who are teachers. This shows that the Centers for Professional Development understand the importance of professional development work more than the Board of Directors and teachers. At the level of very necessary assessment, 10/40 leaders of the Center for Professional Development assessed that professional development work is very necessary while none of the 10 Board of Directors asked thought that this work is very necessary. For teachers, 59/180 teachers asked (accounting for nearly 30%) perceived that professional development work is very necessary while the number of teachers who thought it was normal or unnecessary was 54 people, accounting for nearly 30%.
The majority of respondents correctly identified the role of inspection work, proving that the work of propaganda and awareness raising on inspection work has been widely disseminated among teachers. Guidance documents on inspection work have reached teachers in the district. However, there is still a small number of managers and teachers who do not have a firm grasp of the guidance documents on inspection work in general and inspection work in particular.
2.4.2. Awareness of professional testing activities at Luc Nam District Secondary School
To learn about the awareness of managers and teachers about KTCM activities in secondary schools in Luc Nam district - Bac Giang province, the author conducted a survey using a questionnaire ( Question 1 - Appendix 1 ) and obtained the results shown in the following data table:
Table 2.7. Perceptions of KTCM activities in secondary schools
Criteria
Level of understanding | Average score | Level | ||||||||||
Least | Weak | TB | Rather | Good | ||||||||
SL | % | SL | % | SL | % | SL | % | SL | % | |||
Function of KTCM activities | 0 | 0 | 34 | 13.6 | 124 | 49.6 | 84 | 33.6 | 8 | 3.2 | 3.26 | TB |
The contents of KTCM activities | 0 | 0 | 68 | 27.2 | 112 | 44.8 | 60 | 24.0 | 10 | 4.0 | 3.05 | TB |
Scope of activity KTCM movement | 0 | 0 | 71 | 28.4 | 107 | 42.8 | 64 | 25.6 | 8 | 3.2 | 3.04 | TB |
The impact of KTCM activities on teaching quality in school | 0 | 0 | 38 | 15.2 | 111 | 44.4 | 86 | 34.4 | 15 | 6.0 | 3.31 | TB |
Management of activities KTCM | 0 | 0 | 130 | 52.0 | 97 | 38.8 | 23 | 9.2 | 0 | 0.0 | 2.57 | Weak |
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Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in people's daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone company's network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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Managing primary school teacher training activities according to professional standards in Thuong Tin district, Hanoi city - 14 -
Strengthening Testing, Evaluation, Competition and Reward Activities in Life Skills Education for Primary School Students -
Organizing Professional Training for Managers and Teachers to Organize Experiential Activities and Career Guidance for High School Students -
Factors Influencing the Management of Rights and Duties Education Through Experiential Activities for Middle School Students

The results in Table 2.7 show that the awareness of KTCM activities in secondary schools in Luc Nam district only reached the average level (average score = 3.05), specifically: Activities such as: " The impact of KTCM activities on the quality of teaching in schools " with average score = 3.31; " Functions of KTCM activities " with average score = 3.26 and " Contents of KTCM activities " with average score = 3.05; "Scope of KTCM activities" with average score = 3.04. This result shows that the general understanding of managers and teachers about the contents, functions, scope and impact of KTCM activities on the quality of teaching in schools is still at a modest level.
In practice, it has been shown that the dissemination of the necessity of KTCM activities to all staff and teachers in the school has not been fully and promptly implemented by the school, so the criterion of "Understanding of KTCM activities" only achieves average effectiveness.
Survey results show that the content of " Management of KTCM activities " is not effective, the implementation level is still limited (Average = 2.57).
In fact, self-evaluation activities must be conducted regularly throughout the school year. Self-evaluation work must ensure comprehensiveness, objectivity and accuracy. In addition to the inspection of the self-evaluation committee, self-evaluation work must focus on the self-evaluation of individual teachers, thereby self-adjusting teaching work and performing other self-evaluation tasks more effectively to improve educational effectiveness. Therefore, the principals of secondary schools in the district need to pay more attention to these two areas.
