Investing in developing community tourism in Phuoc Tich Ancient Village - Phong Hoa Commune - Phong Dien District - Thua Thien Hue Province

- Invest in restoring traditional pottery kilns and stone benches for guests to rest.

- Improve more accommodation or build some standard motels to serve the needs of overnight tourists.

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3.2.2.6. Increasing investment

In order for the community tourism model to develop, support from state agencies, Phong Hoa Commune People's Committee, Phong Dien District People's Committee, Department of Culture, Sports and Tourism, relevant agencies, non-governmental organizations, and travel companies is needed:

- Integrate resources from the state budget as well as local budgets to invest in developing infrastructure at tourist destinations.

- Mobilizing capital from private enterprises and the people themselves to develop community tourism.

- Call for funding from non-governmental organizations and international organizations. Authorities need to have support measures for this organization.

- Encourage and facilitate businesses to borrow capital to develop tourism.

- Establish a support fund to develop community tourism in the locality.

- Implement social tourism by encouraging economic sectors to participate in tourism activities in different forms.

- Create an open environment, simplify investment procedures for tourism development, and create equality between domestic and foreign investors.

3.2.2.7. Raising awareness and educating stakeholders

There should be propaganda measures to raise people's awareness of the significance of community tourism development in the locality for the sustainable development of nature and environment as well as people's lives through social activities.

- Maintaining regular communication channels and information exchange helps all community members and stakeholders feel like they are part of an organization, involved in the decision-making process until the project implementation process.

- Encourage individuals and households to participate directly or indirectly in tourism activities to link the interests of local residents with community tourism development.

- Planning and managing the implementation of community tourism should avoid imposition from members with higher positions in the community. Members need to have their voice in contributing ideas to plan and manage the implementation of community tourism.

PART III: CONCLUSIONS AND RECOMMENDATIONS

1. Conclusion

With the above advantages and potentials, investing in community tourism development in Phong Hoa commune is an inevitable need of the local community to solve employment, increase income for people, contribute to poverty reduction, increase the ability to attract tourists and diversify tourism services, create sustainable economic development in the locality, which has been clearly shown in the Party Resolution and the Resolution of the People's Council of Phong Hoa commune.

With the awareness that tourism is an important economic sector in the socio-economic development of the locality. In recent years, Phong Dien district, Thua Thien Hue province has supported and called for investment in developing community tourism in Phuoc Tich ancient village specifically, the district budget contributed 102 million in 2013, 130 million in 2014 and 1,500 million in 2015 for the projects of the ancient village. The district called for and encouraged investment cooperation from domestic and foreign organizations, especially JICA. However, due to many limitations, community tourism in the ancient village has not really developed. Only 1,500 visitors in 2013 brought in revenue of over 145 million, 1,240 in 2015 with revenue of 116 million, in 2014 thanks to the influence of Hue Festival, the number of visitors increased sharply to 4,398 and achieved revenue of over 200 million.

It can be said that the tourism resources in Phuoc Tich ancient village are diverse and rich. However, they need to be organized and exploited to form tourism products. If investment and construction of infrastructure to serve tourism to welcome visitors to visit and relax, Phuoc Tich will quickly become an attractive destination for domestic and international tourists in the near future.

2. Recommendations

2.1. For the Department of Culture - Sports and Tourism of Thua Thien Hue

- Focus on promoting tourism activities on many mass media, especially the internet, targeting international tourists.

- Call for foreign investment and tourism development projects towards the community and natural resource conservation to exploit and use the tourism potentials in the province effectively in both economic and social aspects.

2.2. For Phong Hoa Commune People's Committee

- Priority should be given to investment in technical infrastructure, especially transportation and water supply, and building physical infrastructure for tourism.

- Strengthen State management through the development of policies for the conservation and management of tourism resources, the development of regulations and rules for tourists and local people. Create conditions for people to expand types of tourism services, and effectively implement investment attraction policies of international organizations.

- Organize training classes to supplement knowledge about community tourism for local people. Classes on how to communicate and behave with tourists, English classes, etc. For tourism managers, there should be training classes on professional expertise, especially improving foreign language proficiency.

- Have policies to encourage tourism and travel businesses to invest in developing community tourism.

- Enhance the role and responsibility of State agencies and authorities at all levels in tourism management. Create conditions for people to benefit from tourism.

2.3. For the Management Board of Phuoc Tich ancient village

The management board needs to build a streamlined, reasonable, and effective apparatus that promotes the abilities and strengths of each staff member.

Invest more in infrastructure and equipment to meet the needs of exploitation and improve the quality of tourism products and services.

Continue to review tourism businesses and re-evaluate travel agencies providing tourists to select qualified units and establishments.

Organize activities to promote and introduce Phuoc Tich tourism products through mass media.

2.4. For businesses and travel companies

Include tourism programs of Phuoc Tich ancient village in the promotional programs of travel companies to bring information to a wider range of tourists.

Conduct field trips to explore community tourism in Phuoc Tich village to design unique and attractive tourism programs and add new tourism products and services.

REFERENCES

1. Decision No. 15/2016/QD-UBND of the People's Committee of Thua Thien Hue province: On approving the addition of the list of garden houses in Phuoc Tich ancient village, Phong Hoa commune, Phong Dien district to the list of beneficiaries of support policies to protect and promote the values of typical Hue garden houses.

2. MSc. Bui Thanh Huong, MSc. Nguyen Duc Hoa Cuong (2007), "Research on community tourism models in Vietnam" .

3. MSc. Ho Tu Linh (2014), lecture " Investment Economics", Hue University of Economics.

4. Dr. Vo Que (2012), "Community tourism - Theory and application" , Science and Technology Publishing House.

5. Department of Culture - Sports and Tourism of Thua Thien Hue province, "Conference documents on implementing work from 2013 to 2015" .

6. Institute of Tourism Research and Development, Vietnam National Administration of Tourism, “Practical Handbook for Developing Rural Tourism in Vietnam” .

7. Vietnam Institute for Rural Industry Research and Development (2012), “Guidelines for community tourism development” .

8. Vietnam Rural Industry Research and Development Institute, “Factors determining the success of community tourism” .

9. Vo Van Thanh (2010), "Overview of tourism" , Culture and Arts Publishing House.

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1. http://doc.edu.vn/tai-lieu/khoa-luan-nghien-cuu-hoat-dong-du-lich-cong-dong-tai-hoa-lu-ninh-binh-17715/

2. http://www.dulichphohue.com/

3. https://svhttdl.thuathienhue.gov.vn/

4. http://www.hue.vnn.vn/vi/44/10121/Du-lich/Du-lich-dich-vu-chiem-ti-trong-56-GDP-cua-tinh.html#.Vuwie6RikfQ

5. http://www.hue.vnn.vn/vi/44/13724/Du-lich/Tap-trung-cac-giai-phap-phat- trien-du-lich-nam-2016.html#.VuwjlKRikfQ

6. https://svhttdl.thuathienhue.gov.vn/?gd=6&cn=521&tc=3381

7. https://phongdien.thuathienhue.gov.vn/?gd=60&cn=1179&cd=115

8. http://vietnamtourism.gov.vn/index.php/items/19659