d. No opinion or other opinion: 24 votes, accounting for 13.5%.
The majority of VDB's TDXK activities are rated as normal, while the rest are rated as not performing well .
Survey questions
Evaluate | ||||
a | b | c | d | |
Product groups in product catalog | 71 | 52 | 40 | 15 |
Export credit loans | ||||
Exports at VDB have the ability to compete | 40.0% | 29.2% | 22.5% | 8.4% |
high | ||||
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Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branch's income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giang's profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project "Restructuring the system of credit institutions in the period 2011-2015" approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: "Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services".
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giang's products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Minister's Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers' cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giang's treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giang's income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giang's corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giang's card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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The Impact of Commodity Export Market Development on Export Performance of the Lao People's Democratic Republic -
Comparison of Imported Raw Materials Value and Export Turnover of Vietnam's Leather and Footwear -
Assessment of Production and Business Situation of An Giang Seafood Import-Export Company -
Experience in Improving Export Credit Quality and Lessons Learned for Vietnam Bank for Agriculture and Rural Development

The survey on competitiveness in the TDXK product group gives the following results:
a. Agricultural, forestry and fishery products group: 71 votes, 40% rate.
b. Handicraft group: 52 votes, 29.2% rate.
c. Industrial product group: 40 votes, 22.5% rate.
d. Group of whole computers, accessories, components: 15 votes, rate 8.4%
Thus, the NLTS product group is the product group with the highest competitiveness.
Survey questions
Evaluate | ||||
a | b | c | d | |
Disadvantages in TDXK activities at Vietnam Development Bank is | 56 31.5% | 37 21.0% | 33 18.5% | 30 16.9% |
Evaluating the disadvantages in TDXK activities at VDB, the results are as follows:
a. Limited capital: 56 votes, 31.5% rate.
b. Lending processes and procedures are too strict and rigid: 37 votes, 21% rate.
c. Regulations on credit guarantees cause difficulties for customers: 33 votes, 18.5% rate.
d. No opinion or other opinion: 30 votes, 16.9% rate.
Thus, limited capital is the main disadvantage in VDB's export-import activities.
Survey questions
Evaluate | ||||
a | b | c | d | |
Outstanding strengths in credit activities Export application at VDB | 52 29.2% | 56 31.5% | 54 30.3 % | 16 9.0 % |
Surveying the outstanding strengths in TDXK activities at VDB, the results are as follows:
a. The organization of the TDXK management apparatus is highly professional: 52 votes, 29.2% rate.
b. Wide transaction network across regions: 56 votes, 31.5% rate.
c. Attractive interest rate, beneficial for borrowers: 54 votes, rate 30.3%.
d. No opinion or other opinion: 16 votes, 9% rate.
Thus, transaction network and attractive interest rates are outstanding strengths of VDB.
Survey questions
Evaluate | ||||
a | b | c | d | |
The biggest challenge to development Export-import activities in Vietnam are: | 44 24.7% | 52 29.2% | 67 37.6% | 15 8.4% |
Surveying the outstanding strengths in TDXK activities at VDB, the results are as follows:
a. Lack of coordination in the policy mechanism on TDXK: 44 votes, 24.7% rate.
b. The form of credit is still monotonous and lacks connectivity: 52 votes, 29.2% rate.
c. VDB's financial capacity is not strong enough to create financial momentum for exports: 67 votes, 37.6% rate.
d. No opinion or other opinion: 15 votes, 8.4% rate.
Thus, insufficient financial capacity is the biggest challenge for VDB .
Survey questions
Evaluate | ||||
a | b | c | d | |
Opportunity to promote development activities VDB's export credit activity is | 52 29.2% | 56 31.5% | 54 30.3% | 16 9.0% |
Survey on opportunities to develop export-import activities at VDB, results are as follows:
a. The Government's consistent policy on promoting export credit: 52 votes, 29.2%
b. Vietnam Development Bank is given strong enough financial capacity: 56 votes, 31.5% rate
c. Vietnam's export products have advantages in regional and world markets: 54 votes, 30.3%
d. No opinion or other opinion: 16 votes, 9%
Thus, increasing financial capacity for VDB and the advantage of Vietnam's export products is
major opportunity to promote the development of TDXK .
