Current Status of Exploiting Teambuilding Services in the Domestic Market at Saigontourist Service Company.

In addition to traditional tours such as: exploring the Mekong Delta, the Central Highlands, the Central provinces, Hanoi and the Northern provinces, the Company also exploits specialized tours such as: studying, picnics, sports, conferences and travel programs designed according to individual requests on a large scale for the Company to organize vacations, annual exchanges. In particular, the travel program for newlywed couples (Honeymoon Tour) is also being developed by the Company.

In 2010, 6,500 domestic customers booked tours from the Company from the beginning of the year to the Lunar New Year. The destinations that attract customers during the New Year are Da Lat, Phan Thiet, Nha Trang, and Phu Quoc.

In 2011, the number of overseas Vietnamese tourists increased sharply, accounting for over 35% of the total number of tourists traveling abroad and 60% of the Company's domestic tours. Through the survey results, it is known that, besides the objective situation of the increase in the number of overseas Vietnamese tourists returning to the country during this time, it is known that the main reason for the growth of the overseas Vietnamese market is through the promotion and marketing work, developing tour sales services through the Company's website, as well as the direct and active "word of mouth" marketing channel from overseas Vietnamese customers who have gone on tours with the Company. As of June 2010, there were more than 7,500 overseas Vietnamese customers booking tours with the Company, an increase of 30% compared to the same period in 2010.

In 2011, domestic tourism reached over 93,000 visitors, revenue over 220 billion, an increase of 39% compared to 2010. With this result, Saigontourist Travel Service Company was recognized as the top 5 companies in the list of Top Domestic Travel Companies in Vietnam in 2011.

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In 2012, Saigontourist Travel Service Company launched the tour “Westerners celebrate Tet” which attracted many international visitors. Many foreign visitors were really excited to share the joy of celebrating Tet with Vietnamese families for the first time, enjoy Tet dishes, especially learn how to wrap Chung cake. In just a few days of Tet, Saigontourist welcomed more than 7,500 international visitors (an increase of nearly 10% compared to 2011) with tours across Vietnam, exploring the Central and Northern regions.

b- Analyze the Company's production and business performance during the period.

from 2008 - 2012

Since its establishment in 1975, Saigontourist Travel Service Company has always steadfastly overcome difficulties and market fluctuations, creating a solid position for the Saigontourist Travel brand in domestic and foreign markets, and is also the leading travel company in Vietnam in international, domestic and foreign travel business activities. The process of developing the company's regional and international business activities not only expands the company's customers and markets but also actively contributes to promoting the image and destinations of Vietnam to the world.

Saigontourist Service Trading Company with the motto of always grasping customer needs, serving products of the highest quality, so in the past 38 years of the journey to affirm a brand, the company has been and is constantly growing, overcoming challenges, natural disasters, epidemics to always deserve the titles and achievements that customers and organizations give.

In 2009, the travel business of Saigontourist Travel Service Company developed favorably in the general context of Vietnam continuing to be a safe and stable destination, along with many festival events attracting more international visitors to Vietnam, the Saigontourist Travel brand continued to be consolidated and developed in the domestic and foreign markets with the consistent development strategy of "Diversified products - markets - customers", contributing to the stable and sustainable business development of the Company. In this year, the company served about 175,000 visitors with revenue reaching 473 billion VND. The outstanding strength of the company is the simultaneous strong development of domestic tourism, domestic tourism and international tourism. In 2009, the number of cruise tourists grew strongly with 18,000 passengers from major cruise lines (Star Cruises, Costa Crociere, Saga Shipping...), the number of European tourists, especially French and German tourists increased sharply (over 40%), the number of Mice tourists also increased strongly with the simultaneous exploitation of international and domestic Mice sources and Mice programs organized in Vietnam and abroad. In 2009, the company served 43,084 Mice tourists.

In 2010 alone, the company's total revenue reached 675 billion VND (an increase of 67% compared to 2009), and the total number of customers the company served reached 201,000 (an increase of 30% compared to 2009).

In 2010, Vietnam was recognized as a safe destination, and joining the WTO made Vietnam more known to many people, thus attracting more tourists. Despite the general fluctuations in the international and domestic macro economy, Saigontourist still achieved a total revenue of 985 billion VND, an increase of 46%; the total number of visitors reached more than 310,000 international and domestic visitors, an increase of 54% compared to 2009.