2.4.3. Awareness of the impact of KTCM activities on other activities in secondary schools
To understand the perceptions of managers and teachers about the impact of KTCM activities on other activities in secondary schools, the author conducted a survey using a questionnaire (Question 2-Appendix 1) and obtained the results shown in Table 2.8. Details on the calculated mean values and standard deviations of the observations are presented in Appendix 2.
Table 2.8 . Perceptions of the impact of KTCM activities on other activities in secondary schools
Criteria
Level of impact | Average score | Level | ||||||||||
Least | Weak | TB | Rather | Good | ||||||||
SL | % | SL | % | SL | % | SL | % | SL | % | |||
KTCM aims to promote positive factors pole… | 0 | 0 | 20 | 8.0 | 69 | 27.6 | 115 | 46.0 | 46 | 18.4 | 3.75 | Rather |
KTCM helps Principals evaluate Exactly.. | 0 | 0 | 25 | 10.0 | 68 | 27.2 | 108 | 43.2 | 49 | 19.6 | 3.72 | Rather |
KTCM helps move pill, praise | 0 | 0 | 19 | 7.6 | 78 | 31.2 | 101 | 40.4 | 52 | 20.8 | 3.74 | Rather |
KTCM affects CB behavior, GV… | 0 | 0 | 24 | 9.6 | 81 | 32.4 | 94 | 37.6 | 51 | 20.4 | 3.69 | Rather |
KTCM helps create back relationship… | 0 | 0 | 36 | 14.4 | 103 | 41.2 | 82 | 32.8 | 29 | 11.6 | 3.42 | Rather |
Encourage schools to continue to innovate new .. | 0 | 0 | 41 | 16.4 | 103 | 41.2 | 76 | 30.4 | 29 | 11.6 | 3.37 | TB |
Through table 2.8, it can be seen that: The content " KTCM aims to promote positive factors, prevent and stop violations of CM, help subjects complete their tasks well " has the highest average score of 3.75 and is at a good level. The three contents that also reach a good level are respectively " KTCM helps the Principal accurately and truthfully assess the current situation of the school as well as determine the levels, values, and influencing factors, thereby finding the causes and proposing solutions to effectively adjust and rectify the school's activities "; " KTCM helps motivate and reward accurately; encourage the good, spread good experiences, and at the same time detect deviations and errors for timely correction and adjustment. KTCM is an objective requirement of management work, management without KTCM is far from reality" with average scores of 3.72 and 3.74. The survey results on the awareness of the team of managers and teachers show that: The subjects have correctly assessed the role of the KTCM goals of secondary schools, in which the outstanding points of this direction are to help school principals have accurate information about the current situation of their units as well as determine the levels, values, and influencing factors, thereby finding the causes and proposing effective adjustment and correction solutions.
In addition, the content of " KTCM" helps to create a regular back-and-forth relationship. KT, good evaluation will contribute to forming the awareness of self-KT, good evaluation of the other party.
"Impressions" and " Promoting schools to continue to innovate teaching forms, methods and techniques in a positive direction, developing students' capacity and qualities, and innovating assessment and evaluation methods " were not highly appreciated (average = 3.42 and 3.37). Many teachers do not clearly see the importance and impacts of school assessment work, considering school assessment as just a coordinated activity within the emulation incentive measures. Most teachers only focus on assessment work in terms of assessment, not on assessing other tasks such as: Implementation of assessment regulations; Teacher records;
...of the Inspection and Qualifying Board. When there is an announcement of inspection and qualifiers for these aspects, teachers only do it "perfunctorily" to cope with them. Therefore, the inspection and qualifier results of these matters are not really accurate and do not reflect the reality. This is a difficult problem not only in secondary schools in Luc Nam district.
