Bat Trang pottery village and its potential for tourism development

THANK YOU!

The graduation thesis is the result of the summary of each student's learning process. During the process of writing the topic "Bat Trang Pottery Village and the potential for tourism development", I received enthusiastic help from the instructors, the uncles and aunts at Bat Trang Pottery Village who created conditions and provided me with valuable materials to complete this thesis.

I would like to express my gratitude to the Board of Directors of Hai Phong Private University, the teachers in the Department of Culture and Tourism, and especially I would like to express my deep gratitude to Associate Professor - Dr. Tran Thi Minh Hoa, lecturer of the Department of Tourism, University of Social Sciences and Humanities, for her dedicated guidance throughout the process of writing my thesis.

Maybe you are interested!

At the same time, I would like to sincerely thank the People's Committee of Bat Trang commune, the Management Board of Bat Trang pottery market, especially Mr. Nguyen Van Xao for creating favorable conditions to help and providing me with materials to write today's thesis.

Finally, I would like to thank my family and friends who have helped and encouraged me throughout my studies and especially during the time I was writing this thesis.

Despite my best efforts, my thesis still cannot avoid shortcomings due to my limited knowledge. I look forward to receiving comments and evaluations from the council so that my thesis can be more complete and can be applied in the current practice of tourism development in Bat Trang pottery village.

