Building Practical Propaganda and Promotion Forms and Contents

Coordinate with functional sectors, the Department of Culture, Sports and Tourism of the province in the work of preserving and promoting the value of the historical and cultural relics; coordinate with socio-political organizations in the district such as: Fatherland Front, Farmers' Association, Women's Union, Youth Union, Veterans' Association... to carry out the task of preserving and promoting historical and cultural relics. Link emulation work with the preservation and promotion of the value of relics to each cadre, party member, and people of Yet Kieu commune with the motto "The State and the people work together".

Strengthen education for all classes of people, especially the people of Yet Kieu commune, Gia Loc district, to properly perceive the value and important significance of preserving traditional national values, both material and spiritual values of Quat temple, thereby raising the spirit of self-awareness in protecting relics.

Gia Loc District Department of Education and Training has deployed to the Board of Principals of Primary and Secondary Schools in the district to register with the Monument Management Board, organize for students to participate in cleaning, planting flowers and trees. Every year, organize for students to visit and learn about the meaning and value of the Quat Temple Cultural Heritage Site to enrich and vividly teach lessons in class and educate about the revolutionary tradition of the homeland.

Gia Loc District Youth Union deployed to the Youth Unions of communes and towns in the district to register to take care of, protect, and plant trees at the Quat Temple Cultural and Historical Site, considering this a youth project, educating the tradition of patriotism and national pride for the younger generations.

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Functional departments and the People's Committee of Yet Kieu commune strengthen state management of historical and cultural relics. Timely detect, prevent and strictly handle organizations, individuals and households that violate relics for production, tree planting or encroachment for housing.

Each person in Ha Bi village in particular and Yet Kieu commune in general must be an enthusiastic and honest tour guide to introduce to tourists the values of the relic.

Part of the profits from the relic's activities will be used to build public works in Yet Kieu commune to encourage people to participate more in protecting the relic.

Building awareness of preserving relics, traditional festivals, good customs and practices of the locality as well as the nation combined with building cultural families, cultural villages, and incorporating into village conventions issues of civilized behavior in festival activities.

Building a healthy, civilized, polite lifestyle, free of social evils will reduce superstition and the burning of votive paper at relics, causing environmental pollution. Linking the protection of relics with the movement "All people unite to build a cultural life" and the movement to build a new countryside in Yet Kieu commune.

Thus, raising awareness of the local community in Ha Bi village, Yet Kieu commune is very important. Understanding the significance of protecting relics will help people protect the landscape and resources for future generations.

The protection of relics must be linked to the interests of local residents.

It is strictly forbidden to destroy the environment around the monument.

3.2.2. On propaganda and promotion of relic values

3.2.2.1. Develop practical forms and content of propaganda and promotion

Attaching the responsibility of the government and local organizations in performing the task of preserving and promoting the value of cultural heritage. Strengthening propaganda and dissemination to raise public awareness of the value of cultural heritage, of the consciousness and responsibility for preserving and promoting the value of cultural heritage, building a healthy cultural environment in the community; Taking advantage of information channels, diversifying propaganda forms, promoting the effectiveness of the grassroots radio system, electronic information portals of the district and localities; focusing on using propaganda forms through newspapers, television, dramatization, etc. Coordinating investment in the production of documentaries

Short documents, radio documents, books, brochures introducing the cultural heritage of Hai Duong province for propaganda and promotion at festivals or for sale at relic sites and bookstores inside and outside the province.

Strengthen propaganda and mobilization work to all classes of people in the area to have the responsibility to protect and not to violate the relics. Effectively implement the directive documents of the Central, the province and the district on building and implementing plans and projects to protect and promote the cultural heritage values of the locality. Sectors, levels and local authorities in the province strengthen propaganda and widely implement the Resolution of the 9th Central Executive Committee Conference (term XI) on " Building and developing Vietnamese culture and people to meet the requirements of sustainable national development" and Action Program No. 53-CTr/TU, dated August 27, 2014 of the Provincial Party Committee, in which due attention is paid to the requirements and tasks of preserving and embellishing typical relics, serving traditional education and economic development; linking the preservation and promotion of cultural heritage as the foundation and driving force for tourism development.

