Table 3.2 SWOT matrix analysis in black tiger shrimp seed production and business establishments in the Mekong Delta.
SWOT OPPORTUNITIES FOR IMPLEMENTATION
(Opportunities – O)
RISK
(Threat - T)
STRENGTHS
(Strengths - S)
Take advantage of opportunities to promote strengths
(O/S)
Leverage strengths to minimize risks
(S/T)
LIMITATIONS
(Weaknesses - W)
Seize the opportunity to overcome limitations
(O/W)
Reduce weaknesses to prevent risks
(W/T)
Table 3.3 Main variables used in the study
Key variables in the study
Farm
Baby,
export | |||
Production and business activities | x | x | x |
Form of ownership, type of production and business | x | x | x |
Experience in production and business | x | x | x |
Source of technical economic information | x | x | x |
Production farm area | x | x | x |
Water resources and water management in seed production | x | x | x |
Broodstock and rearing | x | x | x |
Amount of synthetic feed used for larval rearing | x | x | x |
Survival rate when rearing larvae | x | x | x |
Design capacity of the farm | x | x | x |
Actual production capacity | x | x | x |
Cost of feed used for larval rearing | x | x | x |
Cost of chemicals used for larval rearing | x | x | x |
Income | x | x | x |
Profit | x | x | x |
Profit margin | x | x | x |
Risk in production | x | x | x |
Advantages, difficulties and solutions in production and business | x | x | x |
Maybe you are interested!
-
Evaluation of the ability to improve water quality of nitrogen-metabolizing bacteria in the rearing system of black tiger shrimp (Penaeus monodon) - 9 -
General company of information technology and office equipment trading company - 1 -
Mobile Phone Usage in Hanoi Inner City Area
zt2i3t4l5ee
zt2a3gsconsumer,consumption,consumer behavior,marketing,mobile marketing
zt2a3ge
zc2o3n4t5e6n7ts
- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Solutions for tourism development in Tien Lang - 10
zt2i3t4l5ee
zt2a3gstourism, tourism development
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zc2o3n4t5e6n7ts
- District People's Committees and authorities of communes with tourist attractions should support, promote, and provide necessary information to people, helping them improve their knowledge about tourism. Raise tourism awareness for local people.
*
* *
Due to limited knowledge and research time, the thesis inevitably has shortcomings. Therefore, I look forward to receiving guidance from teachers, experts as well as your comments to make the thesis more complete.
Chapter III Conclusion
Through the issues presented in Chapter II, we can come to some conclusions:
Based on the strengths of available tourism resources, the types of tourism in Tien Lang that need to be promoted in the coming time are sightseeing and resort tourism, discovery tourism, weekend tourism. To improve the quality and diversify tourism products, Tien Lang district needs to combine with local cultural tourism resources, at the same time combine with surrounding areas, build rich tourism products. The strengths of Tien Lang tourism are eco-tourism and cultural tourism, so developing Tien Lang tourism must always go hand in hand with restoring and preserving types of cultural tourism resources. Some necessary measures to support and improve the efficiency of exploiting tourism resources in Tien Lang are: strengthening the construction of technical facilities and labor force serving tourism, actively promoting and advertising tourism, and expanding forms of capital mobilization for tourism development.
CONCLUDE
I Conclusion
1. Based on the results achieved within the framework of the thesis's needs, some basic conclusions can be drawn as follows:
Tien Lang is a locality with great potential for tourism development. The relatively abundant cultural tourism resources and ecological tourism resources have great appeal to tourists. Based on this potential, Tien Lang can build a unique tourism industry that is competitive enough with other localities within Hai Phong city and neighboring areas.
In recent years, the exploitation of the advantages of resources to develop tourism and build tourist routes in Tien Lang has not been commensurate with the available potential. In terms of quantity, many resource objects have not been brought into the purpose of tourism development. In terms of time, the regular service time has not been extended to attract more visitors. Infrastructure and technical facilities are still weak. The labor force is still thin and weak in terms of expertise. Tourism programs and routes have not been organized properly, the exploitation content is still monotonous, so it has not attracted many visitors. Although resources have not been mobilized much for tourism development, they are facing the risk of destruction and degradation.
