Recurring; Collection service via File from EPartner Card account; Debt collection service
automatic card account
EPartner card payment
credit; service
toll bridge
Non-stop; Card Account Overdraft Service
2.2. CURRENT STATUS OF RETAIL BANKING SERVICE DEVELOPMENT
IN
CO NAM COMMERCIAL BANK
2.2.1. Group of profitable retail products
2.2.1.1. Retail Capital Mobilization
VIETNAM INDUSTRY AND TRADE SECTION
Table 2.11. Vietinbank's mobilized capital structure Unit: Billion VND
Year
Criteria
2015 | 2016 | 2017 | 2018 | 2019 | 2020 | BQ | |
Capital mobilized | 492,960 | 655.06 | 752,935 | 825.816 | 892,785 | 990.331 | |
Proportion (%) Compared to last year (%) | 100 16.2 | 0 100 | 100 14.9 | 100 9.7 | 100 8.1 | 100 10.9 | 15.5 |
32.9 | |||||||
Wholesale VHĐ Proportion (%) Compared to last year (%) | 197,184 40 38 | 327.125 42 66 | 293,645 39 (10) | 297,294 36 1.2 | 303,547 34 2.1 | 346,616 35 13.4 | 38 |
Retail sales Proportion (%) Compared to last year (%) | 295,776 60 18 | 379,935 58 34.5 | 459,290 61 21 | 528,522 64 15 | 589,238 66 11.5 | 643,715 65 9.2 | 62 |
Maybe you are interested!
-
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Current Status of Credit Quality at Vietnamese Joint Stock Commercial Banks -
Limitations in the Development of Retail Banking Services at Vietnam Joint Stock Commercial Bank for Industry and Trade and the Causes -
Current Status of Profitability Rates at Vietnamese Joint Stock Commercial Banks -
Viewpoints and Solutions for Developing the Market for Retail Lending Services at Joint Stock Commercial Banks

(Source: Annual Report and Vietinbank Retail Special Report 2015-2020)
In the capital structure of commercial banks, mobilized capital always accounts for a large proportion. Mobilized capital not only determines the scale of operations and credit scale of banks but also determines the payment capacity and ensures the reputation of banks in the market in the economy.
Table 2.11 shows that in the period 2015-2020, Vietinbank's mobilized capital
continuously increasing, with an average annual growth rate of 15.5%. In the structure of mobilized capital, retail mobilized capital always accounts for a larger proportion and tends to increase over time.
Specifically in 2015, the proportion of retail capital mobilized accounted for 60% of total mobilized capital.
dynamic, relative
value
295,776 billion
copper, 2016 slightly decreased
about rate
important,
but the absolute value increased by 34.5% compared to 2015, reaching 379,935 billion VND.
Next year, retail mobilized capital increased both in proportion to total mobilized capital and in ratio compared to the previous year and reached 589,238 billion VND in 2019.
Table 2.12. Vietinbank retail capital mobilization structure Unit: Billion VND
Year
Criteria
2015 | 2016 | 2017 | 2018 | 2019 | 2020 | BQ | |
1. Retail sales Proportion | 295,776 100 | 379,935 100 | 459,290 100 | 528,522 100 | 589,238 100 | 643,715 100 | |
By customer | |||||||
SME deposits Proportion (%) Compared to last year (%) | 18,494 6.2 55 | 49,488 12 167 | 46,950 10 (5.0) | 93,377 18 98.9 | 117,215 20 25.5 | 180,240 28 53.8 | 15.7 65.9 |
Residents' deposits Proportion (%) Compared to last year | 277,282 93.8 11.6 | 348,447 88 25.6 | 412,340 90 18.3 | 435.145 82 5.5 | 472,023 80 8.4 | 463,475 72 (1.8) | 84.3 11.3 |
Over time space | |||||||
Non-term deposits Proportion (%) Compared to last year | 41,409 14 15.5 | 49,392 13 19.2 | 68,893 15 39.4 | 79,278 15 15.1 | 82,493 14 4.1 | 83,683 13 1.44 | 14.0 15.8 |
Term deposit Proportion (%) Compared to last year | 254,367 86 18.4 | 330,543 87 30 | 390,397 85 18.1 | 449,244 85 15.1 | 506,745 86 12.8 | 560,032 87 10.5 | 86.0 17.5 |
By type money | |||||||
VND Proportion Compared to last year | 272,114 92 19.6 | 353,340 93 29.8 | 429,436 93.5 21.5 | 491,525 93 14.4 | 553,884 94 12.7 | 598,656 93 8.0 | 93.1 19.6 |
Foreign currency Proportion (%) Compared to last year | 23,662 8.0 11 | 26,595 7.0 12.4 | 29,854 6.5 12.2 | 36,997 7.0 23.9 | 35,354 6.0 (4.4) | 45,059 7.0 27.4 | 6.9 11.0 |
(Source: Annual Report and VietinBank Retail Special Report 2015-2020)
In terms of customer base, in addition to keeping
firm
position
is bank
As a leading bank in serving large corporate and FDI customers, VietinBank focuses on
Strongly shifting business structure, promoting customer segmentation
small and medium enterprises (SMEs), retail through innovation and comprehensive improvement of product and service quality for these segments. VietinBank has proactively identified, positioned and built specific policy mechanisms for SME customers, becoming a close and trustworthy partner, creating strength and resources.