Strengthening the dissemination of the Law on Cultural Heritage; the Law on Amendments and Supplements to a number of articles of the Law on Cultural Heritage; Decree No. 61/2016/ND-CP dated July 1, 2016 of the Government promulgating regulations on conditions for trading in antiques and practicing the profession of preserving, renovating and restoring historical - cultural relics and scenic spots; Decree No. 98/2010/ND-CP dated September 21, 2010 of the Government detailing the implementation of a number of articles of the Law on Cultural Heritage and the Law on Amendments and Supplements to a number of articles of the Law on Cultural Heritage ; documents of the Government, the Ministry of Culture, Sports and Tourism, central ministries and branches on the work of preserving, renovating and restoring relics. Focusing on the dissemination, education and dissemination of laws on cultural heritage through many appropriate forms of communication such as: Newspapers, radio, electronic information pages, cultural publications, etc.

Actively mobilize people to participate in the work of protecting and promoting the value of the historical and cultural relic of Quat Temple. Develop a code of cultural conduct, preserve traditional cultural values at tourist attractions in general and Quat Temple relic in particular.

Strengthening the socialization of the work of protecting and promoting the heritage value of Quat Temple through propaganda measures in festival activities, religious activities at the relic, and activities of local self-governing groups. Recently, the District Cultural and Sports Center staged the play "Do Soai Yet Kieu" to perform at the Quat Temple Festival in the fall of 2018.

There is a policy for emulation and reward work on protecting and promoting the values of relics to encourage and widely disseminate in the community the traditional cultural values associated with relics.

Actively coordinate with press and radio agencies to promote and advertise the potential for tourism development from the value of the Quat Temple historical and cultural relic. Through tourism development to preserve and promote the value of historical and cultural relics. The district radio station builds a column on preserving and promoting the value of historical and cultural relics.

Recognizing that important role, the Department of Culture, Sports and Tourism of Hai Duong province has coordinated with the Department of Culture and Information of Gia Loc district and the People's Committee of Yet Kieu commune to propose a number of solutions to promote propaganda work with specific content:

Raising community awareness to understand the important position of Quat Temple relic management. Raising awareness of local officials and people about DLSVH management.

Through many forms of propaganda and education for all classes of people to protect relics such as designing leaflets, brochures, providing some general information to introduce the relics. Making large billboards to promote at

Gia Loc district center, Hanoi - Hai Phong highway section turning into Gia Loc district to both introduce and honor the value of Quat temple relic.

Building a website about Quat temple on the website of Gia Loc electronic information portal, Department of Culture, Sports and Tourism of Hai Duong province to introduce to the people of the whole country about Quat temple - the place to worship the famous general Yet Kieu with great values in history, culture, architecture and friendly, hospitable Gia Loc people.

Gia Loc district radio station regularly promotes the Quat temple relic, especially during festivals.

Conservation and exploitation are always two sides of the same problem. If we only conserve without paying attention to exploitation, it will waste resources and limit the promotion of value. If we only exploit without conservation, it will destroy the relic, destroy the environment and have other great consequences for the whole society. Therefore, it is necessary to promote propaganda, introduce and increase the attractiveness of Quat Temple to attract more visitors; organize cultural activities at the relic towards the goal of serving sustainable tourism development.

3.2.2.2. Building facilities to increase the effectiveness of propaganda and promotion

The infrastructure of Quat Temple is now relatively spacious but still needs more attention from the state to make the relic more beautiful in the eyes of the people and tourists from all over the world. Specifically, in parallel with the work of propaganda and promotion of the value of the relic, the state needs to build more infrastructure and techniques to serve the promotion of the value of the relic.

In addition, local authorities as well as all levels and sectors in the district can build a guest house to welcome guests. Through the activities of welcoming guests, introduce visitors to the relics with images, combined with explanations. At the guest house, traditional art activities of Hai Duong can be organized such as Cheo singing, Chau Van singing, and dancing.

puppetry... to meet more diverse entertainment needs in people's cultural, spiritual and religious activities.

Local authorities need to pay more attention and invest more in renovating and upgrading the roads leading to the relics, making it convenient for people and tourists to visit.

Invest in building a lighting system, an outdoor electrical system in the style of traditional lanterns. Design underground columns so that the lights can shine around. With the light at night, the relic will be more sparkling and shining.

