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Tourist Reviews of Festival Activities


Professionals, sales staff, and other occupations rated highly (3.3). By age, customers aged 31-45 and 46-60 rated highly at 3.2.

Evaluation of the criteria of tour guides/customers connecting the exhibits. By nationality, the highest rating is for Vietnamese visitors (3.1), the remaining nationalities are all (3.0). By purpose of visit, visitors with the main purpose of visiting are rated 3.1.

Evaluation of the language proficiency criteria of TMV/HDV is sufficient to express and describe: by nationality, Vietnamese guests are rated 3.0. By purpose of visit, guests with the main purpose of visiting are rated 3.1. By profession, managers are rated highest (3.4).

The average score for evaluating the organization of guidance activities towards sustainable development is lowest 3.0, highest 3.2.

Table.2.30. Customer evaluation of the criterion "The information provided by the tour guide/TMV is complete and accurate" at Co Loa relic


Evaluation criteria

%

Total

Total

Chau

Europe

North America

Asia

Vietnamese

Male

Information provided by TMV/HDV

complete, accurate






Total


54

3

6

4

41

% Total


100

5.6

11.1

7.4

75.9

Strongly disagree


-

-

-

-

-

Disagree

5.6

3

-

-

-

3

Neither agree nor disagree

opposite to

90.7

49

3

6

4

36

Agree

3.7

2

-

-

-

2

Totally agree


-

-

-

-

-

Medium


3

3

3

3

3

Median


3.5

3.5

3.5

3.5

3.5

Fashion


3

3

3

3

3

Standard deviation


0.3

-

-

-

0.4

Minimum value


2

3

3

3

2

Maximum value


4

3

3

3

4

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Tourist Reviews of Festival Activities

Source: Survey results, 2010


According to the evaluation results in Table 2.30, the customer's evaluation score is mainly at level 3, accounting for 90.7%. The most repeated evaluation score is 3 (moderate is 3). The lowest evaluation score of Vietnamese customers is 2, all other customers are 3. The highest evaluation score of Vietnamese customers is 4, all other customers are 3.

2.4.4. Festival activities

2.4.4.1. Current status

At Co Loa relic: Co Loa festival is held annually from the 6th to the 16th of January. The festival is held on the anniversary of Thuc Phan entering the palace. Co Loa village consists of 12 hamlets, but Co Loa festival belongs to a cluster of eight villages (formerly called Bat Xa) including: Dai Bi, San Da, Cau Ca, Mach Trang, Van Thuong, Thu Cuu, Co Loa, Xep. All 8 villages worship Thuc Phan so they all participate in organizing the festival.

On the morning of the 6th, the village held a procession of the funeral oration. According to custom, the drafted funeral oration was placed on a stand, and when all 12 village chiefs arrived, the ceremony began. The first was the five-element flag, followed by the eight-tone group, the funeral oration stand placed in a palanquin with a canopy. Following were the village officials and elders. Outside the temple yard, festival flags and swallow-tailed flags were placed in a straight line from the village road to the temple yard. In the middle of the yard was a large flagpole, with a large flag fluttering above it. Close to the temple gate, on both sides were a pair of pink and white horses with colorful saddles. Further outside were the ceremonial objects and eight treasures. In the middle of the yard were the palanquins of the 12 villages. In front of the temple gate, a large altar displayed a set of five bronze objects and other offerings, along with a glass box containing a pair of yellow shoes. Next to it was a small altar, on top of which was displayed a cauldron, a pair of bronze cranes, a crossbow, a bundle of arrows, and a sword. This crossbow is painted red and gilded, a symbol of the ancient divine crossbow. When a trumpet sounded to signal the arrival of the procession, the dragon pavilion was respectfully carried to the front of the altar. At this time, the octet played music, the trumpet sounded joyfully to welcome. The ceremony began, lasting until past noon. While the mandarins and elders performed the ceremony in turn before the altar, the people knelt down to perform the ceremony, in the inner temple, a number of elders were elected to represent the village to pray for the king to bless a peaceful and prosperous life. In the afternoon, the divine procession had a large crowd.


The villagers participated. The procession consisted of flags, fans, dragon palanquins, ceremonial instruments, eight treasures, eight musical instruments, and officials in full ceremonial uniforms carrying the king's weapons, marching for several hours from the Co Loa temple yard to the village entrance before dispersing.

The festival lasts until the full moon of the first lunar month with many fun games. At night, there are fireworks, ca tru singing, and tuong singing at the village communal house. During the day, the old men play cards and chess. The old women go to the communal house and pagoda. Young men and women have games: swinging, wrestling, tug of war, rope climbing, archery, human chess, rice cooking competitions, cockfighting, and playing marbles... During the Co Loa festival, people from the surrounding area and visitors from all over come to watch in large numbers, considering this a meaningful occasion for spring joy.

