on tourism promotion in the Mekong Delta, to contribute to the effective implementation of the tourism development strategy, considering tourism as the spearhead economic sector of the Mekong Delta.
3. Research purpose and tasks
3.1. Research purpose
Based on the systematization of theoretical issues related to the topic, the thesis will survey and evaluate the current status of promoting tourism in the Mekong Delta in local newspapers, pointing out the advantages, limitations and causes of limitations. From there, the author proposes solutions and recommendations to improve the quality of information promoting tourism in the Mekong Delta in local newspapers.
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3.2. Research tasks
To achieve the above goals, the author identifies the following main tasks:
-Research and systematize theoretical and practical basis on the role of local newspapers in promoting tourism;
- Survey the current status of promoting tourism in the Mekong Delta in local newspapers of the region;
- Propose some solutions to improve the quality of information promoting the image of tourism in the Mekong Delta.
4. Subject and scope of research topic
4.1. Research subjects
The issue of promoting Mekong Delta tourism in local newspapers”
4.2. Scope of research
Survey of tourism promotion content and form in Can Tho, Dong Thap, An Giang Newspapers from 2018-2019.
5. Theoretical basis and research methods
5.1. Theoretical basis
To carry out this thesis, the author conducted research based on the dialectical materialism and historical materialism methodology of Marxism-Leninism, Ho Chi Minh thought; the Party's guidelines and policies, the State's policies and laws; documents, resolutions and directives of the Party Committees and authorities of provinces and cities.
Mekong Delta, especially Can Tho, Dong Thap, An Giang (selected for survey) on tourism promotion.
5.2. Instrumental research method
To complete the thesis, the author used a number of research tools as follows:
-Content analysis method: Analyze the situation and current status of local party newspapers (specifically Can Tho, Dong Thap, An Giang Newspapers) in promoting tourism in the Mekong Delta today.
- Statistical method: Used to collect and process the number of articles on promoting tourism in the Mekong Delta in local newspapers. The results are used to evaluate and analyze specifically and in detail the research subject to generalize the problem.
-In-depth interview method: The author will conduct interviews with the Editorial Board, Head and Deputy Head of Professional Department, editors, reporters of Can Tho, Dong Thap, An Giang Newspapers to clarify the research problem of the thesis topic.
-Comparison method to find out similarities as well as differences of the research problem.
- Questionnaire survey method to synthesize and analyze public satisfaction with the promotion of Mekong Delta tourism in local newspapers. In which, the author surveyed 398 people in Can Tho city, Dong Thap and An Giang provinces. Specific subjects include: officials, civil servants, and public employees accounting for 39%; students and pupils 48.7%, businesses (mainly tourism industry) 8.5% and 3.7% are other subjects. In terms of gender: female accounting for 57%; male accounting for 43%. Age: Under 20 years old 12%; from 20 to 29 years old 44.8%; from 30 to 39 years old accounting for 25%; from 40 to 49 years old 13.8%; 50 years old and above accounting for 4.5%. Education level: High school 4%; college, university accounting for 81.3%; post-graduate accounting for 14.2%.
In addition to the above methods, the thesis also uses direct observation, synthesis, analysis of conference and workshop results related to tourism promotion, and consultation with experts to clarify the issue.
6. Scientific and practical significance
6.1. Theoretical significance
The thesis systematizes basic theories on tourism including the theory of Marxism - Leninism on goods, services, tourism in a market economy; the viewpoints of the Party and the State on tourism development; theories on tourism including tourism products, markets and classification criteria in the tourism market, the role of tourism in socio-economic development and international integration, the development of tourism in international integration, draft trends of tourism development in the world, the Mekong Delta region as a basis for planning a strategy for tourism development in the Mekong Delta in international integration.
6.2. Practical significance
-The thesis analyzes and evaluates the current status of tourism promotion in the Mekong Delta in conjunction with the conditions of natural resources and socio-economic conditions of the region.