2.4.4. Results of assessment of awareness of managers and teachers about KTCM activities
The survey results of managers and teachers' awareness of the importance of KTCM activities (Question 3-Appendix 1) are shown in the following data table:
Table 2.9. Results of assessment of managers' and teachers' awareness of the importance of KTCM activities
Level
CBQL | TTCM | GV | ||||
SL | % | SL | % | SL | % | |
Not important | 1 | 0.4 | 0 | 0 | 8 | 3.2 |
Important | 22 | 8.8 | 7 | 2.8 | 29 | 11.6 |
Quite important | 7 | 2.8 | 13 | 5.2 | 61 | 24.4 |
Very important | 0 | 0 | 20 | 8.0 | 82 | 32.8 |
Total | 30 | 12.0 | 40 | 16.0 | 180 | 72.0 |
Average score | 4.1 | |||||
Level | Strong influence | |||||
The table above shows that respondents have a fairly high awareness of the importance of KTCM work for secondary schools. This value is assessed at a strong influence level (Fair, Average = 4.1). This is quite different from the understanding of KTCM activities at an average level (Average = 3.05) and the impact of KTCM activities at a fair level (Average = 3.62). This shows that respondents understand that KTCM is very important but the actual status of the activities
The level of this work is not really good, so the full understanding of KTCM activities only stops at the average level and the improvement based on the results of KTCM activities has not received adequate attention.
Further analysis shows that in the survey content on the awareness of managers and teachers about KTCM activities (shown in 3 tables 2.7; 2.8; 2.9), the awareness content about " Management of KTCM activities" has the lowest value (2.57) and the awareness content about "Importance of KTCM" has the highest value (4.1). The survey results on awareness of KTCM activities only reached the average level with the average = 3.05.
In-depth interviews with the survey subjects showed that in secondary schools, all teachers are assessed and evaluated in their performance of teaching and educational tasks to help teachers improve their pedagogical capacity, improve the quality of teaching and education in schools and contribute to the development of the national education system. Assessment of teachers' professional qualifications: Assessment to review and evaluate the level of knowledge, skills, and attitudes that teachers need to build for students, the level of application of teaching methods and education through assessment of teaching hours in class. Assessment of teachers' implementation of the regulations on professional ethics; Examination of training and self-improvement Assessment of teachers' teaching and educational results Assessment of extra teaching
- additional study of teachers' ethics regulations. In addition, some schools' evaluations are still emotional and unfair. In meetings, education council meetings, etc., school leaders announce the results of the teacher ethics in a general, unclear, and public manner due to respect and sentiment. Proposing solutions for timely correction only stops at meetings, without specific and clear documents. Therefore, the results of the teacher ethics are not really accurate, not true to the reality. This is a difficult problem not only in secondary schools in Luc Nam district.
2.5. Current status of professional testing activities in secondary schools in Luc Nam district
2.5.1. Current status of professional testing content at secondary schools in Luc Nam district
The content of KTCM in secondary schools includes many contents, not only KTCM in teaching activities, learning activities, training work, facilities... The survey results on the current status of KTCM content in secondary schools in Luc Nam district were surveyed through 250 managers and teachers and obtained the following results:
Table 2.10. Current status of KTCM content at secondary schools in Luc Nam district
Criteria
Implementation efficiency | Average score | Level | ||||||||||
Least | Weak | TB | Rather | Good | ||||||||
SL | % | SL | % | SL | % | SL | % | SL | % | |||
KT implements the plan for educational development and universalization of education. sex | 0 | 0 | 96 | 38.4 | 104 | 41.6 | 41 | 16.4 | 9 | 3.6 | 2.85 | TB |
KT performs the task education | 0 | 0 | 84 | 33.6 | 81 | 32.4 | 46 | 18.4 | 39 | 15.6 | 3.16 | TB |
KT program implementation and educational planning sex | 0 | 0 | 71 | 28.4 | 102 | 40.8 | 51 | 20.4 | 26 | 10.4 | 3.13 | TB |
KT implementation CM regulations | 0 | 0 | 77 | 30.8 | 84 | 33.6 | 60 | 24.0 | 29 | 11.6 | 3.16 | TB |
KT activities GV's violation | 0 | 0 | 33 | 13.2 | 72 | 28.8 | 70 | 28.0 | 75 | 30.0 | 3.75 | Rather |
Facilities Management KT teaching materials and equipment | 0 | 0 | 23 | 9.2 | 49 | 19.6 | 82 | 32.8 | 96 | 38.4 | 4.0 | Rather |
The survey results in the table above show that: The content " Knowledge of management of facilities and teaching equipment" is rated highest, reaching a good level with an average score of 4.0 and the content " Knowledge of teachers' pedagogical activities" is also rated at a good level with an average score of 3.75.