promote Vietnamese SMEs to develop strongly and sustainably. Since 2014,
VietinBank's retail segment has developed dramatically, changing completely from awareness, sales thinking, customer service, along with systematic investment in the system.
infrastructure, human resources, continuous improvement and product diversification
products, services, expanding sales channels to promote sales and serve individual customers better and better.
Result
at Table
2.12 shows that deposits of SME customers, individuals
The number of employees has continuously increased over the years. SME customer deposits account for a large proportion.
average annual 15.7% of total deposits, residential customers average 84.3%. Specifically in 2015, SME customer deposits were 18,494 billion VND, in 2016 increased
167% compared to 2015, reaching the number
49,488 billion
copper, 2017 slightly decreased
compared to 2016,
but in 2018, it nearly doubled in absolute value compared to 2017. In 2020, capital mobilized from SME customers reached VND 180,240 billion, an increase of nearly 54% compared to 2019.
Over time , Vietinbank's retail capital mobilization mainly comes from cash .
Term deposits, with an average proportion of about 86%, the rest is from demand deposits.
By currency,
Retail capital mainly comes from
Vietnamese money
VND, average proportion 93% of total retail capital mobilization, the rest is deposits
Foreign currency. Vietinbank's foreign currency deposits mainly come from remittances. Due to the government's policy in attracting remittances being more open through the abolition of many tax regulations, no limit on the amount of money, receiving and paying goods in original currency, remittance recipients are not subject to income tax on foreign currency transferred from abroad or are required to sell foreign currency to banks. Overseas Vietnamese are also given favorable conditions
more convenient for return
visit hometown, buy house
and investment
in
Another important factor is that the number of Vietnamese people living abroad tends to increase because every year hundreds of thousands of people go abroad to work.
activities, study, training, family reunion... forming human communities
Vietnam in some new locations in Asia, the Middle East, Africa. Vietinbank with over 1,100 branches and transaction points spread across the country, with a modern technology system, highly automated transactions according to international standards and strictly secured and has agency relationships with over 1,000 reputable banks in all countries and has cooperation contracts on remittances with many foreign banks at low fees. This is the reason for the recent increase in remittances at Vietinbank.
2.2.1.2. Structure of outstanding loans and retail outstanding loans
Debt structure
Promoting its role as a large State-owned commercial bank, Vietinbank is always actively developing
synchronized declaration
solutions to improve the ability
access to capital for businesses
businesses, households, individuals, maximally and promptly meeting customers' capital and service needs.
Table 2.13. Vietinbank's outstanding debt structure Unit: Billion VND
Year
Criteria
2015 | 2016 | 2017 | 2018 | 2019 | 2020 | BQ | |
Credit balance | 591,110 | 706,876 | 837,180 | 888,216 | 953,187 | 1,027,542 | |
Proportion (%) Compared to last year | 100 23.8 | 100 19.6 | 100 18.4 | 100 6.0 | 100 7.3 | 100 7.8 | 13.9 |
(%) | |||||||
In there | |||||||
1.Wholesale balance Proportion (%) Compared to last year | 354,666 60 4.4 | 381,713 54 7.6 | 418,591 50 9.7 | 426,344 48 1.8 | 438,466 46 2.8 | 503,496 49 14.8 | 6.85 |
(%) | |||||||
2.Retail debt Proportion (%) Compared to last year (%) | 236,444 40 21.9 | 325,163 46 37 | 418,589 50 29 | 461,872 52 10.3 | 514,721 54 11.4 | 524,046 51 1.8 | 48.8 18.6 |
(Source: Annual Report and Vietinbank Retail Special Report 2015-2020)
Data in Table 2.13 shows that credit balance in the period 2015-2017 continuously increased. In 2018 and 2019, because Vietinbank's capital increase plan had not been approved, the Bank's credit growth encountered difficulties and decreased compared to the first 3 years. The credit structure continued to be positively transformed , focusing on priority areas ( agriculture , rural areas ; export ; industry ) .
