USD has now reached 12.27 billion USD (2007), an increase of 2 billion USD compared to 2006 and 4 billion compared to 2005 [6].
Table 3: Vietnam's import and export turnover to the EU over the years
Unit: million USD
Target
2005 | 2006 | 2007 | |
Export | 5,450 | 7,100 | 8,170 |
Import | 2,650 | 3.120 | 4,100 |
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EU expansion – impacts and solutions for Vietnam's import and export activities - 14 -
Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Comparison of Imported Raw Materials Value and Export Turnover of Vietnam's Leather and Footwear -
Summary of Ranking Results of Vietnam's Import Market of Traditional Goods -
World economic fluctuations in the period 2007 - 2008 and their impact on Vietnam's import-export business activities - 12
(Source: European Institute )
2.1. Vietnam's exports to the EU
2.1.1. Export turnover
Currently, the EU is one of Vietnam's important trading partners and a major export market for our country. The import and export turnover of Vietnamese goods to the EU market is increasing. This is shown in the table below.
Table 4: Vietnam's export turnover to the EU (2001-2007)
Year
2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
(1) Vietnam's exports to the EU (Million USD) | 3151 | 3311 | 3852 | 4971 | 5450 | 7100 | 8170 |
(2) Total export turnover of VN (Million USD) | 15029 | 16705 | 19688 | 26503 | 32233 | 39605 | 48000 |
Percentage % (1) in (2) | 20.0 | 18.9 | 19.1 | 18.8 | 16.9 | 17.9 | 17.1 |
( Source: General Statistics Office)
With 8.17 billion USD, the EU became Vietnam's second largest export market in 2007, second only to the US (10.3 billion USD), surpassing Japan (5.7 billion USD), ASEAN countries (8 billion USD) and 2.7 times more than China (3.2 billion USD) [6].
The growth rate of Vietnam's exports to the EU is also reflected in the proportion of Vietnam's export turnover to the EU in total.
Vietnam's export turnover has been increasing and quite stable. In 2000, the EU became the leading export destination for Vietnam and has maintained this position until now. Starting from 2002, exports to the US increased dramatically thanks to the Vietnam-US Trade Agreement. The EU market has decreased in proportion, but still remains one of Vietnam's leading export markets [6].
2.1.2. Export structure
Vietnam's exports to the EU market focus on a number of key items such as footwear, textiles, seafood, agricultural products, wooden furniture, handicrafts, etc.
Footwear: The EU is currently the largest footwear import market of Vietnam. After many years of being second (after the United States), in 2007, the EU surpassed to first place. Vietnam's footwear export turnover to the EU market in 2007 reached 2.1 billion USD, an increase of 8% compared to 2006, accounting for 7.2% of the EU's total footwear import turnover (29 billion USD).
Table 5: Vietnam's footwear export turnover to the EU
Year
2001 | 2002 | 2003 | 2004 | 2005 | 2006 | 2007 | |
Turnover (Million USD) | 1181.5 | 1363.7 | 1605.5 | 1785.4 | 1810.9 | 1951.0 | 2100.0 |
Growth (%) | 11.3 | 15.4 | 17.7 | 11.0 | 16.0 | 7.8 | 8.0 |
(Source: Vietnam Customs)
Vietnam is the second largest footwear supplier, after China, to the EU market. The main products are sports shoes, accounting for over 40% of Vietnam's footwear exports to this market, fabric shoes accounting for nearly 20%, women's shoes accounting for approximately 15%, sandals about 17% and leather shoes accounting for more than 1.5% [6].
The quantity of footwear imported from Vietnam by each country in the EU varies over the years, but in general, the largest footwear import markets of Vietnam in the EU are the UK, Germany, Belgium, the Netherlands, France, and Italy [4].
However, exporting this product to the EU still has many limitations such as input materials still have to be mainly imported from abroad, consumption still depends heavily on joint venture partners, market research, design and development of new products are still weak.
Textiles : is the second largest export value item of Vietnam to the EU. The EU market is truly open to Vietnam's textile industry when the legal framework for the market has been fully opened and moreover, the EU also gives Vietnam the GSP general tariff preference mechanism.