2011 is considered a year of many difficulties and fluctuations for the tourism industry: prolonged economic downturn in the world and in the country, outbreak of A/H1N1 epidemic, climate change, severe natural disasters, etc. However, with efforts, flexibility and creativity in business activities, Saigontourist Travel Service Company has implemented a series of tourism stimulus programs "Impressive Vietnam" (30-50% discount applied from January to December 2011 for package tours) firmly overcoming challenges and difficulties to continue to develop stably, maintain and affirm the leading brand position of Saigontourist Travel, exceeding the 2011 plan. Total revenue of 854 billion VND, welcoming 270,000 domestic and foreign tourists. Although international visitors decreased, the company still maintained its revenue in 2011 thanks to the strong growth of domestic and foreign tourists. Among them, many domestic tourists registered for tours to faraway destinations such as Europe. Such long-distance tours helped increase revenue per customer.

Vietnam has an increasing trend in 2012. Because Vietnam is a land that tourists from all over want to explore. Besides, the instability in the world is also an important factor affecting tourists to switch to Asia for travel. Vietnam is an attractive tourist destination for tourists. The inbound sector is the core business of the company, so the center is always closely directed by the company as well as the center focuses on focusing human resources to exploit this field. The center always maintains relationships with foreign partners. Create conditions for your company to send customers to Vietnam.

c- Business results of Saigontourist Service Trading Company in the period from

2008 to 2012

Table 2.3. Revenue report of Saigontourist Travel Service Company in the period from 2008 - 2012

(Source: Group Sales Department - Domestic Tourism Division)

Table 2.4. Chart of revenue results of Saigontourist Travel Service Company during the period from 2009 - 2012

(Source: Group Sales Department - Domestic Tourism Division)

Table 2.5. Number of customers served by the company from 2008 to 2012

(Source: Group Sales Department - Domestic Tourism Division)

General comments:

The company is doing really well, growing in the right direction with steady increase in revenue year after year.

- In 2009, it was 473 billion VND, an increase of 15% compared to 2008. The number of customers the company served increased by 8% compared to 2005.

- In 2010, it was 674 billion VND, an increase of 43% compared to 2009. The number of customers the company served increased by 15% compared to 2006.

- In 2011, it was 985 billion VND, an increase of 46% compared to 2010. The number of customers the company served increased by 54% compared to 2007.

- In 2012, it was 854 billion VND, down 13% compared to 2011. The number of customers the company served decreased 13% compared to 2008.

2.2. Current status of exploiting Teambuilding services in the domestic market at Saigontourist Travel Service Company.

2.2.1. Current status of exploiting Teambuilding services at Saigontourist Travel Service Company from 2009 to 2012.

a-Current status of quality of Teambuilding activities at the Company.

Length of Teambuilding tourism program of Saigontourist Tourism Service Company.

In recent years, Saigontourist Tourism Service Company has focused more on diversifying its tourism products, especially Teambuilding tourism products. Currently, the company has nearly 30 Teambuilding tourism products being exploited, including many Teambuilding tourism products that bring business efficiency to the company such as: "Long Quan Legend

– Au Co”; “Discover the secret of the city of thousands of flowers”; “Vinperl stars of 2013”; “The secret of listening”; “Journey to conquer the ocean”; “We are the team”; “Overcoming challenges, conquering success”; “Searching for treasure”; “Rescuing the capital” “Challenge the jungle”; “Sanofi Vietnam family festival”; “Steady steps to success”; “Dalat Amazing Race”; “Mystery of the pyramid”; “Conquering Ke Ga cape”; “Overcoming Madagui pass”; “Making a living on a deserted island”; “Conquering Amazon Vietnam”… Saigontourist Tourism Service Company always designs many attractive Teambuilding tourism programs to attract customers, thereby meeting the diverse needs of customers. Currently, the Company has many attractive Teambuilding tourism programs for tourists to choose from at affordable prices, including Teambuilding tourism programs designed for businesses, students, and pupils. Most of the programs mainly exploit natural tourist attractions combined with organizing games in the areas of Tien Giang, Phan Thiet, Ninh Chu, Nha Trang, Da Lat, Hoi An, Da Nang, the duration of the programs is designed to suit the needs of tourists, from about 1-2 days such as "Hostage Rescue", "Treasure Hunt", "Dragon's Mark", "Perfect Mission", "Intercontinental Teambuilding"... In general, the company currently has many Teambuilding SPDL for many different customers such as some high-quality Teambuilding CTDL targeting high-income customers such as (large-scale enterprises, foreign corporations...), some Teambuilding CTDL targeting small and medium-sized enterprises, some low-quality programs for low-income customers such as students.