Survey questions
Rating | ah | |||
a | b | c | d | |
TDXK activities at Development Bank | 58 | 53 | 50 | 17 |
What is the difference between Vietnam development and TDXK in the world? | ||||
commercial banks | 32.6% | 29.8% | 28.1% | 9.6% |
Survey on the difference between TDXK at VDB and TDXK at commercial banks, the results are as follows :
a. There is a difference in operating objectives: 58 votes, 32.6% rate.
b. Export credit at VDB is applied uniformly, without flexible adjustment, while export credit of commercial banks is completely based on market mechanism and is adjusted very flexibly: 53 votes, rate 29.8%.
c. Export credit at VDB is only implemented for items in the regulated list, while export credit of commercial banks is implemented for any item not prohibited by the state: 50 votes, rate 28.1%.
d. No opinion or other opinion: 17 votes, 9.6% rate.
The difference assessment is mainly an operational objective .
Survey questions
Rating | ah | |||
a | b | c | d | |
Main causes affecting | 51 | 59 | 52 | 16 |
TDXK activities in recent times | ||||
at VDB | 28.7% | 33.1% | 29.2% | 9.0% |
The survey of the causes affecting the quality of TDXK at VDB is, with the following results:
a. The mechanism and policies on export-import activities are not consistent and do not really encourage customers: 51 votes, 28.7% rate.
b. The appraisal process and the regulations on collateral ratio are unreasonable, causing difficulties for customers: 59 votes, 33.1% rate.
c. Financial management, compliance with regulations and rules on export of many export enterprises are still weak and negative: 52 votes, rate 29.2%.
d. No opinion or other opinion: 16 votes, 9%.
Thus, the main cause belongs to VDB and customers .
Survey questions
Evaluate | ||||
a | b | c | d | |
Comments on sharing lessons learned about TDXK in other countries | 57 32.0% | 54 30.3% | 55 30.1% | 12 6.7% |
Survey on sharing lessons learned about TDXK, results are as follows:.
a. Should refer to the experience of Korea: 57 votes, 32% rate.
b. Should refer to China's experience: 54 votes, 30.3% rate.
c. Should refer to Thailand's experience: 55 votes, 30.1% rate.
d. No opinion or other opinion: 12 votes, 6.7% rate.
General assessment: need to learn from the experiences of all three countries .
2.3.2. Assessment of the development situation of State-owned export-import at the Vietnam Development Bank
Through actual data on the State's trade and investment activities at VDB from 2011 to 2015, combined with reference information from the survey results on trade and investment, the situation of the State's trade and investment activities at VDB can be assessed as follows:
2.3.2.1. Results achieved
First : basically complete the State's export-import policy.
• State-owned export-import enterprises at VDB contribute to the implementation of basic goals such as encouraging exports to increase foreign currency revenue for the country; Creating jobs, improving people's lives; Contributing to balancing the trade balance, reducing trade deficit.
VDB has closely combined the socio-economic development tasks with the political tasks assigned by the Government and the Prime Minister. VDB closely coordinates with local authorities and associations to support exports in accordance with the socio-economic development strategy in the area and the development planning of each industry and each economic region.
• State export credit is implemented at VDB according to the list of industries as prescribed by the Government. These are industries and commodities that need support within the legal framework of Vietnam, in order to create conditions to promote production, processing, and export of these goods, contributing to promoting economic growth. VDB's export credit capital has made positive contributions to a number of industries, regions, and fields in the list of export promotion that the Government assigned to VDB, especially agricultural, forestry, and aquatic products. From this perspective, the entire VDB system has made many efforts to carry out this important task.
• The State's TDXK at VDB has contributed to improving the competitiveness of the country's export products in general such as: coffee, seafood, wooden furniture, handicrafts, textiles, agricultural products, contributing to promoting the brand of Vietnamese products in the world. Thereby creating an increasingly stable and solid position in traditional markets and expanding the ability to enter new markets after a period of enjoying incentives from the State's TDXK policy.
• State-owned TDXK has contributed to promoting export turnover growth, improving the trade balance and GDP growth of the country in recent years. When export activities develop, it will indirectly create conditions for the completion and development of areas related to trade activities such as: customs, ships, ports, and transportation services.