Table 6: Vietnam's textile and garment export turnover to the EU market
Year
2003 | 2004 | 2005 | 2006 | 2007 | Estimated 2008 | |
Turnover (Million USD) | 612 | 684 | 800 | 1243 | 1500 | 1650 |
Growth (%) | - | 11.76 | 66.25 | 12.78 | 12.00 | 13.80 |
(Source: General Department of Vietnam Customs)
In 2007, Vietnam's textile and garment exports to the EU reached 1.5 billion USD, accounting for 9% of export turnover to this region and increasing by 12% compared to 2006. In 2008, it is estimated that the textile and garment industry will reach about 1.65 billion USD, increasing by 13.8% compared to 2007 [20].
Although the textile industry has an impressive overall development, its development is still limited. Part of the reason is that textile enterprises mainly do outsourcing for other countries and cannot produce goods for direct export due to the unavailability of input materials. On the other hand, textiles also face fierce competition from other countries such as China, India, etc. These difficulties have greatly limited the development of Vietnam's textile industry.
Seafood products : The EU is the third largest customer of Vietnamese seafood products. The main seafood export items include shrimp, frozen squid, tra fish, basa fish... In 2007, Vietnam's seafood exports to the EU market reached 920 million USD, an increase of 27% compared to 2006, ranking second after the United States (1.1 billion USD) and surpassing Japan (700 million USD) [4].
Chart 1: Vietnam's main seafood export products and markets

In the first three months of 2008, Vietnam's seafood exports to the EU reached 66.7 thousand tons, with a turnover of 210.3 million USD, an increase of 23.3% in volume and 20.5% in turnover compared to the same period in 2007, accounting for about 26% of Vietnam's seafood export turnover.
One of the major problems of the seafood industry is product safety, especially regarding antibiotics and other chemicals found in exported products. This problem has limited or even prevented Vietnamese seafood products from entering the EU market. In addition, the new EU regulations on origin, which came into effect in 2005, require the industry to make major changes and invest more in purchasing, intermediary and processing systems. In addition, anti-dumping lawsuits are also risks that the Vietnamese seafood export industry needs to pay special attention to.
Agricultural products: Vietnam's agricultural products are currently being exported to the EU in increasing value, with the highest being coffee and tea...
For coffee, the EU is the largest import market for Vietnamese coffee. In 2007, Vietnam's coffee export turnover to the EU reached 879 million USD, accounting for 40-50% of Vietnam's coffee export turnover. Compared to the EU's import market share of this item, Vietnam's coffee import turnover only accounts for 4-5% of the EU's annual coffee import turnover.
Regarding tea, tea exports continue to grow quite steadily in volume. In recent years, Vietnam has not exported much tea to the EU, only a few million USD per year. Meanwhile, the EU has to import almost 100% of its drinking tea, with a volume of up to 450,000-470,000 tons/year.
Despite enjoying low tax rates, Vietnam’s agricultural products exported to the EU have not yet reflected their true potential. Part of the reason is that our agricultural products exported to the EU are often in raw form, have no brand name, the production, processing and consumption of agricultural products are not diverse, not specialized, and the understanding of consumer tastes is still weak. The designs and packaging of Vietnam’s agricultural products are still simple and monotonous.
Wooden furniture : Vietnamese wooden furniture exported to the EU currently enjoys GSP tax with a tax rate of mainly 0% (some product codes are subject to 2.1% tax), which has given Vietnam a certain advantage when entering the EU market compared to China, Indonesia, Brazil, Malaysia... because these countries do not enjoy GSP. Vietnam's wooden furniture export turnover to the EU in recent times has had an average growth rate of 38%/year, focusing on wooden furniture and outdoor furniture. In 2007, EU wooden furniture reached about 2.37 billion USD.
Chart 2: Vietnam's wood export turnover to the EU market
Unit: Million USD
1930
1592
1094
672
246
335
435
2370
2500
2000
1500
1000
500
0
2000 2001 2002 2003 2004 2005 2006 2007
(Source: General Department of Vietnam Customs)
According to statistics from the Import-Export Department of the Ministry of Trade in 2007, Vietnamese wooden furniture has penetrated most EU countries, of which the main importing countries are the UK accounting for 24.8%, France (29.1%), Germany (6.8%), Italy (12.6%), the Netherlands (9.0%), and Belgium (7.2%).
