Current Status of Exploiting Tran Temple Festival, Thai Binh to Serve Tourism Development.

spreading about the country, Vietnamese people, scenic spots, historical sites... having festivals will make tourism develop more, festivals make tourism more attractive, creating a larger number of visitors. Festivals always affect tourism and make tourism develop more and more. Some people think that festivals and tourism always have an interaction with each other and develop together. Tourists coming to festivals in large numbers lead to different needs, then tourism products increase such as tourism services are increased economically, festivals make regional cultural identity more attractive, attracting tourists, making tourism increase in the number of visitors every year.

The nature of Vietnam tourism is cultural tourism, Vietnam tourism wants to develop must inevitably exploit and use traditional cultural values, innovate and modernize appropriately and effectively, including the treasure of traditional festivals. This is a unique element of Vietnamese culture, so developing festival tourism is the festival that uses the advantages of Vietnam tourism in attracting and serving tourists. The festival season is also the tourist season that creates a form of festival tourism with national cultural identity expressed through the rich and unique cultural nuances of localities and regions. Festivals affect tourism, making tourism increase the number of visitors, increase revenue and bring high economic efficiency.

Festivals and tourism always interact with each other and develop together to perfect the tourism industry, however, tourism still has an impact on festivals as follows: Tourism has its own characteristics that change or make traditional festivals more attractive, traditional festivals have open features but still have certain limitations in terms of economic conditions, traditional social culture which is only suitable for local models and spaces. Nowadays, tourism has a great impact on festivals, tourism is interdisciplinary and inter-regional, tourism brings high economic benefits to localities with festivals, tourism creates jobs for local people through the following services: transporting passengers, selling goods, souvenirs... People in the festival area both promote the cultural image of all aspects of life in their locality, and have the opportunity to exchange and learn the cultural quintessence brought by tourists. The impact or relationship between festivals and tourism makes the tourism industry more and more developed, here festivals and tourism have mutual support and interaction, making festival tourism more and more attractive, attracting more and more participants. Tourism has a positive impact on festivals but there are also negative aspects that we, as people in the tourism industry, need to bring up for research and find ways to overcome.

Besides the positive impacts, there are also negative impacts of tourism on festivals and vice versa. With the limited time and space of traditional festivals which are only suitable for the specific conditions of each locality, in reality, when many tourists come, it will affect and sometimes disrupt the normal activities of the locality where the festival is held. Tourists with many components are people with different conditions and needs. Their activities can have a significant impact on the social order and safety situation of the locality where the festival is held, and also cause a lot of chaos during the festival.

1.4. Interaction between festivals and tourism.

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1.4.1. Positive impacts of festivals and tourism.

Vietnam identifies tourism as an important comprehensive economic sector, with profound cultural content, interdisciplinary, inter-regional and highly socialized tourism development to meet the needs of people and international tourists, entertainment, and relaxation, contributing to improving people's knowledge, creating jobs and developing the country's socio-economy. This decree clearly shows the basic content and nature of Vietnam's tourism, which is cultural tourism. If Vietnam's tourism wants to develop, it is necessary to exploit and use traditional cultural values, innovate and modernize them appropriately and effectively, including the treasure of traditional festivals. This is a unique element of Vietnamese culture, so developing festival tourism is to use the advantages and strengths of Vietnam's tourism in attracting and serving tourists. Unlike some economic sectors in Vietnam, tourism is an economic sector that must be based first and foremost on the foundation of national culture. In the early stages of Vietnam's tourism industry, along with other cultural and social elements, traditional Vietnamese festivals are a type of cultural resource, as well as a valuable tourism product, with a prominent advantage in the international competition of Vietnam's tourism industry today. There is an old Vietnamese folk saying:

January celebrate Tet at home,

February gambling - March partying.

Eliminating the negative elements of the old society, placing them in today's new conditions, the festival season is also the tourist season, creating a form of festival tourism with national cultural identity expressed through the rich and unique cultural nuances of localities and regions. "In the present era and in the future, each nation needs to return to its roots, needs to understand itself, needs to preserve and develop its culture. Researchers and culture lovers of each country come to

Visiting, studying and enjoying the original cultural capital of our country. Visiting each other in such a useful and interesting way is considered a tour. Therefore, with many different types of visitors from within and outside the country, festival tourism has contributed to widely popularizing the culture of localities to all parts of the country, spreading national culture to the world, promoting the image of Vietnam in the international arena and to international friends.

