c) Value added tax
According to the Law on Supplementing and Amending a Number of Articles of the Law on Value Added Tax dated June 17, 2003, foreign investors do not have to pay value added tax on: “Equipment, machinery, specialized means of transport in technological lines and construction materials that cannot be produced domestically and need to be imported to create fixed assets of enterprises; equipment, machinery, materials, and means of transport that cannot be produced domestically and need to be imported for direct use in scientific research and technological development activities; aircraft, drilling rigs, and ships rented from foreign countries that cannot be produced domestically and used for production and business; equipment, machinery, spare parts, specialized means of transport and materials that cannot be produced domestically and need to be imported to conduct exploration and development activities for oil and gas fields”.
3.4.2. Foreign exchange incentives
a) Regulations on opening an account
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The 1987 Law on Foreign Investment only allows enterprises with foreign investment capital to open accounts at the Bank for Foreign Trade of Vietnam or branches of foreign banks located in Vietnam (Article 17). Accordingly, enterprises with foreign investment capital are not allowed to open accounts at banks abroad. In fact, before 1992, there were many investment projects requesting to open accounts at banks abroad, especially for the loan portion abroad. Lenders only lend when this loan opens an account at a bank abroad. Investors believe that this is an international practice and is very necessary for business activities. However, due to many difficulties and complexities in management, if allowed, it is only limited to a few special necessary cases. Therefore, the 1992 amended Law on Foreign Investment was amended and supplemented to allow enterprises with foreign investment capital to open accounts in Vietnamese currency and foreign currency at Vietnamese banks or at foreign banks.

joint venture bank or at a foreign bank branch located in Vietnam. In special cases approved by the State Bank of Vietnam, foreign-invested enterprises are allowed to open loan accounts at foreign banks (Article 17). Next, the 2005 Investment Law provides more clearly and specifically, not only limited to "foreign-invested enterprises" but also extended to all "investors", in which "Investors are allowed to open foreign currency accounts and Vietnamese Dong accounts at banks licensed to operate in Vietnam. In cases approved by the State Bank of Vietnam, investors are allowed to open accounts at foreign banks" (Article 61).
b) Foreign exchange balance issue
The 1996 Law on Foreign Investment codified the provisions on State support for foreign currency balance for infrastructure projects, production of essential import substitutes and other specially encouraged projects, which were stipulated in Decree 18/CP dated April 16, 1993 of the Government detailing the implementation of the Law on Foreign Investment in Vietnam, and at the same time expanded it to investment forms in general, unlike the provisions in Decree 18/CP previously, which only applied to joint venture enterprises. This is an expansion of the scope of State support for foreign currency balance, which investors are very interested in when deciding to invest. Currently, according to the 2005 Law on Investment, the Government will ensure or support foreign currency balance for a number of important projects in the fields of energy, transport infrastructure, and waste treatment (Article 16).
3.5. FPI attraction policy
a) Regulations on industries in which foreigners are allowed to buy shares
part
According to Decision No. 260/2002/QD-BKH dated May 10, 2002 on promulgation
The list of occupations in which foreigners are allowed to buy shares in non-state enterprises has issued 35 occupations in the following occupations:
Fields: Agriculture, forestry, fishery; Industry, processing; Tourism, hotels and restaurants; Transportation, warehousing and communications; Science and technology, health, education activities.
b) Regarding regulations on capital contribution and share purchase by foreign investors
Previously, according to Decision 36/2003/QD-TTg, foreign investors were allowed to contribute capital and purchase shares of Vietnamese enterprises at a maximum of 30% of charter capital. However, the promulgation of Decree No. 139/2007/ND-CP on September 5, 2007 guiding the implementation of a number of articles of the Enterprise Law has
„open‟ a lot. Accordingly, all legal entities, including enterprises with foreign investment capital, regardless of the place of registered head office, and all individuals, regardless of nationality and place of residence, have the right to contribute capital and buy shares at an unlimited level in enterprises, except for some cases (listed joint stock companies, enterprises operating in conditional industries as prescribed by specialized laws; equitized state-owned enterprises and service enterprises applying the Schedule of Commitments on Trade in Services with the WTO. Right in the Schedule of Commitments on Services with the WTO, Vietnam committed: “One year after joining, the 30% foreign equity limit in purchasing shares of Vietnamese enterprises will be eliminated, except for capital contributions in the form of purchasing shares in joint stock commercial banks and industries not committed in this schedule of commitments”.
Regarding the participation rate of foreign parties in the stock market, since the establishment of the Vietnamese stock market, the Government has issued 3 Decisions:
Decision 139/1999/QD-TTg was issued on December 30, 1999.
- Foreign organizations and individuals are allowed to hold a maximum of 20% of the total outstanding shares of an issuing organization, investment fund certificates of a Securities Investment Fund in which a foreign organization is allowed to hold a maximum of 7% and a foreign individual is allowed to hold a maximum of 5%.
- Foreign organizations and individuals are allowed to hold up to 40% of the total outstanding bonds of an issuing organization, of which a foreign organization is allowed to hold up to 10% and a foreign individual is allowed to hold up to 5%.
- The capital contribution of a foreign securities business organization participating in a joint venture securities company must not exceed 30% of the charter capital of the joint venture securities company.
Decision 146/2003/QD-TTg dated July 17, 2003
- Foreign organizations and individuals buying and selling shares on the Vietnamese stock market are allowed to hold a maximum of 30% of the total listed shares of an issuing organization.
- The capital contribution ratio of a foreign securities business organization in a joint venture Securities Company or a joint venture Fund Management Company is maximum 49% of the charter capital.
