The points of national tourist significance are:
+ Pac Bo relic site in Truong Ha commune, Ha Quang district
+ Ban Gioc waterfall scenic spot in Dam Thuy commune, Trung Khanh district. Places of local tourism significance:
+ Dong Khe victory relic site (Thach An)
+ Tran Hung Dao forest relic (Nguyen Binh)
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Building a Civilized and Modern Tourism Environment; Strengthening Tourism Promotion and Advertising -
Promote Tourism Promotion and Advertising Activities to Create an Environment for Tourism Development -
Strengthening Tourism Promotion and Advertising; Focusing on Investing in Building Brands and Typical Tourism Products of Hai Phong: -
About Promotion and Advertising of Tourism Activities -
Proactively Conduct Tourism Promotion and Advertising Work.
+ Phja Den tourist destination (Nguyen Binh)
+ Thang Hen Lake tourist destination (Tra Linh)
+ Tiger Leaping Creek cross-country tourist destination
The main investment direction at tourist destinations is the work of embellishing and building infrastructure and tourism facilities and techniques, especially the system of hotels, restaurants and entertainment and resort centers for tourists. With natural and ecological tourist destinations, adventure tourism, it is necessary to keep the wild and natural landscape intact, or renovate and build in accordance with the natural landscape such as stilt houses, villages, etc.
Regarding tourism clusters, in the coming time, Cao Bang province should focus on investing in infrastructure and services at the following tourism clusters:
+ Cao Bang town tourism cluster and surrounding areas, identified as the central tourism cluster, the focal point for all tourism activities of the province. The main focus is on: visiting relics and scenic spots; cultural and festival tourism; urban shopping tourism; transit tourism to China;
+ Pac Bo relic cluster: This is the most important and valuable relic cluster, it is necessary to preserve, embellish and promote the function of the relic site, the construction of resort projects also needs to pay attention to not destroy the majesty of this place. Types of tourism in this area: Tourism to visit relics and scenic spots; research tourism; cultural tourism; conference and seminar tourism;
+ Ban Gioc waterfall tourist cluster: oriented to develop scenic tourist cluster, focusing on exploiting types of tourism such as sightseeing, eco-tourism, resort tourism, vacation, village visiting, and exploration;
Organizing tourist routes , including intra-provincial, inter-provincial, inter-regional and international tourist routes.
+ Intra-provincial tourism: Promote investment in existing main routes, diversify and improve products at key routes, in which the main tourist routes are:
Cao Bang Town – Hoa An – Ha Quang
Cao Bang Town – Trung Khanh
Cao Bang Town – Nguyen Binh – Phja Den
Cao Bang Town – Quang Uyen – Ta Lung – Transit
+ Inter-provincial tourism: Promote and develop existing routes
Hanoi – Thai Nguyen – Bac Kan – Cao Bang
Cao Bang – Lang Son – Quang Ninh
Cao Bang – Ha Giang – Northwest
+ International tourism: Promoting the strength of a border province with many border gates connecting with China, a favorable market to bring Chinese tourists to Vietnam and Vietnamese tourists to China, with a minimum program of one day of sightseeing and shopping, to multi-day programs. Focus on promoting transit tourism routes:
Cao Bang Town – Na Po
Cao Bang Town – Long Chau
Cao Bang Town – Nanning – Beihai
Cao Bang Town – Nanning – Guilin
b. Maximize the efficiency of tourism resources, diversify and improve the quality of tourism products.
Cao Bang tourism products have the potential of typical 3H, 6S models (as presented in Chapter I), it is necessary to promote the advantages of the above models in developing product policies. Promoting available tourism products and researching
In addition to new types of tourism products and services, we also need to pay attention to the above two models.
Regarding tangible tourism products, in addition to developing infrastructure, it is necessary to focus on diversifying agricultural products and local specialties such as:
brocade products, forged products, enhancing product brands and reputation with customers; Exhibition services, displaying local products at tourist business locations have not been exploited and invested properly, while tourists have high demand, so it is necessary to focus on displaying artifacts and local products, with high concentration and richness. Bring shopping into the tour program, satisfy the needs of visitors to visit, shop and learn and increase income for a part of the people in the province.
Regarding intangible tourism products, first of all, it is necessary to restore historical relics and traditional festivals, promote and preserve national identity and unique cultural traditions. Intangible cultural heritages should be combined in tour packages, such as combining with the provincial art troupe or organizing a human resource for exchange activities, campfire singing and dancing; telling legends, folk tales of indigenous people and unique features in traditional culture, both to please tourists and to enhance national identity. It is possible to diversify by maximally and reasonably exploiting Cao Bang's natural resources, in which services such as medicinal plant root treatment and mineral spring bathing are types of services with development potential but have not yet received reasonable investment, while currently the demand of tourists for these types of services is very high.
