+ Encourage tourism companies and hotels to organize “green conferences”, “green exhibitions”, “green incentive tourism” by using services that consume less energy, produce less waste and emissions, and products that are beneficial to the environment.
+ Disseminate the Law on Environmental Protection and the Law on Tourism. Develop a program for civilized and polite lifestyle of the city's people.
+ Organize the editing and printing of brochures and leaflets to promote tourism behavior. Develop programs and short films, and incorporate them into TV commercials to raise awareness and preserve historical and cultural sites and treat tourists well and civilly.
+ Organize training courses on tourism resources and environment management for tourism businesses.
+ Organize the collection of objects that harass tourists, continue to promote the activities of the tourist protection force in both quantity and quality to ensure a safe environment, creating friendliness for tourists.
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- Promote administrative reform according to the one-stop mechanism, resolutely eliminate intermediate steps and unnecessary paperwork in granting licenses to organize conferences, seminars and exhibitions.
- Establish an organization consisting of representatives of high-star hotels, MICE tourism businesses, convention and exhibition centers, tourist transport companies, airlines, restaurants, shopping centers, and supermarkets to discuss cooperation and linkage mechanisms in attracting MICE guests and developing MICE tourism.
- Link and cooperate with provinces and cities including: Ba Ria Vung Tau, Dong Nai, Mekong Delta provinces, Binh Thuan, Ninh Thuan... to develop MICE tourism products and products supporting MICE activities.
- Review and systematize legal documents related to tourism development, especially MICE tourism.
- Encourage support for some companies specializing in MICE tourism through mechanisms and policies on visas, passports, propaganda, and promotion of the company on a separate website about MICE tourism or at promotional events organized by the Department of Culture, Sports and Tourism of Ho Chi Minh City.
3.4.2. About product planning and development
3.4.2.1. Strengthen and improve the quality of existing tourism products to complement MICE tourism activities.
- Focus on developing additional tourism types that complement MICE tourism such as sightseeing, shopping, medical tourism, river tourism, and Can Gio marine eco-tourism.
- Continue to implement annual, typical tourism events of the City such as the Taste of the World Culinary Festival, Cake and Candy Festival, Ho Chi Minh City International Tourism Fair, Southern Fruit Festival, Southern Cuisine Festival, Tourism Festival, New Year Festival.
- Continue to improve the quality of highly attractive tourist attractions to create attractive tourism programs for MICE visitors such as: Cu Chi tunnel historical relic site, Thong Nhat hall, War Remnants Museum, Ho Chi Minh City History Museum, Ho Chi Minh City Museum, architectural works dating back 100 years such as: city post office, Notre Dame Cathedral, system of Vietnamese-Chinese pagodas such as Giac Lam Pagoda, Lang Ong-Ba Chieu, Vinh Nghiem Pagoda, Thien Hau Pagoda...
- Improve the quality and diversify the product lines and forms of night market activities, continue to expand the supermarket system network such as Tax shopping mall, Coopmart chain... to serve the shopping needs of MICE tourists.
- Promote on-site export through linking visits to traditional craft villages and handicraft production facilities in districts 12, Go Vap, Hoc Mon, Cu Chi... for MICE tourists.
- Enhance and improve service quality, serve cyclo tours, allow a fixed route and regulate operating hours for this type.
- Develop attractive and unique dishes imbued with Vietnamese culinary culture, turning Ho Chi Minh City into the "restaurant" and "kitchen" of the world to satisfy the culinary needs of MICE tourists and at the same time become a unique tourism product serving MICE guests.
- Focus on developing river tourism, especially inner-city river tourism, eco-tourism (garden houses in District 9, Can Gio eco-tourism) to serve the sightseeing needs of MICE guests.
3.4.2.2. Develop new and unique tourism products of the City to serve MICE tourists
- Linking tourism with culture to increase the attractiveness of destinations such as researching and organizing cultural activities on the river along Vo Van Kiet Street, cultural festivals for foreigners living in Ho Chi Minh City, nightly art programs to serve tourists...
- Implementing the walking street project in District 1 on Dong Khoi-Nguyen Hue street.
- Encourage investment in building restaurants with a capacity of 1,000-5,000 seats combined with art programs to serve customers using social capital.
- Encourage and restore the lifestyle and business style of Cho Lon area in association with festivals and customs of the Chinese people such as Mid-Autumn Festival, Lantern Festival with programs to visit historical and cultural relics of the Vietnamese - Chinese ethnic groups. Build a tour to visit the Oriental Medicine Quarter in District 5 combined with a macrobiotic restaurant.
- Encourage businesses to develop tourism programs to visit the Museum of Traditional Medicine in District 10.
- Encourage investment in new forms of entertainment, art, and games in Dam Sen Cultural Park, invest in expanding the area and invest in new forms of cultural tourism and technological entertainment at Suoi Tien Cultural Park.