This regulation prompted a surge in foreign investor trading at the end of 2003, accounting for 28% of the total stock trading volume on the Vietnamese stock market.
Decision 238/QD-TTg issued on February 29, 2005
- Foreign organizations and individuals buying and selling securities on the Vietnamese stock market are allowed to hold up to 49% of listed shares and registered shares of the Securities Investment Fund, with no limit on the holding ratio for outstanding bonds of the issuing organization.
- Foreign securities business organizations are allowed to contribute capital, purchase shares, or contribute capital to joint ventures to establish securities markets or securities investment fund management companies with a maximum of 49% of charter capital.
Thus, the participation rate of foreign investors has increased from 30% to 49%. This is a strategic regulation in attracting foreign investment into the market.
securities. This decision is one of the reasons why foreign investment capital has flowed strongly into Vietnam since 2006.
4. General assessment of Vietnam's adjustment of investment attraction policies in the face of the trend of forming free trade agreements in Asia
- Pacific Ocean
In recent times, the adjustment of FDI attraction policies has generally brought about significant changes in FDI attraction, contributing to promoting economic development. From an average contribution of 6.3% of GDP in the period 1991-1995, the FDI enterprise sector contributed about 10.3% of GDP in the period 1996-2000. In the period 2001-2005, the above proportion reached an average of 14.6% of GDP (in 2005 it reached about 15.5% of GDP) and in 2006 and 2007, the FDI economic sector contributed over 17% of GDP [23]. In particular, the FDI sector has increasingly demonstrated its role in contributing to the growth of Vietnam's export turnover in recent times. Since 2003, the export turnover of the economic sector with foreign investment capital has accounted for more than 50% of the total export turnover of the whole country. In 2006, the export turnover of the whole country reached 39,826.2 million USD, of which the economic sector with foreign investment capital reached 23,013.9 million USD, accounting for 54.7% [38]. The adjustment of the policy to attract foreign investment has contributed to shifting the economic structure towards industrialization and modernization. However, the policy to attract foreign investment still reveals the following limitations:
4.1. Policies related to licensing of foreign investment projects
Currently, Vietnam is applying two regimes: investment license registration and investment license appraisal. Although Vietnam has relaxed the conditions for investment license registration, allowing projects under 300 billion VND and not in the conditional investment sector to register for investment licenses. However, this policy has not yet encouraged projects requiring high capital and large scale. Although attention has been paid to improving the procedures for investment license appraisal and issuance, they are still very complicated. The appraisal time is still long due to the need to reach consensus among ministries and branches. License issuance
for foreign investors still have many shortcomings. According to the survey of the Vietnam Competitiveness Improvement Project (VNCI) just announced on January 24, 2008, there are still complicated regulations, causing costs for foreign investors. According to this survey, it is estimated that 50% of licenses and sub-licenses are illegal, more than 2,900 types of licenses are not completely in accordance with the provisions of the law. Meanwhile, there are still 22 types of legal instruments that are confusing, overlapping, creating burdens for investors [41].
4.2. Foreign capital and control policies
The current regulation is that foreign organizations and individuals buying and selling securities on the Vietnamese stock market are allowed to hold a maximum of 49% of the total number of listed shares, registered for trading of a listed organization, registered for trading on securities trading centers. This regulation limits the ability of foreign investors to control enterprises through the stock market channel.
In addition, foreign investors are only allowed to own 30% of the charter capital of Vietnamese banks. This regulation does not attract the attention of strategic investors, which are foreign banks, in the joint stock banking sector, because all joint stock banks have small capital (less than 500 billion VND), while a strategic investor is only allowed to hold a maximum of 15% of the charter capital (only a minority shareholder).
4.3. Policies in the implementation of FDI projects
a) Restricting business lines in enterprises with foreign investment capital
The limitation of 35 industries allowed to sell shares to foreign investors causes awkward situations such as [40]:
- After selling shares to foreign investors according to current regulations, Vietnamese enterprises, due to the need to expand business and the survival of the enterprise, are allowed to expand into industries that are not prohibited by law (according to
Law on Enterprises) but these industries may not be allowed to sell shares to foreign investors.
- Vietnamese enterprises operate in many industries, including secondary industries that account for a low proportion of revenue, but these industries are not included in the list of industries permitted to sell shares to foreign investors. Therefore, these types of enterprises do not have the opportunity to sell shares to foreign investors.
The above shortcomings make foreign investors hesitant to buy shares of Vietnamese enterprises because they fear that the enterprises may violate current laws or that the enterprises' business activities will be limited to certain industries, which will limit their development.
In addition, the restriction on industries that are allowed to sell shares to foreign investors has caused some industries that require high technology, require the acquisition of foreign capital and technology to have conditions to establish and develop enterprises, such as asset management (debt management services, assets, real estate, business valuation services, credit rating, debt trading and collection services), urban architecture consulting services, infrastructure development consulting services, etc., to not be allowed to call for capital from foreign investors. In addition, some industries that require large capital mobilization such as the development of power and water plants, steel production, infrastructure development, etc. are also not included in the list of industries that are allowed to sell shares to foreign investors.
b) The corporate income tax rate of 28% is not yet competitive compared to other countries in the region [39]
Research on international information shows that the current corporate income tax rate (28%) is higher than that of countries in the region with more favorable infrastructure and investment environments. This tax rate in Singapore is 19%, Philippines 30%, China 25%. Therefore, the Government needs to soon amend the general tax rate from 28% to 25%, and at the same time abolish the tax.





![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
zt2i3t4l5ee
zt2a3gsnon-credit services, joint stock commercial bank
zt2a3ge
zc2o3n4t5e6n7ts
At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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