2. Based on the results of investigation, analysis, synthesis, evaluation and selective absorption of research results of related topics, the thesis has proposed a number of necessary solutions to improve the efficiency of exploiting tourism resources in Tien Lang such as: promoting the restoration and conservation of tourism resources, focusing on investment and key exploitation of ecotourism resources, strengthening the construction of infrastructure and tourism workforce. Expanding forms of capital mobilization. In addition, the thesis has built a number of tourist routes of Hai Phong in which Tien Lang tourism resources play an important role.
Exploiting Tien Lang tourism resources for tourism development is currently facing many difficulties. The above measures, if applied synchronously, will likely bring new prospects for the local tourism industry, contributing to making Tien Lang tourism an important economic sector in the district's economic structure.
REFERENCES
1. Nhuan Ha, Trinh Minh Hien, Tran Phuong, Hai Phong - Historical and cultural relics, Hai Phong Publishing House, 1993
2. Hai Phong City History Council, Hai Phong Gazetteer, Hai Phong Publishing House, 1990.
3. Hai Phong City History Council, History of Tien Lang District Party Committee, Hai Phong Publishing House, 1990.
4. Hai Phong City History Council, University of Social Sciences and Humanities, VNU, Hai Phong Place Names Encyclopedia, Hai Phong Publishing House. 2001.
5. Law on Cultural Heritage and documents guiding its implementation, National Political Publishing House, Hanoi, 2003.
6. Tran Duc Thanh, Lecture on Tourism Geography, Faculty of Tourism, University of Social Sciences and Humanities, VNU, 2006
7. Hai Phong Center for Social Sciences and Humanities, Some typical cultural heritages of Hai Phong, Hai Phong Publishing House, 2001
8. Nguyen Ngoc Thao (editor-in-chief, Tourism Geography, Hai Phong Publishing House, two volumes (2001-2002)
9. Nguyen Minh Tue and group of authors, Hai Phong Tourism Geography, Ho Chi Minh City Publishing House, 1997.
10. Nguyen Thanh Son, Hai Phong Tourism Territory Organization, Associate Doctoral Thesis in Geological Geography, Hanoi, 1996.
11. Decision No. 2033/QD – UB on detailed planning of Tien Lang town, Hai Phong city until 2020.
12. Department of Culture, Information, Hai Phong Museum, Hai Phong relics
- National ranked scenic spot, Hai Phong Publishing House, 2005. 13. Tien Lang District People's Committee, Economic Development Planning -
Culture - Society of Tien Lang district to 2010.
14.Website www.HaiPhong.gov.vn
APPENDIX 1
List of national ranked monuments
STT
Name of the monument
Number, year of decisiondetermine
Location
1
Gam Temple
938 VH/QĐ04/08/1992
Cam Khe Village- Toan Thang commune
2
Doc Hau Temple
9381 VH/QĐ04/08/1992
Doc Hau Village –Toan Thang commune
3
Cuu Doi Communal House
3207 VH/QĐDecember 30, 1991
Zone II of townTien Lang
4
Ha Dai Temple
938 VH/QĐ04/08/1992
Ha Dai Village –Tien Thanh commune
APPENDIX II
STT
Name of the monument
Number, year of decision
Location
1
Phu Ke Pagoda Temple
178/QD-UBJanuary 28, 2005
Zone 1 - townTien Lang
2
Trung Lang Temple
178/QD-UBJanuary 28, 2005
Zone 4 – townTien Lang
3
Bao Khanh Pagoda
1900/QD-UBAugust 24, 2006
Nam Tu Village -Kien Thiet commune
4
Bach Da Pagoda
1792/QD-UB11/11/2002
Hung Thang Commune
5
Ngoc Dong Temple
177/QD-UBNovember 27, 2005
Tien Thanh Commune
6
Tomb of Minister TSNhu Van Lan
2848/QD-UBSeptember 19, 2003
Nam Tu Village -Kien Thiet commune
7
Canh Son Stone Temple
2160/QD-UBSeptember 19, 2003
Van Doi Commune –Doan Lap
8
Meiji Temple
2259/QD-UBSeptember 19, 2002
Toan Thang Commune
9
Tien Doi Noi Temple
477/QD-UBSeptember 19, 2005
Doan Lap Commune
10
Tu Doi Temple
177/QD-UBJanuary 28, 2005
Doan Lap Commune
11
Duyen Lao Temple
177/QD-UBJanuary 28, 2005
Tien Minh Commune
12
Dinh Xuan Uc Pagoda
177/QD-UBJanuary 28, 2005
Bac Hung Commune
13
Chu Khe Pagoda
177/QD-UBJanuary 28, 2005
Hung Thang Commune
14
Dong Dinh
2848/QD-UBNovember 21, 2002
Vinh Quang Commune
15
President's Memorial HouseTon Duc Thang
177/QD-UBJanuary 28, 2005
NT Quy Cao
Ha Dai Temple
Ben Vua Temple
Tien Lang hot spring
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Car body electrical practice - 8
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If the voltage is out of specification, replace the wire or connector.
