Improving service quality at DMZ Bar – DMZ Tourism Joint Stock Company - 17



Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

5,772

28,858

28,858

5,772

28,858

28,858

3,218

16,092

16,092

2

2,945

14,724

43,582

2,945

14,724

43,582

2,765

13,827

29,919

3

2,056

10,279

53,862

2,056

10,279

53,862

2,593

12,967

42,885

4

1,390

6,951

60,812

1,390

6,951

60,812

2,477

12,387

55,272

5

1,141

5,707

66,519

1,141

5,707

66,519

2,249

11,247

66,519

6

,840

4,201

70,720







7

,707

3,537

74,257







8

,678

3,388

77,645







9

,631

3,156

80,801







10

,565

2,824

83,625







11

,542

2,709

86,334







12

,468

2,339

88,673







13

,406

2,032

90,705







14

,361

1,804

92,509







15

,335

1,676

94,185







16

,297

1,485

95,670







17

,252

1,258

96,928







18

,222

1,112

98,041







19

,210

1,049

99,090







20

,182

,910

100,000







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Improving service quality at DMZ Bar – DMZ Tourism Joint Stock Company - 17

Extraction Method: Principal Component Analysis.

Rotated Component Matrix a


Component

1

2

3

4

5

HH1

,832





HH4

,805





HH2

,790





HH3

,727





HH5

,708





DU2


,824




DU1


,780




DU3


,743




DU4


,659




SDC4



,880



SDC2



,845



SDC3



,638



SDC1



,602



DTC4




,863


DTC3




,830


DTC1




,688


DTC2




,515


SDB3





,837

SDB2





,757

SDB1





,709

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.

a. Rotation converged in 7 iterations.



APPENDIX 6: LINEAR REGRESSION ANALYSIS

Correlations



SHL

DTC

DU

SDB

SDC

HH


SHL

1,000

,447

,695

,648

,524

,444


DTC

,447

1,000

,307

,330

,415

,001


DU

,695

,307

1,000

,538

,403

,310

Pearson Correlation

SDB

,648

,330

,538

1,000

,270

,178


SDC

,524

,415

,403

,270

1,000

,297


HH

,444

,001

,310

,178

,297

1,000


SHL

.

,000

,000

,000

,000

,000


DTC

,000

.

,001

,000

,000

,495


Sig. (1-tailed)

DU

SDB

,000

,000

,001

,000

.

,000

,000

.

,000

,003

,001

,034


SDC

,000

,000

,000

,003

.

,001


HH

,000

,495

,001

,034

,001

.


SHL

106

106

106

106

106

106

N

DTC

106

106

106

106

106

106


DU

106

106

106

106

106

106


SDB

106

106

106

106

106

106

SDC

106

106

106

106

106

106

HH

106

106

106

106

106

106


Model Summary b

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Durbin-Watson

1

, 841a

,707

,692

,34082

1,736

a. Predictors: (Constant), HH, DTC, SDB, SDC, DU

b. Dependent Variable: SHL

ANOVA a


Model

Sum of Squares

df

Mean Square

F

Sig.


Regression

27,986

5

5,597

48,185

,000 b

1

Residual

11,616

100

,116




Total

39,602

105




a. Dependent Variable: SHL

b. Predictors: (Constant), HH, DTC, SDB, SDC, DU


Coefficients a


Model

Unstandardized Coefficients

Standardize and Coefficient

S

t

Sig.

95.0% Confidence Interval for B

Collinearity Statistics

B

Std. Error

Beta

Lower Bound

Upper Bound

tolerance

VIF


(Constant)

-,768

,328


-2,343

,021

-1,418

-,118




DTC

,177

,066

,169

2,702

,008

,047

,308

,747

1,339

1

DU

,303

,064

,327

4,715

,000

,175

,430

,611

1,638


SDB

,304

,060

,331

5,042

,000

,184

,423

,680

1,471


SDC

,186

,074

,162

2,503

,014

,039

,333

,698

1,432


HH

,233

,059

,235

3,968

,000

,116

,349

,838

1,194

a. Dependent Variable: SHL


APPENDIX 7: INDEPENDENT SAMPLE T-TEST AND ONE WAY ANOVA

1. Gender

Group Statistics



sex

N

Mean

Std. Deviation

Std. Error Mean

male

SHL

woman

67

39

3,8657

3,8034

,62781

,59588

,07670

,09542


Independent Samples Test


Levene's Test for Equality of Variances

t-test for Equality of Means

F

Sig.

t

df

Sig. (2-

tailed)

Mean Difference

Std. Error Difference

95% Confidence

Interval of the Difference

Lower

Upper

Equal variances

SHL assumed

Equal variances not

assumed

,285

,595

,501


,509

104


83,016

,617


,612

,06225


,06225

,12414


,12242

-,18391


-,18124

,30842


,30575



2. Age


Descriptions


SHL


N

Mean

Std. Deviation

Std. Error

95% Confidence Interval for Mean

Minimum

Maximum

Lower Bound

Upper Bound

under 20 years old

9

3,8519

,37680

,12560

3.5622

4,1415

3.33

4.33

20-35 years old

53

3.8868

,66649

,09155

3,7031

4.0705

2.00

5.00

35-50 years old

36

3,8333

,59362

,09894

3.6325

4,0342

2.00

4.67

over 50t

8

3,5833

,58418

,20654

3,0949

4,0717

2.67

4.67

Total

106

3,8428

,61413

,05965

3.7245

3,9610

2.00

5.00


Test of Homogeneity of Variances

SHL

Levene Statistic

df1

df2

Sig.

1,398

3

102

,248



3. Occupation


SHL


ANOVA


Sum of Squares

df

Mean Square

F

Sig.

Between Groups

,645

3

,215

,563

,641

Within Groups

38,957

102

,382



Total

39,602

105





Descriptions

SHL


N

Mean

Std.

Deviation

Std. Error

95% Confidence Interval for Mean

Minimum

Maximum

Lower

Bound

Upper Bound

students, students, civil servants

business

other general labor

Total

24

53

9

3

9

8

106

3,9583

3,8491

3,7407

3,6667

3.8889

3,5833

3,8428

,50421

,64572

,52116

1.45297

,52705

,58418

,61413

,10292

,08870

,17372

,83887

,17568

,20654

,05965

3,7454

3,6711

3,3401

,0573

3,4838

3,0949

3.7245

4,1712

4,0270

4,1413

7,2760

4,2940

4,0717

3,9610

2.67

2.00

3.00

2.00

3.00

2.67

2.00

4.67

5.00

4.67

4.67

4.67

4.67

5.00

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