Depth of Teambuilding tourism programs of Saigontourist Tourism Service Company.

Currently, the Company has paid attention to the depth of Teambuilding tourism programs such as diversifying these programs by reducing or increasing the trip time in the program, adding some tourist attractions, changing or adding games in the trip to create more new programs, as well as the same Teambuilding tourism program but the company has designed with many different prices, means of transportation, accommodation conditions, food, games,... different.

However, the increase in Teambuilding tourism is still limited, the number of Teambuilding tourism is still limited compared to other types of tourism of the company and compared to other competitors specializing in organizing teambuilding; many Teambuilding tourism are used many times without new creativity, easily causing boredom for customers. This is a new type of tourism and is meaningful in building working teams, so many businesses want to organize for their employees to participate to improve the quality of labor, but with the development of the company's programs as it is now, it still does not satisfy the satisfaction of tourists.

Teambuilding tourism quality of Saigontourist Tourism Service Company.

Teambuilding tourism programs are generally new and quite attractive, the games are uniquely designed, closely related to the terrain of the sea, islands, streams, mountains, forests... attracting the attention of tourists, and most of the programs mainly exploit natural tourist attractions in Phan Thiet, Nha Trang, Da Lat, Hoi An, Hue, Ba Na.... Each Teambuilding tourism program has many different new games, suitable for the purpose of sightseeing and exploration of tourists, while also training health, enhancing many teamwork skills and many other skills.

The games in Teambuilding tourism are mainly referenced and collected from documents on domestic and foreign websites. Each Teambuilding tourism is designed with 2 to 3 large games according to the theme and some small games. The games can be designed for many different groups of guests. Therefore, duplication is inevitable. Realizing this, through many times of organizing Teambuilding, the Company always tries to change, add more new and more attractive games, add to the games details that only Saigontourist has. However, the games only stop at the level of "playing while learning, learning while playing" and are not really specialized in Teambuilding training. Therefore, some Teambuilding tourism is still poor, not having many unique features to attract tourists.

In addition to the attractiveness of the Teambuilding tourism program, the quality of the Teambuilding tourism program is also affected by factors such as the quality of transportation, food, accommodation, guidance, and entertainment services. For the team of teambuilding organizers, most of the labor force in the Team Building Organizing Team of

The company's Tour Guides are all drawn from the Company's team, so the level of expertise required to carry out professional Teambuilding activities is not yet met.

b-Current status of building new Teambuilding tourism program of Saigontourist Tourism Service Company.

Currently, Saigontourist Service Company mainly builds a number of Teambuilding tourism programs according to orders from businesses organizing for their employees. At the same time, the Company also builds a number of open programs (no set implementation time, content of games, services...), on the basis of which tourists will choose the appropriate Teambuilding tourism program; however, the number of these programs is not much and the program content is not diverse, so it is not really attractive and appealing to tourists.

In general, the design of Teambuilding tourism programs is based on the goals of the business, meeting the requirements for building the company's staff and depending on each customer group, the Company designs suitable physical games such as for groups mainly consisting of middle-aged customers, the Company designs gentle physical games, and for groups of young, dynamic customers, the Company will design physical games with higher challenges. After each game, the program organizers will help participants summarize their experiences and apply them to practical work. However, the number of Teambuilding tourism programs is still too small and passive, the games in Teambuilding tourism programs are too monotonous, there is no creativity in designing the games, so sometimes they do not really satisfy customers.

c-Current status of the team of staff organizing Teambuilding tourism activities of Saigontourist Tourism Service Company.

The Teambuilding event organizing team includes:

Facilitator (game leader, coach): is the person who receives requests from businesses, designs appropriate programs to meet the requirements of the business. At the same time, during the team building activities, the Facilitator asks questions, guides "students" to discuss, exchange, share and summarize lessons after each game.

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