• Through the State's export credit activities at VDB, the State's export credit policy has been put into practice. Every year, the State budget has supported the interest rate difference for export enterprises by about 500 billion VND. Although the number is not large, it has shown that the policy has been put into practice in economic activities in general and export in particular. More and more enterprises have sought to access the Government's export credit capital to develop their business activities.
Second : the quality and efficiency of credit management is improved.
• In loan management, debt collection, and outstanding TDXK debt
The work of loan management, debt collection, and management of outstanding export credit at the Transaction Office and Branches is carried out by the export credit departments, under the inspection, supervision, and urging of the export credit department of the VDB Headquarters. The export credit officers of the export credit department are assigned to monitor and manage each customer group and each specific customer. For loans to exporters before exporting goods, credit officers closely monitor the progress of capital use by the borrowing enterprise. When the shipment is officially exported, credit officers guide and assist the exporter with the procedures for payment of interest support according to regulations. Quarterly reports are prepared on indicators of loan turnover, debt collection turnover, and outstanding debt at the time, and at the same time, debt classification is conducted according to regulations to assess the export credit quality of each customer and all customers. The export credit departments periodically report the situation to the export credit department. The TDXK Board will synthesize the general situation, and at the same time, based on information on the economic, financial, and market situation; the credit management situation at the Exchange and Branches to promptly direct the deployment and implementation of specific measures to strengthen credit management, limit and prevent possible risks.
• In the management of TDXK quality
Along with the expansion of the scale of credit activities, credit quality management is given top priority. Credit quality management is one of the difficult and heavy tasks in VDB's credit activities, because in addition to the subjective efforts of credit officers, in addition to the regulations on collateral, etc., there are also objective impacts of the domestic economic situation in particular and the world economy in general, which greatly affect the quality of VDB's credit activities. In addition, there are cases where customers intentionally defraud and deceive credit officers. The credit debt group classification table shows that the bad debt ratio in 2011 and 2012 was very high, over 8.5%. This is an alarming thing about the quality of credit activities at VDB. In 2013, the bad debt ratio decreased, but was still high at 8.0%. Compared to the acceptable bad debt ratio of ≤ 3%, VDB's bad debt ratio is much higher, which shows that the quality of TDXK is problematic, but compared to the general situation of the entire economy and the entire banking system, VDB's bad debt ratio is not difficult to understand. By 2014, after debt restructuring, the bad debt ratio had decreased to 7.58%, and by 2015, the bad debt was only 7.02%. This is a positive sign, but much effort is needed to achieve the bad debt ratio as directed by the Government, which is no more than 3% of the entire industry in 2015. It is also necessary to analyze further that among the bad debts of VDB, group 5 debt exists, but not much, mainly group 4 and group 3 debt. Therefore, although the bad debt ratio is high, credit risks occurring at VDB are all handled from the risk reserve fund.
• Gradually improve the efficiency of credit appraisal work
The work of appraising and evaluating customers in many aspects such as appraising production and business plans, capital use plans and collateral as well as related legal factors has been carried out relatively well. The professional department has also guided customers to carry out quite complete procedures when borrowing advance capital for export and returning export documents to be considered for interest rate reduction according to regulations, which has been welcomed and trusted by customers. Creating trust and confidence in customers is considered VDB's success in export credit activities in the past time. Thanks to the professional efforts of the export credit department staff, the monitoring and direction
Close and specific supervision by the leaders of the TDXK department regularly ensures the quality of TDXK.
improved
Third: expand and develop customer relationships in many aspects.
• Strengthen coordination and connection with businesses borrowing capital
Through export credit activities at VDB, the specialized department of the Export Credit Department has coordinated with export enterprises in developing and implementing production and business plans and effective capital use plans. Through practical activities, the financial management level of enterprises having credit relations with VDB has been significantly improved. This is a positive sign, because enterprises not only improve their awareness and level of financial and accounting management, but also understand more deeply and specifically the Government's credit policy in particular and the Government's export promotion policy in general to have practical solutions, and at the same time, through that, disseminate information to other enterprises to access VDB's export credit capital nationwide as well as in each economic region.