-The thesis is a systematic research project on the issue of promoting tourism in the Mekong Delta in local newspapers. The successful research topic will contribute to correctly assessing the current status of promoting tourism in the Mekong Delta. On that basis, propose a number of solutions and recommendations to improve the quality and effectiveness of propaganda work on tourism development, especially raising awareness of local authorities and people in building a sustainable tourism environment.
- Editors, reporters of surveyed newspapers as well as the authors of this thesis (and those interested) will refer to and apply this to effectively promote tourism in the Mekong Delta.
- The research results can also help leaders and managers refer to the process of planning strategies to promote tourism in the Mekong Delta in local newspapers.
7. Structure of the thesis
In addition to the introduction, conclusion, references, the content of the thesis includes 3 chapters.
Chapter 1: Theoretical and practical basis of local newspapers in promoting tourism in the Mekong Delta
Chapter 2: Current status of promoting tourism in the Mekong Delta in local newspapers
Chapter 3: Solutions to improve the quality of tourism promotion information in local newspapers
Chapter 1:
THEORETICAL AND PRACTICAL BASIS OF LOCAL NEWSPAPERS
IN PROMOTING TOURISM IN THE MEKONG DELTA
1. 1. Concepts related to the topic
1.1.1. Local party newspaper
In our country, press agencies and newspaper editorial offices are all directly under the agencies of the Party, the State, and political-social-professional organizations, under the leadership of the Party and the management of the State. In our country's press system, in addition to the press of the Central Party, there is also a system of press agencies of local Party committees. The close combination between the Party's press at the Central and local levels forms a Party press network throughout the country, together carrying out common political tasks.
As the mouthpiece of the Party and State, the people's forum, and one of the most important means to guide public opinion... local newspapers play an important role in maintaining political stability, promoting innovation in all aspects, especially economic development, contributing to improving people's knowledge and democratizing all aspects of social life in the locality.
The press agency of the provincial and municipal Party Committees directly under the provincial and municipal Party Committees functions as the mouthpiece of the Party Committees, the government and the people, and at the same time is an information bridge between the Party, the government and the local people; is a revenue-generating public service unit, conducting press activities according to the Party's regulations and the State's laws [3, p. 1].
1.1.2. Printed newspapers
Printed newspapers are periodic publications, using written symbols, images and non-written languages, written information about current events and issues, widely distributed and periodically to serve the public - a certain group of people with a certain purpose [14, p. 142].
1.1.3. Electronic newspaper
In the world and in Vietnam, this type of journalism has many different names. Typically, online newspapers are a type of journalism - communication that exists and develops on the global Internet. As a special communication channel that was born later, newspapers
Electronic networks have converged many outstanding advantages of previous media channels; at the same time, they also revealed many shortcomings. Electronic newspapers have many different names, such as: Online newspapers, online newspapers [14, p. 174].
Electronic newspapers are a type of journalism built in the form of a website and published on the Internet. Unlike printed newspapers, on the Internet, news is updated regularly, concisely and information is obtained from many different sources. Electronic newspapers are also different from electronic information pages in terms of frequency [33, p. 5].
Electronic newspapers are a type of multimedia journalism, which means that they not only convey information in text, images, graphics, but also in audio, video and interactive programs. Not limited by format, number of pages, not dependent on geographical distance, electronic newspapers have the ability to transmit information globally in unlimited quantities. Information from collection to publication is carried out very quickly, with extremely simple operations, so electronic newspapers can be instantaneous and non-periodic, always alive 24 hours a day, 7 days a week [33, p. 7].
1.1.4. Promotion
Promotion is widespread dissemination through the media [64, p. 802]
Promotion is understood as the widespread dissemination of a certain object by means of information transmission, in order to attract attention, thereby creating consumer demand. Promotion is the way of a business, a locality, a region, an economic sector, a country to create and maintain a product image before the public, beneficial for business in the market. In the trend of increasingly deep international integration, implementing promotion policies is an important and necessary activity.
1.1.5. Tourism
Traveling is going far away to see a strange land different from where you live [64, p. 264].