If the voltage is within specification, install the front fog light relay and follow step 5.
Step 5 Check the front fog light switch
- Remove the D4 connector of the fog light switch
- Use a multimeter to measure the resistance of the front fog light switch.
Measurement location
Condition
Standard
D4-3 (BFG) -D4-4 (LFG)
Light switchFront Fog OFF
>10kΩ
D4-3 (BFG) -D4-4 (LFG)
Front fog light switchON
<1 Ω
- Standard resistor
D4 connector is located on the combination switch assembly.
If the resistance is out of specification, replace the combination switch (the fog light switch is located in the combination switch).
If the resistance is within specification, follow step 6.
Step 6 Check wiring and connectors (front fog light relay-light selector switch)
- Disconnect connector D4 of the combination switch assembly
- Use a voltmeter to measure the voltage value of jack D4 on the wire side.
Measurement location
Control modecontrol
Standard
D4-3 (BFG) - (-) AQ
TAIL
11 to 14 V
D4 connector for the wiring of the combination switch assembly
If the voltage does not meet the standard, replace the wire or connector.
If the voltage is within standard, there may have been an error in the previous measurements.
Step 7 Check the front fog lights
- Remove the front fog light electrical connector.
- Supply battery voltage to the fog lamp terminals
Jack 8, B9 of front fog lamp on the electrical side
blind first.
Power supply location
Terms and Conditions
Battery positive terminal - Terminal 2Battery negative terminal - Terminal 1
Fog lightsbefore morning
- If the light does not come on, replace the bulb.
If the light is on, re-plug the jack and continue to step 8.
Step 8 Check wiring and connectors (relay and front fog lights)
- Disconnect the B8 and B9 connectors of the front fog lights.
- Use a voltmeter to measure voltage at the following locations:
Measurement location
Switch location
Terms and Conditions
B8-2 - (-) AQ
Electric lock ON TAIL size switchFog switch ON
11 to 14 V
B9-2 - (-) AQ
Electric lock ONTAIL size switch Fog switch ON
11 to 14 V
B8 and B9 connectors on the front fog lamp wiring side
Voltage is not up to standard, repair or replace the jack. If up to standard, there may have been an error in the measurement process.
2.2.4. Procedure for removing, installing and adjusting fog lights 1. Procedure for removing
- Remove the front inner ear pads
Use a screwdriver to remove the 3 screws and remove the front part of the front inner ear liner
-Remove the fog light assembly
+ Disconnect the connector.
+ Use a screwdriver to remove 3 screws to remove the fog light cover
2. Installation sequence
-Rotate the fog lamp bulb in the direction indicated by the arrow as shown in the figure and remove the fog lamp from the fog lamp assembly.
-Rotate the fog light bulb in the direction indicated by the arrow as shown in the figure and install the light into the fog light assembly.
- Use a screwdriver to install the fog light cover
-Install the electrical connector
Attention: Be careful not to damage the plastic thread on the lamp assembly.
- Install the front inner ear pads
Use a screwdriver to install the front inner bumper with 3 screws.
3. Prepare the vehicle to adjust the fog light convergence. Prepare the vehicle:
- Make sure there is no damage or deformation to the vehicle body around the fog lights.
- Add fuel to the fuel tank
- Add oil to standard level.
- Add engine coolant to standard level.
- Inflate the tire to standard pressure.
- Place spare tire, tools and jack in original design position
- Do not leave any load in the luggage compartment.
- Let a person weighing about 75 kg sit in the driver's seat.
4. Prepare to check the fog light convergence
a/ Prepare the vehicle status as follows:
- Place the car in a dark enough place to see the lines. The lines are the dividing line, below which the light from the fog lights can be seen but above which it cannot.