• Number of contracts and disbursement levels continuously decreased
Every year, VDB has signed export credit contracts with hundreds of customers, disbursing tens of thousands of billions of VND. However, the number of signed contracts and the disbursement level in the past 5 years have tended to decrease continuously. Compared to the planned targets set by the Board of Directors, the loan turnover, debt repayment turnover and outstanding debt level basically reached a rate of nearly 90%. The growth rate of outstanding export credit over the past 5 years with an average annual rate of 6.03%. Although the growth rate is uneven between years, the average rate of 6.03% per year shows that in the difficult conditions of the economy, especially in export activities, VDB has made great efforts to complete this important task.
2.3.2.2. Limitations and causes
►Limitations
• Outstanding debt and export credit loan turnover of the entire VDB system are still too modest, with unstable growth over the years, negative growth in the period 2011-2015. If compared with assets in the labor contract, outstanding export credit only accounts for an average proportion of less than 6% and tends to decrease. If compared with the value of export turnover
In the past, with the corresponding products in the whole country, the credit value of VDB is still a very small number, accounting for less than 0.8% of the total export turnover. This is not commensurate with the position of VDB in implementing the Government's export credit policy; not commensurate with the potential of the export industries in the list of regulations of the Government. According to NCS, this is considered the biggest limitation in VDB's export credit activities in the past time.
• Although the State's export credit at VDB has been diversified and rich in credit forms such as loans to exporters (domestic enterprises); loans to importers (foreign enterprises); loan guarantees for exporters; bid guarantees for contracts for production, exploitation, and processing of export goods; and export contract performance guarantees. But in reality, the entire Vietnam Development Bank system has only implemented the form of loans to exporters and loan guarantees for exporters, while other forms have not been implemented. It is possible that other forms of export credit have a higher level of risk, or because the specialized staff is too small, other forms of credit have not been implemented. However, this issue must be viewed as one of the limitations of VDB in export credit activities. This is also a rather large limitation, if we have a more far-sighted and broader perspective on Vietnam's export credit policy. How to explain this issue? The problem is, when learning from the experiences of other countries in implementing the export credit policy, we all see that countries have proposed and implemented export credit policies with consistency and close coordination with each other. Countries not only provide credit to domestic enterprises, but also provide credit to foreign importers, creating a resonance to promote export development. Although the export credit policy of the Vietnamese Government has raised this issue, up to now, it has not yet implemented the form of lending to foreign importers for export credit. This is really a limitation in implementing Vietnam's export credit policy. It is necessary to consider implementing the form of lending to foreign importers in the near future.
• Although the regulations and rules on lending guidelines, debt management, and debt collection in TDXK have been innovated and are more specific, they still lack flexibility, are rigid, and do not follow reality closely. Some export companies are no longer interested in

![Pre-tax Profit of Bidv Tien Giang in the Period 2011-2015
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zt2a3gsnon-credit services, joint stock commercial bank
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At that time, the Branch had to set aside a provision for credit risks, which reduced the Branchs income.
Chart 2.2. Pre-tax profit of BIDV Tien Giang in the period 2011-2015
Unit: Billion VND
140
120
100
80
60
40
20
0
63.3
80.34
89.29
110.08
131.99
2011 2012 2013 2014 2015
Profit before tax
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, through chart 2.2, it can be seen that BIDV Tien Giangs profit is still increasing continuously, and its operating efficiency is currently leaking. This is a contribution of non-credit services, and this service segment will be increasingly focused on growth by BIDV Tien Giang to ensure the highest profit safety because credit activities have many potential risks. At the same time, focusing on developing non-credit services is consistent with one of the contents of restructuring the financial activities of credit institutions in the project Restructuring the system of credit institutions in the period 2011-2015 approved by the Prime Minister in Decision No. 254/QD-TTg dated March 1, 2012 [14]: Gradually shifting the business model of commercial banks towards reducing dependence on credit activities and increasing income from non-credit services.