According to data from the Luc Nam Department of Education and Training, by the 2018-2019 school year, all libraries of secondary schools in the district have achieved the "advanced library" standard according to the standards prescribed in Decision No. 01/2003/QD-BGD&DT. Recognizing the important role of teaching equipment in improving the quality of teaching hours, especially now that the application of IT in teaching has a great impact on teaching effectiveness, each school is equipped with computer rooms, projectors, smart TVs, in addition to visual aids to help teaching and learning activities achieve higher efficiency. In fact, in recent times, secondary schools have conducted assessments of teachers' pedagogical activities associated with comprehensive assessments and thematic assessments with many contents such as: Political qualities, ethics, lifestyle, including assessments of: Ideology, politics; Compliance with State policies and laws; Compliance with regulations of the industry, regulations of agencies and units, ensuring the quantity,
quality of working days, hours... Therefore, the activity of " Checking teachers' pedagogical activities , checking the implementation of the school's regulations" has entered the subconscious of teachers, so it is highly appreciated and improves the quality of school management.
The content of KTCM at secondary schools in Luc Nam district with the lowest efficiency is " KTCM implementation of education development and education universalization plan " with GPA = 2.85. Reality shows that the education universalization work of Luc Nam district in recent years has achieved significant results and completed the set plan. However, the education universalization work is carried out right from the beginning of the school year and the Vice Principal and specialized staff directly complete the data processing according to the software, the implementation of maintaining the number of students throughout the school year, the adherence to the education development plan still has many shortcomings and many teachers are not interested in this field. This is an issue that needs to be paid attention to by the Principals of schools and have measures to overcome.
Thus, in the past time, the implementation of the work of quality assurance in secondary schools in Luc Nam district has been paid attention to, but still mainly focused on the following tasks: Inspection of management of facilities, teaching equipment, inspection of teachers' pedagogical activities and inspection of the implementation of the quality assurance regulations associated with comprehensive and specialized inspection. However, the inspection of the implementation of educational tasks , inspection of program implementation and development of educational plans , and especially the inspection of the implementation of plans for education development and universalization of education, still have some limitations. This requires that in the management of quality assurance activities, the construction of test content needs to be more diverse.
