Viewpoints, Goals of Tourism Development and Issues for State Management of Hoa Binh Province for Tourism Development

encountered many difficulties in implementing construction. The investor has built a number of technical infrastructure items and is currently organizing the adjustment of detailed planning. The project is 2 years and 5 months behind schedule.

- The eco-tourism site of Huong Viet Cooperative in Lao Ca Lake area, Xom Bay, Man Duc town (Tan Lac) was blatantly built and operated illegally without any documents on land procedures, legal documents on investment licensing procedures. Meanwhile, Lao Ca Lake is located in the upstream forest area, providing irrigation water for the entire area of Man Duc town. Up to now, this facility is still blatantly operating, even expanding its activities, causing much frustration for the people.

- The Lac Thuy spiritual eco-tourism area invested by Pacific - Hoa Binh LLC, the planning consultant is the Institute of Urban Planning and Architecture, the appraisal agency is the Department of Construction, the construction density and building height in the plots according to the planning project are not consistent with the content of the approval decision of the People's Committee of Hoa Binh province. On the other hand, the Lac Thuy spiritual tourism area project

- Hoa Binh does not meet the conditions for the Government to consider. In addition, the Inspectorate of the Ministry of Construction also pointed out that in 2016, the People's Committee of Hoa Binh province issued Decision No. 73 on investment policy and Investment Registration Certificate for the Lac Thuy spiritual eco-tourism project with the content of "real estate business" for land with the purpose of protecting national security and defense.

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The Inspectorate of the Ministry of Construction affirmed that the issuance of Investment Policy Decision No. 73 and Investment Registration Certificate in 2016 by the People's Committee of Hoa Binh province violated Clause 4, Article 4 of the Law on Real Estate Business 2014. The responsibility belongs to the advisory agency, the Department of Planning and Investment and the People's Committee of Hoa Binh province. Therefore, the Inspectorate of the Ministry of Construction requested the People's Committee of the province to adjust the Investment Policy Decision and Investment Registration Certificate to ensure compliance with regulations on national defense and security.

Regarding the direction of handling violations, the Inspectorate of the Ministry of Construction requested the People's Committee of Hoa Binh province to direct, organize reviews and handle the responsibilities of organizations and individuals under their authority for the occurrence of errors and violations and direct the remediation of consequences.

3.3. General assessment

3.3.1. Actions and causes

3.3.1.1. Successes

In recent times, despite many difficulties, the State management of tourism in Hoa Binh province has had many positive changes and achieved some successes such as:

The organization and implementation of national strategies, planning, plans and tourism policies are carried out with appropriate, quick and timely methods.

The province is interested in developing and promulgating, within its authority, legal documents on tourism that are suitable to the characteristics of the province on the basis of the legal document system of ministries, departments and branches at higher levels; legal documents have stable and long-term application value and are linked to the socio-economic development policies of the province.

The province has identified a reasonable target customer market, thereby taking measures to effectively attract them.

Management of recognition of tourist areas and destinations and licensing of tourism activities are well implemented.

The work of conservation management, resource exploitation and environmental protection is of interest, reflected in very clear and complete policies, quite suitable to the conditions of the province.

The province's human resource development management has been carried out effectively, gradually creating a quality workforce to meet the province's tourism development needs. The quality of tourism human resources in the province is increasingly improved, but still cannot meet the tourism development needs.

3.3.1.2. Cause

The reason why Hoa Binh province has achieved the above successes in State management of tourism is due to a number of subjective and objective reasons as follows:

Subjective causes

Firstly , the system of legal documents on tourism in general is increasingly improved, creating favorable conditions for state management of tourism in the province.

Second , the Provincial Party Committee, Provincial People's Committee together with relevant departments, branches and sectors have made efforts, proactively and positively to a certain extent in organizing State management of tourism development in the province, thanks to which tourism in the province has achieved some remarkable achievements, contributing more and more to the general socio-economic development of the province.

Objective reasons

Firstly , the issue of tourism development has recently received attention from the Party and the State, and there have been many policies and guidelines to support its development. Hoa Binh province has also received attention from the Party and the State, as well as support from international organizations in tourism development. These are the fundamental factors that help guide and pave the way for the province to implement tourism development locally.

Second, Hoa Binh has a favorable geographical location, diverse terrain, natural resources, unique human resources, etc., which is a great advantage for the province to develop.

economy based on tourism development. Thanks to that, in the state management of tourism development of the province, the local government also has advantages in determining advantages and having the right tourism development orientation.

Third , as society develops, people's material life is also increasingly improved, and the need for tourism is also growing. Especially, in the context of the epidemic, it is difficult to organize long-term tours, people in large urban areas and big cities often look for tourist destinations that are close and easy to travel. Identifying this advantage, the Hoa Binh Provincial People's Committee also has a suitable tourism development direction.

3.3.2. Limitations and causes

3.3.2.1. Limitations

Besides the achievements, the State management of tourism in Hoa Binh province still has some limitations as follows:

The organization and implementation of the province's national tourism development strategies, plans, and policies have not been really effective because some targets have not been completed according to the plan and there are still some violations in the implementation.