supporting enterprises; small and medium enterprises; technology application enterprises
high) on average accounts for 60% of the credit portfolio. The customer structure continues to
shifting towards increasing the proportion of segments with high profitability, which are SME customers, business households and retail. Specifically, the average retail outstanding loan ratio accounts for 48.8% of total outstanding loans and tends to increase. In 2019 and 2020, retail outstanding loans accounted for 54% and 51% of total outstanding credit, respectively.
Retail debt structure (Table 2.14)
Consider the mechanism
residual
retail debt
by customer
Over the years
Over the past years, SMEs have always been considered by VietinBank as a key customer segment.
strategy. From
2015 2020, capital and surplus
customer segment debt
SMEs maintain a high and sustainable growth rate with an average growth rate of 15.8%/year. This growth rate has brought VietinBank to the top position in terms of SME market share nationwide. The proportion of SME customers in VietinBank's asset and income structure has also grown strongly. The breakthrough in the SME segment can be seen from the expansion of scale. In 2016 alone, the number of
The number of SME customers has increased significantly from 128,993 (beginning of the year) to 142,848
(end of year). In the first 6 months of 2017, this number continued to grow with
7,500 new customers. Currently, about 25% of SMEs in Vietnam transact with VietinBank[86].
Vietinbank also launched a preferential program for unlimited money transfers.
Limited to businesses with a minimum net revenue of VND 200 billion/year.
Accordingly, customers only
need to pay
one time fee for the whole
transaction
Domestic VND transfers within 3 months or 12 months. Remittance transactions include VND transfers within Vietnam via eFAST
or via Payment Order at the transaction counters of the full fee collection branch
package. In addition, Vietinbank also provides a full package of products and services with
many non-financial benefits. Specifically, VietinBank SME Club preferential banking services
Priority reserved for Top 1,000 SME customers highly appreciated by the business sector.
Regarding outstanding loans to SMEs , with the goal of being at the top in terms of outstanding loans .
SMEs, VietinBank
priority focus response
meet customer needs by
product development. Vietinbank has implemented many new credit programs suitable for the financial needs of SME customers. In particular, the fixed interest rate program for working capital loans allows small businesses to plan
Fixed financial plan over 6 months or customer support program
SMEs enjoy preferential loan and deposit interest rates.
Table 2.14. Vietinbank retail debt structure Unit: Billion VND
Year
Criteria
2015 | 2016 | 2017 | 2018 | 2019 | 2020 | BQ | |
1. Sales credit balance | 236,444 | 325,163 | 418,589 | 461,872 | 514,721 | 524,046 | |
odd | 100 | 100 | 100 | 100 | 100 | 100 | |
Proportion (%) | |||||||
By customer | |||||||
SME debt Proportion (%) Compared to last year (%) | 124,266 52 15.2 | 172,462 53 38.8 | 222,144 53 28.8 | 215,278 47 (3.1) | 239,933 46 11.4 | 267.263 51 3.8 | 15.8 |
Personal debt Proportion (%) Compared to last year (%) | 112,178 48 20.2 | 152,701 47 36.1 | 196,445 47 28.6 | 246,594 53 25.5 | 274,788 54 11 | 256,783 49 (12.8) | 18.1 |
Over time | |||||||
Short-term retail debt Proportion (%) Compared to last year (%) | 122,951 52 20.7 | 182,091 56 48 | 246,967 59 35.6 | 254,030 55 2.9 | 298,538 58 17 | 309,187 59 (3,4) | 56.5 20.1 |
Medium-term retail debt Proportion (%) Compared to last year (%) | 35,467 15 21.7 | 55,278 17 56 | 79,532 19 43.8 | 64,662 14 (18.7) | 82,355 16 27.3 | 83,847 16 (5.1) | 16.2 20.8 |
