Directions and Solutions to Effectively Implement the Goals and Tasks of Thai Nguyen Tourism Development in the 2009-2015 Period:

In addition, the world trend of attaching traditional products and promoting traditional products through the form of craft village tourism is currently weak, so artisans and workers in craft villages have not really grasped the world's needs to produce in the right direction. Although the number of tea craft villages in Thai Nguyen is still small, it has brought total production value, created jobs, and increased income for workers in the area. Therefore, the construction and development of craft villages is a very important issue. And to help craft villages escape from difficulties, it is necessary to have the support and assistance of departments, local authorities and each person in the craft village.

2.6.3. Causes

Up to now, tourism activities in tea villages have not really developed, and have not fully exploited their inherent potential. The direct cause can be clearly seen that tea villages have not really been proactive in introducing and linking with travel agencies to operate tourism activities to be able to grasp the needs of tourists, find ways to organize and provide appropriate services.

Second, the obstacles in terms of access to craft village tourism destinations, Tan Cuong and La Bang tea craft villages still lack many factors to attract tourists such as: Weak infrastructure - the "face" of the craft village has not been improved, parking lots, places to introduce and sell products, tour guides with good foreign languages, production facilities for visitors to visit and experience ... are the reasons that hinder tourism development. In particular, La Bang tea craft village has not focused on facilities, there are no showrooms to display products, activities are still small and mainly household-based, not concentrated, so it is very difficult to organize for large groups of visitors to visit and has not created a unique impression in the hearts of tourists.

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Third, the State management as well as the role of local Party committees, authorities and professional organizations in orienting, managing and developing craft village tourism. Policies serving tourism need to further enhance efficiency, on the basis of achieving cultural criteria associated with tourism and craft village economy.

Fourth, environmental sanitation in La Bang tea village has not received due attention, causing negative impacts on creating brands and destinations for tourists.

Fifth, the problem of market, information, promotion and the limitations in the capacity of the community to receive and serve tourism in the craft village... lead to the fact that the craft village tourism products have not yet convinced investors with added value. The tea village tourism products are still monotonous, not paying attention to the unique and creative production models associated with the vibrant activities in Tan Cuong and La Bang tea villages. The typical products of the craft village are the quintessence and the most unique of the artisans, which have not been widely displayed in museums and promoted.

Sixth, Tan Cuong and La Bang tea villages have not created many opportunities for tourists to experience the craft villages to extend their stay.

Seventh, craft villages have not had effective concentrated investment, it is necessary to redefine the criteria to supplement and establish craft village criteria to be able to complete, unify and modernize craft villages to improve competitiveness, reduce costs and create high quality goods.

Eighth, craft villages must have policies to further honor artisans, along with innovating the activities of fund organizations for the development of craft villages. Rural agricultural tourism activities (Homestay) need to be given more special attention.

Ninth, there are now many tea industry associations, but there needs to be policies for the associations to develop in a more cohesive direction.

As a province with rich potential and strengths in tourism like Thai Nguyen, it is necessary to link tea craft villages with tourism development in order to promote the value brought by craft villages. Currently, products from traditional craft villages still appear quite modestly in the tours and tourist routes of the province. Therefore, linking craft villages with tourism development, especially eco-tourism, not only contributes to promoting the products of craft villages, but also through craft villages to diversify tourism services.

Chapter 2 Summary

Thai Nguyen is a province with rich and diverse tourism resources, many advantages to develop tourism to visit historical sites, natural landscapes, and experience tourism in craft villages. However, the current status of the province's craft village tourism business has not brought economic, cultural and social benefits. Tan Cuong and La Bang tea cultural spaces are open to visitors without charging tickets, tourism services are still limited, the system of dining establishments is limited in menu and price. Homestay activities are not really attractive when the accommodation facilities in the craft village are still relatively simple. The tourism income of the tea village accounts for a relatively low proportion compared to the general income of the province for many years, the province has determined to make tourism a key economic sector; the number of visitors, especially international visitors, is still limited. Tan Cuong tea village mainly attracts visitors from within the province and only develops weekend tourism, international tourists are still few. La Bang tea village's visitor structure only stops at students, veterans returning to visit the 27/7 battlefield, and researchers. Tan Cuong tea village has advantages due to the construction of a Cultural Space, a lively museum that attracts visitors to visit and learn. As for La Bang tea village, transportation is still quite difficult, which is a factor that hinders tourism development. In general, in both Tan Cuong and La Bang tea villages, the facilities are limited in both quantity and quality, and tourism products are poor and not attractive enough to keep visitors for more than two or three days. However, in order for tea villages to be linked with tourism development, it is necessary to encourage people to cooperate in business according to the collective economic model. When craft villages operate synchronously and have a concentrated production scale, the tourism industry can easily coordinate to form craft village tourism spots. At the same time, it facilitates the planning of craft village development associated with prioritizing capital investment to promote the values brought from traditional craft villages. With the determination to preserve traditional crafts of the people, associated with the project to develop craft village tourism in the period of 2012 - 2015, it is hoped to create a new "push" for the development of Thai Nguyen tea craft village, contributing positively to the cause of building and developing tourism in craft villages.