Festival tourism contributes to creating cultural exchange and interweaving, enriching the traditional cultural treasure of our ancestors. Festivals enrich, diversify and attract cultural tourism programs, attracting a large number of tourists to travel companies, increasing revenue for those companies. The collective and seasonal nature of festivals and tourism have met in the same time and space, they will interact, complement, perfect and honor each other, support each other to develop together, strive to achieve new achievements.

Coming to the festival, visitors can immerse themselves in the unique and condensed cultural space of the localities, immerse themselves in the deep community sentiment, feel the cultural values of each locality that have been forged and tested over time. At the same time, tourists will also become the object that changes part of the appearance of the festival, increasing the attraction and appeal of the festival, contributing to eliminating the boredom and monotony of local festivals. Bringing tourists to attend the festival is also the process of bringing them to the sacredness in the spiritual life of each local person, each tourist, because it is an indispensable need of a large part of the tourist team, especially domestic tourists.

Tourism brings economic benefits to localities, creating jobs for local people from service activities such as passenger transportation, vehicle parking, selling goods - souvenirs, accommodation services, food and beverage services... People in the festival areas both promote the image of culture, all aspects of life of their locality, and have the opportunity to exchange and learn cultural quintessence brought by tourists. This contributes to eliminating the "cultural isolation" that is relatively inherent in the lives of local residents, especially remote, isolated and extremely difficult areas that only rely on the state budget. Gradually create conditions for localities to promote internal strength, exploit the intrinsic values of the locality, and gradually participate in the integration process into domestic and international exchanges. Through its internal activities, festivals are operated as tourism activities (with the following activities:

diverse audience) to verify, evaluate... From there, festivals (or more correctly, festival organizers) draw lessons for themselves, and then innovate themselves to suit new conditions.

Nowadays, when political, economic, cultural and social life is changing strongly and achieving great achievements. Many forms of social culture have been born, supplemented, and gradually perfected in new conditions. Tourism festivals and tourism festivals are opened on the basis of traditional folk festivals in particular and the unique folk cultural treasure in general. Tourism festivals have become a comprehensive cultural activity, a multi-purpose cultural tool with a strong economic element, and at the same time, this is a creation of history in certain opportunities and conditions. In tourism festivals, unique cultural values are linked, creating a new nuance in socio-cultural life. The relationship between individuals, organizations, and types of activities in a certain space and time takes place in a multi-dimensional way, no longer single-line or fragmented. The combined strength of various cultural forms creates a new tone and dynamic, opening up new horizons with new opportunities and forces.

1.4.2. Negative impacts of festivals on tourism.

With the limited time and space of traditional festivals, they are only suitable for the specific conditions of each locality. In fact, when many tourists come, they will affect, change, and sometimes disrupt the normal activities of the locality where the festival is held. Tourists come from many different backgrounds, and are people with different conditions and needs. Their activities can have a significant impact on the social order and safety of the locality where the festival is held. If the festival is not organized, operated, and managed carefully, it will lead to chaos in management and social administration. Tourism activities with their own characteristics can easily distort traditional festivals. Because traditional festivals, despite their open nature, still have certain limitations in terms of economic conditions, traditional culture and society, which are only suitable for a local model and space. Nowadays, when tourism activities are interdisciplinary, inter-regional and highly socialized, it will easily cause imbalance, leading to the breaking of traditional local patterns during the festival.

The phenomenon of commercializing festival activities, cheating, and taking advantage of visitors to make profits creates a bad image, causes psychological inhibition for visitors, and reduces the number of visitors to the next festival. Tourists coming to the festival in large numbers bring about different needs, creating an imbalance in the supply-demand relationship, easily leading to a situation.

pollution of the natural ecological environment and the human ecological environment. Regional cultural identity is at risk of being "obscured" as a result of the inevitable unhealthy cultural exchange brought about by a segment of tourists. There are two tendencies that need to be avoided: the conservative tendency and the excessively progressive tendency in the process of organizing, operating and maintaining festival activities. Otherwise, it will easily lead to the phenomenon of being conservative, retrospection or hybridization, in the way of looking at, understanding and behaving in a distorted way towards the national culture in the localities.

