797**

0.830**

0.828**

0.777**

1


The results of Table 3.2 show that the component skills are all positively correlated, quite closely with each other. The skill of researching the psychological characteristics, needs and ideas of the tourist area is correlated with the remaining skills with the following correlation coefficient: the skill of generating ideas according to the needs of the tourist area is 0.618; the skill of Planning is 0.561; the skill of Event Management is 0.517; the skill of Summary and Evaluation is 0.41. The skill of researching the needs, ideas and conditions of the tourist area is important, identifying the content that needs to be researched by the tourist area will help students understand the basic orientations of event implementation. This skill, if implemented well, will help students develop ideas for organizing events, at the same time, build event themes as well as event organization scenarios suitable for the ideas and needs of the tourist area. The student evaluation results clearly show that. TTTH (2nd year student, Hanoi University of Industry) has the skill of researching the needs, conditions and ideas of tourist areas at a fair level (Average = 3.71), other skills are also at the same level such as: idea building skill Average is 3.42; planning skill Average is 3.86; Organization and management skill Average is 3.23; summary and evaluation skill Average is 3.32. NTA (4th year student, Hanoi University of Industry) has the skill of researching the needs of tourist areas at a weak level (Average = 2.35) and other skills are also at the same level such as: idea building skill Average is 2.62; planning skill Average is 3.01; Organization and management skill Average is 2.47; summary and evaluation skill Average is 2.55. Specifically examining the correlations between skill groups, it can be seen that: the skill of researching the needs, conditions and ideas of the tourism industry has a positive correlation, very closely with the skill of building ideas according to the research of the tourism industry. Correctly understanding the purpose, psychological characteristics as well as the desires of the tourism industry will help grasp and visualize the overall picture of the tourism industry's plans when ordering events. That will be an important basis for students to build event organization ideas according to the ideas given by the event organization group to best meet the desires of the tourism industry. At the same time, students also identify immediate and long-term tasks; fully and clearly visualize the group and themselves.


What should be done and how to do it to come up with the best scenario for the KDL to choose. If students do not have a correct understanding of the issues at the KDL, it will be difficult for them to achieve work efficiency in the step of developing event organization ideas and vice versa, when developing event organization ideas, students will have a clearer understanding of the ideas, initial needs of the KDL as well as the suitability of the scenarios that they have thought of and implemented. Good implementation of the skill of researching the needs and ideas of organizing events of the KDL also demonstrates the ability and level of awareness of the individual about the implementation process and assessment of the issues that need to be implemented in the event.

The group of skills to build ideas according to the needs of KDL has a positive correlation, quite closely. Some results of student cases show that. NVM (2nd year student of Social Sciences and Humanities University) has a group of skills to build ideas according to the needs of the tourism area at an average level (average = 2.89), then the other skills are also at the same level (average of the skill of researching the needs and ideas of the tourism area is 3.21, the skill of Planning is 3.04; the skill of Organizing and managing events is 3.10; the skill of Summarizing and evaluating is 2.78. The analysis results show that the structural skills have a positive correlation, quite closely and fundamentally with the remaining skills. When students have built an idea for organizing an event, it means that they need to determine what data in the tourism area is able to build a suitable idea. At the same time, building an event organization plan also depends a lot on the event organization idea that the student has previously established. The idea of ​​organizing an event also greatly influences the scenario models and options. operations as well as human resources to implement the event. In addition, building good event ideas will directly affect the skills of managing and operating event activities as well as the skills of planning and reporting the final report. The case of student D.TH shows that the group of skills for building ideas according to the needs of the tourism industry is at an average level (average = 3.06), then the average of other skill groups is also at an average level: the average of the skills of researching needs, the psychology of the tourism industry is 3.17, the skills of


event planning is 2.93, event organization and management skills are 2.85; summary and evaluation skills are 3.02).

The event planning skills group also has a positive and quite close correlation with the remaining skills. Some student case results show that. Student NTH (3rd year, Open University) has an average score of 3.17 for the event planning skills group. The average score of the tourism demand research skills group is 2.87, the average score of the event idea generation skills group is 3.13, the average score of the event organization and management skills group is 2.84, the average score of the summary and evaluation skills group is 3.02, all at an average level. The event planning skills group has a positive and quite close correlation with the tourism demand research and psychology skills group and the event idea generation and event organization and management skills. If planning is done well, it will help to organize, manage and supervise events effectively. Good planning also helps students better understand the needs of the event organization of the resort as well as the event organization ideas that they have built. On the contrary, poor planning is due to not grasping the event organization ideas that have been built before.

The group of skills for organizing and managing event activities and the group of skills for summarizing and evaluating the event organization process also have a positive correlation, relatively closely with the remaining skills. Summary and evaluation must be based on the level of success of the initial ideas set out compared to the results achieved. Summary and evaluation are also based on the plans and results that students have achieved during the event organization process, at the same time, students evaluate and practice more appropriately with the expected results.

Event organization skills of tourism students are a combination of closely related and comprehensive component skills. The correlation between the component skill groups of event organization skills is clearly shown in the following diagram:


Figure 3.1: Correlation of the level of component skills of event organization skills

The above analysis shows that the event organization skills of tourism students are at an average level. The component skill groups of event organization skills are positively correlated, closely related and mutually regulated. Thus, the skills formed will create conditions for other skills to form and develop and vice versa. Students need to be aware of the importance of skill groups, pay attention to practicing all skills, study the relationship between skills to be able to perform event organization skills well, and satisfy the maximum needs of the tourist area.

3.1.1.2. Lecturer's assessment of students' event organization skills

To find out the lecturers’ assessment of the event organization skills of Tourism students, we proposed groups of event organization skills and asked the lecturers to assess these groups of skills of the students. The results are shown in Table 3.4:

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