CHAPTER 3

SOME SOLUTIONS TO PROMOTE DEVELOPMENT

TRADITIONAL TEA VILLAGE TOURISM IN SPECIALTY TEA REGIONS OF THAI NGUYEN

3.1. Directions and solutions to effectively implement the goals and tasks of Thai Nguyen tourism development in the period 2009 - 2015:

3.1.1. Develop policies to encourage tourism investment

In order to exploit the province's tourism potential, it is necessary to promote tourism investment and encourage tourism development. In addition to assigning responsibilities to sectors, districts, towns and Thai Nguyen city, the province needs to allocate appropriate land funds to build tourist areas to call for investment and build infrastructure. The Department of Culture, Sports and Tourism shall preside over and coordinate with relevant sectors to advise the Provincial People's Committee to develop and promulgate preferential regulations to encourage investment in tourism development in the province. Promote administrative reform, create favorable conditions for granting investment licenses to investors in the province, outside the province and internationally. Develop policies to support and encourage domestic, foreign and international enterprises, traders and communities to invest in tourism development.

3.1.2. Human resource training

Thai Nguyen province's tourism has only developed in recent years, so the workforce is both lacking and weak, not meeting the requirements of the tasks. Investing in human resource development is a special priority solution to create a breakthrough in the quality of tourism services and the structure of the industry as well as professional qualifications and foreign languages to meet the requirements of tourism development in the new period and the trend of international economic integration. Therefore, it is necessary to diversify training and retraining programs with many different forms and funding sources; encourage businesses and units to invest in training and retraining their workforce. Strive to have 50-60% of the total workforce of tourism businesses trained in professional skills in reception, desk, room service, and food preparation for the team by the end of 2010.

hotel and restaurant staff. At the same time, there should be a mechanism to attract experts, skilled workers, and good managers in the tourism sector to work in the province to prepare good human resources for the International Tea Festival each year.

3.1.3. Strengthen tourism promotion and propaganda work

Strengthening tourism promotion and propaganda in many appropriate forms. Enhancing the image of Thai Nguyen tourism, promoting unique and attractive products, introducing historical relics and traditional culture of the locality to attract international tourists. For domestic and provincial levels, raising awareness of all levels, sectors and the whole society about the role of tourism - an important economic sector with breakthrough in the economic structure of the province; raising the sense of responsibility of the whole people for preserving and promoting cultural values. Guiding businesses and economic sectors to proactively do better in propaganda and promotion for their own units, in order to expand the market and contribute to improving the effectiveness of tourism promotion and promotion of the locality.

The main forms of propaganda and promotion focus on websites, domestic fairs and exhibitions, through the organization of traditional festivals, cultural and tourism events, signs and tourist areas, routes and spots... Take advantage of the support of the National Action Program on Tourism to enhance the image of Thai Nguyen tourism in the domestic and foreign markets.

3.1.4.Protecting tourism resources and environment

Resources and environment are vital factors for tourism activities; therefore, it is necessary to focus on preserving and protecting resources and environment (natural environment and social environment) for tourism, at routes, points and tourist areas, especially in key tourist areas: Nui Coc Lake, Phuong Hoang Cave - Suoi Mo Ga (Vo Nhai), ATK (Dinh Hoa)...

Strengthen communication and education to raise awareness among the community and tourists about protecting resources, tourism environment, and protecting culture.

traditional culture. Responding to the annual tourism environment week, encouraging everyone to care about environmental protection, creating conditions for sustainable tourism development.

3.1.5. Development of infrastructure and tourism support services

- Developing tourism infrastructure: In order for tourism to become a breakthrough in economic development, in addition to building incentive and support policies, the province needs to invest more in tourism, especially in building infrastructure for tourism. For key tourist areas of the province such as Nui Coc Lake, Phuong Hoang Cave - Suoi Mo Ga (Vo Nhai); ATK Dinh Hoa... with many different sources of capital such as the National Target Program for Tourism Development of the General Department of Tourism, the provincial budget... Promote the socialization of tourism to mobilize all resources in the community, businesses, traders, and organizations to develop diverse tourism.

