MINISTRY OF EDUCATION AND TRAINING
UNIVERSITY OF COMMERCE
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DO THI BICH CHAU
TRADE PROMOTION POLICY FOR SOME KEY PRODUCTS
OF SON LA PROVINCE
MASTER'S THESIS
HANOI – 2020
MINISTRY OF EDUCATION AND TRAINING UNIVERSITY OF COMMERCE
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DO THI BICH CHAU
TRADE PROMOTION POLICY FOR SOME KEY PRODUCTS
OF SON LA PROVINCE
Major: Economic Management Major code: 8340410
MASTER'S THESIS
SCIENTIFIC INSTRUCTOR: ASSOCIATE PROFESSOR. DR. HA VAN SU
HANOI - 2020
COMMITMENT
I have read and understand the academic integrity violations. I declare on my personal honor that this research is my own work and does not violate the requirements of academic integrity.
I hereby certify that the content of this thesis was done by me under the scientific guidance of Associate Professor, Dr. Ha Van Su. All data and materials presented in the thesis have clear sources of origin as prescribed.
Author
Do Thi Bich Chau
ACKNOWLEDGEMENTS
After studying at the University of Commerce, the graduate student completed the topic " Trade promotion policy for some key products of Son La province ". To complete the graduate program and this thesis, the author received enthusiastic help from the teachers of the University of Commerce.
First of all, the author would like to sincerely thank the Board of Directors of the University of Commerce, the Graduate School and the lecturers at the school. In particular, the author would like to express his deep gratitude to Associate Professor, Dr. Ha Van Su for spending a lot of time and effort in guiding the research and helping the author complete his thesis. At the same time, the author would also like to thank other organizations and individuals who have created conditions for the author to study and research issues related to the thesis.
Although we have made great efforts, due to limitations in time, knowledge and understanding, the thesis cannot avoid errors. The author looks forward to receiving valuable contributions from teachers to make the thesis more complete. Sincerely thank you!
Author
Do Thi Bich Chau
INDEX
COMMITMENT i
ACKNOWLEDGEMENTS ii
TABLE OF CONTENTS iii
LIST OF TABLES AND FIGURES vi
LIST OF ABBREVIATIONS vii
INTRODUCTION 1
1. The urgency of the thesis topic 1
2. Overview of related research works 3
3. Research objects, objectives and tasks 9
3.1. Research subjects 9
3.2. Research objectives 9
3.3. Research task 9
4. Scope of research 10
5. Research methods 10
5.1. Data collection method 10
5.2. Data processing method 11
6. Theoretical and practical contributions of the thesis 11
7. Thesis structure 11
CHAPTER 1. SOME BASIC THEORIES ON PRODUCT CONSUMPTION AND TRADE PROMOTION POLICY 12
OF A PROVINCIAL LEVEL 12
1.1. The nature and role of a provincial locality's product consumption promotion policy 12
1.1.1. Concept and necessity of trade promotion for product consumption 12
1.1.2. Nature and cycle of trade promotion policy for product consumption 17
1.1.3. The role of trade promotion policy in product consumption of a provincial locality 24
1.2. Principles and basic contents of the trade promotion policy for product consumption of a provincial locality 26
1.2.1. Some basic principles for the trade promotion policy of product consumption of a provincial locality 26
1.2.2. Basic contents of the trade promotion policy for product consumption of a provincial locality 28
1.3. Factors affecting the planning and implementation of trade promotion policies for product consumption of a provincial locality 30
1.3.1. Factors affecting policy making 30
1.3.2. Factors affecting policy implementation 32
1.4. Experience of some localities in the country and lessons learned for Son La province in planning and organizing the implementation of trade promotion policies for product consumption 34
1.4.1. Experience of some localities 34
1.4.2. Lessons learned for Son La province 43
CHAPTER 2. ANALYSIS AND ASSESSMENT OF THE CURRENT STATUS OF TRADE PROMOTION POLICY FOR SOME KEY PRODUCTS OF SON LA PROVINCE IN THE PERIOD 2015-2019 45
2.1. Current status of production and consumption of goods in Son La province in the period 2015-2019 45
2.1.1. General overview of the production and consumption of goods in Son La province 45
2.1.2. Current status of production and consumption of some key products of Son La province ...50
2.2. Current status of trade promotion policy for consumption of some key products of Son La province in the period 2015 - 2019 58
2.2.1. Viewpoints and policies of the Party, State and People's Committee of Son La province on trade promotion with some key products of the province 58
2.2.2. Financial support policy for XTTM activities 60
2.2.3. Policy to support market access and development 64
2.2.4. Information and communication policy 67
2.2.5. Policy on human resource development for trade promotion. 68
2.2.6. Policy to attract investment in developing XTTM infrastructure 70
2.2.7. Policy on supporting trademark and brand registration and forming supply chains for key products 71
2.3. General assessment of the current status of trade promotion policies for consumption of some key products of Son La province 73
2.3.1. Successes 73
2.3.2. Limitations and causes 77
CHAPTER 3. ORIENTATION AND SOLUTIONS TO IMPROVE THE TRADE PROMOTION POLICY FOR CONSUMPTION OF SOME KEY PRODUCTS OF SON LA PROVINCE FROM NOW TO 2025 82
3.1. Forecast, goals and some orientations to perfect the trade promotion policy for consumption of some key products of Son La province from now to 2025 82
3.1.1. Some forecasts on production capacity and consumption of key products of Son La province from now to 2025 82
3.1.2. Objectives and orientations for completing the trade promotion policy for consumption of some key products of Son La province from now until 2025 86
3.2. Some solutions to improve the trade promotion policy for consumption of some key products of Son La province from now until 2025 87
3.2.1. Reviewing policy documents on trade promotion and consumption of some key products of the Province in recent times 87
3.2.2. Improving financial support policies for trade promotion 88
3.2.3. Strengthening policies on improving the quality of human resources for trade promotion 90
3.2.4. Raising awareness and capacity of subjects to meet market standards and effectively participate in XTTM activities 93
3.2.5. Perfecting policies on investment in developing XTTM infrastructure 94
3.2.6. Improve communication policy to access and develop the market 95
3.2.7. Solution groups on consulting and supporting trade promotion activities in the area 97
3.3. Some recommendations 101
3.3.1. For Central Ministries and Branches 101
3.3.2. For Son La province 102
CONCLUSION 104
LIST OF REFERENCES 105
APPENDIX
LIST OF TABLES AND FIGURES
Table 2.1. Output of some major industrial products 47
of Son La province in the period 2015-2019 47
Table 2.2. Some large processing facilities and factories in Son La province 53
Table 2.3. Processing results of some agricultural products, key 54
of Son La province in the period 2015 - 2019 54
Table 2.4. Agricultural export value 56
of Son La province in the period 2015-2019 56
Table 3.1. Expected output of some key agricultural products 85
of Son La by 2025 85
Figure 1.1. General process of state management policy 22
Figure 1.2. Macroeconomic model 23
Figure 2.1. Domestic consumption results of some key agricultural products of Son La province in the period 2015 - 2019 55