The mountainous area creates many famous scenic spots such as Hai Van Pass, Ngu Binh Mountain, Vong Canh Hill, Thien An Hill...; many attractive tours such as visiting Central heritages, ancient capital relics, garden houses, old town, Hue pagoda...; ecological resort resources such as Bach Ma National Park, Phong Dien Nature Reserve, Thanh Tan hot spring,...; spiritual tourism such as Thien Mu Pagoda, Huyen Tran Princess Temple,...; especially, Hue Festival takes place every two years, is a cultural - tourism event of national and international scale, Thua Thien Hue is becoming a typical Festival city of Vietnam.
The new integration policy has created favorable conditions for foreign economic relations, including tourism development.
Infrastructure, economic and social infrastructure have been newly invested or upgraded to facilitate tourism exploitation, increasing the ability to exchange between regions and countries.
Abundant human resources, increasing over the years, most of them are trained from tourism training schools.
Number of 1-5 star hotels and motels to ensure maximum accommodation needs of tourists.
2.1.2.2. Difficult conditions
Competing with many tourist attractions across the country, especially Da Nang, a top-developed tourist city in the country and close to Hue, while the competitiveness of Thua Thien Hue tourism is still limited.
Thua Thien Hue tourism is still on the path of development, with a low starting point and tourism activities mainly relying on nature.
Thua Thien Hue tourism still lacks cooperation and has not promoted its combined strength, and its efficiency is still low.
Investment in tourism has increased in scale but is still not concentrated, but is still scattered and lacking in uniformity.
Tourism investment is still heavily focused on accommodation rather than destination development, leading to a lack of shopping and entertainment venues or nightlife areas for tourists.
Business management experience and professional qualifications of human resources serving the tourism industry are not high, lacking professionalism and uniformity.
There are still many negative phenomena that make tourists unhappy such as begging, soliciting, touting, and "ripping off" tourists.
The cold rainy season often lasts long, and tourism exploitation at this time faces many difficulties due to frequent storms and floods.
There are still many wild natural tourist attractions that have not been invested in or restored.
2.1.3. Current status of tourism in Thua Thien Hue in the period 2013-2015
Promoting the city's advantages of heritages and festivals - valuable resources of tourism, the economic - tourism sector combined with other potentials of Thua Thien Hue province has had quite comprehensive and sustainable development steps, becoming one of the cultural and tourism centers of the whole country, implementing tourism linkages with tours in the East - West Economic Corridor with tourist destinations in Quang Binh, Quang Tri, Da Nang, Quang Nam forming the "Central Heritage Road". Tourism services increasingly account for a large proportion in the economic structure of the province, becoming one of the three key economic sectors of Thua Thien Hue.
2.1.3.1. Revenue from tourism activities of Thua Thien Hue province 2013-2015
Table 2.1. Revenue from tourism activities in Thua Thien Hue province 2013-2015
Unit: million VND
Target
2013 | 2014 | 2015 | Compare | ||||
2014/2013 | 2015/2014 | ||||||
+/- | % | +/- | % | ||||
Revenue | 2,469,176 | 2,707,847 | 2,985,295 | 238,671 | 9.67 | 277,448 | 10.25 |
Proportion in Provincial GDP | 9.98 | 10.50 | 11.18 | 0.52 | 1.30 | ||
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(Source: Department of Culture - Sports and Tourism of Thua Thien Hue)
(Synthesized from data on Revenue from tourism activities in the period 2013-2015)
Chart 2.1. Revenue from tourism in Thua Thien Hue province 2013 - 2015
From 2013 to 2015, tourism revenue increased gradually over the years, showing the progress and right development direction of the province. Hue Festival, held every two years, also made the revenue increase sharply in these years. Tourism revenue of Thua Thien Hue province in 2013 was 2,469,176 million VND, in 2014 it was 2,707,847 million VND, an increase of 238,671 million VND, equivalent to 9.67% compared to 2013.