The management board installed underground loudspeakers in the relic site to propagate to visitors about the value of Quat Temple.

Improve information technology, build news stations,... in communes and districts to promote relics and festivals as well as local cultural traditions.

Invest well in public sanitation system, currently Quat temple area is large, during holidays, the number of visitors coming to worship is large but there are only 02 public toilets which are not enough to serve tourists.

Up to now, the relic's parking lot has not been built, so visitors often go straight into the relic's grounds, causing unsightliness.

The swimming area in front of Quat Temple needs to be regularly dredged, currently only one side is stone-lined, Gia Loc District People's Committee will soon have a plan to stone-lined the other side of the field so that the riverbed is always wide, keeping the water source clean, ensuring boat racing during the festival season. Plan the tidal area along the river into an ecological area such as a fish pond, a guest rest area. On the other hand, the river is still kept pristine, people still fish on the river. The construction of facilities, restoration, and prevention of relic degradation must follow the process: research of documents and survey of the current status, project development, technical design, appraisal, approval, and construction.

under the supervision of experts and maintaining a construction diary. When renovating and embellishing a monument, it is necessary to respect and preserve the original elements, minimizing any replacement with new materials and materials.

3.2.3. Continue to promote socialization of relic management activities

Gia Loc District People's Committee needs to strengthen coordination with the Departments, Ministries and Central branches to find capital sources for investment in the restoration of historical and cultural relics in the district in general and Quat Temple in particular. In addition to capital from the state budget, find funding sources from organizations and enterprises inside and outside the province for the restoration and renovation of relics. Mobilize construction enterprises in the area and local enterprises to support the restoration, renovation and repair of Quat Temple.

Mobilize resources in the community, especially local people, to preserve and promote the value of historical and cultural relics. Provide appropriate rewards for businesses, organizations and individuals who have made positive contributions to the conservation and promotion of the value of relics. Raise the level of organizing celebrations of holidays, traditional cultural festivals, cultural and artistic activities, competitions and performances in the area into cultural and tourist events to attract tourists to the area.

Further promote the role of the people in preserving and promoting the value of relics.

Local authorities need to strictly manage the issuance of business licenses in the Quat Temple area. At the same time, encourage businesses, organizations and individuals to invest and provide services to support the activities of the relic.

Develop policy mechanisms to mobilize and encourage community participation in the preservation and promotion of the value of the Quat Temple historical and cultural relic. In addition to state funding, there are also sources of mobilization from the people to participate in the protection, restoration and embellishment of the relic.

mobilize organizations, businesses and individuals in the area to contribute to the process of relic restoration.

Effectively implementing the work of relic management, encouraging the entire population to participate in the preservation and promotion of relic values, while at the same time linking it with the socio-economic development of Gia Loc district, this is also the task set forth by our Party: "Mobilizing the strength of the entire society to preserve and promote traditional cultural values" and "Building a mechanism to reasonably and harmoniously resolve the preservation and promotion of historical relics with economic and social development. Preserving and embellishing the historical and cultural relic of Quat temple serves traditional education and economic development, linking the preservation and promotion of historical and cultural relics with tourism development" [25; p.9]

3.2.4. Strengthen inspection, examination and rewards

The organization of inspection and examination of the law enforcement of the Quat Temple historical and cultural relic needs to clearly assign the rights and obligations of the agencies of Hai Duong province, Gia Loc district and Yet Kieu commune. The Quat Temple relic management board needs to be aware of and properly implement its responsibilities and powers in protecting and promoting the value of the relic.

Enhance the synchronous coordination between Hai Duong provincial agencies, Gia Loc district and Yet Kieu commune during regular or surprise inspections. Timely detect and commend organizations and individuals who strictly comply with the law, and promptly and strictly handle organizations and individuals who violate the law on the historical relic of Quat temple.

Among the relic management agencies, the Department of Culture and Information of Gia Loc district has the function and task of managing, inspecting and supervising the activities of preserving and exploiting the values of the relic and the Quat temple festival. At the same time, it promotes the role of the people in supervising agencies, organizations and individuals to properly exercise their powers and obligations in managing the Quat temple.

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