Improving State Management Capacity for Tourism Market, Tourists and Propaganda and Promotion of Hanoi Tourism

3.2.7. Improve state management capacity for tourism market, tourists and propaganda and promotion of Hanoi tourism

The market in general and the tourism market in particular play an important role in regulating supply and demand and allocating resources, which can decide the success or failure of a product, commodity, service or a business. The tourist market in our country in general and Hanoi in particular is growing rapidly in quantity and increasingly expanding in scope and population structure of each country and each region around the world. The main management goal is to grasp the needs and fluctuations of tourist flows in order to have appropriate policies and measures to create a favorable environment to attract tourists, bringing revenue to the tourism industry.

To manage and exploit the tourism market well, it is necessary to do a good job of collecting, analyzing information and accurately forecasting international and domestic visitor flows; it is necessary to classify visitors and their arrival times to prepare for reception and attentive service, avoiding the situation of being passive, waiting for visitors, sometimes sparse, sometimes overloaded,... For international visitors, it is necessary to promote propaganda, advertising, diversify markets, and avoid dependence on a certain market.

Develop a strategy for propaganda, promotion, and cooperation in developing domestic and international tourism on a large scale, with professional level and specific content related to the needs and tastes of each market, in accordance with the established goals.

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Closely coordinate with diplomatic missions, international organizations in Hanoi and Vietnamese embassies abroad, media agencies, airlines and major domestic and foreign travel agencies to connect, introduce, promote, cooperate in exploiting and developing the tourism market, connecting routes and tours with businesses and organizations in the international market and vice versa.

Actively link and cooperate with domestic and international tourism organizations to expand the tourism market. Actively welcome large tour groups in key markets, press groups, and international reporters to survey products, write articles, and promote tourism in the capital. Improve the quality of publications serving tourism promotion.

Focus on focused connections, especially the three-way connection between managers, travel businesses, accommodation, transportation (air, road, rail, waterway) and tourist areas and spots to increase the ability to attract and meet the needs of tourists when coming to Hanoi.

Mobilize all levels, sectors and people from all walks of life to actively and proactively participate and promote their role so that each person can be a tour guide, creating momentum for development and enhancing the image of Hanoi tourism.

3.2.8. Focus on training and improving the quality of human resources in the tourism sector in the capital Hanoi.

In order to further promote the process of standardizing training, improving human resource skills according to quality standards, meeting practical requirements to ensure stable and sustainable development of the entire tourism industry in Hanoi, the urgent requirement is to soon find feasible and useful solutions to best serve the training, professional development and foreign language training for human resources. In its training and development work, the Hanoi Department of Tourism needs to implement the following solutions:

Firstly, on consolidating and building a team of professional, clean and strong state management staff for the tourism economy:

- Continuously improve the professional quality of cadres and civil servants in the state management apparatus.

- Based on the orientation of Hanoi's tourism economic development, statistics and analysis of the demand for the number of state management staff for tourism economy for each period and each level to develop training and fostering plans with many appropriate forms, both short-term and long-term, both domestically and internationally, on tourism professional expertise, knowledge of international law, foreign language ability and modern information technology skills.

- Focus on training key positions of the State management apparatus for the tourism economy. In training, it is necessary to orient the training content correctly. Gradually implement the socialization of training work; implement the regime of the State supporting part of the training costs, purchasing learning materials, etc. In addition, encourage cadres to self-train and study to mature, limit the expectation, dependence, and reliance on the State's subsidies. Build and implement a mechanism for recruiting, selecting cadres and using cadres according to their abilities and professional qualifications to promote their strengths, gradually eliminating cadres with poor moral qualities and weak professional capacity.

Second, on training and improving the quality of human resources working in the tourism industry in the capital Hanoi:

- Coordinate with agencies with professional expertise in state management of tourism economy to soon propose a system of human resource standards for the entire tourism economy, for each type of tourism service activity (including main services and supplementary services); A system of certificates and degrees meeting international standards for service staff in the entire tourism economy system.

- Directing districts in the city to organize training courses, professional development, and disseminate new legal knowledge to the tourism workforce in each locality.

- Build a system of criteria for human resource training to serve as a basis for schools to complete their teaching curriculum, or in other words, these criteria will serve as a compass to help training human resources in the tourism industry follow the most correct path.

- To ensure uniformity and unity in terms of qualifications in the human resources of the tourism industry, the Hanoi Department of Tourism can select excellent workers from tourism businesses and establishments in the city to conduct training and development. This team will be the pioneer in sharing and instructing new professional knowledge and skills for the remaining workforce in the entire tourism industry in Hanoi.

- For the management team in tourism businesses, the Hanoi Department of Tourism needs to focus on training, raising legal awareness and sense of responsibility in placing the development of their facilities in the overall development of the entire tourism industry through organizing training courses to improve management skills.

- Organize conferences between businesses and tourism establishments throughout Hanoi to see the weaknesses in qualifications of the workforce, thereby proposing appropriate training and development directions in the future.

- To improve the quality of training for the long-term workforce (who already have professional qualifications and extensive experience in serving at businesses and tourism business establishments), it is necessary to expand short-term training courses and skills and professional development for both short-term workforce and tourism business establishments to further improve the service quality of the human resource system working in tourism business establishments.