- Place the car perpendicular to the wall.
- Keep a distance of 7.62 m between the center of the fog lamp and the wall.
- Park the car on level ground.
- Press the car down a few times to stabilize the suspension.
Note: A distance of approximately 7.62 m is required between the vehicle (fog lamp center) and the wall to adjust the convergence correctly. If the distance of 7.62 m cannot be achieved, set the correct distance of 3 m to check and adjust the fog lamp convergence. (Since the target area varies with the distance, please follow the instructions as shown in the figure.)
b/ Prepare a piece of thick white paper about 2 m high and 4 m wide to use as a screen.
c/ Draw a vertical line through the center of the screen (line V).
d/ Set the screen as shown in the picture. Note:
- Keep the screen perpendicular to the ground.
- Align the V line on the screen with the center of the vehicle.
e/Draw the reference lines (H, V LH and V RH lines) on the screen as shown in the figure.HINT:
Mark the center of the fog lamp on the screen. If the center mark cannot be seen on the fog lamp, use the center of the fog lamp or the manufacturer's name mark on the fog lamp as the center mark.
H line (fog light height):
Draw a line across the screen so that it passes through the center mark. Line H should be at the same height as the center mark of the fog light bulb.
Line V LH, V RH (center mark position of left fog lamp LH and right fog lamp RH):
Draw two lines so that they intersect line H at the center marks.
5. Check the fog light convergence
a/ Cover the fog lamp or remove the connector of the other side fog lamp to prevent light from the unchecked fog lamp from affecting the fog lamp convergence test.
b/ Start the engine.
c/ Turn on the fog lights and make sure that the dividing line is outside the standard area as shown in the drawing.
6. Adjust the fog light convergence
Use a screwdriver to adjust the fog light to the standard area by turning the toe adjustment screw.
Note: If the screw is adjusted too far, loosen it and then tighten it again, so that the last rotation of the light adjustment screw is clockwise.
3. Self-study questions
1. Describe the operating principle of the lighting system with automatic headlight function
2. Describe the operating principle of the lighting system with the function of rotating headlights when turning
3. Draw diagram and connect lighting system on Hyundai Porter car
4. Draw diagram and connect lighting system on Honda Accord 1992
5. Draw the lighting circuit on a 1993 Toyota Lexus
LESSON 3 MAINTENANCE AND REPAIR OF SIGNAL SYSTEM
I. IMPLEMENTATION GOAL
After completing this lesson, students will be able to:
- Distinguish between types of signals on cars
- Correctly describe common symptoms and suspected areas causing damage.
- Connecting signal circuits ensures technical requirements
- Disassemble, install, check, maintain and repair the signal system to ensure technical requirements.
- Ensure safety in work and industrial hygiene
II. LESSON CONTENT
1. General description
The signal system equipped on cars aims to create signals to notify other vehicles participating in traffic about the vehicle's operating status such as: stopping, parking, braking, reversing, turning...
Signals are used either by light such as headlamps, brake lights, turn signals….. or by sound such as horns, reverse music….
Just like the lighting system. A signal system circuit usually consists of: battery, fuse, wire, relay, electrical load and control switch. Only some switches of the signal system are on the combination switch. The switches of other signals are usually located in different locations such as in the gearbox or brake pedal……
2. Maintenance and repair
2.1. Turn signals and hazard lights
The installation location of the turn signal is shown in Figure 3.1. The turn signal control switch is located in the combination switch under the steering wheel. Turning this switch to the right or left will make the turn signal turn right or left.
The hazard light switch is used when the vehicle has a problem while participating in traffic. When the hazard light switch is turned on, all the turn signals on the vehicle will light up at a certain frequency. The hazard light switch is usually placed separately from the turn signal switch (some old cars integrate the hazard and turn signal switches on the same combination switch cluster).
Figure 3.1 Turn signal switch Figure 3.2 Hazard switch
The part that generates the flashing frequency for the lights is called a turn signal relay. The turn signal relay usually has 3 terminals: B (positive power supply); E (negative power supply); L (providing the turn signal switch to distribute to the
lamp)
2.1.1. Circuit diagram
To generate the frequency for the turn signal, a turn signal relay is used in the turn signal circuit. The current from the turn signal relay will be sent to the turn signal switch assembly to distribute the current to the turn signal lights for the driver's purpose.