Besides, it is necessary to select and implement model projects on eco-tourism, culture, and mountain climbing tourism. Prioritize investment in projects on tourist areas, tourist clusters, tourist routes, mountain climbing and fishing destinations, resorts, health tourism, entertainment, and sports to enhance the ability to attract domestic and foreign tourists. Creating diverse and attractive tourism products will increase the length of stay and spending of tourists, as well as encourage them to come to Cao Bang many times.
Promoting ancillary services for tourism, such as renting tandem bicycles, cyclos, hiring local tour guides, entertainment and shopping services, etc., needs to be further focused on, because these activities play a role in promoting and enriching tourism activities and have a systemic impact on many areas.
other industries and fields. However, it is necessary to build and develop synchronously and with a plan to be able to develop harmoniously and reasonably.
4.3.4.2. Tourism promotion and advertising policy
Nowadays, in order to increase revenue and the number of tourists coming to
Cao Bang, the solution to actively penetrate and expand the international tourism market, focus on the domestic market and strengthen tourism promotion is a matter of great concern. Strengthening propaganda, promotion and tourism promotion to enhance the image of Vietnam tourism and promote tourism products of Cao Bang; introducing the history and unique ethnic culture of Cao Bang:
Firstly, increase tourism information for tourists through the following forms: Signboards, large billboards, conferences promoting tourism, Cao Bang tourism promotion publications. Strengthen traditional propaganda and promotion activities, continue to publish quality publications, convey information about Cao Bang people and land, detailed information about tours, routes, tourist attractions, regularly update new information; publish films about Cao Bang tourism;
Second, for foreign visitors, promote tourism to countries around the world. For European and Asia-Pacific visitors, focusing on hiring a professional foreign tourism advertising company will be highly effective, taking advantage of the perspective and professionalism of foreigners. This cost is not only high for Cao Bang province but also a challenge for Vietnamese tourism in general, however, in the long term, this is an effective measure; For Chinese visitors, in order to expand the market, it is advisable to open a number of representative offices in Guangxi, performing the functions of promotion, marketing and travel services;
Third, promote via Website and E-mail as the main tools to introduce the general image of people, natural landscapes, customs, festivals, famous and attractive cultural and tourist events; present in many languages and images so that customers can easily access and grasp information, link to famous domestic websites such as the website of the General Department of Tourism, Tourism Association, ... and contact
Linking with websites of famous domestic tourist destinations; Targeting the foreign tourist market, advertise on foreign websites so that foreign tourists can easily search or use popular English keywords. Building a separate website to promote Cao Bang tourism is very important, where information about Cao Bang, tourist routes, services... are clearly displayed for tourists to refer to. Website construction needs to be carried out urgently, creatively, professionally and can learn from the experiences of other provinces;
Fourth, promote through selective festivals and events at home and abroad such as border fairs, friendly sports events... Unique leaflets, banners, and slogans will attract tourists; Do a good job of promoting tourism, organize competitions to learn about and create works on tourism topics; integrate tourism with cultural-artistic-sports activities.
Fifth, it is necessary to build a brand thereby creating conditions for tourism promotion. Cao Bang has many unique characteristics, but it still does not have its own image or symbol of its tourism brand. That symbol will represent the most general image of the land and people of Cao Bang. According to the survey, in promotional images, tourists are more interested in images of girls, old people and children with bright smiles than images of nature, mountains and forests, so building symbols and promotional images with images of happy life, relaxed souls and optimistic spirits of people will make tourists feel comfortable and friendly, have higher sympathy (Appendix 2). Therefore, it is necessary to have the right awareness and seize the opportunity to build an image, bringing Cao Bang to tourists with a concise and meaningful image.
Sixth, each individual is an effective propagandist, so Cao Bang students, pupils and cadres who go on business trips, work or study in other localities need to be more active in propagating to friends in other provinces about the potential and advantages of the locality.
Seventh, pay more attention to promotion and sales. Through direct sales, suppliers need to listen to customers' wishes to further improve services and provide the most suitable ones to customers; In the process of providing services,
services, constantly carry out promotional measures to advertise to customers, such as tour discounts, service promotions, and giving away local products.
4.3.4.3. Pricing policy and distribution policy
Pricing policy:
Business units should apply differentiated pricing policies for each segment and customer group. Premium pricing policy for group 1 customers (as mentioned in chapter III), along with good and high-quality service; Do not abuse cutthroat pricing policies, exploitation prices and expensive selling prices. Appropriate pricing policies and preferential prices, average prices for customers in group 1.