- There must be strict sanctions when businesses and tourism establishments (both low-end and high-end) use workers with professional qualifications and skills that do not comply with the regulations of the tourism industry, causing negative impacts on the reputation and tourism image of Hanoi.

3.2.9. Strengthening propaganda, dissemination of education, laws and policies on state management of tourism economy in Hanoi capital.

Propaganda, dissemination and education of laws and policies on state management of tourism economy need to be strengthened through the following activities:

- Education, propaganda and dissemination of laws and mechanisms and policies on state management of tourism economy must be carried out regularly and continuously, through the following forms: in newspapers; on the official website of the Ministry of Culture, Sports and Tourism, Hanoi Department of Tourism, relevant agencies, professional social organizations operating in the tourism sector; specialized magazines, etc.

- Raise legal awareness and understanding of the entire tourism industry for tourists through the publication of concise and succinct publications, through the understanding of tour guides to be able to comply with the law more strictly.

- To ensure the most effective dissemination, education and dissemination of laws and policies on state management of tourism economy, the Hanoi Department of Tourism needs to coordinate with the People's Committees of districts and towns along with publishing houses in Hanoi to have a plan to implement a program to distribute free documents, publications and texts to each enterprise and tourism business establishment in the city.

- Broadcasting and information dissemination activities to raise awareness of tourism laws in communes and wards need to be further promoted, with the content of dissemination about tourism laws and regulations related to tourism activities.

The business registration of tourism establishments must be concise, clearly stating the main contents and especially it is necessary to clearly state the rights, benefits and obligations of business owners and tourism establishments when registering for their business establishments.

3.2.10. Strengthening inspection and examination of tourism business activities in Hanoi capital

- The inspection and examination activities in the fields of tourism business activities in the capital Hanoi aim to promote honesty and transparency of enterprises and business establishments, and help the State detect errors of tourism business establishments in order to take timely measures to handle them, ensuring the respect of the law. In order for the inspection and examination work in particular, and the State management of the tourism economy in general, to be effective and efficient, as well as to ensure the legitimate rights of tourism businesses, it is necessary to accurately determine the scope of inspection and examination for establishments in the city.

- Innovate inspection and examination methods. The order and procedures for inspection and examination must be researched and redesigned in a very scientific way to ensure both the purpose and requirements of inspection and examination, and to combine and coordinate with other functional agencies to conduct them in a streamlined manner, without duplication or overlap, reducing time and causing no inconvenience to businesses and tourism establishments.

- Training and selecting a team of inspectors with sufficient capacity and qualifications to meet the requirements of inspection work in the new situation. The capacity of inspectors is not simply limited to professional knowledge but requires a comprehensive understanding of the socio-economic development situation and a correct perspective when conducting inspections and audits in order to be able to quickly, accurately and objectively assess the nature of the problem being inspected and audited, avoiding rigidity and mechanicalness.

3.3. Some recommendations

Firstly, for the competent authorities in policy making, law making and document promulgation: Continue to develop and perfect the system of legal documents and policies on tourism. Tourism is a comprehensive economic sector related to many other sectors, occupations and fields. The National Assembly needs to review the Law on tourism and tourism-related documents to amend, supplement and perfect, especially in the context of Vietnam joining the WTO and the trend of Vietnam increasingly integrating deeply into the world economy as well as the process of regionalization and globalization taking place more and more strongly, when promulgating legal documents, it is necessary to refer to international regulations. The Government and local authorities at all levels need to explain, apply and specify the law, promulgate regulations in accordance with the law and practical requirements of the capital to ensure consistency, creating favorable conditions for competent authorities and people in applying the law to the process of State management of the tourism economy.

Second, for the Party committees and local authorities: The City Party Committee and People's Committee continue to issue mechanisms and policies to attract investment in tourism economic development, especially in the construction and exploitation of tourist destinations and routes as well as the preservation and restoration of cultural values, works, and environmental landscapes to maintain, develop, and reasonably exploit tourism resources. Synchronously and effectively use financial tools, taxes, prices, information and communication, incentive policies, investment attraction, and tourism economic stimulus.

Third, for central and local industry management agencies: The General Department of Tourism and the Hanoi tourism industry need to pay attention to implementing research and forecasting of the tourist market, thereby providing evidence and arguments to supplement and adjust the tourism industry development plan in each stage, while proactively dividing the flow, seizing opportunities and timing to best serve customers. Promote joint ventures, associations and cooperation

international in tourism business activities as well as training, vocational training, improving the quality of human resources in the tourism industry.

Authorities at all levels implement annual tourism economic development plans in accordance with the city's tourism development strategy and on the basis of concretizing the National Tourism Development Strategy and the local socio-economic development plan; organize the development and implementation of tourism economic development programs, plans and projects. Support and promote local businesses, raise tourism awareness for sectors, levels and communities.

Fourth, for each entity in charge of state management of tourism economy in a coordinated relationship: Clearly define responsibilities, powers, tasks and build a coordination mechanism between competent agencies in state management of tourism economy in Hanoi capital with ministries, departments and branches from central to grassroots levels such as culture, education, health, transportation... to create a combined and synchronous strength of the state administrative management apparatus, avoiding overlapping or shirking of responsibilities.

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