2008 reached a record 2.75 billion, an increase of 28.2% compared to 2007 (according to statistics of the Ministry of Industry and Trade).
Table 11: Vietnam's electronic export turnover 2000-2008
Unit: Million USD
Year
2000 | 2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | |
Turnover | 788 | 595 | 492 | 854 | 1062 | 1427 | 1807 | 2154 | 2750 |
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Comparison of Imported Raw Materials Value and Export Turnover of Vietnam's Leather and Footwear -
Vietnam's Import and Export Turnover to the EU Over the Years -
World economic fluctuations in the period 2007 - 2008 and their impact on Vietnam's import-export business activities - 12 -
Total US-Vietnam Import and Export Value Compared to Some of Vietnam's Leading Trading Partners in 2008.

Source: Statistical Yearbook 2006, 2007 - General Statistics Office
These figures show that although Vietnam's electronics and information technology industry is still young, Vietnamese software electronics manufacturers in recent years have truly demonstrated the export potential of this product.
However, according to some experts of the Vietnam Information Technology Association, the Vietnamese electronics and information technology industry still faces many difficulties such as the low level of expertise of Vietnamese experts, many foreign companies do not trust software products produced in Vietnam, while foreign partners are concerned about copyright infringement. The equipment system is still weak due to lack of large investment, the means of testing and calibration for computer assembly are not guaranteed for consumers...
However, determining a correct development strategy in the future will soon bring the Vietnamese IT - electronics industry out of this situation and will achieve a significant increase in export turnover to maintain the current development direction.
3.2 About export market
Up to now, our country's electronic and information technology products have been exported to over 40 countries and territories, mainly the EU, Thailand, Japan, China, Singapore, India, Korea, and Malaysia.
In 2008, the export turnover to the Thai market reached the highest with over 404.53 million USD, an increase of 9.33% compared to 2007, followed by Japan, with an export turnover of 379.15 million USD, an increase of 40.78%. In addition, some other markets also had quite good growth rates such as: Korea, Malaysia, Cambodia. According to forecasts, Europe will continue to be our country's key export markets for these products.
Vietnam's exports of computers and electronic components to the EU also reached 456 million USD in 2008, up 10% compared to 2007 and accounting for 17.3% of the industry's total turnover. Of which, exports to the Netherlands reached the highest with 206.34 million USD, up 6.2% compared to 2007, followed by Finland with 44.7 million USD, up 10% and to Slovakia with 40.7 million USD, up 90.85%. According to the Ministry of Industry and Trade, the strong increase in exports of electronics and computer components is due to the increasing number of foreign investment projects in this field, including many large-scale projects such as the printer manufacturing project of Canon Corporation and the electronic chip and computer component manufacturing plant of Intel Corporation.
The US is also a major importer of computers, electronic products and computer components from our country, with an import turnover of 301 million USD in 2008, an increase of 9.3% compared to 2007. This is a relatively low growth rate compared to the average of 22%. Exports of computers, electronic products and components to this market in 2008 are slowing down and tending to decrease. In addition, export turnover to some other markets also decreased, such as Switzerland and Taiwan.
3.3 About price
Because this is an industrial product with a high scientific and technological content, on the other hand, our country's exports are mainly carried out by foreign-invested enterprises with parent companies, so the price is relatively stable and at the general price of the world market. Although there have been recent unstable fluctuations, it is the general situation of the world market.
3.4 About commodity structure
The main product of Vietnam's electronics industry is the assembly of consumer electronics (accounting for about 80%). In recent years, the structure of our country's exported electronic and information technology products has been expanded to include hardware and software products. Regarding information technology, we have exported hardware and software, including accounting software, mapping software (ordered by the United Nations)... Regarding electronics, we have exported televisions, picture tubes, and beam steering coils.
The development orientation of electronics enterprises in the coming time is to shift the structure towards developing specialized electronics, including manufacturing products, electronic components, spare parts and auxiliary products for the fields of information technology, telecommunications, medical services, industrial electronics, mechatronics, measurement and automation.
4. Current status of Vietnam's footwear exports.
According to the Vietnam Leather and Footwear Association (Lefaso), Vietnam is ranked as one of the top 10 exporters in the international market today for leather and footwear, in the EU market alone, Vietnam ranks second, just behind China. With the large export turnover achieved and significant contributions to job creation, footwear is determined to continue to be our country's key export item, with a high potential for increasing turnover.
Export through expanding production, diversifying export markets and increasing the value-added content of export products by focusing on investing in product design and model creation.
4.1 Export turnover
During the period 2000-2008, Vietnam's footwear export turnover increased steadily, with an average growth rate of 16% per year. If in 2000, the export turnover only reached 1.47 billion USD, by 2008, this figure reached 4.7 billion USD, more than 4 times higher than in 2000.
Table 12: Vietnam's footwear export turnover 2000 - 2008
Unit: Million USD
Year
2000 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | |
Turnover | 1471 | 2260 | 2691 | 3038 | 3595 | 3994 | 4700 |
Source: Statistical Yearbook 2005, 2007 - General Statistics Office
Official Gazette No. 2 , January 15, 2002; Vietnam Economic Times, January 4, 2002 and February 27, 2002 and Socio-economic situation in 2008 - General Statistics Office
4.2 Export quality
In general, footwear products of foreign-invested enterprises are products of relatively high quality, creating a quality reputation for some types of footwear exported in the international market due to equipment and technological level having advantages over domestic enterprises.
Leather shoe enterprises are continuing to invest in new machinery and equipment and technology to improve product quality, train highly skilled technical workers, and invest in product quality management starting from the production stage.
Import raw materials - production process - product acceptance to participate in the international quality standard system ISO 9000.
4.3 Export markets
Currently, Vietnamese footwear products have been exported to over 50 countries, of which the main export markets are EU countries (accounting for about 53.3% of total export turnover in 2008), followed by the US (accounting for 22.8% in 2008).
Previously, Vietnam's footwear export market share to the EU was quite high (accounting for nearly 70% of total export turnover). In recent years, under the impact of the anti-dumping lawsuit on leather-toed shoes, our country's export market share to the EU has decreased sharply. However, the EU is still Vietnam's main export market. The export market share to this market still accounts for a large number because Vietnam's footwear continues to enjoy preferential treatment under the Generalized System of Taxation (GSP) when imported into the EU, up to the end of 2008.
The US continues to be one of Vietnam's major export markets in recent times. In 2008, footwear exports to this country reached over 1 billion USD (according to statistics from the General Department of Customs in 2008). It is forecasted that footwear exports in the coming time will face many difficulties due to the continued impact of the global economic recession, which has reduced the world's demand for imported goods.
International economic integration has contributed to promoting opportunities for the development of the footwear industry, the transfer of technology in a faster cycle, in accordance with the strict requirements of the market. Moreover, footwear is an industry that uses a lot of social labor. By the end of 2008, the whole industry has attracted about
610,000 workers (not including the number of workers in the production of raw materials and workers in small establishments and households, which can be up to 1 million workers)
(labor) accounts for more than 9% of the industrial workforce. This can be considered a comparative advantage with low labor costs.
In addition, the world's leather and footwear industry continues to shift production to developing countries, especially those with favorable investment environments, stable and safe politics. Therefore, Vietnam has become an ideal investment destination for leather and footwear manufacturers. Moreover, with a population of over 80 million people, it is a potential market for the domestic market. With increasingly improved living standards, improved social purchasing power, and the country's increasingly deep integration into the world, tourism development is an opportunity for the leather and footwear industry to develop in the direction of direct export right at home. With the industry's production capacity reaching over 90% of the invested capacity and an average growth rate of 10% per year on two main products: footwear and bags of all kinds, leather and footwear truly deserves to be one of the key export items in the Vietnamese industrial sector.
5. Current status of wood product export