However, it can be seen that tourism is a complex social, human and economic phenomenon. In the process of development, its content is constantly expanding. Therefore, defining "Tourism" is a difficult task. In the world, scholars studying tourism
There are different definitions of tourism depending on the circumstances and research perspective, so each person has a different definition.
At first, tourism was only understood as going away from the place of permanent residence to do some work. In Greek, tourism is “Tonos” which means to go around; or “Tour” (in French) means to go around, a walk; “Tourism” (in English) appeared around 1890 and has been widely used until now. In Vietnam, the term tourism is transcribed from Chinese, in which “du” means to go out, “lich” means experience. Thus, in general, the origin of this term is a journey going around, from one place to another and back [29, p. 19]. In the current conditions of our country, the widely recognized popular concept is the concept presented in the Law on Tourism. In the Law on Tourism (2017) in Clause 1, Article 4, Chapter I, tourism is understood as follows: " Tourism is activities related to human trips outside of their usual place of residence for a period of no more than 01 consecutive year to meet the needs of sightseeing, relaxation, entertainment, learning, exploring tourism resources or in combination with other legitimate purposes".
1.1.6. Tourism promotion
Tourism promotion is the work of widely introducing everywhere so that everyone knows. Tourism promotion is the activity of providing and communicating information to tourists, helping them know about tourist attractions, tourism products and services and plan to participate in tourism programs in the journey to learn and explore strange things.
Tourism promotion is to bring information about tourism products to potential customers, then skillfully "shape" your brand. Then make that brand climb to the highest level in the customer's choice ladder [29, p. 120].
1.2. Viewpoints of the Party and State on promoting tourism development
Our Party and State have had many policies and guidelines on tourism development, reflected in the resolutions of the National Party Congress, Directive 46-CT/TW dated October 14, 1994 of the Central Secretariat, Notice 179-TB/TW dated November 11, 1998 of the Politburo and Resolution 45-NQ/CP dated June 22, 1993 of the Government on tourism reform.
new, manage and develop the tourism industry. Thereby, the tourism industry is more correctly perceived as an important economic sector of the country. In 1999, the Tourism Ordinance was born and in 2005, the Tourism Law came into effect, followed by the Vietnam Tourism Law in 2017, which has created many favorable conditions for the tourism industry to develop commensurate with the potential that our country has.
To awaken the potential and bring Vietnamese tourism to the world level, on January 16, 2017, the Politburo issued Resolution No. 08-NQ/TW "On developing tourism into a spearhead economy". The spirit of the Resolution is to strive for tourism to basically become a spearhead economic sector by 2020, creating a driving force for socio-economic development, attracting 17-20 million international tourists, 82 million domestic tourists, contributing over 10% of GDP; total revenue from tourists reaching 35 billion USD. Striving for tourism to truly be a spearhead economic sector by 2030, strongly promoting the development of other industries and fields. Vietnam is among the countries with the leading tourism development in Southeast Asia.
In parallel with the strategy of developing Vietnam's tourism, in recent years, the Party and the State have had many policies and implemented many solutions to promote the potential and advantages, creating momentum for socio-economic development of the Mekong Delta, specifically:
- The Vietnam tourism development strategy to 2020, vision to 2030 was approved by the Prime Minister in Decision No. 2743/QD-TTg dated December 29, 2011. The master plan for tourism development in this period was approved by the Prime Minister in Decision No. 201/QD-TTg dated January 22, 2013, identifying the Mekong Delta, also known as the Southwest, as an important tourism region with unique tourism products. The development orientations for the region are eco-tourism (orchards, wetlands), sea tourism and cultural and festival tourism.
- Decision No. 2227/QD-TTg of the Prime Minister dated November 18, 2016 on approving the master plan for tourism development in the Mekong Delta region to 2020, with a vision to 2030, clearly states that focusing on developing 5 national tourist areas, including: Thoi Son located in the Long Lan Quy Phung islet cluster (Tien Giang, Ben Tre),