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Components of a Customer-Based Brand Equity Scale

Ite (2006) stated that companies practicing CSR mainly aim at poverty reduction, prevention of human rights violations and environmental protection. In Vietnam, community responsibility is considered as volunteer activities, targeting disadvantaged people in society, bringing social responsibility ...

Customer Awareness Level of Vnpt Brand

When it comes to Internet and television services, which network do you think of? 40 35.3 35 33.3 30 25 20 15 10 5 0 VNPT Network FPT Network Viettel Network Other  Assessing customer access and recognition of VNPT services 30 1.3 Chart 2.2. Customer awareness of VNPT brand (Source: Survey data ...

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