Figure 3.3. Schematic diagram of a turn signal circuit without a hazard switch
1. Battery; 2. Electric lock; 3. Turn signal relay; 4. Turn signal switch; 5. Turn signal lamp; 6. Turn signal lamp; 7. Hazard switch
Figure 3.4 Schematic diagram of turn signal circuit with hazard switch
1. Battery; 2. Combination switch cluster; 3. Turn signal;
4. Turn signal light; 5. Turn signal relay
Today's cars no longer use three-pin turn signal relays (B, L, E) but use eight-pin turn signal relays (figure 3.5) (pin number 8 is used for hazard lights).
For this type, the current supplying the turn signal lights is supplied directly from the turn signal relay to the lights.
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Swim like Manager
3.3 Project implementation plan
The project was conducted from August 2010 to April 2011. Samples were collected from the following provinces and cities: Can Tho, Bac Lieu, Ca Mau, Ben Tre, Tra Vinh, and Kien Giang.
Data entry, processing and report writing were performed at Can Tho University.
PART 4: DISCUSSION RESULTS
4.1 General information about black tiger shrimp production and nursery facilities
In general, the average age of the owners of black tiger shrimp production and nursery facilities is 41 to 44 years old. Of which, the owners of production facilities are between 40 and 50 years old, accounting for 46.2%, and the owners of nursery facilities account for 57.3%. Thus, most of the owners of the two groups of research subjects are over 40 years old (Table 4.1).
Table 4.1 Some general information of production facilities and hatcheries
Interpretation
Unit | SXG | Soaring | |
1. Age of the owner | n | 67 | 61 |
- Medium | Year old | 40.8 | 43.7 |
- Standard deviation | Year old | 8.5 | 8.0 |
2. Gender | n | 67 | 61 |
- Male | % | 88.1 | 91.8 |
- Female | % | 11.9 | 8.2 |
3. Educational level of the owner | n | 67 | 61 |
- Level 1 | % | 0 | 3.27 |
- Level 2 | % | 22.3 | 29.5 |
- Level 3 | % | 77.6 | 67.2 |
4. Aquaculture Specialization (Multiple Choice Statistics) | n | 67 | 61 |
- Experience | % | 61.2 | 70.5 |
- Training | % | 43.3 | 73.8 |
- NTTS Intermediate | % | 11.9 | 18.0 |
- University/college | % | 29.9 | 4.9 |
- Master | % | 4.5 | 0 |
5. Experience | n | 67 | 61 |
- Medium | Year | 9.8a | 7.8b |
- Standard deviation | Year | 4.5 | 2.7 |
6. Type of production | n | 67 | 61 |
- Individual household | % | 88.1 | 100 |
- Group investment | % | 7.5 | 0 |
- Company | % | 1.5 | 0 |
- Cooperative/Group | % | 1.5 | 0 |
- Other | % | 1.5 | 0 |
7. Family labor involved in production | n | 67 | 61 |
- Medium | People | 2.3 | 2.2 |
- Standard deviation | People | 1.6 | 1.0 |
8. Regular hired labor | n | 67 | 61 |
3.7 | 2.1 | ||
- Standard deviation | People | 2.6 | 1.8 |
- Medium
Most of the surveyed establishments are individual (production and hatchery accounts for 88.1%, nursery and hatchery accounts for 100%), group-based cooperatives account for only 7.5%. Production and hatchery establishments do not hire specialized technical staff; only one state-owned production and hatchery establishment (Kien Giang Extension Shrimp Hatchery) and one company-owned production and hatchery establishment and one cooperative/cooperative have technical management staff with university/college degrees accounting for 29.9% and graduate degrees accounting for 4.5%. Most of the aquaculture expertise of the establishment owners comes from experience (production and hatchery: 61.2%, nursery and hatchery: 70.5%) and training (production and hatchery: 43.3%, nursery and hatchery: 73.8%). The educational level of the owners of the production facilities with the highest level of education is 77.6%, while in the nursery facilities it is 67.2%, followed by level 2 (production: 22.3%, nursery: 29.5%), and in the nursery facilities the level 1 level is 3.27%.