Due to the nature of festival tourism, it is not easy for festival organizers and managers to coordinate and control different types of visitors. Some bad guys take advantage of crowded times, blend in and jostle in the crowd to pickpocket and scam tourists. These phenomena more or less cause trouble for organizers and tour operators, affect the festival, and tarnish the image of the locality in the eyes of tourists. If festivals are not organized and managed closely, they will only welcome visitors who "come once, go once, and never return". This requires festival organizers and operators to coordinate closely in all their activities.

Chapter 1 summary.

Thus, through the presentations in chapter one, the author has presented the definitions of festivals and the relationship between festivals and tourism. Through that, we have a deeper understanding of the concepts of festivals to see the importance of festivals to people's lives as well as tourism.

CHAPTER 2: CURRENT STATUS OF EXPLOITATION OF TRAN TEMPLE FESTIVAL, THAI BINH TO SERVE TOURISM DEVELOPMENT.

2.1. Overview of Tran Temple, Thai Binh.

2.1.1. Geographical location and history of Tran Temple. Geographical location.

Tran Temple (Hung Ha - Thai Binh) is 80km southeast of Hanoi in Tien Duc commune, Hung Ha district, Thai Binh province. If you go from Hanoi to the southeast, National Highway 39A connects Highway 5 from Pho Noi to Hung Yen, passing Trieu Duong bridge, you will reach Thai Binh province. You will continue for 5km to Phu Son town, then 2km more to Cau Le intersection. From there, turn right for 1km, and you will reach Tam Duong village. Or from the center of Thai Binh city, follow Highway 39A to Trieu Duong to km 36, turn left for about 1km, and you will reach the land of Tam Duong, Phu Duong and Ngoc Duong villages in the past, now Tam Duong village, Tien Duc commune, Hung Ha district.

Tam Duong is one of 8 hamlets (villages) located in the center of Tien Duc commune today. It was merged into three villages Thai, Phu, Ngoc Duong around 1924. Tam Duong has a natural area of 90ha, cultivated land is 70ha, residential land is 14ha. The west borders the Red River, the east borders the Thai Su River, the south borders Hong An commune, the north borders Dang village, Phu Son commune. The terrain consists of many mounds, with different heights. This is a favorable location for the settlement of ancient Vietnamese people following the big rivers to explore and conquer the swamps and is favorable for fishing.

It can be said that the land of Tam Duong, Long Hung district, now Hung Ha, was not the first homeland of the Tran family. According to historical records, the ancestors of the Tran family originated from the Min people in Tan Chau district, Phuc Kien province, China. Tran Quoc Kinh came to Vietnam from Phuc Kien around 1110 during the reign of King Ly Nhan Tong (1072-1127). At first, he lived in An Sinh commune, Dong Trieu district, Quang Ninh province today, living by fishing on the river, and gradually moved to Tuc Mac village, Thien Truong district, Nam Dinh on the way to make a living. During the Tran Hap dynasty, the ancestral tomb was moved to live in Tam Duong, Long Hung district, now Thai Binh.

History of formation and development.

Folklore has recorded a story tinged with mystery. That is the story: choosing land to place the ancestral grave of the Tran family. The story goes that:

The ancestor of the Tran family came from Tuc Mac village (present-day Nam Dinh) and was very familiar with the river, living by fishing, drifting on the Nhi Ha river; everywhere was his home, he married a girl from that village and gave birth to Tran Hap. During the reign of Ly Than Tong (1128-1138), there was a geomancer who went to see the land's physiognomy and saw a Hoa Tinh hill in Tinh Cuong village, Thai Duong commune, Ngu Thien district, Long Hung prefecture. The geomancer smiled and said:

In the middle of the flat area, a large mound emerged, it was certainly not a wasteland, then the teacher went to Tay Nha village to meet a man with the last name Nguyen, asking for a burial plot. After finishing the work, these Nguyen men ungratefully tied the geomancer and threw him into the river. Luckily, it was low tide so the geomancer did not die. At that time, Tran Hap was fishing and saw the person calling for help, so he untied the ropes and asked the reason. The geomancer told the story of the harm and expressed: I am grateful to the person who saved me from danger, please find a good place to repay the favor.