2.2. Current status of non-credit service development at BIDV Tien Giang.
2.2.1. BIDV Tien Giang has deployed the development of non-credit services in recent times.
Along with the development of the Head Office, BIDV Tien Giangs products and services are constantly improved and deployed in a diverse manner to ensure provision for many different customer groups in the area: individual customers, corporate customers, and financial institutions. Typical services are as follows: Payment services, treasury services, guarantee services, card services, trade finance, other services: Western Union, insurance commissions, consulting services, foreign exchange derivatives trading, e-banking services,...
2.2.1.1. Payment services:
In accordance with the Prime Ministers Project to promote non-cash payments in Vietnam [15], banks in Tien Giang province have continuously developed payment services to reduce customers cash usage habits through card services and electronic banking services such as: salary payment through accounts, focusing on developing card acceptance points, developing multi-purpose cards, paying social insurance by transfer, paying bills through banks, etc.
Chart 2.3. Net income from payment services in the period 2011-2015
Unit: Million VND
6000
5000
4000
3000
2000
1000
0
3922 4065
4720 5084 5324
2011 2012 2013 2014 2015
Net income from payment services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Along with the technological development of the entire system, BIDV Tien Giang has a payment system with a fairly stable transaction processing speed, bringing many conveniences to customers. The results of observing chart 2.3 show that the income from payment services that the Branch has achieved has grown over the years but the speed is not high and the products are not outstanding compared to other banks. Domestic payment products such as: Online bill payment, electricity bills, water bills, insurance premiums, cable TV bills, telecommunications fees, airline tickets, etc. bring many conveniences to customers. Regarding international payment, this is an indispensable activity for foreign economic activities, BIDV Tien Giang is providing international payment methods for small enterprises producing agriculture, aquatic food and seafood that have credit relationships with banks in industrial parks in Tien Giang province such as: money transfer, collection, L/C payment.
2.2.1.2. Treasury services:
BIDV Tien Giang always focuses on ensuring treasury safety and currency security, always complies with legal regulations, and minimizes risks in operations such as: counting and collecting money from customers, receiving and delivering internal transactions, collecting from the State Bank (SBV) or other credit institutions, receiving ATM funds, bundling money, etc. BIDV Tien Giangs treasury service management department is always fully equipped with modern machinery and equipment such as: money transport vehicles, fire prevention tools, money counters, money detectors, magnifying glasses, etc. to ensure absolute safety in treasury operations, immediately identifying real and fake money and other risks that may affect people and assets of the bank and customers. In addition, implementing regulation 2480/QC dated October 28, 2008 between the State Bank of Tien Giang province and the Provincial Police on coordination in the fight against counterfeit money, in the 3-year review of implementation, BIDV Tien Giang discovered, seized and submitted to the State Bank of Tien Giang province 475 banknotes of various denominations and was commended by the Provincial Police and the State Bank of Tien Giang province [17].
Chart 2.4. Net income from treasury services in the period 2011-2015
Unit: Million VND
350
300
250
200
150
100
50
0
105 122
309 289 279
2011 2012 2013 2014 2015
Net income from treasury services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
However, as shown in Figure 2.4, income from treasury operations is not high and fluctuates. Specifically, in the period 2011-2013, net income increased and increased most sharply in 2013, then in the period 2013-2015, there was a downward trend. This fluctuation is due to the fact that fees collected from treasury services are often very low and can even be waived to attract customers to use other services.
2.2.1.3. Guarantee and trade finance services:
BIDV Tien Giang, thanks to the advantages of the province and the favorable location of the Branch, has continuously focused on developing income from guarantee services and trade finance.
Chart 2.5. Net income from guarantee and trade finance services in the period 2011-2015
Unit: Million VND
14000
12000
10000
8000
6000
4000
2000
0
5193 5695
2742 3420
8889
3992
11604 12206
5143 5312
2011 2012 2013 2014 2015
Net income from guarantee services Net income from Trade Finance
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.5, we can see that BIDV Tien Giangs income from guarantee services and trade finance has grown over the years. The reason is: Among BIDV Tien Giangs corporate customers, the construction industry is the industry with the highest proportion of customers after the trading industry, this is a group of customers with potential to develop guarantee services. The second group of customers is corporate customers in the fields of agricultural production, livestock and seafood processing with high import and export turnover in the area.
are the target of trade finance development. In addition, BIDV Tien Giang also focuses on continuously developing these customer groups to increase revenue for many other products and services in the future.