In 2015, revenue reached 2,985,295 million VND, an increase of 277,448 million VND, equivalent to 10.25% compared to 2014. With the orientation of tourism as the spearhead economic sector of Thua Thien Hue province, from 2013 to 2015, the contribution to the province's GDP increased from 9.98% to 11.8%, affirming the importance of the industry to the development of the province, tourism is the driving force of Thua Thien Hue's economic development.
2.1.3.2. Situation of tourists visiting Thua Thien Hue in the period 2013-2015
Table 2.2. Tourist arrivals in Thua Thien Hue 2013-2015
Unit: number of visitors
Target
2013 | 2014 | 2015 | Compare | |||||||
Number of visitors | Rate (%) | Number of visitors | Rate (%) | Number of visitors | Rate (%) | 2014/2013 | 2015/2014 | |||
+/- | % | +/- | % | |||||||
Guest sightseeing | 2,599,837 | 100 | 2,906,755 | 100 | 3,126,495 | 100 | 306,918 | 11.81 | 219,740 | 7.56 |
Guest international | 905,000 | 34.81 | 1,007,290 | 34.65 | 1,023,015 | 32.72 | 102,290 | 11.30 | 15,725 | 1.56 |
Domestic guests land | 1,694,837 | 65.19 | 1,899,465 | 65.35 | 2,103,480 | 67.28 | 204,628 | 12.07 | 204,015 | 10.74 |
(Source: Department of Culture - Sports - Tourism of Thua Thien Hue)
(Synthesized from data on Tourist arrivals in Thua Thien Hue 2013-2015)
Chart 2.2. Tourists visiting Thua Thien Hue in the period 2013-2015
In general, the number of international and domestic visitors to Hue increases every year, but the majority are still domestic visitors. The biennial Hue Festival in even-numbered years and the Traditional Craft Village Festival in odd-numbered years also attract a large number of tourists to Hue.
In 2013, the number of visitors to Thua Thien Hue was 2,599,837, including 905,000 international visitors, accounting for 34.81% of total visitors and 1,694,837 domestic visitors, accounting for 65.19% of total visitors. In 2014, the number of tourists was 2,906,755, an increase of 306,918 or 11.81% compared to 2013, of which international visitors were 1,007,290, accounting for 34.65% of total visitors, an increase of 102,290 or 11.30% compared to 2013 and domestic visitors were 1,899,465, accounting for 65.35% of total visitors, an increase of 204,628 or 12.07% compared to 2013. In 2015, the number of tourists was 3,126,495, an increase of 219,740 or 7.56% compared to 2014, of which international visitors were 1,023,015, accounting for 32.72%. Total number of visitors, increased by 15,725, equivalent to 1.56% compared to 2014 and domestic visitors were 2,103,480, accounting for 67.28% of total number of visitors, increased by 204,015, equivalent to 10.74% compared to 2014.
2.1.3.3. Investment capital for tourism development in Thua Thien Hue province 2013 - 2014
Table 2.3. Investment capital for tourism development in Thua Thien Hue province 2013 - 2014
Unit: billion VND
Target
2013 | 2014 | 2015 | Compare | ||||
2014/2013 | 2015/2014 | ||||||
+/- | % | +/- | % | ||||
Development investment capital tourism development | 1,337 | 1,494.80 | 1,719 | 157.80 | 11.80 | 224.20 | 15.00 |
Development investment capital social development | 14,500 | 14,700 | 16,320 | 200 | 1.38 | 1,620 | 11.02 |
Capital ratio for tourism/ society as a whole | 9.22 | 10.17 | 10.53 | 0.95 | 0.36 | ||
(Source: Department of Culture, Sports and Tourism)
(Synthesized from data on investment capital for tourism development in Thua Thien Hue 2013 - 2015)
Chart 2.3. Investment capital for tourism development in Thua Thien Hue 2013 - 2015
Thua Thien Hue province's tourism development investment capital has increased steadily over the years, showing that the province is focusing on developing tourism into a spearhead economic sector. Specifically, the investment capital for tourism development in 2013 was 1,337 billion VND, accounting for 9.22% of the total social development investment capital. In 2014, the investment capital for tourism was 1,494.80 billion VND, an increase of 157.80 billion, equivalent to 11.80% compared to 2013, accounting for 10.17% of the total social investment capital. In 2015, the investment capital for tourism was 1,719 billion VND, an increase of 224.20 billion, equivalent to 15% compared to 2014, accounting for 10.53% of the total social investment capital.