According to the teacher's instructions, at an auspicious time on the day of Tan Dau, month of Dinh Ty, year of Quy Suu, Tran Hap moved his father's grave from Tuc Mac (Nam Dinh today) to the Hoa Tinh mound, spending more than a thousand bucks. The grave was placed in the direction of Can (North) overlooking the confluence of three large rivers, commonly known as the Golden Gate. Behind him was a statue of a monk, and on the left and right were flags and drums. The location of Tran Hap's father's grave, according to the geomancer, was "powder and rouge shine together, lotus flowers bloom in front, later someone will gain the world through beauty", and it was also said that "women enter the palace, men live as lieutenants".

Later, due to many reasons, especially the clever arrangement of Tran Thu Do, Ly Chieu Hoang (Ly Dynasty princess) gave the throne to Tran Canh. From here, the Tran Dynasty opened a new page. Dai Viet under the reign of the Tran Kings became famous not only in the region but also in the world. A dynasty with great contributions in the construction and protection of the country that is difficult to compare with any dynasty in the history of the Vietnamese nation. After 175 years of reign, the Tran Dynasty produced outstanding heroes. They were Grand Tutor Tran Thu Do, Holy Mother Tran Thi Dung, Hung Dao Vuong Tran Quoc Tuan, Tran Quoc Toan, Tran Quang Khai... talented, wise, and outstanding kings such as King Tran Nhan Tong, Tran Thanh Tong... It can be said that the Tran Dynasty created a brand that any dynasty in Vietnamese history would respect.

The Tran kings chose Long Hung as the place to build the mausoleum because this place was not only the place where the ancestors' tombs were located - the origin of the family, but also because Long...

Hung has a favorable location for transportation, economic development as well as military. Long Hung is a new alluvial land created by alluvium from the largest rivers, the Red River. Therefore, the land is fertile, agricultural production is favorable for development, it is a place with many rivers and streams, favorable for watercraft, for transportation, and for agricultural production.

Due to many reasons, this relic site was destroyed in the past. However, it was also restored and maintained in the following dynasties. Ancient books all recorded about this relic site. The book Dong Khanh Du Dia Chi recorded the most recent and complete records of ancient relics in the localities, including Long Hung land. At the location of Thai Duong village, the book drew a temple and recorded it as " Tran De Mieu " meaning the temple of the Tran kings. In 2000, the Tran Temple relic site in Tam Duong was reconstructed very grandly by the Provincial People's Committee.

Especially after the seminars and archaeological excavations proved that Tam Duong was the birthplace of the Tran Dynasty, this relic site received a lot of attention from all levels to restore and embellish it to be worthy of its new status. In 1990, the relic site was recognized by the Ministry of Culture, Sports and Tourism as a national archaeological and historical relic site.

2.1.2. Values of Tran Temple, Thai Binh. Spiritual and religious values.

During the Tran Dynasty, the Tran Kings started their career from Long Hung land, choosing Long Hung as their base, a large rear base, providing manpower and resources in three resistance wars against the Yuan-Mongol army. The Tran Kings highly valued the people of Long Hung, and in return, the people of Long Hung also fulfilled their duties as subjects, fellow countrymen of the Tran Dynasty in the cause of building and defending the Fatherland. The Tran Kings trusted the people of Long Hung as their own clan. To show the gratitude and affection of the Tran Dynasty to the people of Long Hung, each time they defeated the Yuan-Mongol army, the Tran Kings often returned to worship at the temple in Long Hung.

As the years have passed, the people of Tam Duong today continue to embellish and repair the temple and tomb of the first kings of the Tran Dynasty, through sacred worship beliefs for the national hero, continuing the tradition of their ancestors.

Besides, to affirm the value of Tran Dynasty cultural heritage in Thai Binh, demonstrate the morality of drinking water and remembering its source, practically make achievements to celebrate the country's major holidays, especially to attract tourists to the province.

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