Wooden furniture is currently ranked fifth among the main export items in the industrial sector of Vietnam with an average growth rate of 20% -21%/year. The production level of Vietnamese enterprises in recent times has made remarkable progress, capable of meeting the relatively strict requirements on design, model, and wood origin that do not harm the environment of some demanding markets such as the EU. Wooden furniture has been affirming its solid position in the export structure of Vietnamese goods.
In general, in the industrial sector in particular, with export turnover in 2008 reaching 2.8 billion USD, an increase of 16.5% compared to 2007 (according to data from Vietnam Forestry Corporation VINAFOR, April 2, 2009).
In recent years, the export turnover of the wood industry has had a fairly high growth rate, from 311.4 million USD in 2000 to 2.8 billion USD in 2008 (9 times higher than in 2000). The wood export situation is clearly shown in the chart below:
Wood product export situation 2000-2008
Million USD
2700
2200
1700
1200
700
2000 2001 2002 2003 2004 2005 2006 2007 2008 2008
200
311.1 337
2404.1
1943.1
1561.4
1101.7
500 608.9
2800
year
Source: Statistical Yearbook 2007, General Statistics Office.
Currently, Vietnamese wood products are present in 120 countries, surpassing Thailand and Indonesia to join Malaysia in leading wood exports in Southeast Asia. The US is Vietnam's main export market with an export turnover of 1.049 billion USD in 2008, accounting for 38% of the total turnover of the industry. Japan is Vietnam's second largest wood importer with a fairly high growth rate in turnover in 2008, reaching 371.7 million USD, up 21% compared to 2007. In 2008, wood product exports to
The EU bloc also achieved quite well, reaching 730.15 million USD, up 15.23% compared to 2007, but mainly exported to the UK.
Regarding export markets, in addition to potential markets such as Japan and the EU, exports to the US market still show high growth potential in the coming years because Vietnam has many advantages in terms of cheap labor costs and low import taxes on wooden furniture from our country to the US.
In addition, businesses have also promoted wood products to Middle Eastern markets such as the United Arab Emirates and some other markets such as Norway, Thailand, and South Africa.
Wood products are a product with a large market, competitiveness and product quality that meets the requirements of importers, but the basic difficulty is still the source of imported raw materials and the ability to meet large orders is still limited. Although the whole country currently has 3 million hectares of forest, domestic wood processors and exporters have had to import up to 80% of raw wood. This not only reflects the instability of raw material sources but also shows that the added value of Vietnamese exported wooden products is not high. Therefore, if these limitations can be overcome, wood products will increase the scale of exports in the coming time, truly becoming one of the main export items in the industrial sector of our country.

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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