2.5.2. Current status of professional testing results on teachers' professional activities at secondary schools in Luc Nam district
In the stages of directing and managing the implementation of teachers' CM activities, CM work plays a particularly important role. Reality shows that scientific, effective CM work that is suitable to the characteristics of the school's situation will have a positive impact on the overall quality of education of the school. Through discussion, most managers in secondary schools agree that CM work is the "backbone" of the school and has an important position and role. The author has conducted a survey on the results of CM work on teachers' CM activities and obtained the results in the following table:
Table 2.11. Current status of KTCM results on CM activities of teachers in secondary schools in Luc Nam district
Criteria
Level of implementation | Point TB | Level degree | ||||||||||
Least | Weak | TB | Rather | Good | ||||||||
SL | % | SL | % | SL | % | SL | % | SL | % | |||
Implement the program curriculum, teaching plan | 0 | 0 | 72 | 28.8 | 120 | 48.0 | 42 | 16.8 | 16 | 6.4 | 3.01 | TB |
Carry out the requests about lesson planning | 0 | 0 | 8 | 3.2 | 147 | 58.8 | 85 | 34.0 | 10 | 4.0 | 3.39 | TB |
Use teaching aids study, do DDDH... | 0 | 0 | 9 | 3.6 | 156 | 62.4 | 76 | 30.4 | 9 | 3.6 | 3.34 | TB |
Perform marking, in the score book… | 0 | 0 | 95 | 38.0 | 117 | 46.8 | 33 | 13.2 | 5 | 2.0 | 2.79 | TB |
Innovative methods teach | 0 | 0 | 38 | 15.2 | 78 | 31.2 | 100 | 40.0 | 34 | 13.6 | 3.52 | Rather |
Innovation, evaluation | 0 | 0 | 23 | 9.2 | 140 | 56.0 | 82 | 32.8 | 5 | 2.0 | 3.28 | TB |
Results, teaching quality learn to achieve | 0 | 0 | 24 | 9.6 | 141 | 56.4 | 77 | 30.8 | 8 | 3.2 | 3.28 | TB |
Teaching tutoring weak birth | 0 | 0 | 23 | 9.2 | 131 | 52.4 | 82 | 32.8 | 14 | 5.6 | 3.35 | TB |
Nurturing excellent students | 0 | 0 | 40 | 16.0 | 156 | 62.4 | 48 | 19.2 | 6 | 2.4 | 3.08 | TB |
CM activities, class observation... | 0 | 0 | 24 | 9.6 | 125 | 50.0 | 85 | 34.0 | 16 | 6.4 | 3.37 | TB |
Carry out the main work duty | 0 | 0 | 82 | 32.8 | 64 | 25.6 | 68 | 27.2 | 36 | 14.4 | 3.23 | TB |
Perform the work concurrent | 0 | 0 | 14 | 5.6 | 122 | 48.8 | 73 | 29.2 | 41 | 16.4 | 3.56 | Rather |
Law enforcement laws, regulations... | 0 | 0 | 99 | 39.6 | 106 | 42.4 | 38 | 15.2 | 7 | 2.8 | 2.81 | TB |
The results show that: The rate of managers and teachers evaluating the current status of KTCM results on teachers' CM activities is at the average and good level with the average from 2.79 to 3.56 (Min=2, Max=5).
The most effective implementation content is “Performing concurrent tasks” which is performed quite well with GPA = 3.56. This shows that the sense of responsibility of the staff and teachers in performing their tasks has been improved. This is also a favorable foundation for implementing general management work of schools.

![Mobile Phone Usage in Hanoi Inner City Area
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- Test the relationship between demographic variables and consumer behavior for Mobile Marketing activities
The analysis method used is the Chi-square test (χ2), with statistical hypotheses H0 and H1 and significance level α = 0.05. In case the P index (p-value) or Sig. index in SPSS has a value less than or equal to the significance level α, the hypothesis H0 is rejected and vice versa. With this testing procedure, the study can evaluate the difference in behavioral trends between demographic groups.
CHAPTER 4
RESEARCH RESULTS
During two months, 1,100 survey questionnaires were distributed to mobile phone users in the inner city of Hanoi using various methods such as direct interviews, sending via email or using questionnaires designed on the Internet. At the end of the survey, after checking and eliminating erroneous questionnaires, the study collected 858 complete questionnaires, equivalent to a rate of about 78%. In addition, the research subjects of the thesis are only people who are using mobile phones, so people who do not use mobile phones are not within the scope of the thesis, therefore, the questionnaires with the option of not using mobile phones were excluded from the scope of analysis. The number of suitable survey questionnaires included in the statistical analysis was 835.
4.1 Demographic characteristics of the sample
The structure of the survey sample is divided and statistically analyzed according to criteria such as gender, age, occupation, education level and personal income. (Detailed statistical table in Appendix 6)
- Gender structure: Of the 835 completed questionnaires, 49.8% of respondents were male, equivalent to 416 people, and 50.2% were female, equivalent to 419 people. The survey results of the study are completely consistent with the gender ratio in the population structure of Vietnam in general and Hanoi in particular (Male/Female: 49/51).