2.2.1.4. Card and POS services:
As a service that BIDV Tien Giang has recently developed strongly, it can be said that this is a very potential market and has the ability to develop even more strongly in the future. Card services with outstanding advantages such as fast payment time, wide payment range, quite safe, effective and suitable for the integration trend and the Project to promote non-cash payments in Vietnam. Cards have become a modern and popular payment tool. BIDV Tien Giang early identified that developing card services is to expand the market to people in society, create capital mobilized from card-opened accounts, contribute to diversifying banking activities, enhance the image of the bank, bring the BIDV Tien Giang brand to people as quickly and easily as possible. BIDV Tien Giang is currently providing card types such as: credit cards (BIDV MasterCard Platinum, BIDV Visa Gold Precious, BIDV Visa Manchester United, BIDV Visa Classic), international debit cards (BIDV Ready Card, BIDV Manu Debit Card), domestic debit cards (BIDV Harmony Card, BIDV eTrans Card, BIDV Moving Card, BIDV-Lingo Co-branded Card, BIDV-Co.opmart Co-branded Card). These cards can be paid via POS/EDC or on the ATM system. In addition, with debit cards, customers can not only withdraw money via ATMs but also perform utilities such as mobile top-up, online payment, money transfer,... through electronic banking services.
In order to attract customers with card services, BIDV Tien Giang has continuously increased the installation of ATMs. As of December 31, 2015, BIDV Tien Giang has 23 ATMs combined with 7 ATMs in the same system of BIDV My Tho, so the number of ATMs is quite large, especially in the center of My Tho City, but is not yet fully present in the districts. Basic services on ATMs such as withdrawing money, checking balances, printing short statements,... BIDV ATMs accept cards from banks in the system.
Banknetvn and Smartlink, cards branded by international card organizations Union Pay (CUP), VISA, MasterCard and cards of banks in the Asian Payment Network. From here, cardholders can make bill payments for themselves or others at ATMs, by simply entering the subscriber number or customer code, booking code that service providers notify and make bill payments.
Chart 2.6. Net income from card services in the period 2011-2015
Unit: Million VND
3500
3000
2500
2000
1500
1000
500
0
687
1023
1547
2267
3104
2011 2012 2013 2014 2015
Net income from card services
(Source: Report on the implementation of the annual business plan of the General Planning Department of BIDV Tien Giang [24])
Through chart 2.6, it can be seen that BIDV Tien Giangs card service income is constantly growing because the Branch focuses on developing businesses operating in industrial parks, which are the source of customers for salary payment products, ATMs, BSMS. Specifically, there are companies such as Freeview, Quang Viet, Dai Thanh, which are businesses with a large number of card openings at the Branch, contributing to the increase in card service fees [25].
Table 2.6. Number of ATMs and POS machines in 2015 of some banks in Tien Giang area.
Unit: Machine
STT
Bank name
Number of ATMs
Cumulative number of ATM cards
POS machine
1
BIDV Tien Giang
23
97,095
22
2
BIDV My Tho
7
21,325
0
3
Agribank Tien Giang
29
115,743
77
4
Vietinbank Tien Giang
16
100,052
54
5
Dong A Tien Giang
26
97,536
11
6
Sacombank Tien Giang
24
88,513
27
7
Vietcombank Tien Giang
15
61,607
96
8
Vietinbank - Tay Tien Giang Branch
6
46,042
38
(Source: 2015 Banking Activity Data Report of the General and Internal Control Department of the Provincial State Bank [21])
Through table 2.6, the author finds that the number of ATMs of BIDV Tien Giang is not much, ranking fourth after Agribank Tien Giang, Dong A Tien Giang, Sacombank Tien Giang. The number of POS machines of BIDV Tien Giang is very small, only higher than Dong A Tien Giang and BIDV My Tho in the initial stages of merging the BIDV system. Besides, BIDV Tien Giang has a high number of cards increasing over the years (table 2.7) but the cumulative number of cards issued up to December 31, 2015 is still relatively low compared to Agribank, Vietcombank, Dong A (table 2.6).
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