However, thanks to practical experience and technical training, although the level is only at level 2, 3 and there are no technical staff participating in production, the production facilities still achieve high efficiency in artificial reproduction. Through the survey (Table 4.1), most of the production facilities and nurseries use family labor to reduce rental costs. The production facilities and nurseries of black tiger shrimp have an average number of family laborers participating in production of 2.3 people, ranging from 1 to 10 people. Of which, in the production farm, male laborers account for 88.1% and female laborers account for 11.9%; and in the nursery facilities, male laborers account for 91.8% and female laborers account for 8.2%. Most of the female laborers are in charge of managing books and finances in production activities as well as nurseries. Regularly hired labor also depends on the production scale of the facility, on average 3 people, the hired labor is mainly male labor ranging from 1 to 13 people (Appendix A1). Some hatchery facilities do not hire regular labor because the facility area is small and mainly uses family labor. Large facilities often hire more labor, on average 2 people, ranging from 1 to 12 people.
The experience of the owners of the facilities in producing and raising black tiger shrimp has been summarized for a long time. According to the survey results, the average number of years of experience of the owners of the SXG farm is 9.8 years, the minimum is 1 year and the maximum is 24 years. For households raising shrimp seedlings, the average experience is 7.8 years, ranging from 1 to 13 years. The hatcheries have a lower number of years of experience than the hatcheries and this difference is statistically significant ( p<0.05 ) (Table 4.1).
In order to improve efficiency and reduce production costs, production facilities and hatcheries have collected a lot of technical information from different sources.
The most common way to receive technical information is to summarize their own production experience, of which production and breeding facilities account for 92.5%, and hatcheries account for 88.5%, and they consider this a fairly good source of information. Next is receiving information from training sessions of Institutes, Schools, and fisheries management officers (production and breeding facilities account for 68.7%, hatcheries account for 95.1%). In addition, some surveyed facilities also receive information from fisheries extension documents (production and breeding facilities: 50.7%, hatcheries: 85.2%). When evaluating the sources of information, many opinions say that these sources are quite good (Table 4.2).
Table 4.2 Sources of economic and technical information in the production and rearing of black tiger shrimp (Multiple choice statistics)
Technical information source
Unit | SXG | Soaring | ||
Sample Number | n | 67 | 61 | |
- Experience | % | 92.5 | 88.5 | |
- Other farmers | % | 10.4 | 6.6 | |
- Traditional | % | 7.5 | ||
- Training | % | 68.7 | 95.1 | |
- Fisheries promotion documents | % | 50.7 | 85.2 | |
- Department of Agriculture/Fisheries | % | 0 | 0 | |
- Mass organizations | % | 4.5 | ||
- Seed supplier | % | 1.5 | ||
- Product buyer | % | 3.0 | 1.6 | |
- Other | % | 0 | 0 |
4.2 Information on the operations of the seed production facility.
During the survey based on the geographical distribution on the administrative map of the Mekong Delta region, the production facilities in the research area are located in the East Sea, the West Sea and the center of the Mekong Delta. Through this, the author found that there are differences in geography as well as natural conditions between the provinces. The neighboring provinces will be affected by the common tidal regime, which is an important factor in seed production and commercial shrimp farming. To compare between regions, the author divided the survey area into the following regions:
Region 1: Ben Tre and Tra Vinh (East Sea Region 1). Region 2: Ca Mau and Bac Lieu (East Sea Region 2). Region 3: Can Tho (Central Mekong Delta).
Particularly for the Western sea area (Kien Giang), in the survey area, most of the production facilities have changed their operation form from production to nursery, the survey area has only one production facility left of Kien Giang Fisheries Extension Center.
The process of analyzing and evaluating the results of the hatchery survey mainly focused on the three regions as mentioned above.
4.2.1 Size of production facility
In general, the area of the production facilities is relatively large, 1,046 m 2 , but there is a large difference (± 1,349 m 2 ). The largest area is 7,000 m 2 (region 1), the smallest area is 80 m 2 (region 3). There is a large difference in the area of the production farm between regions, the largest is region 1 with an average area of 2,194.5 m 2 (± 1,980.3), followed by region 2 and the lowest is region 3 (Table 4.3 and Appendix A2).