However, compared to the total import and consumption of the EU, Vietnam's export level is still modest. One of the reasons is that Vietnamese wooden furniture has to compete fiercely with goods from China, Indonesia, the Philippines and Eastern Europe... On the other hand, Vietnamese wooden furniture still has some disadvantages such as small and fragmented production facilities, lack of investment in design and quality, poor trade promotion and market research, lack of efficiency, unsynchronized supply of raw materials and distribution, more or less still in its infancy... [4].
Handicrafts: This is a potential export item of Vietnam to the EU. Wooden handicrafts, ceramics, rattan and bamboo products are considered the main strengths.
Chart 3: Export turnover of handicrafts to the EU
Unit: Million USD
300
250
200
150
100
50
0
111
120
142
193
225
254
298
2001 2002 2003 2004 2005 2006 2007
(Source: General Department of Vietnam Customs)
According to the assessment of the majority of Vietnamese enterprises exporting to the EU market, the UK, Germany, Italy, and Spain are countries with great demand for rattan, bamboo, and lacquer products; the UK, France, Spain, the Netherlands, and Sweden have great demand for ceramic products; France and Belgium have demand for jewelry [19].
Although the turnover has increased, the proportion of Vietnam's total export turnover to the EU is very low (only about 3%). The reason is that we have to face fierce competition from China, Thailand and many other Southeast Asian countries, while Vietnamese enterprises when exporting to the EU have completely lost their competitive advantage in terms of price. This is due to the fact that goods are packaged bulkily and have to pay a large additional transportation fee, contributing to increasing product costs. In addition, Vietnamese handicraft products in the EU market are generally of poor quality, lack of diversity in designs, and are difficult to withstand harsh weather, leading to product deformation and damage [6].
Plastic, electronic-computer, rubber products : These are new and promising export items. Of these, electronic-computer products have the potential to become a new key export item with high added value of Vietnam. In 2007, plastic and rubber products increased by 59% and 50%, with turnover reaching over 164.3 million tons and 233.2 million USD; electronic-computer products continued to grow strongly, reaching 40% with turnover of 385.2 million USD.
2.1.3. Export market
Among EU member countries, Germany and the UK are Vietnam's largest export markets with an average growth rate of 20-30%/year. In 2006, Germany imported 1.3 billion USD from Vietnam, the UK imported 1.1 billion USD. Next are France and the Netherlands, importing 700-800 million USD, with an average growth rate of 19-27%/year. Sweden, Austria, Ireland and Portugal are smaller markets, with lower import turnover from Vietnam. Spain and Greece are new but promising markets with relatively high annual growth rates [4].
Thus, the scale and growth rate of Vietnam's exports to the EU have been expanded and grown at a fairly good level, the structure of exported goods has changed positively towards gradually increasing the proportion of processed and manufactured goods, goods with high intellectual content, and gradually reducing the export of raw goods. In many products, Vietnam has a certain position in the EU market. However, besides the achievements, there are still some shortcomings such as Vietnamese goods exported to the EU growing rapidly but not stable, easily affected by external environmental impacts such as competition, price fluctuations in the world market, the appearance of barriers; the competitiveness of Vietnamese goods is not high, designs and quality are still poor; trade promotion activities also have many limitations [4].
2.2. Vietnam's imports from the EU
2.2.1. Import turnover
According to data from the European Research Institute, Vietnam's imports from the EU market in 2007 reached over 4.1 billion USD, an increase of nearly 1 billion USD compared to 2006 (3.12 billion USD) and far exceeding 2005 (2.65 billion USD). Import turnover from the EU in 2007 to Vietnam accounted for only 6.8% of the country's total import turnover of 60.8 billion and was 33% lower than this rate in 2006 (7%).
% of ASEAN bloc 12 billion USD.
2.2.2. Import structure


![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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