2.4.4.2.Tourists' reviews of festival activities

Of the 95 tourists surveyed, 18 participated in the festival activities. The results of visitors' evaluation of the festival activities are shown in Table 2.31, Appendix 3: Table 2.10, Table 2.11

Table 2.31. Visitors' evaluation of festival activities towards sustainable development at Co Loa relic site


Evaluation criteria

Rating Points

Central

jar

Chau

Europe

North

America

Chau

Ah

Vietnamese

Male

1. The festival activities are attractive.

2.9

-

-

-

2.9

2. The ceremony took place solemnly

3.0

-

-

-

3.0

3. Attractive and suitable human chess competition

3.1

-

-

-

3.1

4. Meaningful and appropriate calligraphy/rice cooking activities

3.1

-

-

-

3.1

Source: Survey results, 2010

The average score for evaluating festival organization towards sustainable development is lowest at 2.9 and highest at 3.1.


Table 2.32. Visitors' evaluation of the criterion "The festival activities are attractive" at Co Loa relic


Evaluation criteria

%

Total

Total

Chau

Europe

North America

Asia

Vietnamese

Male

The festival activities are attractive







Total


18

-

-

-

18

% Total


100




100

Strongly disagree


-

-

-

-

-

Disagree

5.6

1

-

-

-

1

Neither agree nor disagree

94.4

17

-

-

-

17

Agree


-

-

-

-

-

Totally agree


-

-

-

-

-

Medium


2.9

-

-

-

2.9

Median


3.5

-

-

-

3.5

Fashion


3

-

-

-

3

Standard deviation


0.2

-

-

-

0.2

Minimum value


2

-

-

-

2

Maximum value


3

-

-

-

3

Source: Survey results, 2010

According to the evaluation results in Table 2.32, the customer evaluation score is mainly at level 3, accounting for 94.4%. The most repeated evaluation score is 3 (moderate is 3). The smallest evaluation score is 2, the highest evaluation score is 3.

2.4.4.3. Festivals guests wish to attend

According to the results of the tourist survey at DTCL, the festivals that visitors want to participate in are shown in Appendix 3: Table 2.12, Table 2.13.


At DTCL, the order of festival activities that visitors want to participate in from high to low is: Incense offering, swing festival, traditional music performance, Lien Chau crossbow shooting competition, rice cooking competition and finally other festivals.

2.4.5. Souvenir sales activities

2.4.5.1. Current status

At DTCL, souvenirs are sold in the front yard area on the left of An Duong Vuong Temple in 02 glass cabinets. The cabinets are located right at the end of the DTCL general explanation area. Souvenirs are mainly some images related to DLCL and some decorative and spiritual items. The main materials are terracotta, stone, ceramic, plastic, wood. Sales: the tour guide works with a sales staff. Customers pay directly in cash. In addition, souvenirs and incense offerings are also sold by local people (mainly the elderly) on trays combined at the gate of An Duong Vuong Temple, Ngu Trieu Temple. The desired location to provide souvenirs for the relic site is Co Loa cultural market. In 2005, Co Loa cultural market was completed. The market is a 2-storey building designed in a dome shape, surrounded by glass, the support frame is stylized in the shape of a bronze drum face, now degraded, the market is currently abandoned. The market is located on the way to Co Loa relic and about 500 m from the exhibition room of Co Loa relic. Co Loa cultural market was built on Sa market land. Sa market with a hundred-year tradition had to move to the new Sa market next to the Hoang river bank.

2.4.5.2. Tourists' evaluation of souvenir sales activities

The results of tourists' evaluation are shown in Table 2.33, Appendix 3: Table 2.14, Table 2.15, Table 2.16.


Table 2.33. Customer evaluation of souvenir sales activities towards sustainable development at Co Loa relic


Evaluation criteria

Rating Points


Medium

Manager

Business unit staff

business

Administrative staff

main


Other

1. Suitable product types

2.0

2.1

2.0

2.0

2.0

2. Rich souvenir products

2.1

2.1

2.2

2.1

2.1

3. Attractive and beautiful souvenir designs and models

2.1

2.1

2.1

2.1

2.1

4. Main products are traditional products

2.1

2.2

2.0

2.1

2.1

5. Reasonable price of souvenir products

2.0

2.1

2.0

2.0

2.0

6. Environmentally friendly souvenirs

2.0

2.1

2.0

2.0

2.0

7. The souvenir sellers are very friendly

2.0

2.1

2.0

2.0

2.1

8. Souvenir sellers have good sales skills

2.0

2.1

2.0

2.0

2.0

9. The souvenir vendors' uniforms are very appropriate.

2.0

2.1

2.0

2.0

2.0

Source: Survey results, 2010

Evaluation of criteria for souvenir product types suitable for monuments: by nationality, North American visitors rated the highest 2.2, the remaining visitors rated as

2.0. According to the guest's profession, the management profession is rated 2.1, the remaining professions are rated 2.0.