The province's tourism legal system is not really complete, lacking a legal system related to issues such as management of homestay and farmstay accommodation types; regulations on cave exploitation management in tourism business; code of conduct in tourism contracts: coordination regulations between relevant departments, branches and sectors in supporting tourists; regulations related to exploitation and ensuring safety for tourists when participating in adventure tourism activities as well as regulations ensuring hygiene and safety for tourists and local communities in the context of the Covid-19 pandemic.

Although the provincial tourism management apparatus has undergone positive structural changes, the quality of the management staff has gradually been standardized in terms of expertise compared to before, in order to meet the province's tourism development needs at a higher level, it is still necessary to further improve the organizational apparatus, and at the same time, it is necessary to add more staff with professional experience to ensure the province's tourism development orientation. The coordination between sectors in tourism development management in the province has been given attention, but there are still many shortcomings that cause many management decisions to be slow to implement or not suitable to reality. Many policies and management decisions when issued are implemented from the province to localities and enterprises but are still slow.

The province's management of attracting investment in tourism is not effective, specifically the policy of attracting investment in tourism has not ensured attractiveness, publicity and transparency; some investment projects have poor quality and efficiency.

Promotion and advertising activities have not received due attention; promotion and advertising channels are limited; information content on media channels is lacking in quantity and poor in quality.

There has not been adequate attention paid to the issue of determining capacity and solutions to manage destination capacity, solutions to conserve resources and protect the environment.

Although the application of science and technology in tourism management of the province has received investment attention, the efficiency is not high.

In the province, there are still many violations in tourism development such as projects being behind schedule, stopped, and illegal construction and operation.

3.3.2.2. Causes

The above limitations are formed due to the following objective and subjective reasons:

Subjective causes

Firstly , like many localities nationwide, the overheated development in the tourism sector has put Hoa Binh province in a state of "forced development" while many conditions are lacking. Therefore, although there have been many efforts in State management of tourism development in the province, many contents have not achieved the desired goals.

Second, because Hoa Binh tourism has just entered a period of development, the management staff in tourism state management agencies is still quite small in number, young and lacking in management experience, leading to low work efficiency.

Third, the level of response to tourism development of the province's infrastructure system and technical infrastructure is not high, causing certain difficulties in state management of tourism development in the province due to having to spread resources.

Fourth, the awareness and perception of a number of individuals and organizations is still poor, leading to violations in the process of implementing PTDL.

Objective reasons

Firstly , the outbreak of the Covid-19 epidemic has been taking place globally, seriously affecting the socio-economic development and tourism development of the province, leading to stagnation in many economic and management activities, thus affecting the State management of tourism development of the province.

Second, the 4.0 industrial revolution has created a major change in the global manufacturing and service industry; tourism is a service industry that is affected by this wave. The way tourists consult, choose, book, and experience trips has changed a lot and is increasingly oriented towards electronic communication. This

This requires businesses and tourism management agencies to change accordingly. However, for a new province that is on the rise and still has many limitations in human resources and material resources like Hoa Binh, this is a relatively big difficulty that needs to be actively improved for development.

Chapter 3 Summary

With the aim of studying the current status of state management of tourism in Hoa Binh province, in chapter 3, the thesis has solved the following problems:

Firstly , an overview of the potential and advantages for tourism development in Hoa Binh province through the characteristics of natural conditions, socio-economic conditions, and tourism resources of Hoa Binh province.

Second , summarize some achievements of tourism in Hoa Binh province in the period of 2015 - 2020 through the results of attracting tourists, the contribution of tourism to the socio-economic development of the province, the system of tourism service facilities, tourism products and the issue of linkage in tourism development.

Third , analyze the current state management of tourism development in Hoa Binh province based on collected secondary data combined with survey data of relevant subjects on the contents of state management and evaluation criteria identified in chapter 2. From there, the thesis points out the successes and limitations in state management of provincial-level local authorities on tourism development in Hoa Binh province and the causes, as a basis for proposing solutions and recommendations stated in chapter 4 of the thesis.

CHAPTER 4

SOME SOLUTIONS AND RECOMMENDATIONS TO STRENGTHEN STATE MANAGEMENT OF TOURISM DEVELOPMENT IN HOA BINH PROVINCE

4.1. Viewpoints, goals of tourism development and issues raised for state management of Hoa Binh province in tourism development

4.1.1. Viewpoints and goals of tourism development in Hoa Binh province

4.1.1.1. Viewpoint

To specify the content of viewpoints, objectives and tasks of Resolution No. 08-NQ/TW dated January 16, 2017 of the Politburo; Resolution No. 103/NQ-CP dated October 6, 2017 of the Government and Action Program No. 15-CTr/TU dated September 22, 2017 of the Standing Committee of the Hoa Binh Provincial Party Committee; clearly defining the responsibilities of all levels and sectors in implementing the Resolutions of the Politburo, the Resolutions of the Government and the Provincial Party Committee on tourism development to become a key economic sector in Hoa Binh province, the viewpoints on tourism development in Hoa Binh province are clearly stated in the Project on tourism development in Hoa Binh province for the period 2021-2025, with a vision to 2030 of the People's Committee of Hoa Binh province (issued with Decision No. 1795/QD-UBND dated August 20, 2021 of the People's Committee of Hoa Binh province) including:

Firstly, promote the combined strength, mobilize resources to focus on investing in building infrastructure and facilities to exploit the potential and advantages of tourism to become a spearhead economic sector; ensure synchronous, professional, modern tourism development operating according to market mechanisms; be a driving force contributing to promoting the development of other sectors and fields, restructuring the economy and innovating the growth model.