Table 4.3 Some information on the design and construction of hatcheries
Interpretation
Unit | Region 1 | Region 2 | Region 3 | Total | |
Acreage | n | 19 | 35 | 12 | 66 |
Average m 2 2194.5 | 617.1 | 479.9 | 1046 | ||
Standard deviation m 2 1980.3 | 536.0 | 492.5 | 1349 | ||
Design capacity | n | 19 | 35 | 12 | 66 |
Medium | Tr.con | 28 | 104 | 24 | 67 |
Standard deviation | Tr.con | 12 | 171 | 19 | 130 |
Actual production capacity | n | 19 | 35 | 12 | 66 |
Medium | Tr.con | 23 | 73 | 18 | 49 |
Standard deviation | Tr.con | 11 | 90 | 10 | 71 |
The average design capacity of the average hatcheries in the three regions is 49 million shrimp/year (± 71), of which the largest capacity in region 1 is 1,000 million shrimp and the lowest design capacity is in region 3 with the lowest being 5 million shrimp. However, according to the actual production survey, the average capacity for the whole region is 49 million shrimp (± 71), region 2 has an average capacity of 73 million shrimp (± 90), region 3 has a capacity of 18 million shrimp (± 10), although the design capacity is very large, in actual production due to market demand, the capacity in the surveyed farms is highest in region 2 at 500 million shrimp/year, region 3 has a capacity of only 5 million shrimp/year (Appendix A2).
Figure 4.1 shows that the actual capacity of the shrimp farms in the survey area is lower than the design capacity. The difference between region 2 and the other two regions is that the farm area is smaller but the capacity is larger. This is consistent with the survey results of Nguyen Thanh Phuong and colleagues (2006) showing that the owners in region 2 are mainly experienced or technicians who later established their own shrimp farms, so they only focus on the quantity of shrimp produced without prioritizing quality.
As for the Kien Giang Fisheries Extension Shrimp Hatchery, it is currently managed by the Center.
Khuyen Ngu invested in an area of 5,000 m2 , built according to technical standards, the production tank system is reasonably arranged, the design capacity is 75 million shrimp seeds/year, however, the actual capacity of the farm is from 45 - 50 million shrimp seeds/year due to unfavorable natural conditions, mainly water resources.

Figure 4.1 Design and actual capacity between survey areas
4.2.2 Black tiger shrimp seed production activities
4.2.2.1. Process and season
The two main shrimp seed production processes in the study area are the biological filtration process (area 3) and the semi-open, semi-closed process (areas 1, 2). Hatcheries in Can Tho City are exposed to faster technical advances, receiving research from Can Tho University, thus changing the production process from semi-open, semi-closed to the biological filtration model to have better quality shrimp output and higher selling prices than the remaining areas (Table 4.4).
Table 4.4 Application process and time
Interpretation Unit Zone 1 Zone 2 Zone 3 Total Reason for application
1. Process | n | 19 | 35 | 12 | 66 |
Biofilter | 1 | 6 | 12 | 19 Quality | |
Half glass half open | 18 | 29 | 47 Easy to apply | ||
2. Applicable time | n | 19 | 35 | 12 | 66 |
Medium | Year | 8 | 9 | 2.5 | 7.6 |
Standard deviation | Year | 2.7 | 4.3 | 1.3 | 4.2 |
use
good breed
Production farms in regions 2 and 3 choose semi-open and semi-closed processes because it is easier to apply the saline water supply for production, on the other hand, the main production occupation is
Mainly because they have a lot of experience in the production process, they mainly use the half-open, half-glass process, with an average application time of about 10 years (Table 4.4).
Most of the production farms in the study area have an average number of operating months of 10.5 months (± 2.1), the number of production batches per year is about 5.5 batches (± 1.4) with an average number of days of 41.2 days (± 10.4) for a production batch. This is also consistent with the actual conditions in the production process when preparing for the first production batch from the stage of cleaning, water treatment, selecting parent shrimp until the end of about 60 days. The following batches have continuous initiative in production, so the turnaround time is shorter from 40 - 45 days (Table 4.5).