Evaluation of rich souvenir products: by nationality, tourists rated the highest at 2.2, the lowest at 2.1. By occupation, sales staff rated 2.2, the remaining occupations rated 2.1.

Evaluation of criteria for design and model of beautiful and attractive souvenirs: by nationality, Asian customers rated the lowest at 2.0, the remaining customers rated as

2.1. By profession, all professions are rated as 2.1.

Evaluation criteria for souvenir products are mainly local traditional products: by nationality, Asian visitors rated the lowest at 2.0, Vietnamese visitors made up the majority and the remaining visitors rated it at 2.1. By occupation, the highest rated occupations were 2.2, the lowest was 2.0.

Evaluation criteria for reasonable souvenir prices: by nationality, North American guests rated it 2.1, the rest of the guests rated it 2.0. By occupation, managers rated it the highest at 2.1, other occupations rated it 2.0.


Evaluation of eco-friendly souvenir criteria: by nationality, North American visitors rated 2.1, the rest of the visitors rated 2.0. By profession, the evaluation score is from 2.0-2.1.

Evaluation of the criteria for souvenir sellers being very friendly: by nationality, North American visitors rated the highest (2.2), the remaining visitors rated it 2.0. By occupation, managers and other visitors rated it 2.1, while sales and administrative visitors rated it 2.0.

Evaluation criteria for souvenir sellers with good sales skills: by nationality, North American visitors rated the highest (2.2), the rest of the visitors rated it (2.0). By occupation, managers rated the highest (2.1), the rest of the visitors rated it 2.0.

The evaluation criteria for souvenir sellers' clothing are very suitable: by nationality, North American visitors rated the highest (2.1), the rest of the visitors rated it (2.0). By occupation, managers rated it highest (2.1).

The average score for evaluating souvenir sales activities in the direction of sustainable development is lowest at 2.0 and highest at 2.1.

Table.2.34. Customer evaluation of the criterion "Suitable product types" at Co Loa relic

Evaluation criteria

%

Total

Total

Chau

Europe

North America

Asia

Vietnamese

Male

Suitable product categories







Total


95

8

12

11

64

% Total


100

8.4

12.6

11.6

67.4

Strongly disagree


-

-

-

-

-

Disagree

95.8

91

8

10

11

62

Neither agree nor disagree

4.2

4

-

2

-

2

Agree


-

-

-

-

-

Totally agree


-

-

-

-

-

Medium


2

2

2.2

2

2

Median


2.5

2.5

2.6

2.5

2.5

Fashion


2

2

2

2

2

Standard deviation


0.2

-

0.4

-

0.2

Minimum value


2

2

2

2

2

Maximum value


3

2

3

2

3

Source: Survey results, 2010


According to the evaluation results in Table 2.34, the customer evaluation score is mainly at level 2, accounting for 95.8%. The most repeated evaluation score of all customers is 2 (moderate is 2). The lowest evaluation score of all customers is 2, the highest evaluation score of Vietnamese and North American customers is 3, the remaining customers are all 2.

2.4.5.3. Tourist demand for souvenirs

According to the survey results in Appendix 3: Tables 2.17 and 2.18, at DTCL, out of 95 customers asked, 35 customers wanted to buy souvenirs (accounting for 37%). Out of 60 customers who did not want to buy, 5 customers had no need (accounting for 8%) and 55 customers did not like it (accounting for 92%).

2.4.6. General assessment of visitors on the organization of tourism activities towards sustainable development at Co Loa relic site

2.4.6.1. Tourists' evaluation of the organization of tourism activities towards sustainable development at DTCL

The evaluation results are shown in Table 2.35, Appendix 3: Table 2.19, Table 2.20, Table 2.21.


Evaluation criteria

Rating Points


Medium

Manager

Business unit staff

business

Administrative staff

main


Other

1. Have adequate parking

2.5

2.4

2.5

2.4

2.5

2. Full public toilet facilities

2.4

2.3

2.5

2.3

2.4

3. Reasonable entrance fee

2.2

2.3

2.1

2.2

2.3

4. Directional signage system, language

Fit

2.2

2.3

2.2

2.1

2.2

5. Attitude of friendly local residents

good, harmony

2.7

2.6

2.4

2.4

2.9

6. Clean and beautiful landscape

2.4

2.3

2.3

2.0

2.5

7. Management staff and service staff have

good attitude

2.8

2.9

2.7

2.7

2.8

Table 2.35. Visitors' evaluation of the organization of tourism activities towards sustainable development at Co Loa relic site


Source: Survey results, 2010

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