- Age structure: 36.6% of respondents are <23 years old, equivalent to 306 people. People from 23-34 years old
accounting for the highest proportion: 44.8% equivalent to 374 people, people aged 35-45 and >45 are 70 and 85 people equivalent to 8.4% and 10.2% respectively. Looking at the results of this survey, we can see that the young people - youth account for a large proportion of the total number of people participating in the survey. Meanwhile, the middle-aged people including two age groups of 35 - 45 and >45 have a low rate of participation in the survey. This is completely consistent with the reality when Mobile Marketing is identified as a Marketing service aimed at young people (people under 35 years old).
- Structure by educational level: among 835 valid responses, 541 respondents had university degrees, accounting for the highest proportion of ~ 75%, 102 had secondary school degrees, ~ 13.1%, and 93 had post-graduate degrees, ~ 11.9%.
- Occupational structure: office workers and civil servants are the group with the highest rate of participation with 39.4%, followed by students with 36.6%. Self-employed people account for 12%, retired housewives are 7.8% and other occupational groups account for 4.2%. The survey results show that the student group has the same rate as the group aged <23 at 36.6%. This shows the accuracy of the survey data. In addition, the survey results distributed by occupational criteria have a rate almost similar to the sample division rate in chapter 3. Therefore, it can be concluded that the survey data is suitable for use in analysis activities.
- Income structure: the group with income from 3 to 5 million has the highest rate with 39% of the total number of respondents. This is consistent with the income structure of Hanoi people and corresponds to the average income of the group of civil servants and office workers. Those
People with no income account for 23%, income under 3 million VND accounts for 13% and income over 5 million VND accounts for 25%.
4.2 Mobile phone usage in Hanoi inner city area
According to the survey results, most respondents said they had used the phone for more than 1 year, specifically: 68.4% used mobile phones from 4 to 10 years, 23.2% used from 1 to 3 years, 7.8% used for more than 10 years. Those who used mobile phones for less than 1 year accounted for only a very small proportion of ~ 0.6%. (Table 4.1)
Table 4.1: Time spent using mobile phones
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Alid
<1 year
5
.6
.6
.6
1-3 years
194
23.2
23.2
23.8
4-10 years
571
68.4
68.4
92.2
>10 years
65
7.8
7.8
100.0
Total
835
100.0
100.0
The survey indexes on the time of using mobile phones of consumers in the inner city of Hanoi are very impressive for a developing country like Vietnam and also prove that Vietnamese consumers have a lot of experience using this high-tech device. Moreover, with the majority of consumers surveyed having a relatively long time of use (4-10 years), it partly proves that mobile phones have become an important and essential item in peoples daily lives.
When asked about the mobile phone network they are using, 31% of respondents said they are using the network of Vietel company, 29% use the network of
of Mobifone company, 27% use Vinaphone companys network and 13% use networks of other providers such as E-VN telecom, S-fone, Beeline, Vietnammobile. (Figure 4.1).
Figure 4.1: Mobile phone network in use
Compared with the announced market share of mobile telecommunications service providers in Vietnam (Vietel: 36%, Mobifone: 29%, Vinaphone: 28%, the remaining networks: 7%), we see that the survey results do not have many differences. However, the statistics show that there is a difference in the market share of other networks because the Hanoi market is one of the two main markets of small networks, so their market share in this area will certainly be higher than that of the whole country.
According to a report by NielsenMobile (2009) [8], the number of prepaid mobile phone subscribers in Hanoi accounts for 95% of the total number of subscribers, however, the results of this survey show that the percentage of prepaid subscribers has decreased by more than 20%, only at 70.8%. On the contrary, the number of postpaid subscribers tends to increase from 5% in 2009 to 19.2%. Those who are simultaneously using both types of subscriptions account for 10%. (Table 4.2).