Table 4.5 Number of months of production operation of the production facility
Interpretation
Unit | Region 1 | Region 2 | Region 3 | Total | |
Number of months of production | n | 19.0 | 35.0 | 12.0 | 66.0 |
Medium | Month | 8.4 | 11.5 | 10.5 | 10.5 |
Standard deviation | Month | 2.1 | 1.5 | 1.4 | 2.1 |
Number of production batches | Batch | 19.0 | 35.0 | 12.0 | 66.0 |
Medium | Batch | 5.2 | 5.5 | 6.1 | 5.5 |
Standard deviation | Batch | 1.9 | 1.1 | 1.6 | 1.4 |
Number of days | n | 19.0 | 35.0 | 12.0 | 66.0 |
Medium | Day | 39.5 | 45.0 | 32.9 | 41.2 |
Standard deviation | Day | 7.2 | 11.3 | 5.4 | 10.4 |
In shrimp farming activities, it depends on the demand for shrimp seeds of shrimp farmers, the seasonality in production in each region, each time, specifically the seasonal calendar of each locality. Through the survey, it shows that the high demand for seeds mainly falls at the beginning of the farming season from January to April of the solar calendar (DL) every year. In region 1, the shrimp farming area is mainly industrial, so the demand for seeds is high in March and April. For region 2, production activities are almost year-round because the demand for seeds is mainly for the QCCT shrimp farming area. Particularly in region 3, the main production activities are at the beginning of the farming season, the remaining months are mainly due to the customers of the nursery facilities having demand for seeds for QCCT shrimp farming (Table 4.6).
Kien Giang Fishery Extension Shrimp Hatchery uses a semi-closed, semi-open production process and has been applied for 12 years, bringing high efficiency due to ease of operation in the production stage. The operating time of the farm is from 8 - 10 months, compared to the surveyed provinces, there is not much difference, on average production is from 5 - 6 batches/year and each batch is about 45 - 60 days. In general, the seed production of Kien Giang Fishery Extension Shrimp Hatchery is not different from other regions because the production here depends on the season and the needs of customers, focusing on production at the beginning.
The farming season is from January to April. At this time, the water source is good and the quality of the parent shrimp meets the standards of sexual maturity. When breeding, it will be highly effective.
Menstrual month | Region 1 | Region 2 | Region 3 | Total Reason |
business (DL) | (%) | (%) | (%) | (%) |
January | 78.9 | 22.9 | 66.7 | 47.0 Stable weather, favorable season, |
February | 78.9 | 34.3 | 75.0 | 54.5 Good water quality, success rate |
March | 94.7 | 40.0 | 66.7 | 60.6 high |
April | 89.5 | 25.7 | 66.7 | 51.5 Early season demand for seeds is high |
May | 17.1 | 41.7 | 16.7 | |
June | 17.1 | 33.3 | 15.2 | |
July | 17.1 | 8.3 | 10.6 Low demand for seeds | |
August | 17.1 | 9.1 | ||
September | 22.9 | 12.1 | ||
October | 15.8 | 25.7 | 25.0 | 22.7 Early season demand for seeds is high |
November | 31.6 | 20.0 | 33.3 | 25.8 Good water quality, success rate |
December | 47.4 | 22.9 | 58.3 | 36.4 high |
Table 4.6 Best Business Months (Multiple Choice Statistics)
Low maturity rate
4.2.2.2. Water sources and environmental factors
The water source for the production process is salt water and fresh water. Depending on the natural conditions of each region, the use of water sources will be different. For salt water sources, there are 2 types of water used: salt water used mainly at farms in Can Tho because it is far from natural salt water sources. The salt water source for production in the remaining provinces is mostly pumped directly or using boats to transport salt water from the sea to serve production. The fresh water source for production is mostly pumped from groundwater through a filtration system or using tap water, fresh water is used to clean tanks and acclimatize the salinity of larvae.
The amount of water used depends on the capacity of the farm, the average amount of salt water used is 244.5 m3 ( ± 289.3) in which zone 1 uses the lowest amount of salt water (boiling water). The amount of fresh water used is less than the average of 186.7 m3 ( ± 169.4) cubic meters and the lowest is 30 cubic meters and the highest is 1000 cubic meters (Table 4.7). Most of the SXG farms mainly use chemicals such as chlorine, formalin, and potassium permanganate for cleaning facilities and water treatment, in addition, a few facilities use ozone for water treatment.
Environmental factors are monitored regularly, however each region is different in water quality so there are different choices in managing environmental factors. Through table 4.7 we see that in region 1 the priority environmental factors are pH,



![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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