Long-term retail debt Proportion (%) Compared to last year (%) | 78,026 33 13.1 | 87,794 27 12.5 | 92,090 22 4.9 | 143,180 31 54.5 | 133,828 26 (6.5) | 131,012 21 (9.1) | 26.7 11.6 |
By industry | |||||||
Manufacturing industry, | 27,806 | 38,982 | 49,498 | 64,843 | 138,975 | 131,011 | |
processing Proportion (%) Compared to last year (%) | 26 42.4 | 27 40.2 | 26 27 | 26 31 | 27 114 | 25 (5.7) | 41.5 |
Wholesale, retail, repair | 27,806 | 40,425 | 47,594 | 67,330 | 133,827 | 146,733 | |
auto repair, motorbike Proportion (%) Compared to last year (%) | 26 40.7 | 28 45.4 | 25 17.7 | 27 41.5 | 26 98.7 | 28 9.6 | 42.3 |
Build Proportion (%) Compared to last year (%) | 10,695 10 36.2 | 12,994 9 21.5 | 19,038 10 46.5 | 27,433 11 44.1 | 46,325 9 68.9 | 41,924 8 (9.5) | 34.6 |
Trade and services Proportion (%) Compared to last year (%) | 7,486 7 55.6 | 12,994 9 73.7 | 13,326 7 2.5 | 32,421 13 143 | 51,472 10 58.7 | 62,885 12 22.2 | 59.3 |
Other industries Proportion (%) Compared to last year (%) | 33,153 31 25.4 | 38,982 27 17.5 | 129,456 32 232 | 192,027 23 48.3 | 144,122 28 24.9 | 141,493 27 (1.8) | 57.7 |
By currency | |||||||
VND Proportion (%) Compared to last year (%) | 90,904 85 34.5 | 125,068 87 37.5 | 163,724 86 30.9 | 219,468 88 34 | 458.102 89 109.7 | 487,363 93.0 6.4 | 42.2 |
Foreign currency conversion Proportion (%) Compared to last year (%) | 16,042 15 23.4 | 19,309 13 20.3 | 26,653 14 38 | 29,928 12 12.2 | 56,619 11 89.1 | 36,683 7.0 (35) | 24.7 |
(Source: Annual Report and Vietinbank Retail Special Report 2015-2020)
About the remainder
personal loan debt, number
data showing personal customer debt
increased by an average of 18.1% per year in the period 2015 - 2020, reaching VND 256,783 billion in 2020. The proportion of personal loans to total outstanding loans increased from 48% in 2015 to 54% in 2019. It can be said that the trend of personal loans plays a leading role in Vietnamese commercial banks in general and Vietinbank in particular. Over the past 5 years, Vietinbank has had a clearer direction in focusing on promoting the retail sector, especially focusing on market share in personal loans. In fact, Vietnamese people borrow money from banks mainly to buy consumer goods such as cars, household appliances, smartphones, and entertainment activities such as travel.
Seizing this opportunity, Vietinbank has focused its resources on the banking sector.
retail as well as personal lending to match the main trends of the economy.
Table 2.15. Number of SME customers of Vietinbank Unit: Enterprise
Year
Criteria
2015 | 2016 | 2017 | 2018 | 2019 | 2020 | |
Number of SME customers Increase from last year (%) | 128,933 9.5 | 142,848 10.8 | 153,348 7.3 | 186,000 21.3 | 204,601 9.8 | 225,061 10.0 |
(Source: Vietinbank retail topic report 2015-2020)
Consider the structure of retail debt over time . Short - term retail debt accounts for the highest proportion, averaging 56.5 % and tends to increase. In fact, after completing the restructuring in 2016, Vietinbank began to focus more on short - term loans. Normally, a capital investment in society is only about 23 years old, the bank must determine the recovery and calculate business efficiency and limit risks in the market. If lending short-term, the market price and economic inflation factors also reduce the risk much more than granting long-term credit. On the other hand, in the current interest rate ceiling regulations for 5 priority sectors ( agriculture , rural areas ; export ;
supporting industry
support; small business
and medium; business
public application
turmeric
High)
also owner
encourage businesses to borrow short-term capital by
VND to supplement working capital for production and business. Outstanding retail debt of medium and

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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