Home / Protection Page 4

Brand Management, Maintenance and Protection

Branding and the ability to outline directions and branding strategies for businesses are really rare. Whatever you want to do, it all has to start with people, but even with human issues, SMEs still face many difficulties and obstacles, while other issues such as branding are still just a distant ...

Well-Known Trademark Protection Under US Law

Benefiting the distinctiveness or reputation of the prior mark; (4) the CTM applicant has no reasonable cause. Reputation is not defined in the CTMR, but its essence is understood to be a threshold requirement of knowledge, which has a quantitative character, similar to well-known. A trademark ...

Home Reference Doccument