2 .1.3.4. Human resource situation of Thua Thien Hue tourism industry in the period 2013-2015
Table 2.4. Human resource situation of Thua Thien Hue tourism industry 2013-2015
Unit: person
Target
2013 | 2014 | 2015 | Compare | |||||||
Number of employees | Proportion (%) | Number of employees | Proportion (%) | Number of employees | Proportion (%) | 2014/2013 | 2015/2014 | |||
+/- | % | +/- | % | |||||||
Direct labor | 9,710 | 28.57 | 10,000 | 28.76 | 10,450 | 29.27 | 290 | 2.99 | 450 | 4.50 |
Indirect labor | 24,275 | 71.43 | 24,775 | 71.24 | 25,250 | 70.73 | 500 | 2.06 | 475 | 1.92 |
Total number of employees | 33,985 | 100.00 | 34,775 | 100.00 | 35,700 | 100.00 | 790 | 2.32 | 925 | 2.66 |
(Source: Department of Culture - Sports and Tourism of Thua Thien Hue)
(Synthesized from data on Human resource situation of Thua Thien Hue tourism industry)
Chart 2.4. Human resource situation of Thua Thien Hue tourism industry 2013-2015
In recent years, the human resources for tourism have tended to increase, direct labor accounts for a small part, the majority is still indirect labor, not enough to meet the demand, not commensurate with tourism being a truly spearhead economic sector. In 2013, the labor force for tourism in Thua Thien Hue was 33,985 people, of which direct labor was 9,710 people, accounting for 28.57% of the total labor force and there were 24,275 indirect laborers.
accounting for 71.43% of total labor force. In 2014, Thua Thien Hue had 34,775 workers in the tourism industry, an increase of 790 people, equivalent to 2.32% compared to 2013, of which 10,000 direct workers accounted for 28.76% of the total number of workers, an increase of 290 people, equivalent to 2.99% compared to 2013 and 24,775 indirect workers, accounting for 71.24% of the total number of workers, an increase of 500 people, equivalent to 2.06% compared to 2013. In 2015, the total number of workers in the tourism industry was 35,700 people, an increase of 925 people, equivalent to 2.66% compared to 2014, of which 10,450 direct workers accounted for 29.27% of the total number of workers, an increase of 450 people, equivalent to 4.50% compared to 2014 and 25,250 indirect workers account for 70.73% of the total number of workers, an increase of 475 people or 1.92% compared to 2014.
2.2. Some basic features of Phong Hoa commune, Phong Dien district, Thua Thien Hue province
2.2.1. Natural resources of Phong Hoa commune
2.2.1.1. Geographical location
Phong Hoa is a low-lying plain commune located in the northeast of Phong Dien district, Thua Thien Hue province, stretching along National Highway 49B and along the banks of the O Lau River. It has a total natural area of 3,489.24 hectares, accounting for 3.68% of the district's total area. The administrative boundaries of the Commune are determined as follows:
- To the North, it borders Hai Lang district, Quang Tri province;
- To the South, it borders Phong Hien commune, Phong Dien district;
- To the West, it borders Phong Thu commune, Phong Dien district;
- To the East, it borders Phong Binh and Phong Chuong communes, Phong Dien district.
2.2.1.2. Terrain
Phong Hoa commune's terrain is relatively flat, with an average elevation of 7.8 m above sea level. It is a plain commune of Phong Dien district, deposited annually by alluvium from the O Lau River. The biggest obstacle of the locality is the dense system of rivers and lakes, which causes the land to be strongly fragmented, creating oases in the central area of the commune.
2.2.1.3. Climate