All transactions are performed instantly without any intermediary. Customers can perform transactions at the nearest ATM to use highly accurate automated services.
2. Vietcombank retail banking system products - Vision 2010 (VCB- Vision 2010)
From the perspective of centralized management, initially successfully implemented foreign currency and international payment, internal payment based on the response capacity of information technology combined with reference to the scope of implementation of the World Bank's banking system modernization project, the Bank for Foreign Trade of Vietnam soon realized the role and importance of information technology in prioritizing the development of basic business products, especially the business structure from the perspective of applying information technology as the basis for the development of banking products and services later. Therefore, in 2000, Vietcombank built the VCB-Vision 2010 retail banking system.
This product is truly considered the right choice for products and technology platforms developed based on American designs and adjusted to suit the characteristics of Asian banks, in order to meet the increasing demands for customer service quality. Thanks to VCB-Vision 2010, Vietcombank has standardized business types, processing procedures, shortening time for customers...
VCB-Vision 2010 was put into application because of its advantages in many new types of services: customers can simultaneously have the need to exchange money, receive money, and pay checks at the "one-stop" counter. Here, customers do not have to go through many transaction steps, saving time and effort, while bank employees must also improve their professional skills and service attitude towards customers. The automatic payroll service helps companies reduce the cumbersome accounting department and reduce the finance department, only need to transfer floppy disks and paper documents to Vietcombank.
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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Managing the development of the Finance - Banking training program under the credit system at Thai Nguyen College of Economics and Finance - 1 -
Solutions for developing application information systems in the current Vietnamese banking system - 17 -
Solution Group on Bad Debt Monitoring and Handling Violations of Vietnam's Commercial Banking System -
Development of Banking Product and Service System
The salary will be transferred to each person's account. The automatic money transfer service saves time because it is not necessary to go to the bank to handle all payment work related to currency. At the same time, VCB-Vision 2010 also has the following basic features: smart choice with the goal of providing many solutions for diverse customer requirements. VCB-Vision 2010 helps to be more flexible by just one declaration, customers can easily and proactively change the system's processing method without the need for technical intervention. More specifically, VCB-Vision 2010 is highly suitable, capable of operating synchronously with the following systems: payment cards, international wire transfers, and automatic teller machines.
The successful implementation of this product, starting in 1999, not only changed the entire perspective from a traditional bank to the new perspective of a modern bank - with a customer-centric orientation - but also laid an important foundation for the development of modern utility products and services capable of competing with domestic and regional banks.

In addition, the right choice and successful implementation of the VCB-Vision 2010 product is also demonstrated by the fact that Vietcombank has gone one step ahead, leading in technology compared to other Vietnamese commercial banks.
With the motto of developing the country, building and modernizing the banking industry, creating all conditions for business and development of enterprises, the services and systems of VCB-Vision 2010 are aimed at liberating customers and bringing them many benefits. Customers can eliminate the troubles when coming to do transactions at the bank, feel satisfied and confident when being served with the fastest and most convenient time, will receive comprehensive services with high standards anywhere, anytime in many different forms, feel secure when depositing money in the bank thanks to the high security and safety of the system.
With such advantages, it is certain that in the near future, suitable projects similar to VCB-Vision 2010 will be widely applied not only within Vietcombank but also in many other banks. Customers will be more confident, comfortable and secure when coming to Vietnamese banks.
3. VCB-Online products and services
As part of the strategy to modernize banking services and bring modern banking services to customers, on May 15, 2002, Vietcombank officially launched VCB-Online service at Vietcombank's headquarters and branches nationwide.
VCB-Online service system is built and managed on the platform of Vietcombank Vision 2010 retail banking system, operating on the basis of online network and centralized data management. On this platform, VCB-Online service meets the increasing demands of customers, allowing customers to open an account in one place but transact at all Vietcombank branches and transaction offices nationwide. This is a very convenient system for customers, saving time, allowing customers to transact right at their company, office or home without having to go to the bank.
Customers use the e-banking system to transfer money from a non-term account to a term account or to an investment account with higher interest rates. Customers can use VCB-Online to make payments for services such as water, telephone, insurance premiums, etc. If it is a loan, VCB-Online allows customers to pay interest and principal through it.
VCB-Online service system is very convenient for customers when all transaction requests are carried out immediately without going through any intermediary steps. Investment cash flow through the bank will be more flexible and faster. Moreover, customers can make transactions themselves at ATMs.
ATMs are located at the nearest location to use highly automated services.
Exactly.
Once the VCB-Online system is put into use, it can be said that this is a ladder that shortens the transaction distance between the bank and customers, creates close relationships, saves time and improves business efficiency, and brings convenience to customers as a basic.
Thanks to the features of this system, a new and very convenient service will be provided to customers, which is e-banking. Vietcombank has built an electronic banking service based on completely new technology, suitable for the computer skills of most customers. E-banking allows users to manage their accounts at Vietcombank, promptly grasp the credits and debits.
Through Vietcombank's website (http://vietcombank.com
.vn) Vietcombank customers can use the password and username provided by Vietcombank to view the balance as well as daily and monthly developments immediately updated of any account at home or transfer money to a high-interest account without having to go to the bank.
4. Interbank electronic payment system of the Bank for Foreign Trade of Vietnam.
In 2002, Vietcombank officially deployed the interbank electronic payment system, which is the core foundation for developing e-banking services.
Interbank electronic payment (IBEL) is the process of processing interbank payments until the payment to the beneficiary is completed, carried out via a computer network. The IBEL system consists of two subsystems: the high-value payment subsystem (including high-value transactions and low-value but urgent transactions) and the low-value payment subsystem (processing low-value money transfer transactions).