Hai Phong date….. month….. year 2010 Student

Tran Thi Lan Anh

INDEX

INTRODUCTION 1

1. Reasons for choosing topic 6

2. Purpose and content of research 8

2.1. Research purpose 8

2.2. Research content 8

3. Research object and scope 9

3.1. Research subjects 9

3.2. Scope of research 9

4. Research methods 9

5. Thesis layout 9

CHAPTER 1: SOME THEORETICAL ISSUES ON TRADITIONAL CRAFT VILLAGES AND THE POTENTIAL FOR TOURISM DEVELOPMENT 10

1.1. Travel 10

1.1.1. Concept of tourism 10

1.1.2. Functions of tourism 11

1.1.3. Nature of modern tourism 12

1.2. Traditional craft villages 13

1.2.1. Concept of craft village 13

1.2.2. Traditional craft villages 14

1.2.2.1. Concept 14

1.2.2.2. Development history 14

1.2.2.3. Characteristics of craft villages 15

1.2.2.4. The formation path of craft villages 17

1.2.2.5. Conditions for the formation of craft villages 18

1.3. Potential for developing traditional craft village tourism 18

1.3.1. Traditional craft village tourism 18

1.3.2. Some potentials needed to develop traditional craft village tourism 19

1.4. Mutual impact between tourism and traditional craft villages 20

1.4.1. The role of tourism in developing traditional craft villages 20

1.4.1.1. Tourism activities contribute to promoting the image of craft villages widely and most effectively. 20

1.4.1.2. Contribute to the economic, cultural and social development of craft villages 20

1.4.1.3. People's lives 21

1.4.2. The role of traditional craft villages in tourism development 22

1.5. Characteristics of traditional craft village tourism 23

Chapter 1 Summary 24

CHAPTER 2: POTENTIAL OF BAT TRANG TRADITIONAL CRAFT VILLAGE FOR TOURISM DEVELOPMENT 25

2.1 Overview of Bat Trang commune 25

2.1.1. Name 25

2.1.2. Favorable geographical location for tourism development 26

2.1.3. The formation and development process of Bat Trang pottery village 27

2.1.3.1. History of the formation of Bat Trang pottery village 27

2.1.3.2. Development process of pottery village 30

2.2. Identity of Bat Trang ceramic village 32

2.2.1. The land turns to gold 32

2.2.2. The pride of the pottery village 36

2.2.3. Production process of Bat Trang pottery 41

2.2.4. Main products of Bat Trang pottery village 43

2.3. Tourism resources 45

2.3.1. Natural tourism resources 45

2.3.2. Human tourism resources 45

2.3.2.1. Village temple 45

2.3.2.2. Kim Truc Pagoda: 47

2.3.2.3. Village temple (also known as Mau temple): 47

2.3.2.4. Bat Trang village's literature 48

2.3.2.5. Village Festival 49

2.3.2.6. Bat Trang ceramic products display center (also known as Pottery Market): 50

2.3.2.7. Van Van Ceramic Museum 50

2.4. Socio-economic conditions 51

2.4.1. Economic conditions 51

2.4.2. Social conditions 52

2.5. Social infrastructure and technical facilities 52

2.6. Policy mechanisms 54

2.7. Investment projects to enhance the potential of Bat Trang pottery village 56

Chapter 2 Summary 58

CHAPTER 3: CURRENT SITUATION AND SOLUTIONS TO PROMOTE 59

EXPLOITING THE POTENTIAL OF TRADITIONAL CRAFT VILLAGES

BAT TRANG SERVES TOURISM DEVELOPMENT 59

3.1. Current status of exploiting tourism potential in Bat Trang pottery village 59

3.1.1. Current tourism infrastructure and management organization in Bat Trang 59

3.1.1.1. Social infrastructure 59

3.1.1.2. Technical infrastructure for tourism 61

3.1.2. Current status of tourism environment 61

3.1.3. Current status of human resources 62

3.1.4. Promotional activities to attract tourists to craft villages 63

3.1.5. Tourists coming to Bat Trang craft village 65

3.1.6. Types of tourism exploited in Bat Trang 67

3.1.6.1. Main activities in Bat Trang pottery village tourism programs 67

3.1.6.2. Activities that excite tourists 68

3.1.6.3. Main types of tourism in Bat Trang 71

3.1.6.4. Some tourist programs exploited in Bat Trang pottery village 72

3.1.7. Bat Trang pottery village and sports - cultural - economic events 75

3.1.7.1. Bat Trang pottery village exhibition to welcome Sea Games 75

3.1.7.2. Bat Trang pottery village during APEC 75

3.1.7.3. Exhibition “Bat Trang pottery – traditional and modern” celebrating 1000 years of Thang Long - Hanoi 76

3.1.8. General assessment 76

3.2. Some solutions to better exploit the potential of Bat Trang pottery village to serve tourism development 77

3.2.1. Solutions for tourism management and development planning 77

3.2.2. Infrastructure construction solutions 78

3.2.2.1. Building social infrastructure 78

3.2.2.2. Building infrastructure to serve tourism development 80

3.2.3. Solutions in introducing products and images of Bat Trang pottery village 81

3.2.4. Solutions for human resources and training of successor artisans 83

3.2.4.1. Training of successor artisans 83

3.2.4.2. Human resource solutions for developing tourism activities in the village. 83

3.2.5. Policies to encourage the development of tourism in Bat Trang pottery village (including policies on capital, investment, technology and tax) 84

3.2.5.1. Policies of the Party and State in developing traditional craft village tourism in general and Bat Trang pottery village tourism in particular 84

3.2.5.3. Local incentive policies 86

3.2.6. Solutions to protect tourism environment 87

3.2.7. Solutions to preserve traditional cultural values of craft villages... 87

3.2.7.1. Preserving the beauty of daily cultural activities 87

3.2.7.2. Preserving spiritual and mental values 87

3.2.7.3. Preserving cultural values in traditional products 88

3.2.8. Solutions to maintain security and order 89

Chapter 3 Summary 90

CONCLUSION 91

REFERENCES 94

APPENDIX

INTRODUCTION

1. Reason for choosing the topic

For a long time, tourism has become an indispensable need for people. Not only for the purpose of sightseeing, entertainment, nowadays people travel with the need to learn about the traditional cultural values of the destination. One of the places that cannot be missed for those who are eager to learn is traveling to traditional craft villages.

Thang Long with 61 wards in the Ly - Tran period, 36 streets in the Le - Nguyen period and Hanoi today is the convergence of craft villages from all over the country. The development of craft villages not only plays a role in improving living standards, but also marks the traditional culture of the nation in each period of building and defending the country.