- Develop an art program to serve tourists with a duration of 45 to 60 minutes that reflects the national cultural identity. Continue to research and select a location to build a large-scale theater with 4,000 seats and a modern stage to perform special art programs.
- Encourage the development of 4-5 star hotel-hospital models that meet international standards such as the French-Vietnamese Hospital, the International Maternity Hospital, hospitals with high-quality medical examination and treatment areas, and the development of cosmetic surgery and spa services combined with traditional medicine treatment.
- Encourage the construction of “safari parks” (zoos where visitors can experience and observe the nocturnal life of animals).
3.4.2.3. Focus on inter-regional and inter-route tourism products to serve MICE tourists, especially incentive tourism.
- Improve the quality of tourism products of the Ho Chi Minh City-Phan Thiet-Da Lat connecting route, the Central Highlands tourism route linked to the Bo Y international border gate, the Mekong Delta eco-tourism route, the South Central Coast tourism route, etc.
- Continue to develop road and river tourism routes from Ho Chi Minh City to Phnom Penh, Siem Reap and Poipet (Cambodia).
- Design a road tourism route along the Gulf of Thailand from Ho Chi Minh City to Rach Gia-Kep-Kampot-KongPongSom-KoKong (Cambodia)-Chanthaburi (Thailand).
- Continue to develop trans-Asia tourism routes to Myanmar.
3.4.2.4. Other solutions to support the development of MICE tourism products
- In order to diversify products and increase the attractiveness of souvenirs, it is necessary to organize design competitions to produce handicrafts and souvenirs, linking commercial production with tourism, especially coordinating with districts in developing craft villages.
- Continue to expand the tourism-standard shopping program associated with well-organized promotion activities in tourism programs to the City.
- Effectively organize the Promotional Sales Month program to stimulate demand in order to promote the City's strengths as the largest commercial hub in the country, meeting the diverse shopping and consumption needs of domestic and foreign tourists.
- Re-design parking lots to be suitable and convenient for tourists, including MICE tourists, to go sightseeing and shopping.
- Organize an interdisciplinary delegation to survey and propose upgrading and restoring a number of degraded historical and cultural relics and renovate the traffic system leading to historical and cultural relics.
- Continue to strengthen and improve the business environment in a civilized and polite manner at Ben Thanh, Binh Tay and An Dong Trade and Service Center markets, which are attracting international tourists because these are unique market products different from the supermarket systems that are too familiar to international tourists.
- Coordinate with provinces and cities that the City People's Committee has signed cooperation agreements with to jointly exploit tourism products and invest in tourism products.
- Strengthen cooperation with regional tourism centers such as Bangkok-Pattaya, Phnom Penh-Siem Reap, Nanning-Guangzhou-Shanghai to promote attracting visitors from both sides.
3.4.3. About investment
3.4.3.1. Solutions for building infrastructure to serve MICE tourism development
- Developing an international airport in Long Thanh, Dong Nai. It is predicted that by 2020, Tan Son Nhat International Airport will be overloaded. Therefore, considering early construction of an airport
International airport in Long Thanh is necessary to ensure serving the demand for transporting tourists by air in the coming period.
- Build and complete the inner-city traffic system to reduce traffic congestion.
- Upgrading Bach Dang wharf.
- Develop a roadmap to convert part of Saigon Port into a cruise ship port.
sea.
- Encourage businesses and economic sectors to invest in building wharves.
guests, canoes in Can Gio district.
- Encourage economic sectors to invest in developing high-quality buses from Ben Thanh Market to tourist destinations in the city and from the city center to Moc Bai border gate.
3.4.3.2. Investment solutions for building high-end 4-5 star hotels
- Widely announce through many information channels the urgent need to develop 3-5 star luxury hotels to call for economic sectors, including foreign capital, to invest in this field.
- Encourage, guide and facilitate hotels with conditions to expand and upgrade to 3-5 star hotels while developing new construction projects in parallel.
- The city prioritizes land funds in areas with favorable locations to build 3-4-5 star hotels or complexes with hotel business functions, urgently plans to determine specific locations to call for investment, creating favorable conditions for domestic and foreign investors to quickly decide to invest and carry out construction procedures to soon put the project into use.
- Mobilize guest houses of central ministries and branches to convert to hotel business according to Decision No. 317/TTg dated June 29, 1993 of the Prime Minister. Currently, the city still has a number of guest houses with large premises and good locations that can be converted to hotel business such as: Guest house of the Vietnam General Confederation of Labor on Cach Mang Thang 8 Street, Government guest house on Ly Thai To Street, National Assembly guest house on Nam Ky Khoi Nghia Street.
3.4.3.3. Solutions for investment in construction of exhibition centers, fairs, shopping centers, commercial complexes, and entertainment areas
- Encourage foreign and domestic investors to build an Exhibition Center combined with a hotel and conference organization on a scale equal to the region and the world.
- Encourage foreign enterprises to invest in many new types of sightseeing and entertainment such as investing in building marine aquariums in the City.
- Determine specific locations to build high-end commercial complexes to attract investment.
private.