Table 4.2: Types of mobile phone subscribers
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Prepay
591
70.8
70.8
70.8
Pay later
160
19.2
19.2
89.9
Both of the above
84
10.1
10.1
100.0
Total
835
100.0
100.0
The above figures show the change in the psychology and consumption habits of Vietnamese consumers towards mobile telecommunications services, when the use of prepaid subscriptions and junk SIMs is replaced by the use of two types of subscriptions for different purposes and needs or switching to postpaid subscriptions to enjoy better customer care services.
In addition, the majority of respondents have an average spending level for mobile phone services from 100 to 300 thousand VND (406 ~ 48.6% of total respondents). The high spending level (> 500 thousand VND) is the spending level with the lowest number of people with only 8.4%, on the contrary, the low spending level (under 100 thousand VND) accounts for the second highest proportion among the groups of respondents with 25.4%. People with low spending levels mainly fall into the group of students and retirees/housewives - those who have little need to use or mainly use promotional SIM cards. (Table 4.3).
Table 4.3: Spending on mobile phone charges
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<100,000
212
25.4
25.4
25.4
100-300,000
406
48.6
48.6
74.0
300,000-500,000
147
17.6
17.6
91.6
>500,000
70
8.4
8.4
100.0
Total
835
100.0
100.0
The statistics in Table 4.3 are similar to the percentages in the NielsenMobile survey results (2009) with 73% of mobile phone users having medium spending levels and only 13% having high spending levels.
The survey results also showed that up to 31% ~ nearly one-third of respondents said they sent more than 10 SMS messages/day, meaning that on average they sent 1 SMS message for every working hour. Those with an average SMS message volume (from 3 to 10 messages/day) accounted for 51.1% and those with a low SMS message volume (less than 3 messages/day) accounted for 17%. (Table 4.4)
Table 4.4: Number of SMS messages sent per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
142
17.0
17.0
17.0
3-10 news
427
51.1
51.1
68.1
>10 news
266
31.9
31.9
100.0
Total
835
100.0
100.0
Similar to sending messages, those with an average message receiving rate (from 3-10 messages/day) accounted for the highest percentage of ~ 55%, followed by those with a high number of messages (over 10 messages/day) ~ 24% and those with a low number of messages received daily (under 3 messages/day) remained at the bottom with 21%. (Table 4.5)
Table 4.5: Number of SMS messages received per day
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
<3 news
175
21.0
21.0
21.0
3-10 news
436
55.0
55.0
76.0
>10 news
197
24.0
24.0
100.0
Total
835
100.0
100.0
When comparing the data of the two result tables 4.4 and 4.5, we can see the reasonableness between the ratio of the number of messages sent and the number of messages received daily by the interview participants.
4.3 Current status of SMS advertising and Mobile Marketing
According to the interview results, in the 3 months from the time of the survey and before, 94% of respondents, equivalent to 785 people, said they received advertising messages, while only a very small percentage of 6% (only 50 people) did not receive advertising messages (Table 4.6).
Table 4.6: Percentage of people receiving advertising messages in the last 3 months
Frequency
Ratio (%)
Valid Percentage
Cumulative Percentage
Valid
Have
785
94.0
94.0
94.0
Are not
50
6.0
6.0
100.0
Total
835
100.0
100.0
The results of Table 4.6 show that consumers in the inner city of Hanoi are very familiar with advertising messages. This result is also the basis for assessing the knowledge, experience and understanding of the respondents in the interview. This is also one of the important factors determining the accuracy of the survey results.
In addition, most respondents said they had received promotional messages, but only 24% of them had ever taken the action of registering to receive promotional messages, while 76% of the remaining respondents did not register to receive promotional messages but still received promotional messages every day. This is the first sign indicating the weaknesses and shortcomings of lax management of this activity in Vietnam. (Table 4.7)
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