Second , develop tourism in a sustainable direction, protect the environment, develop both breadth and depth, with focus and key points; focus on developing high-quality and valuable tourism products; promote connections between industries, fields, localities, businesses, business households and communities to form tourism value chains; ensure sharing of benefits for the community, businesses and tourists to benefit from tourism activities.

Third , mobilize domestic and foreign resources to develop tourism with high economic, social and environmental efficiency; apply technology, especially information technology in smart tourism development; build a safe, healthy and civilized tourism environment.

4.1.1.2. Objectives

Based on the general view on tourism development, the People's Committee of Hoa Binh province also clearly stated the tourism development goals in the Hoa Binh province tourism development project for the period 2021-2025, with a vision to 2030, including:

General Objective

In the coming period, maximize the advantages to make tourism become a key economic sector, build Hoa Binh into an attractive destination with typical tourism products, a major tourism center of the midland and mountainous region of the North. Focus on tourism planning; prioritize investment in tourism infrastructure in the Master Plan for the development of the national tourism area of Hoa Binh Lake, Mai Chau tourist area and localities with great tourism potential such as Lac Son, Kim Boi, Lac Thuy. Develop tourism in a sustainable direction, closely linked to the preservation and promotion of ethnic cultural identities; preserve landscapes, protect the environment and biodiversity, respond to climate change, ensure national defense - security, social order and safety. Diversify tourism products associated with promoting local culture, potentials, advantages and building new rural areas. Develop resort - medical - health care tourism products; Focus on developing cultural tourism, eco-tourism, spiritual tourism, sports tourism, community tourism, conference tourism, night economy, etc. Focus on exploiting the market of the Hanoi capital region in parallel with expanding the domestic and international markets.

Specific goals

2021-2025 period: Attracting investment of over 20 trillion VND; investing in building infrastructure, tourism infrastructure, developing high-quality tourism products; accommodation facilities reaching over 6 thousand rooms. By 2025, reaching 4.9 million visitors, of which 1 million are international visitors; total revenue from tourism activities reaching about 5.4 trillion VND; creating jobs for about 26 thousand workers, of which nearly 9 thousand direct workers have professional expertise in tourism; continuing to maintain the growth rate of the tourism industry, striving to build Hoa Binh Lake tourist area to basically meet the conditions of a national tourist area by 2025.

2026-2030 period: Attracting investment of over 30 trillion VND; developing and improving the quality of tourism products and brands of Hoa Binh province; developing many unique, attractive, high-quality products; accommodation facilities reaching over 10,000 rooms; reaching 7.3 million visitors, of which 2 million are international visitors; total revenue from tourism activities reaching about 11 trillion VND; creating jobs for about 47,000 workers, of which nearly 17,000 are direct workers with professional expertise in tourism; Hoa Binh Lake tourist area becomes a national tourist area; tourism becomes a spearhead economic sector of the province.

4.1.2. Issues raised for state management of Hoa Binh province in tourism development

4.1.2.1. Advantages and disadvantages in tourism development Advantages

At the national level, in recent years, tourism has received great attention, support and development support from the Party and the State. Not only that, tourism is also oriented to become a key economic sector, promoting the development of other economic sectors and contributing greatly to the economic development of the country in general. Along with that, the State has also issued many policies, regulations, plans and tourism development strategies to help Vietnam tourism have favorable conditions for development. That is the first advantage and an important condition to help Vietnam tourism develop and develop in the right direction. In addition, the increase in material and spiritual life has increased the demand for services in general and the demand for tourism in particular of domestic people in both quantity and quality; the demand for tourism of people is no longer a luxury but has become a common need. In addition, due to the impact of the Covid-19 pandemic, people cannot travel abroad, so they pay more attention to domestic destinations. This is also an opportunity to develop special tourism trends such as contactless tourism, “staycation” tourism, medical and health tourism, and tourism to less-known areas. The tourism industry is considered to be an industry with the ability to recover quickly in the context of the pandemic.

At the local level, Hoa Binh has many conditions for tourism development such as: rich in natural resources, diverse ethnic cultures with many unique features that can be exploited in tourism development, many conditions for developing different types of tourism, not too crowded, favorable geographical location, close to the center of Hanoi capital, very suitable for choosing for weekend trips, etc. Especially, in the context of the current Covid-19 epidemic, most tourists tend to choose tourist destinations in close distance, close to nature, open space, low population density and tourists to ensure safety, etc. With these criteria, Hoa Binh can completely meet them well.

The difficulties

Besides the advantages mentioned above, Hoa Binh tourism in particular and Vietnam tourism in general also face many difficulties.

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