3.4.3.4. Investment in space and landscape construction
In sustainable tourism development, the construction and preservation of landscapes and tourist spaces
Tourism plays an important role. Therefore, the city government and the Department of Culture, Sports and Tourism need to continue investing in building a green, clean and beautiful city space and landscape.
3.4.4. On promotion and advertising
- Building a specialized database system on MICE tourism.
- Be proactive in market research to identify potential markets, key markets and target markets to build MICE tourism products suitable to the interests, psychology and needs of each customer segment and build promotional programs suitable for each market.
- Building a brand for City tourism to contribute to promoting and enhancing the image of City tourism in regional and international markets.
- Strengthen the content and form of activities to promote MICE tourism development through tourism festivals in the city: Taste of the World Culinary Festival, Cake and Candy Festival, Ho Chi Minh City International Tourism Fair, Southern Fruit Festival, Southern Cuisine Festival, Tourism Festival, New Year Festival, Lantern Festival, Ky Yen Lang Ong-Ba Chieu Festival, Nghinh Ong Can Gio Festival, April 30 Festival...
- Participate in events and trade tourism fairs with domestic localities to promote MICE tourism products.
- Strengthen the organization of MICE tourism promotion activities abroad such as organizing road shows and participating in specialized fairs on MICE tourism.
- Expanding international tourism cooperation and integration through participation in tourism forums and seminars of TPO, PATA, and Mekong Sub-region organizations.
- Promote the promotion of MICE tourism on media such as television, radio and newspapers. Organize famtrips and press trips for travel agencies, television stations and international travel journalists to visit Ho Chi Minh City to
Promote MICE tourism products and the image of the City to the world tourism market.
- Publish MICE tourism publications in many popular foreign languages and widely distribute documentary films about historical-cultural relics, architectural works of art, scenic spots, craft villages, festivals, etc.
- Build website to promote MICE tourism.
- Encourage businesses to deploy e-commerce in MICE tourism business and open tourism representative offices in some key cities and markets.
- Promote socialization in tourism promotion to effectively exploit and use budget resources and contributions from businesses to improve the quality of promotion programs on par with those of other countries in the region.
- Have a plan to closely link MICE tourism promotion activities with cultural promotion activities and trade investment promotion activities towards synchronous, comprehensive and flexible development to achieve high efficiency.
- Promote the exploitation of the domestic MICE tourism market with increasing purchasing power due to improved living standards. Implement promotional measures to stimulate domestic tourism.
- Implement a plan to exploit the source of third-country tourists connecting tours to Ho Chi Minh City from the markets of Hong Kong, Singapore, the US, Thailand and exploit the source of international tourists through the border gates in the West and Southwest of the city. Pay attention to organizing the reception and serving overseas Vietnamese returning to Vietnam to attend conferences, seminars, exhibitions and awards.
- Promote the exploitation of MICE guests from the markets of Japan, Korea , China, India, Taiwan, the US, Canada, Australia, ASEAN countries, Western European countries (France, UK, Germany, Italy...), Northern European countries, restore the markets of the Russian Federation and Eastern European countries.
- Improve the quality of MICE tourism columns and broadcast frequency on television, continue to expand MICE tourism pages in newspapers and magazines.
- Seek support from Consulates General in the city and support from Vietnamese Embassies and Vietnam Airlines in key MICE markets in promoting the City's tourism image abroad.
3.4.5. On human resource development
3.4.5.1. Short-term training and education of tourism management agencies
- Organize seminars on MICE tourism
- Organize training courses for Travel Directors, Hotel Directors, PCOs, DMCs, PEOs on MICE tourism operations.
- Coordinate with the Consulates of some countries in the City to organize seminars on the psychological characteristics, tastes and needs of tourists.
- Seek financial support from organizations such as JICA, PATA, UNWTO in training and fostering MICE tourism skills.
- Promote cooperation in tourism training with famous tourism schools and academies in the world.
3.4.5.2. Training and development of MICE tourism businesses
- Encourage businesses to have plans to train and improve professional skills and foreign languages for employees to serve MICE tourists.
- Enterprises place training orders with schools to meet their recruitment needs, and schools also grasp practical needs to improve programs to suit reality.
- There should be a policy to encourage self-study for officers and employees to further promote the spirit of self-development of human resources for the unit.
- Build a website about tourism human resources to provide labor information in the industry.
- Continue to organize professional training courses for tourist security forces, District 1 cyclo unions, and tourist drivers, hotel staff, travel agencies, restaurants... serving MICE guests. Encourage businesses to organize competitions to test and improve their skills.
- Strengthen training for interpreters, event organizers and managers.
In addition to the above solutions, the author would like to propose some breakthrough solutions based on learning from the experiences of cities that have successfully developed MICE tourism in the region as follows:
- Ho Chi Minh City should implement a Conference Ambassador Program to reward and encourage non-professional conference organizers. These are experts and influential leaders in Ho Chi Minh City's main economic sectors. These