In addition, the TTLNH system also provides solutions for transferring transaction money from the old electronic money transfer system and transferring clearing payments in the areas to the new system. High-value transactions are transactions with a value of over 500 million VND.
The interbank electronic payment system has outstanding advantages.
like:
- Provide customers with another option for money transfer
with the advantage of short transfer time with unchanged fee.
- Automatic payment, focusing on standardizing the payment system
payment, reduce money transfer time.
- Concentrate payment capital of commercial banks, increase available capital (because banks reduce required reserve capital), create conditions for commercial banks to use their capital most effectively.
- Minimize the bilateral payment account system (currently, due to the need for payment and capital transfer, banks have to open many accounts at other banks and credit institutions to serve bilateral and multilateral payments). This leads to complicated management of the bilateral payment account system. Capital sources of banks and credit institutions are dispersed.
Compared to the old money transfer systems, TTLNH has outstanding advantages in terms of technology and service. First of all, the cost of participating in this system for banks is relatively low, the requirements for machinery and equipment to participate in payment are minimal (only need a computer, a modem, a telephone line and a laser printer). The software program used for member banks has been localized so it is relatively convenient, easy to use, and simple to operate. In addition, the TTLNH system also provides a system security solution. Because the payment and accounting system is processed automatically, without human intervention, the security requirements of
The program is very high. The program has provided many security solutions.
layer, put electronic signature into use. This is considered a breakthrough
, is the first step of Vietnam's e-commerce industry.
On Vietcombank's side, with a modern banking technology platform along with in-depth investment and preparation in both human resources and programs, Vietcombank has caught up quickly since the first days of implementing the TTNH system. Up to now, after more than a year of operating the system, according to reports and assessments from the State Bank, Vietcombank is the leading bank in terms of turnover and number of transactions via the TTNH system. In addition, Vietcombank is also assessed as the bank with the best level of automation in processing transactions, performing the best conversion of data from Vietcombank's retail banking system to the TTNH system, achieving the goals set by the TTNH system.
Up to now, Vietcombank system has had more than 10 member units participating in the TTNH system. In the coming time, some more Vietcombank branches will participate as member units. Up to now, Vietcombank has built a complete internal accounting and payment process for transactions through the TTNH system, and also handled well the relationship between the central bank and branches in capital management and accounting for collection and payment in the TTNH. All TTNH transactions are immediately reflected in the deposit accounts of branches opened at the central level. Branches are completely proactive in performing transactions, payments and proactive in capital sources used.
By participating in the TTLNH system, Vietcombank is gradually moving towards the goal of standardizing the payment system and this is truly an important step in implementing e-banking services of the Bank for Foreign Trade of Vietnam.
5. Vietcombank cyber bill payment service (V-CBP)
To further actively deploy electronic banking services, and at the same time with the aim of bringing customers more conveniences, on August 26, 2003, the Bank for Foreign Trade of Vietnam officially launched an e-commerce service called "Vietcombank cyber bill payment" abbreviated as V-CBP.
V-CBP service allows customers who are account holders opened at Vietcombank or Connect 24 card holders to use the internet (via website: www.vietcombank.com.vn) or Connect 24 card and in the future will also be mobile phones to perform transactions:
- Pay phone bills
- Transfer money
- Insurance premium payment
- Pay other service fees such as internet, electricity, water, etc.
- Pay for goods at supermarkets, stores...
With V-CBP, Vietcombank's payment system is connected online with the system of goods and service providers, facilitating online transactions, quickly (transaction processing time is only in seconds) and especially safely and accurately. Thanks to its outstanding features, V-CBP will act as a connecting channel between service and goods providers and consumers, maximizing the role of financial intermediary of the bank. The development of non-cash payments will contribute to gradually changing the habit of preferring cash in payments of the majority of the population, reducing social costs, improving the State's ability to manage currency, and at the same time increasing Vietcombank's competitiveness in the increasingly deeper integration process of the Vietnamese economy. Moreover, V-CBP also creates the premise for the development of business-to-business, business-to-customer e-commerce services... in Vietnam.
Connecting with V-CBP service, service and goods providers will save on labor costs, headquarters, costs for keeping, transporting and preserving cash. At the same time, the efficiency of capital use of service and goods providers will be improved, because as soon as customers make payment orders through V-CBP, money will be transferred directly to the accounts of these units and start generating interest.
On the consumer side, when using V-CBP, they will be able to proactively pay for service fees, pay for goods anywhere, anytime, conveniently, quickly and safely, without having to pay transaction fees and service registration fees.
According to the contract between Vietcombank and its partners, initially, customers can pay fees to service providers such as: Ho Chi Minh City Post Office, Prudential Life Insurance Company, AIA Insurance Company. In the near future, as agreed with the partner providing technology solutions CDIT, the number of service providers in the area connected to V-CBP will soon be expanded.
Currently, there are more than 120,000 personal accounts opened at Vietcombank, of which nearly 10,000 accounts have participated in internet banking services and 87,000 are Connect 24 cardholders. Up to this point, nearly 3 million transactions using Connect 24 cards have been made and the turnover of this card has exceeded 1,500 billion VND 1 . The Connect 24 product has just been officially recognized as one of the products voted for the Vietnam Golden Star Award in 2003. And according to the announcement of the organizing committee, Vietcombank - the unit with the Connect 24 card product will be honored to be one of 20 units with products and brands winning the award to receive the award at the official award ceremony on August 28, 2003. It is expected that the launch of V-CBP service today, along with the program to increase the number of ATMs to 200 by the end of 2003, will develop services and utilities for card users, and encourage the expansion of units.
1 Information from website: http://www.tintucvietnam.com August 26, 2003

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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