The history of cultural development as well as the history of economic development of the country is always closely linked to the history of the development of Vietnamese craft villages. Because handicraft products are not only purely cultural or economic items for daily life, but they are also works of art representing the culture - society, the level of economic development, the intellectual level and the human characteristics of the nation. Another special thing is that craft villages do not simply produce goods like in a factory, but they are also a long-standing traditional cultural, economic, social and technological environment. It preserves the quintessence of art and techniques passed down from generation to generation, expressed through the hands and minds of generations of talented artisans with products that have their own identity but are representative of the entire Vietnamese nation. In each craft village, past and present, it has two basic elements: Cultural tradition and professional tradition. These two elements blend together inseparably to create craft village culture in particular and Vietnamese culture in general.

According to statistics from the Institute for Tourism Research and Development, every year there are up to 800 million people traveling. This number will be more than 1 billion in 2010 and reach 1.6 billion in 2020. Of which, 60% of the current tourist flow is choosing cultural tourism - craft villages. Our country has more than 2000 craft villages, if given proper attention, the potential for tourism development will be huge.

When talking about traditional craft villages in our country, we cannot help but mention one of the most famous craft villages in the past as well as in the present, which is Bat Trang pottery village - Hanoi.

“I wish I could get her

Let me buy Bat Trang bricks to build. Build vertically and then horizontally.

Build a crescent lake for her to wash her feet"

The familiar folk song from our ancestors has summarized not only the quality but also the reputation of the region's ceramic and brick products. Not only is the beauty embellished with flowery words on paper, the beauty of Bat Trang products is the sophisticated beauty shown in every detail and line from the time they are just raw materials until they become products that reach consumers. It is not natural that the guy in the above folk song wants to buy Bat Trang bricks to build a pond for his lover to wash his feet, but because Bat Trang bricks have high hardness and good quality, they are often used to build houses, pave yards, build wells...

A perfect combination of beautiful ceramic products with historical and traditional values, Bat Trang is now not only a pure production village. With many religious and cultural works and famous ceramic products, the village has become an attractive tourist destination of Hanoi city. Coming to Bat Trang, visitors will be guided by local people who have devoted their whole lives to the craft village and told stories about life and legends associated with the development process of the pottery village. Bat Trang is not simply a craft village but also a cultural village. Besides

In addition, under the guidance of skilled craftsmen with over 20 years of experience in the ceramic industry, visitors will be guided meticulously and specifically to try their hand at being an amateur artisan. Under their hands, you will see the inanimate lumps of soil become soulful and become a real product. Perhaps that is why today, Bat Trang has become an indispensable destination for those who love to learn about traditional national culture in general, and learn about traditional craft villages in particular.

It can be seen that, currently, in addition to the main purpose of producing traditional handicrafts, some craft villages have combined tourism activities to exploit the village. Bat Trang is also one of the few craft villages that have relatively developed tourism activities. However, in order for tourism activities in traditional craft villages in general and in Bat Trang in particular to develop truly effectively, contributing to promoting the country's economic and social development, while preserving and introducing the most unique cultural features to international friends, we need to have more in-depth research, investment, and development planning to promote the tourism potential of craft villages in a specific and effective way.

For the above reasons, I chose the topic " Bat Trang Pottery Village and its potential for tourism development " with the hope of contributing to introducing more about the oldest pottery village in Vietnam and offering some solutions to better exploit the potential of this traditional craft village to serve tourism development.

2. Purpose and content of the research

2.1. Research purpose

- Propose some ideas to better exploit the tourism potential that Bat Trang pottery village has, especially the potential for developing craft village tourism.

2.2. Research content

The thesis focuses on researching the tourism potentials in Bat Trang pottery village, such as: history of the pottery village, tourism resources, economic conditions,

Bat Trang pottery village and its potential for tourism development - 1

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