- Tourism support services: Take advantage of the support of the Central Government to invest in developing support services for tourism development such as: transportation system, post and telecommunications, banking. Focus on developing small-scale industry and rural industries to produce on-site souvenirs bearing the identity of each region and area in the province to serve tourists, increase income and improve the lives of the community.

3.1.6. Developing cultural tourism by exploiting the values of cultural - historical - revolutionary relics of the province.

Pay attention to investing in and embellishing important historical relics; restore and promote tangible and intangible cultural values such as tea culture, folk music and dance (Sli singing, Luon singing), Long Tong festival, Cau Mua festival... and unique lifestyles and beliefs of local ethnic groups for tourism development.

3.1.7. Strengthening the effectiveness of State management of tourism

- Innovate and improve the effectiveness of state management of tourism; strengthen coordination between levels and sectors in managing tourism business activities; create a legal corridor and favorable environment for economic sectors to conduct business activities in accordance with the law and effectively.

- Strengthen the state management apparatus for tourism to be strong enough from the provincial to local levels, especially the organization and staffing of the provincial tourism management agency commensurate with the requirements and tasks of the province's important and breakthrough economic sector.

- Promote tourism investment promotion and tourism inspection.

- Enhance the responsibility of agencies, units and local authorities in state management of tourism.

- Administrative reform in granting investment licenses as well as in compensation and site clearance for tourism development investment projects, creating favorable conditions for projects to be implemented on schedule.

- Turn Nui Coc Lake tourist area and ATK historical-ecological relic site (Dinh Hoa) into national tourist areas.

3.2. Viewpoints, goals and strategies for tourism development in Thai Nguyen until 2010 - Orientation until 2015 - strategic vision until 2020

3.2.1. Viewpoint

Tourism development is an important strategy in the socio-economic development policy of the Party and State, contributing to industrialization and modernization, making "Rich people, strong country, fair society, democratic and civilized".

* Developing Thai Nguyen tourism must simultaneously achieve effectiveness in many aspects: Economy, politics, culture, political security, social order and safety, and ecological environment protection.

* Tourism activities are highly socialized, so developing Thai Nguyen tourism is the cause of all people, the task and responsibility of all levels, sectors, people's organizations and social organizations in the whole province.

* The State has preferential policies, encouraging economic sectors inside and outside the province to promote all potential resources to invest in exploiting and developing Thai Nguyen tourism.

* Actively expand exchanges and cooperation to develop tourism domestically and internationally, while focusing on developing domestic tourism, meeting the increasing tourism needs of the people, contributing to improving people's knowledge and love for the homeland.

water, improve health, improve material and spiritual life of people in the province.

* Improve the quality and diversify products, continue to focus on promoting the development of cultural and historical tourism, and eco-tourism to create the unique appeal of Thai Nguyen tourism, contributing to preserving and promoting the national cultural identity and dignity of the Vietnamese people, selectively absorbing the quintessence of world culture.

Attracting many international visitors, meeting the increasing tourism needs of the people, creating jobs for the whole society, realizing the goal of sustainable tourism development - contributing to promoting the economic restructuring of the province in the period.

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3.2.2. Objectives

a- General goals

On the basis of tourism resources, tourism development planning forms the

points, routes and centers of intra-regional and inter-regional tourism in the province as well as with the whole country and internationally in an integrated relationship for long-term tourism development. Create for Thai Nguyen tourism the necessary conditions to continuously improve the quality and diversify unique and attractive tourism products in the direction of cultural tourism, environmental landscape.

Thai Nguyen tourism must be developed to keep up with and integrate with the development of tourism nationwide, becoming a tourism industry with a scale and high economic efficiency commensurate with the tourism potential of the province, an important economic sector with strategic stature that can support the development of other economic sectors, bringing about multi-faceted effectiveness in terms of: economy - society, culture, preserving and promoting national identity, protecting the ecological environment.

b- Strategic goals

* ECONOMIC: Optimizing business efficiency and tourism's contribution to the province's income (GDP) contributes to shifting the economic structure in the spirit of the 17th Thai Nguyen Provincial Party Congress.

* Environmental goals: Planning tourism development is associated with protecting the sustainable ecological environment, exploiting cultural heritages, natural landscapes and

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