2. Calculating the cost of prices to ensure the purpose of the business and within the acceptable level of tourists, meaning that the quality of service goes with that price. Along with reducing tour prices, saving input costs and combining with other suppliers of goods, shopping, and entertainment. Price policy needs to be calculated and planned based on research on the spending structure of tourists, maximizing the revenue of tourists.
Conservation costs, service costs, entrance fees, etc. need to be calculated reasonably to avoid increasing tourist fees.
Distribution policy
Tourism companies in Cao Bang need to choose the right distribution channels and diversify them. At the same time, research to create many distribution channels for tourism production and tourism programs. The tourism industry of Cao Bang province should have travel agents or representative offices in the Guangxi market to do marketing work.
The company is in the process of establishing a tourism market in China and plans to work closely with the tourism departments of each county in Guangxi Province to tap into this potential market.
Cao Bang tourism industry needs to create relationships, prepare well and cooperate with Hanoi, Ha Long, Hai Phong, Lang Son, Bac Kan and other provinces in the region, especially domestic and international travel companies to introduce Cao Bang tourism products.
In addition, for tourists traveling on package tours from China, we recommend that the Government allow Chinese tourists to travel on package tours with a passport.
The distribution channel can be expanded to other provinces.
4.3.4.4. Human policy
Human resource policy aims at training and improving human resources. For the tourism industry, it is necessary to train human resources comprehensively in both theoretical and practical knowledge, and in the service capacity of employees in the tourism industry, which is demonstrated in their professional qualifications and ability to provide professional and dedicated service. The province should invest in opening training courses on professional skills for tour guides and service staff, in parallel with creating output and stabilizing jobs for these subjects, or sending officers and employees to attend training courses on service skills in areas that are weak and in high demand as mentioned in Table 3.4.
When sending staff and students to study, it is necessary to arrange output reasonably, so that tourism and travel businesses in the province have the conditions to properly use qualified, trained human resources with professional service style. Particularly for staff and civil servants with high positions in the tourism and cultural sectors, sending staff to study to improve their knowledge, leadership ability, broaden their thinking and new vision in the new period is extremely important. Not only focus on training high positions, but also focus on training young staff, with capacity and ability to access new knowledge and modern information technology. Direct impact on staff in the sector will bring positive results, so it is necessary to focus the investment budget for the most effective results. Every year, Cao Bang province should allocate a budget for a number of personnel in educational cooperation projects with Guangxi province - China, to learn experiences, tourism methods, and research related laws of China.
In addition to expertise, foreign languages also need to be focused on training. In addition, creating conditions for service workers to have direct contact with tourism practices as well as customer psychology is also a necessary form of practical training.
4.3.4.5. Facilities Policy
Infrastructure serving the tourism industry such as electricity, water, transportation, post and telecommunications need to be further focused on development to keep up with the needs of the tourism industry. Completing and improving the electricity and clean water supply and drainage systems for people's daily activities as well as investing in building systems for tourist spots and areas to serve the needs of tourists, this is an issue that is not only meaningful in the socio-economic development of the province but also has practical significance for the activities of the tourism industry.
Developing accommodation facilities and tourism services. Newly built facilities have modern and luxurious facilities, but those already in operation have degraded infrastructure, especially those built before 2000, which do not meet the standard requirements. The problem is to upgrade or rebuild degraded and outdated accommodation systems that do not meet the requirements of serving tourists. Upgrading rooms requires capital and disbursement capacity, which is more difficult than upgrading, so the province needs to create conditions for new hotel projects that meet the requirements of serving tourists, prioritizing high-quality hotel systems. It is necessary to pay attention to the hotel architecture bearing the appearance of the ethnic architecture of Cao Bang region; The hotels built need to be clearly planned and zoned, not allowing the situation of hotels being too densely concentrated or too dispersed.
Strengthen investment promotion, introduce and promote Cao Bang as an attractive and reliable address for investment activities; create investment conditions for foreign units or joint ventures to invest in accommodation facilities and food services. Build works and entertainment venues to diversify entertainment types for tourists, it is necessary to note that these areas need to carry the identity of Cao Bang. Areas that need to build entertainment venues are the town center, Pac Bo area, border gate and Ban Gioc.
Solutions on science and technology and supporting systems for tourism, in which the most prominent are post and telecommunications and transportation. Cao Bang needs to focus on upgrading roads (focusing on National Highway 3 and Road 203), post and telecommunications service systems.